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President of AMFORHT Discusses the Importance of Education and Training for the Growth of Hospitality Sector

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The Integrator had an exclusive interview with Abderahman Belgat, President of World Association for Hospitality and Tourism Education and Training (AMFORHT), an affiliate member of the UNWTO.

How do you perceive the shift in importance from short-term operational concerns to long-term education and training within the hospitality industry, and why is it crucial for the industry’s future growth?  

It is crucial to assess the current situation after the impact of COVID-19. What has unfolded since then? What aspects should we analyze? Is the emphasis solely on the present or should we consider the future? For instance, the deal between AMSA Hospitality and Accor that happens today at ATM, 2023 holds significant importance as it combines vision and strategy. Many companies have suffered financial losses, resulting in a strong focus on immediate operational concerns. However, it is essential for us to realize that education and training play a pivotal role. Today, education and training are key to shaping the future, not just working to meet short-term needs like paying rent, car expenses, or debts. Building a 5-star hotel, for example, may take five years, while developing managers requires at least ten years and achieving a high-level managerial position may take 12 to 14 years. It is crucial to understand these details within our industry. AMFORHT, being a worldwide association representing 72 countries and encompassing over half a million students, teachers, and organizations, is significant. As an Arab Muslim, I am proud to be the first African in this position. It’s very important to highlight that today the main capital is not oil, gas, It’s education and training. Recognizing this fact enables us to secure a prosperous future. While infrastructure plays a role, focusing on airports or other facilities, education and training are fundamentally different. Our aim is to ensure that every country worldwide prioritizes the economic industry of tourism, rather than diverging into various sectors. That’s where the true distinction lies. Personally, I am attending ATM to stay updated and witness the progress of the deal between AMSA Hospitality and Accor. This project is of great importance to me because it involves Accor, a global company with immense knowledge, collaborating with AMSA Hospitality that has the knowledge of Saudi Arabia, not only of the main big cities but also of all the possible tourism attractions across the country.

How important is education in the Hospitality industry? 

Education and training serve as the primary key to success in the hospitality industry. It is not limited to adults alone; it encompasses the youth as well. Education becomes your pathway as you grow and progress. You take steps forward, gradually advancing over two, three, or four years. It is a wonderful journey.

Consider a scenario where you can venture to another country, perhaps a financially disadvantaged one like Bangladesh. If you possess education, hospitality skills, and training, I am confident that Bangladesh or any other impoverished nation could experience development. Tourism is not something that should be only enjoyed by the people who have abundant wealth.

In Dubai, the focus often revolves around those who have wealth to come here—those with money. But for those who lack financial resources, they remain in their struggling home countries. However, by offering education and hospitality opportunities in various nations, everyone can partake in the benefits.

Education, training, and hospitality are critical because the tourism industry is challenging. When a country attracts tourists, it fosters peace since tourists are averse to conflict. Hence, countries concentrate their efforts on establishing peace to attract visitors, making the world a more peaceful place to live in.

How is technology facilitating access to education in the hospitality industry? 

What exactly is technology? It is merely a tool. A lot of countries are known for their technological advancements despite economic challenges. People often inquire about technology, but it remains a tool, right? That can be bought by any country with money. On the other hand, education is distinct. It goes beyond reading books; it involves cultivating respect. In each country that is popular for having tourists there, hospitality serves as the language of tourism that brings respect and peace to the nation.

In the hospitality sector of the Middle East, which industry is currently experiencing significant growth? 

From my perspective, having spent over 10 years in Saudi Arabia and being familiar with this region, I would say that hospitality is a natural aspect of the Middle East. It comes effortlessly, and the strength lies in the fact in countries like the USA or Japan, it is not as easy to grasp due to differences. The Middle East benefits from favorable conditions such as it is not densely populated like China, and due to high level of diversity everyone feels belonged. The presence of smaller cities makes it more manageable. The key is understanding and respecting the local ways. For example, I may be in Saudi Arabia today, but I acknowledge the importance of starting with the local population. By focusing on education and training for the residents, success can be achieved. Once you have your population well-prepared, you can then cater for visitors. Education and training come first, and with financial resources, technology can be acquired later.

