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Linksys Offers Reliable Solutions to Consumers and Businesses

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Linksys is one of the leading brands of data networking hardware products, sold to home users and small businesses. Its product range includes Wi-Fi routers, Wi-Fi extenders, access points, and network switches. Amanulla Khan, Managing Director of Linksys Middle East, Turkey & Africa talks about the range of enterprise-specific products offered by the company considering the increased need for secure remote work solutions.

Speak about the unique products of Linksys for the consumer and business-centric market

As a leader in the market, we are always looking to offer reliable solutions to consumers and businesses because we understand the importance of strong and steady technology. For both our consumer and business segments, we are simultaneously working to expand our WiFi solutions by integrating the latest and greatest technologies such as WiFi 6 and 6E and/or the newest iterations of Mesh WiFi. We also do this by combining different functionalities into our solutions in line with IoT ecosystems. We’re also proud of Linksys HomeWRK for Business, the first-ever enterprise solution to deliver secure network connectivity for both corporate and personal needs in one easy-to-setup unit optimized for business applications and collaboration tools. In a similar vein, Linksys HomeWRK for Education will bring reliable connectivity and security to students at home. The HomeWRK solutions are secured by Fortinet who bring their expertise to safeguard cyber threats introduced by home networks. We believe technology should be accessible to everyone, so we aim to make our solutions easy to use and reliable.

Amanulla Khan, Managing Director of Linksys Middle East, Turkey & Africa

How do you evaluate Linksys’s business prospects for the coming years?

Our business will grow in many ways. In terms of technology, we expect 6E and Mesh to be more commonly adopted amongst consumers and our product roadmap will reflect that demand. We expect the same for 5G as it becomes more accessible to the mass market through ISP infrastructures being set up across the country. Concerning our business initiatives, we expect retail to expand their online presence in the region, which will demand more reliable networks. ISPs are on their way to offering higher-end solutions and Mesh Wi-Fi products as the demand for higher speeds and efficient networking grows. We will be working closely with them during these developments. We are looking at a shift for SMEs to move to a subscription-based pay-as-you-grow model as they become less reliant on large infrastructures. Our Linksys Cloud Manager solution is already enabling this and we expect more businesses to move to this model.

What sorts of concentration and association Linksys has with SMEs and large enterprises?

We have always had great relationships with SMEs which we will continue to grow through offering cloud-managed access points (Linksys Cloud Manager), switches, and routers. This segment has grown for us at a steady pace so we will continue to add solutions to meet these demands.  We plan to recruit more SMEs whilst sharing our knowledge of our solutions and technology through training programs. With our newly solidified partnership with Fortinet, we are now able to offer secure networks and expect our Linksys HomeWRK solution to be well-received by large enterprises as their need to replicate corporate networks at home increases.

Are you planning to present products or solutions at the GITEX Technology Week? If so, which are they?

During the GITEX Technology Week, we will be showcasing the most premium solutions of our different segments. There will be a particular emphasis on our 5G solutions as the 5G infrastructures continue to expand in the Middle East. Guests will be able to demo a range of other business-led offerings including the Linksys Cloud Manager and Mesh WiFi solutions, as well as get to experience the Linksys App and its features first-hand. We’ll also be highlighting our newly announced Linksys HomeWRK solutions secured by Fortinet.

Tell us about Linksys’s “work from home” and networking devices and their demand

Enterprise-at-home is becoming a significant step in the evolution of workplace technology as working and learning from home is now more common globally than it ever was. This leads to an increasing need for reliable infrastructures to mitigate cybersecurity risks and maintain efficiency. Businesses want to replicate corporate networks by giving their employees access to the same resources as in the office. Our strategic alliance with Fortinet enables us to offer enterprise-grade connectivity and security, with unparalleled quality of service, to organizations that need to provide seamless and secure connectivity for their employees to efficiently work from home. The partnership will also address the issue of the homework gap among students as schools are re-opening with hybrid models for learning with the Linksys HomeWRK for Education.

 

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Financial

Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Financial

Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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