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Sophos unveils SMB focused partner initiatives in the Middle East

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Sophos today announced a new initiative for small and medium sized businesses (SMB) in the Middle East. The special training and incentive initiative for channel partners is designed to enable them to address small and medium businesses as a focus for their go-to-market activities.

Harish Chib, vice president, Middle East and Africa, Sophos said, “With the growing volume of sophisticated and targeted threats across the world, small businesses without dedicated security resources are particularly challenged to stay secure. They often do not have adequate skilled security staff on board and have invested more on managing business challenges than on IT security infrastructure. The strategy of adding layer upon layer of security technologies is really no longer practical or effective. It is costly and complex and out of reach for a vast majority of businesses. Hence, we felt it is important to cater to this segment.”

“Our intention is to help incentivize our channel partners to better serve and support our customers in this market segment with security knowledge and expertise. Channel partners, who meet these targets will incentivized and rewarded by Sophos for their efforts, where they will be able to earn back by way of price discounts and credit for certification training,” Chib added.

Sophos also announced a special pricing and rebate promotion for channel partners targeting the small and medium business end users. As part of this special incentive, partners can get a return through reduced pricing and extra training initiatives.

“Sophos is a 100% channel driven IT Security Company offering synchronized security through our next-generation portfolio of endpoint, network or cloud security solutions. As part of our ‘Channel First – Channel Only’ sales strategy, we are committed to providing simple and comprehensive security solutions to not only the mid-market enterprises but also the SMB segment and the channel partners that serve them. We are confident that our new training and incentive initiative will encourage our regional channel partners and gear them to cater to the ever-growing SMB segment in the Middle East,” Chib explained.

Within the Middle East and Africa, Sophos has built its regional channel partner program based on feedback from its distributors and reseller channel partners. The regional partner program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards.

Partners are now able to manage all Sophos solutions for every customer through the company’s centralized management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activities. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.

The primary objective of the Sophos partner program is to equip partners with training and resources that enable them to sell, market, distribute and implement the company’s award-winning cloud, network, server and end-user protection solutions to organizations of all sizes. It provides access to the company’s portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind.

Hospitality

Larisa Uskar appointed Corporate Director of Brand Marketing for Rotana

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Rotana

Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing.

With her extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, Larisa will oversee a comprehensive brand uplift and the development of an innovative marketing strategy at both corporate and property levels.

Barnes stated “Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.
“I am excited to be part of this transformative journey at Rotana,” says Larisa. “My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets.”
As part of Rotana’s ongoing commitment to women’s empowerment, Larisa will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry. Her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service.

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Hospitality

Jawad Saade Appointed General Manager of Hilton Dubai Creek Hotel & Residences at Jewel of The Creek

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Hilton Dubai Creek

Hilton Dubai Creek Hotel & Residences at Jewel of the Creek is proud to announce the appointment of Jawad Saade as General Manager. With over 22 years of hospitality experience, Saade brings a wealth of leadership, industry knowledge, and strategic expertise to his new role, where he will focus on driving innovation and excellence.

In his position, Saade will oversee all operations at Hilton Dubai Creek Hotel & Residences, with a strong emphasis on sustainability initiatives aligned with Hilton’s Travel with Purpose strategy. This comprehensive sustainability strategy aims to reduce the company’s environmental footprint, promote social impact, and enhance the guest experience. As part of this commitment, Saade will lead efforts to implement energy-efficient practices, minimise waste, and conserve water.

Furthermore, Saade will integrate cutting-edge technologies to enhance guest experiences, streamline operations, and optimise revenue performance. By utilising the latest technological solutions, the hotel aims to personalise guest interactions, improve operational efficiency, and anticipate guest needs, ultimately providing a seamless experience that aligns with the evolving preferences of today’s travellers.

Commenting on his appointment, Saade stated, “I am thrilled to join Hilton Dubai Creek Hotel & Residences at Jewel of the Creek. This prestigious property holds immense potential, and I look forward to working with our talented team to deliver world-class service. My focus will be on continuously enhancing our offerings to exceed guest expectations, incorporating sustainability practices, and leveraging guest centric solutions to elevate the hotel experiences and operational efficiency.”

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Hospitality

Malaysia Airlines Appoints Almosafer as Exclusive General Sales Agent in Saudi Arabia

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Malaysia Airlines Almosafer

Malaysia Airlines has appointed Almosafer as its exclusive general sales agent (GSA) for the Kingdom of Saudi Arabia. This strategic partnership reaffirms Malaysia Airlines’ expanding presence in the region and strengthens its role in supporting the growing travel demand between the two nations.

Through this collaboration, Almosafer will lead all sales and ticketing operations for Malaysia Airlines in Saudi Arabia, leveraging its on-ground expertise and unparalleled digital reach. The partnership will enhance connectivity for travellers, allowing them access to Malaysia Airlines’ world-class services and extensive flight network. In addition to sales, Malaysia Airlines will benefit from Almosafer’s comprehensive offerings, including its destination management company, Discover Saudi, and its Hajj and Umrah tour Operator, Mawasim, alongside Almosafer Business.

This partnership aligns with Saudi Vision 2030, which aims to welcome 150 million visitors by the end of the decade, including the recent launch of enhanced Umrah+ packages tailored for Malaysian pilgrims.  Almosafer’s role in advancing this vision, coupled with Malaysia Airlines’ premium travel experiences, promises to create a seamless journey for both inbound and outbound travellers.

Dersenish Aresandiran, Chief Commercial Officer of Airlines Business from MAG, said: “Malaysia Airlines looks forward to a fruitful partnership with Almosafer as we embark on a journey to strengthen our presence in Saudi Arabia and serve travellers from Saudi Arabia and beyond. By leveraging Almosafer’s local expertise and rich legacy, we are confident that this partnership will enhance the travel experience for Saudi passengers. Our extensive connectivity and premium onboard services will open new opportunities and expand our reach to a broader audience.”

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “At Almosafer, we constantly strive to offer best-in-class services to our valued customers through strategic partnerships and easy access to our B2B and B2C customers. As Malaysia Airlines’ newly appointed GSA in Saudi Arabia, we look forward to leveraging our industry leadership, local expertise, on-ground support, and state-of-the-art portal to offer a seamless experience for inbound and outbound tourists.”

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