News
Pure Storage launches new cloud data services
Pure Storage, the all-flash storage leader that helps innovators build a better world with data, has announced Pure Storage Cloud Data Services, a suite of new cloud offerings that run on Amazon Web Services (AWS). With these new products, customers can invest in a single storage architecture that unifies application deployments on-premises and on the cloud to flexibly turn data into value virtually anywhere.
Enterprise application mobility, coupled with emerging technologies like artificial intelligence (AI), Machine Learning (ML) and deep analytics, has increased the strategic importance of infrastructure exponentially. Applications of all types — traditional and emerging — demand flexible, location-independent data accessibility, and this has had a profound impact on infrastructure. Modern organizations need real-time access to any and all data, which requires applications to move freely between on-premises and the cloud. Historically, a lack of purpose-designed, strategic integrations between on-premises storage and the cloud have been a primary inhibitor of application mobility.
“Today, there exists a cloud divide – the cloud is not purpose-built for enterprise applications, and enterprise infrastructure isn’t as user-friendly as the cloud,” said Charles Giancarlo, Chairman and CEO, Pure Storage. “Customers should be able to make infrastructure choices based on what’s best for their environment, not constrained by what the technology can do or where it lives. Today’s announcement extends Pure’s data centric architecture to the cloud, allowing our customers to build hybrid applications that provide true mobility and freedom.”
Customer demand clearly indicates that a unified hybrid cloud architecture is the best model to bring agility to the modern enterprise. Today, organizations are too often forced to choose between on-premises or cloud, while the best pathway to innovation and operational effectiveness comes from a hybrid strategy — an architecture that provides access to all clouds.
Nothing is more important for hybrid than the right data strategy, as data is key to efficient development and application mobility. Pure unifies cloud and delivers a common set of data services across on-premises and cloud, enabling consistent storage capabilities, APIs, and resiliency so that applications can be built once and run everywhere.
Pure Storage Cloud Data Services are a new set of capabilities designed to run Pure Storage software on AWS. They include:
• Cloud Block Store for AWS. Industrial-strength block storage that runs on AWS. Designed to enable mission-critical applications to run seamlessly in the cloud, Cloud Block Store enables hybrid mobility and adds new storage services to webscale applications.
• CloudSnap for AWS. Cloud-based data protection, built right into Pure FlashArray. CloudSnap allows FlashArray snapshots to be easily sent to Amazon Simple Storage Service (Amazon S3), which enables cost-effective protection in the cloud along with flexible recovery both on-premises or in the cloud.
• StorReduce. Cloud-native deduplication technology, designed to enable fast, simple, cost-effective cloud backup to AWS S3 storage, in conjunction with on-premises flash for fast recovery.
Pure Storage Cloud Data Services allow customers to more easily embrace a hybrid cloud architecture. Customers can more easily migrate applications to the cloud, build and run hybrid across on-premises and cloud, use the cloud for backup and disaster recovery, and develop more sophisticated webscale applications which leverage advanced storage capabilities like data reduction, snapshots and multi-zone replication. In addition, Pure’s recent acquisition of StorReduce, an object storage deduplication engine, enables organizations to replace purpose-built backup appliances (PBBA) with flash for fast recovery, and tape with Amazon S3 object storage for offsite data retention. This new backup architecture — flash-to-flash-to-cloud — modernizes backup and recovery processes using flash, the public cloud, and allows for flexible re-use of backup data with different AWS services.
“Pure has built upon the reliable base of AWS storage offerings to create value-add features and help enterprise applications to work across on-premises and AWS.” said Sabina Joseph, Head of Global Partnerships & Alliances, Digital Innovation, Storage, HPC Solutions, AWS. “Pure Storage is delivering a unified hybrid cloud experience, providing consistent APIs and automation for developers, and offering uniquely differentiated backup and data protection solutions on AWS through StorReduce and CloudSnap.”
Pure helps customers in three unique ways to deliver on its cloud vision:
• Help customers build clouds. Organizations can build private clouds on premises or in hosted environments to deliver storage-as-a-service with the performance, availability and ease of use customers expect from Pure.
• Enable applications to run hybrid anywhere. Not only can customers run applications in on-prem or hosted environments, they can also run seamlessly on Pure within AWS. A single storage platform can now deliver consistent storage services, resiliency and APIs across on-premises and cloud, which allows applications to be built once and run virtually anywhere.
• Deliver data protection everywhere. Customers have the flexibility to choose reliable backup, recovery and retention options for their specific needs by replacing legacy tape and disk with high-performance flash and cost-effective cloud storage.
“Strategic, user-friendly collaborations with the cloud are critical to the future of business,” said Frank Gens, SVP and Chief Analyst, IDC. “With these new cloud-native products, Pure Storage has given its customers the power of and, not or — the ability to leverage innovation across the cloud. Now, customers can build the right data architecture for the future of their business by allowing for hybrid cloud agility that puts data at the heart of IT strategy.”
Availability
• Cloud Block Store is in limited public beta. General availability is planned mid-2019.
• CloudSnap is available now.
• StorReduce is entering limited public beta. General availability is planned for the first half of 2019.
News
The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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