Connect with us

News

E-City announces AED 67 million expansion bid for GCC

Published

on

E-City, the electronics retail arm of Albatha Group, one of the UAE’s largest conglomerates, has revealed a strategic AED 67 million expansion initiative that is aimed towards reinforcing the company’s market presence in the UAE and the GCC region. The move demonstrates the company’s continuing efforts to further consolidate their regional operations while also maintaining their leading position as a prime retailer of world-class, multi-branded electronic products. The implementation of the new strategy follows after the company marked excellent performance in 2017. E-City has expressed confidence that the efforts to increase its market presence combined with a continuously growing electronics consumer market will help the company drive in a 20 per cent sales growth by the end of this year.

According to the company’s senior executives, E-City will initially move towards reinforcing its presence in the UAE and gradually grow its market in the region. The efforts will commence during the second quarter of 2018, focusing on the opening of newer stores across the UAE and moving on to the Kingdom of Saudi Arabia and Oman. The initiative is also expected to help in the creation of job opportunities. To date, E-City’s stores are spread across the UAE including its branches in the Mall of Emirates, The Dubai Mall and Mirdiff City Centre (all in Dubai); Al Wahda Mall and Dalma Mall (Abu Dhabi); and Sharjah City Centre.

“Positive market forecasts and increased consumer demand has prompted us to roll out this bid for 2018, which is aimed towards making a stronger impact and marking our presence across the GCC region,” said Jaouad Dakir, CEO, E-City. “We have earmarked an investment of AED 67 million for the expansion efforts. The company will start its expansion in the UAE – specifically in Dubai’s Deira City Centre and three other locations in the UAE. For the GCC region, we will start broadening our horizon in Saudi and Oman. The move reflects our deep commitment towards providing our customers a unique experience into the future of electronics and what it can offer. This exciting news will play a key role in addressing the growing demand for gadgets and electronics in Dubai and across the GCC. We are continuously building up our portfolio in the region and our success stems from our innovation and thus results to customer loyalty.”

Dakir, who led the company’s AED 35 million renovation investment of all E-City outlets in the UAE, highlighted the potential of the KSA market, emphasizing that emerging technologies are expected to foster innovation, which could make radical changes in business models and heighten efforts to achieve the ambitious Saudi Vision 2030.

He added, “The KSA is a big market with a fast-growing segment for consumer electronics. Customers are always looking for a trusted and a reliable brand that is at the forefront of technology and E-City remains steadfast in its commitment to offer distinctive products and services delivered with a customer-centric attitude.”

More recently, the company was named as the ‘Most Admired Retailer of the Year – Consumer Electronics’ category of the ‘2017 Images RetailME Awards,’ which recognizes the region’s best retailers.

Hospitality

Larisa Uskar appointed Corporate Director of Brand Marketing for Rotana

Published

on

Rotana

Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing.

With her extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, Larisa will oversee a comprehensive brand uplift and the development of an innovative marketing strategy at both corporate and property levels.

Barnes stated “Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.
“I am excited to be part of this transformative journey at Rotana,” says Larisa. “My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets.”
As part of Rotana’s ongoing commitment to women’s empowerment, Larisa will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry. Her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service.

Continue Reading

Hospitality

Jawad Saade Appointed General Manager of Hilton Dubai Creek Hotel & Residences at Jewel of The Creek

Published

on

Hilton Dubai Creek

Hilton Dubai Creek Hotel & Residences at Jewel of the Creek is proud to announce the appointment of Jawad Saade as General Manager. With over 22 years of hospitality experience, Saade brings a wealth of leadership, industry knowledge, and strategic expertise to his new role, where he will focus on driving innovation and excellence.

In his position, Saade will oversee all operations at Hilton Dubai Creek Hotel & Residences, with a strong emphasis on sustainability initiatives aligned with Hilton’s Travel with Purpose strategy. This comprehensive sustainability strategy aims to reduce the company’s environmental footprint, promote social impact, and enhance the guest experience. As part of this commitment, Saade will lead efforts to implement energy-efficient practices, minimise waste, and conserve water.

Furthermore, Saade will integrate cutting-edge technologies to enhance guest experiences, streamline operations, and optimise revenue performance. By utilising the latest technological solutions, the hotel aims to personalise guest interactions, improve operational efficiency, and anticipate guest needs, ultimately providing a seamless experience that aligns with the evolving preferences of today’s travellers.

Commenting on his appointment, Saade stated, “I am thrilled to join Hilton Dubai Creek Hotel & Residences at Jewel of the Creek. This prestigious property holds immense potential, and I look forward to working with our talented team to deliver world-class service. My focus will be on continuously enhancing our offerings to exceed guest expectations, incorporating sustainability practices, and leveraging guest centric solutions to elevate the hotel experiences and operational efficiency.”

Continue Reading

Hospitality

Malaysia Airlines Appoints Almosafer as Exclusive General Sales Agent in Saudi Arabia

Published

on

Malaysia Airlines Almosafer

Malaysia Airlines has appointed Almosafer as its exclusive general sales agent (GSA) for the Kingdom of Saudi Arabia. This strategic partnership reaffirms Malaysia Airlines’ expanding presence in the region and strengthens its role in supporting the growing travel demand between the two nations.

Through this collaboration, Almosafer will lead all sales and ticketing operations for Malaysia Airlines in Saudi Arabia, leveraging its on-ground expertise and unparalleled digital reach. The partnership will enhance connectivity for travellers, allowing them access to Malaysia Airlines’ world-class services and extensive flight network. In addition to sales, Malaysia Airlines will benefit from Almosafer’s comprehensive offerings, including its destination management company, Discover Saudi, and its Hajj and Umrah tour Operator, Mawasim, alongside Almosafer Business.

This partnership aligns with Saudi Vision 2030, which aims to welcome 150 million visitors by the end of the decade, including the recent launch of enhanced Umrah+ packages tailored for Malaysian pilgrims.  Almosafer’s role in advancing this vision, coupled with Malaysia Airlines’ premium travel experiences, promises to create a seamless journey for both inbound and outbound travellers.

Dersenish Aresandiran, Chief Commercial Officer of Airlines Business from MAG, said: “Malaysia Airlines looks forward to a fruitful partnership with Almosafer as we embark on a journey to strengthen our presence in Saudi Arabia and serve travellers from Saudi Arabia and beyond. By leveraging Almosafer’s local expertise and rich legacy, we are confident that this partnership will enhance the travel experience for Saudi passengers. Our extensive connectivity and premium onboard services will open new opportunities and expand our reach to a broader audience.”

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “At Almosafer, we constantly strive to offer best-in-class services to our valued customers through strategic partnerships and easy access to our B2B and B2C customers. As Malaysia Airlines’ newly appointed GSA in Saudi Arabia, we look forward to leveraging our industry leadership, local expertise, on-ground support, and state-of-the-art portal to offer a seamless experience for inbound and outbound tourists.”

Continue Reading

Trending

Please enable JavaScript in your browser to complete this form.

Copyright © 2023 | The Integrator