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OMA Emirates to launch ‘Benefits Beyond’ loyalty scheme

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OMA Emirates, a provider of cutting edge technology for the payment industry is set to announce the launch of its new multi-loyalty scheme ‘Benefits Beyond’ at Cards & Payments Middle East 2016 on May 31 – June 1 at Dubai International Convention and Exhibition Centre. The company has been making strong strides in developing their portfolio of retail solutions that has stemmed from the tremendous research an experience they have in the payment industry.

Benefits Beyond is a Business-to-Business-to-Consumer loyalty program that enables retailers to collect to enroll for a co-branded loyalty program and analyze customer data and the supply chain data including distributors, dealers, and sales agents. It helps in developing targeted communication programs that will boost the revenue of retailers. The most critical feature of the program is that it allows customers to use the card across multi-stores to accumulate as well as redeem points.

“We have made strong investments in our research and development and over the years our in-depth knowledge of the industry has driven us to look beyond our existing product portfolio while making a conscious effort to make inroads into the IT services sector. We aim to provide value additions that will enable our customers to not only streamline IT processes but to also provide them platforms that will help them work closely with their customers and build on their loyalty programs. Our Benefits Beyond loyalty scheme has been designed to bring on a range of merchants under one umbrella and in turn help customers avail of the points across multi channels and locations,” said Niranj Sangal, Group CEO, OMA Emirates Group.

The loyalty scheme is built on the OMA Retail Suite which lays the foundation to connect the member retailers through a fully automated ERP system and represents an ecosystem of web portals and Windows, Android application. The highly scalable solution is built for both large and small organizations and is capable of being used across business sectors.

“What is exciting for the customer is that they are now not limited to availing of their loyalty points in one store or location, but now have the advantage of using the card across all the merchants who will be a part of the program. This could span across branded stores, supermarkets, airlines and even avail of their points at places of entertainment. It can also be utilized to make bill payments as well as top up air time,” added Sangal.

The common branded card, ’Benefits Beyond‘ also works e-purse wallet (prepaid) that allows consumers to add money to the wallet to use along with loyalty points in real time across the OMA Emirates network of over 10000 POS terminals.

Benefits Beyond has been specifically designed to be white labelled to help large organizations create their personalized customer loyalty programs. Simultaneously it reaches out to smaller retailers who can now begin their loyalty program without the burden of large budgets. The cards include multi-features that make it extremely easy to use and include Smart Cards, Magnetic Stripe as well as Contactless options.

At Cards & Payments Middle East, OMA Emirates will be represented by senior executives who will assist customers and demonstrate some of the key solutions that the company has developed for the payment industry. OMA Emirates will be located at stand J50.

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Gold’s Rising Appeal in the UAE Amidst Global Economic Shifts

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James Campion, Popular Investor at eToro said, “Gold’s rally could be just beginning as it is an asset well positioned for almost any eventuality. It provides significant protection to a US Federal Reserve policy error, and hedges if inflation rises, and performs well if rates fall in the coming months.

“In the current global climate of heightened geopolitical risks, gold is not just a safe haven but a strategic asset. With central banks, including those in the Middle East, led by Qatar and Turkey, increasing their gold reserves significantly above average in the last two years, it is clear there is a concerted shift towards the asset.

“The dynamic of the gold market in Dubai reflects a broader trend where investors are increasingly looking to diversify their portfolios. The majority of investors remain historically underweight in gold, holding less than 1% of their portfolios in the metal, against a traditional recommendation of 5%. This trend comes at a time when the market volatility index (VIX) is hovering around a four-year low, suggesting a period of market complacency that could lead to increased volatility and further drive investors towards gold.

“Given the increased accessibility through online platforms to the GLD ETF and the ongoing economic indicators, we foresee a continued rise in gold investment globally and for some time, this could be the beginning of a gold super cycle.”

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ServiceNow acquires Raytion to enhance GenAI-powered search and knowledge management capabilities on the Now Platform

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ServiceNow VP

ServiceNow has announced it has acquired Raytion to enhance GenAI‑powered search and knowledge management capabilities on the Now Platform. Raytion’s industry‑leading information retrieval technology will enable unified real‑time access to business‑critical data across multiple enterprise sources for a more powerful, efficient, and personalized AI search experience, all on a single technology platform.

The complexity of modern enterprise environments will drive the need for more intelligence about the data, so that organizations can take control of highly distributed, diverse, and dynamic information. With Raytion technology combined with ServiceNow AI Search, users can find the answers they require without having to know exactly where the information is located. Raytion’s technology will integrate secure access to information from enterprise data sources and allow ServiceNow’s AI Search to provide users with an industry‑leading, intelligent search experience and the information they need, all from a single-entry point. This includes data within ServiceNow and from third‑party systems.

