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Thriwe Aina Launches in UAE to Redefine Customer Loyalty

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The UAE has become the launchpad for Thriwe Aina, a next-generation AI concierge designed to transform customer loyalty. Announced in Dubai, this launch marks a major step in Thriwe’s journey as it pivots from a service-driven provider to a technology-first innovator. With Aina, the company aims to deliver loyalty programs that go beyond transactions and create meaningful, intelligent lifestyle experiences.

Why the UAE Was Chosen

The UAE continues to stand out as one of the world’s fastest-growing centers for artificial intelligence. Recent studies predict the country will rank third globally, behind only China and the United States, in AI’s economic contribution. Therefore, it is no surprise that Thriwe selected the UAE as the first market to debut its new concierge. By launching Aina here, Thriwe reinforces the nation’s role as a global hub for innovation and digital transformation.

Dhruv Verma, CEO and Founder of Thriwe, emphasized the importance of the move:
“Exceptional experiences build lasting loyalty. With Thriwe Aina, we’re not just enhancing engagement but redefining how loyalty is delivered in the digital age.”

What Sets Thriwe Aina Apart

Unlike traditional loyalty programs that focus on points or discounts, Thriwe Aina leverages AI to deliver seamless and inclusive concierge services. Moreover, businesses can integrate the platform quickly with their existing systems, minimizing disruption. In addition, it reduces operational costs while creating smarter, data-driven recommendations that anticipate customer needs.

For customers, Aina provides instant assistance, personalized suggestions, and natural multilingual conversations. Consequently, interactions feel effortless, relevant, and human, no matter the market.

The Future of Loyalty is Intelligent

The launch also signals a broader shift across the loyalty landscape. Businesses now need platforms that combine efficiency with personalization. Furthermore, AI enables companies to reduce their reliance on manual systems while increasing the quality of customer engagement.

“Launching first in the UAE reflects our confidence in this market as a global innovation hub,” Verma said. “Thriwe Aina sets a new benchmark for how loyalty can be seamless, intelligent, and inclusive.”

Delivering Measurable Impact

For businesses, Thriwe Aina creates tangible results:

  • -Faster adoption with minimal operational disruption.
  • -Automated query handling that reduces costs.
  • -Data-driven insights that improve customer retention.

For customers, the platform becomes a trusted digital companion:

  • Providing 24/7 personalized support.
  • Anticipating preferences through intelligent recommendations.
  • Enabling inclusive access through multilingual features.

As a result, loyalty becomes less about transactions and more about building long-term relationships.

Looking Toward Global Expansion

The debut of Thriwe Aina in the UAE is just the beginning. Entering the final quarter of 2025, Thriwe plans to expand its AI-driven ecosystem through strategic partnerships, customized offerings, and continued investment in machine learning. Meanwhile, the company is positioning itself as a leader in hyper-personalized loyalty solutions.

The UAE’s environment — one that blends bold digital infrastructure with forward-looking regulation — provides the perfect foundation for this journey. Therefore, Aina’s launch in Dubai represents more than a local milestone. It positions Thriwe as a global innovator, ready to redefine loyalty for the next decade.

Read our previous post, Check Point Wiz Partnership Delivers Unified Cloud Security

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Cambridge Health Group and Heriot-Watt University to advance research and innovation in the GCC

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Cambridge Health Group (“CHG an international specialist healthcare group providing post-acute care and a subsidiary of Amanat Holdings PJSC (“Amanat”), has signed a three-year Memorandum of Understanding (MoU) with Heriot-Watt University (“Heriot-Watt”) to advance academic research in rehabilitation, long-term care and specialised care.

The agreement brings together CHG’s clinical expertise in long-term care and post-acute rehabilitation across six facilities in the UAE and Saudi Arabia with Heriot-Watt University’s pioneering research in healthy ageing, rehabilitation robotics and assistive technologies. Through its Global Research Institute in Health and Care Technologies and the National Robotarium, Heriot-Watt combines expertise in engineering, artificial intelligence and behavioural science to address complex challenges in health and care. Heriot-Watt’s global presence spans five campuses across Scotland, Dubai and Malaysia, with plans to establish a further campus in Saudi Arabia.

Together, the organisations will connect research with clinical practice, creating opportunities to develop and evaluate innovations that support rehabilitation, maximise independence and improve quality of life for people with complex, long-term care needs. The partners will also pursue national and international research grants, including collaboration with government and industry partners.

The partnership will also support the development of the region’s specialist healthcare workforce through academic training, executive education and tailored development programmes. These will include postgraduate research supervision, internships, industry placements and mentoring, helping connect academic learning with practical experience.

Professor Dame Heather McGregor, member of Heriot-Watt University’s Executive, said: “Universities have an important role in ensuring that research responds to the needs of society and that its benefits extend beyond academia. Our partnership with Cambridge Health Group brings our researchers closer to the questions and challenges shaping healthcare practice, creating opportunities to translate knowledge into meaningful improvements in care. Through education, professional development and practical experience, we look forward to supporting the skills and expertise the region will need as its healthcare sector continues to evolve. We look forward to doing meaningful work together.”