Sometimes people perceive things as complicated, but in reality, it is about ensuring that the right individuals are in the appropriate positions. If you have a capable and forward-thinking leadership, the process becomes easier. However, if corruption and individuals motivated solely by money come into play, it becomes detrimental to progress. It is our responsibility to assist local leaders whenever possible to help them educate their populations for their long-term successful development.

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Menzies Aviation net zero targets approved by SBTi

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Menzies Aviation is pleased to announce that the Science Based Targets initiative (SBTi) has approved its science-based targets to reach net-zero greenhouse gas emissions across the value chain by 2045. This includes a 50% near-term reduction in scope 1 and 2 GHG emissions by 2030 from its 2022 baseline, and in scope 3 GHG emissions of between 30% and 42% within the same timeframe.

This milestone underscores Menzies’ commitment to strong sustainability leadership, and environmental stewardship, taking a proactive approach to combating climate change. By setting and pursuing ambitious, science-based targets, it is not only reducing its own footprint but setting a benchmark for the aviation services industry.

To reach its ambitious targets, Menzies’ industry-leading All In plan for a fair and sustainable future includes ambitious goals across four key pillars: the Environment, People, Safety and Ethics. Recognizing the urgency to act on climate change and limit global warming to 1.5°C, the plan is designed to drive positive change and progress its material ESG priorities.

Among its notable achievements since the launch of its All In plan in 2021, the company has invested significantly in the transition to electric and lower emission Ground Support Equipment (GSE) where airport infrastructure allows. In its 2023 Annual Review & Sustainability Report, it announced 17% of all GSE equipment was now electric across the business, increasing to 48% in Europe, demonstrating good progress ahead of its goal of 25% by 2025. 

Its investment in solar panels, smart building technologies and circular cargo packaging solutions is further aiding emissions reductions. Separately, its partnerships with the Climate Impact Partner’s Million Mangroves project, continues to demonstrate its commitment to tackling climate change through the removal of carbon from the atmosphere and the restoration of ecosystems.

John Geddes, Chief Governance & Sustainability Officer & Company Secretary, said: “We are thrilled to announce that our 2045 net zero targets have been approved by the SBTi, making us the first major aviation services provider to achieve this important validation. Decarbonisation is an imperative for a sustainable aviation future – one we are committed to achieving with our net-zero targets, but there are many other facets to our All In plan that will deliver value for our business and stakeholders and support our growth in a sustainable way well into the future.”

Katy Reid, Head of Sustainability and Corporate Responsibility, added: “With our net-zero targets approved by SBTi, now the real work begins. Our commitment to progress against our goals and targets has never been more important. By taking bold steps to reduce the impact our business has on climate change and the natural environment, while mitigating the risks our business faces because of climate change, we believe we will play our part in delivering a sustainable, net zero future for Menzies, and for aviation.”

The Science Based Targets initiative (SBTi) is a corporate climate action organization that enables companies and financial institutions worldwide to play their part in combating the climate crisis. It defines and promotes best practice in science-based target setting and independently assesses companies’ targets.

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THE OBEROI GROUP LAUNCHES THE OBEROI RESIDENTIAL SUITES AT THE OBEROI, MUMBAI

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Situated at prestigious Nariman Point on Marine Drive with breath-taking views of the Arabian Ocean and the shimmering lights of Queen’s Necklace, The Oberoi, Mumbai has long been regarded as one of the city’s finest luxury hotels.

Following the recent introduction of 20 Oberoi Residential Suites, guests now have the opportunity to experience unparalleled residential living for extended stays like never before. The Oberoi Residential Suites have a distinctive residential ambiance with contemporary aesthetics. The interiors exude sophistication and tranquillity. A calming palette of smooth greys, rich browns, and deep teal is accentuated by vibrant modern art and artefacts.