“ServiceNow is accelerating work, uniting fragmented data into a single, intelligent platform that helps customers access and share knowledge across their organizations,” said Jon Sigler, senior vice president, Platform and AI, at ServiceNow. “Raytion’s information retrieval technology will set us apart by making relevant data sources searchable so everyone—employees, customers, and agents—get the answers they need, when they need them.”

Raytion’s GenAI‑powered search and knowledge management capabilities allow for cross‑enterprise data integration, pulling from the full universe of enterprise knowledge that exists in various knowledge repositories, rather than a subset. When combined with the ServiceNow Now Assist GenAI experience, data moves beyond disparate information to now providing users with more comprehensive, relevant search results in one centralized location, helping boost self‑service and case deflection. ServiceNow’s single data model – which seamlessly integrates people, services, and systems to empower AI capabilities – takes this even further, enabling a more personalized experience for users, drawing on employee history like previous searches and interactions so results are more relevant and tailored to their unique needs. 

“Enriching GenAI with the specific up‑to‑date information an employee has access to across all relevant data sources makes not only business processes smarter but the whole enterprise,” said Valentin Richter, founder and CEO of Raytion. “The combination of ServiceNow’s single platform with Raytion’s secure enterprise data integration technology gives businesses a competitive advantage, allowing employees to solve problems and take informed action faster. We’re bringing together business‑critical information with intelligent GenAI‑powered search and reliable data retrieval, all in one place.”

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Proofpoint warns of ticket scams as phony Paris Olympic Games 2024 sites proliferate

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Leading cybersecurity provider Proofpoint recently identified a fraudulent website purporting to sell tickets to the Paris 2024 Summer Olympic Games. The website “paris24tickets[.]com” claimed to be a “secondary marketplace for sports and live events tickets.” It was notably listed as the second sponsored search result on Google, after the official website, when searching for “Paris 2024 tickets” and related searches. Proofpoint confirmed with official sources in France that the site was fraudulent. Proofpoint’s Takedown Team worked with the registrar to suspend the domain quickly after its initial discovery.

Emile Abou Saleh, Senior Regional Director, Middle East, Turkey, and Africa at Proofpoint, said: “The buzz around mega-events like the Paris Olympics creates a feeding frenzy for cybercriminals. They exploit this excitement with social engineering – a sophisticated psychological manipulation tactic – effectively playing people, not technology. These same tactics fuel Business Email Compromise attacks, where they steal credentials, data, and money. Proofpoint’s 2024 State of the Phish report reveals a staggering 19% increase in BEC attacks last year. For fans in the Middle East, where social engineering is a dominant cybercrime weapon, remember to be vigilant and only trust verified sources. Don’t let your Olympic dreams turn into a security nightmare.”

The site that Proofpoint’s Takedown Team got suspended was sadly just one of many. According to the French Gendarmerie Nationale, their efforts in collaboration with Olympics partners have identified 338 fraudulent Olympics ticketing websites. Of these, 51 have been shut down, with 140 receiving formal notices from law enforcement.

On the website identified by Proofpoint researchers, the homepage listed many Olympic events, and if the user clicked on one of the sports icons, they were taken to a ticketing page that allowed the user to select tickets and provide payment data. The site also appeared to allow users to establish accounts to buy and sell tickets. 

The website design appeared similar to other well-known ticketing sites visitors would be familiar with, increasing the site’s perceived legitimacy.  

It is likely the threat actors managing this website were trying to steal money from people attempting to buy or sell Olympics tickets. It’s possible the site also collected personal information from people attempting to purchase tickets including names, contact information like email and mailing addresses and phone numbers, and credit card details.

The domain is believed to have been primarily distributed via ads in search results. While not observed in widespread email campaigns, the domain was observed in a small number of emails. In some cases, the bad actor sent emails claiming to provide “discounts” on tickets possibly of interest to the recipient. While researchers cannot confirm how the actor obtained the targets’ emails, it is possible the users included their email addresses when they signed up to the website or attempted to purchase tickets.  

Fraudsters will always capitalize on current events, and the Olympic Games is no exception. Unsuspecting users likely clicked on the website because it appeared to be a legitimate entity that specialized in the sale of Olympic tickets.  The website’s placement on the search engine under the official Paris Olympics ticket site could have further added to its legitimacy, convincing users that they were an authorized and safe source. While this specific domain should no longer be active, we expect other bad actors to take advantage of the event and create new fraudulent Olympics-related websites.

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