Wael K. Abdallah, Group Chief Executive Officer of Cambridge Health Group, said: “As healthcare systems across the region evolve, advancing specialised care will increasingly depend on our ability to connect research, clinical expertise and real-world healthcare needs. At Cambridge Health Group, we see research and innovation as important enablers of better care outcomes and the continued development of post-acute healthcare across the GCC. Our collaboration with Heriot-Watt creates opportunities to bring academic expertise closer to clinical practice, strengthen the capabilities of our workforce and contribute to the long-term advancement of the sector.”

The partnership represents a step towards translating research into practical advances in specialised care, with the potential to benefit patients, healthcare professionals and the wider sector.

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Leading AI Builders Make Massive Commitments on VAST-Powered Infrastructure

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On the back of the biggest buildout in data infrastructure history, VAST Data, the AI Operating System company, today announced that it is at the center of many of the largest deployments in this space. In the first three quarters of the current fiscal year, just 14 of the more than 1,000 companies VAST serves have made more than $10 billion in aggregate commitments for VAST Data software and supporting platform hardware. The scale and breadth of these investments have no known precedent in the history of data infrastructure and signal that VAST is leading the world in this explosive buildout of superintelligent systems.

The VAST AI OS is the platform of choice for leading AI clouds and frontier AI labs to enable scalable AI training and inference. In 2026, the expansion of AI use cases and the realization of the value of superintelligent systems has reinforced the mandate for organizations to build with industrial-grade storage and database infrastructure to support GPUs and AI accelerators.

The progress VAST has made:

  • 14 customers have each committed over $100M in VAST Data-powered system build outs
  • Four of those 14 customers have each committed over $1B this year
  • VAST Data-powered systems now support 9 of the top 10 frontier AI labs

“Growth at this scale only happens when an entire industry is rebuilding at once,” said Renen Hallak, Founder and CEO of VAST Data. “That’s what the new AI stack is. It’s being built for models and agents, not people and applications, and data sits at the center of it. The companies building it at the largest scale, for people, agents and now robots, are choosing VAST to anchor it.”

Supply Aligned Through 2029

The scale of data capacity VAST’s partners are delivering is unprecedented, and is now representing a significant percentage of the overall global NAND flash produced for enterprise data centers. At a time of such extreme supply chain pressure, VAST is also now taking steps to ensure the next phase of superintelligent system buildout. Increased flash supply takes years to bring online due to the investments in NAND fabs.

Because VAST is partnered with so many of the world’s AI builders, VAST has unique visibility into where capacity demand is headed. The company has structured agreements with its supply chain partners to align more than 200 exabytes of flash capacity through 2029. This forward planning supports VAST’s scaling objectives for the next several years, maps to the growth outlook of its largest customers and helps the AI clouds, labs, enterprises and government organizations building on the VAST AI OS plan their infrastructure with confidence.

“Planning for hundreds of exabytes isn’t only about protecting our customers’ growth projections,” said Jeff Denworth, Co-Founder of VAST Data. “It’s about keeping flash available to hundreds of clouds, so that every AI builder, not just the largest, has the capacity it needs to build and compete.”

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Cloudera to Tackle the Enterprise AI Governance Gap at GITEX Global 2026 

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Cloudera, the only data and AI platform trusted by organisations to bring AI to their data,  announced its participation at GITEX Global 2026, the Middle East’s premier technology showcase. 

As AI adoption accelerates across the Middle East, businesses must ensure their data is accessible, well governed, and secure to support AI advancements. Organizations who handle sensitive data carefully consider where AI workloads run and how data is managed across their public cloud, private cloud, and on-premises environments. 

The UAE’s focus on sovereign AI and a secure digital environment is driven by nationwide digital-first initiatives. The UAE’s cloud computing market is projected to reach $23 billion by 2032, due to numerous government mandates for sovereign cloud adoption across the public sector. 

Alongside these mandates, enterprises within the region are adopting similar sovereignty principles. Organizations are looking to transition their AI workloads from public clouds to private or on-premises environments. However, this migration exposes a critical infrastructure challenge as legacy systems often confine valuable information in isolated data silos. 

The impact of these silos is evident in Cloudera’s recent Data Readiness Index, which reveals that while 91% of IT leaders across EMEA express confidence in their data, only 26% report that it is fully governed. To dismantle these barriers and bridge the gap between AI and data readiness, Cloudera introduces Cloudera Anywhere Cloud, a modular hybrid platform engineered specifically for the agentic era. 

“Our participation at GITEX Global 2026 comes at a time when organisations are looking more closely at how they manage data and deploy AI,” said Ahmad Shakora, Group Vice President, Cloudera Middle East. “Our work with global technology providers and regional partners reflects the different requirements businesses face, from accessing AI models to managing data across hybrid and sovereign environments.” 

To further strengthen its regional ecosystem, Cloudera has forged strategic alliances, including Mistral AI, to assist Cloudera with delivering the hybrid data foundation essential for moving enterprise AI into more organisations. Supported by Cloudera’s Anywhere Cloud platform, this new offering by Cloudera helps equip organizations in the Middle East with a secure, localized platform needed to scale advanced AI securely and independently. 

Based on stand H15-E40, Hall No. S15, Cloudera will feature live demonstrations showing how enterprises can tackle persistent data governance and architectural challenges to allow organisations to utilise AI securely within their own organisations. 

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