Designed by the award-winning design firm, Architecture Discipline, The Oberoi Residential Suites come in two variants: Bay View Residential Suites spanning 115 square metres and Luxury Residential Suites covering 87 square metres. Both suite categories include a master bedroom with a large walk-in wardrobe, an ensuite bathroom, and a dressing area. Luxury Residential Suites feature a private study area, while the Bay View Residential Suites offer a separate study room. Each suite boasts expansive living and dining areas with breath-taking views through picture frame windows. Additionally, every suite is equipped with a well-appointed and fully functioning kitchen.

Mr. Vikram Oberoi, CEO of The Oberoi Group, emphasised, “The Oberoi Residential Suites herald a new era of modern urban living in one of Asia’s most vibrant cities. The suites are a perfect blend of refined aesthetics and convenience, embellished with unparalleled hospitality for which Oberoi is renowned.

Mr. Amit Kaul, Vice President and General Manager of The Oberoi, Mumbai, further elaborated, “We are delighted to introduce The Oberoi Residential Suites, boasting modernity, exceptional amenities, and the city’s most prestigious address. We promise guests unparalleled service with genuine care and attention to the smallest of details, encapsulating the true essence of Oberoi hospitality.

Residents of The Oberoi Residential Suites also enjoy exclusive access to facilities and services at The Oberoi, Mumbai further enhancing their luxurious living experience.

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RAK Leisure Partners with RIKAS Hospitality Group to Launch New Culinary Experience in Ras Al Khaimah

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RAK Leisure announces its strategic partnership with Dubai-based RIKAS Hospitality Group, known for its award-winning dining establishments, marking a significant milestone in enhancing the culinary landscape at Jebel Jais in Ras Al Khaimah.

The successful partnership was officially announced at a signing ceremony at the RIKAS offices in Dubai, attended by Steven Bishop, General Manager of RAK Leisure, and Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group, along with other key stakeholders.

Through this collaboration, RAK Leisure aims to introduce the first grill and fire-infused dining concept in Jebel Jais, set to open in Q1 2025. RIKAS Hospitality Group, the creative force behind popular venues including Twiggy, La Cantine du Faubourg, Lana Lusa, Mimi Kakushi and Ninive will bring its culinary innovation and authentic hospitality concepts to this venture, creating a one-of-a-kind experience atop Jebel Jais.

Steven Bishop, General Manager of RAK Leisure, commented on the partnership: “We are delighted to partner with RIKAS Hospitality Group to elevate dining experiences on Jebel Jais. This venture embodies our commitment to exceptional food and unforgettable moments. As Ras Al Khaimah continues to grow as a top tourist destination, this unique dining concept will help us diversify and enhance the culinary offerings within the Emirate.”

The unique dining concept at Jebel Jais seamlessly blends Ras al Khaimah’s geology and flora, enriching visitors’ experiences by fostering a deeper connection to the area’s beauty and flavour through an exceptional dining setup. Set against the stunning backdrop of the Hajar mountains, this new venue will cater to locals and tourists alike with an exclusive menu featuring mouthwatering dishes with a fire twist, crafted from locally sourced ingredients.

Rizwan Kassim, Founder & Managing Partner at RIKAS Hospitality Group said: “We are thrilled to expand our culinary footprint beyond the Emirate of Dubai and venture into the mountainous region in Ras Al Khaimah. Partnering with RAK Leisure on this innovative project is an exciting opportunity to bring our signature dining experiences to a new audience and to new heights. We are particularly excited about seamlessly integrating this concept into the natural diverse flora and fauna that can be found in and around the Jebel Jais area.

RAK Leisure’s current portfolio includes several food and beverage outlets under the brand “Puro” that enhance Ras Al Khaimah’s appeal as a must-visit destination. These include the UAE’s highest restaurant, 1484 by Puro, Puro Express, The View by 1484, and SYR.UP by Puro. With the new partnership  RAK Leisure remains committed to expanding its offerings by introducing innovative culinary concepts to delight its visitors.

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