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Dyson announces cutting-edge developments across its floorcare technologies in the Middle East

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Dyson is well-known for creating pioneering floorcare technologies that revolutionize the vacuum cleaner industry. As we head into a new season, Dyson has unveiled three new products available in the Middle East that bring together the most advanced software and intelligence to get the best-ever cleaning performance.

The new technologies available in the region from today include Dyson’s most powerful cord-free vacuum the Dyson Gen5detect, the Dyson Submarine™ wet roller head; the brands first wet vacuum cleaner, and the Dyson Humdinger, Dyson’s lightest cordless handheld vacuum to date.

Dyson’s team of in-house microbiologists have been studying real dust from around the world for almost 20 years, analyzing particles measuring 70 microns in size – the width of human hair – right down to 0.1 microns, the size of a virus. Dyson’s labs are also home to a farm of dust mites, enabling scientists to collect their faeces and learn more about dust mite allergens. Only through this extensive research can Dyson engineers continue to engineer new vacuum cleaner technologies, to better deal with the conditions they face in the real world.

Dyson’s recent Global Dust Study revealed that in the last year, there has been a significant reduction in the number of people maintaining regular cleaning schedules, yet consumers still spend 25 minutes a week, the equivalent of 65 hours per year, vacuuming homes. In the same study it was found that the UAE and KSA ranked the highest globally, with 63% of people from KSA and 61% of UAE, saying they worry about viruses in the home.

The Dyson Gen5detect cordless vacuum, tackles this worry as it features fifth generation Hyper-dymium motor technology spinning at up to 135,000 rpm delivering unrivalled suction power, capable of capturing viruses from the home. The machine features a fully sealed, whole-machine HEPA filtration system, engineered to capture 99.99% of particles down to 0.1 microns[2]. 14 cyclones also remove dust from the airflow so there’s no loss of suction, ensuring optimal performance with every clean.

The Gen5detect offers an energy dense battery with 70 minutes run-time and possesses a number of new and re-engineered features such as the Fluffy Optic cleaner head which produces increased brightness and range with the blade of light revealing twice the amount of microscopic dust. Additionally, the product features a completely re-engineered user interface (UI) that now shows users in real-time when their surface is clean. A piezo sensor uses acoustic sensing to count and categorize particle sizes, and bars on the LCD screen now rise and fall according to volume of particles being removed in real-time – so owners know when to move on or spend more time cleaning.

James Dyson, Founder and Chief Engineer at Dyson, says: “The Gen5detect defines Dyson’s next generation of cleaning technology. It is the combination of our dust light optic technology, dust particle counting and sizing, pioneering new motor and whole-machine HEPA filtration, that enables you to achieve our deepest ever clean.”

33,997 online interviews across a representative sample of 39 countries. Fieldwork was conducted between 11th January and 6th February 2023. Data has been weighted at a ‘Global’ level to be representative of different population sizes.

Filtration tested against ASTM F3150, tested in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022. Filtration efficiency is calculated by comparing the number of standardized dust particles entering the vacuum cleaner against those released. The capture rate may differ depending on actual environment and the mode.

Suction tested to IEC62885-4 CL5.8 and CL5.9, tested at the flexible inlet, loaded to bin full, in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022.

Compared to the original Dyson Laser Slim Fluffy™ cleaner head. Effectiveness influenced by ambient light conditions, debris type and surface

Best accuracy achieved in Auto mode. Auto ramp feature in Auto mode only. Testing based on average in home usage according to Dyson internal test data.

Quantity and size of dust displayed on screen varies depending on usage. Examples shown may occur within one or more displayed size range. Automatic suction adaptation only occurs in auto mode. Applies in Eco mode on hard floor. Actual run time will vary based on power mode, floor type and/or attachments used.

Dyson’s Global Dust Study identified that the UAE and KSA were the markets whose residents use two-in-one mop and dry vacuums the most globally. As a result of this appetite for wet and dry vacuuming products, Dyson have introduced their first product in this category; the Dyson Submarine™ wet roller head, available with the Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums.

The Submarine delivers just the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum ‘clean floor’ finish without over saturating, the wet roller head has been engineered with an eight-point hydration system, using a pressurized chamber for even water distribution across the full width of the roller.

The motor-driven microfiber roller removes spills, tough stains and small debris, covering flooring up to 110m2, thanks to a 300ml clean water tank. A durable plate extracts contaminated water from the wet roller and deposits it into a separate waste-water tank to ensure no dirt and debris is transferred back onto the floor. Designed with a low profile and full-width brush bar, the Dyson Submarine™ wet roller head allows for effortless maneuvering underneath furniture, cleaning dust, debris, and spills from even the most awkward places.

The final product joining Dyson’s impressive floorcare range is the Dyson Humdinger™, the most powerful, lightweight handheld vacuum that traps 99.99% of microscopic particles with no loss of suction. Engineered for every day quick handheld cleans, the Humdinger’s™ compact and lightweight versatility and specialized cleaning tools allows users to effectively move between the car, home, or hard to reach places.
Coming with three specialized tools including a mini motorized tool, perfect for mattresses upholstery and stairs, a combination crevice tool, designed for hard to reach and narrow spaces, and a surface tool engineered to pick up small and large debris on hard surfaces. The 20-minute run time gives users the option of quick and effective cleans for speedy spill clearance.

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GCC COMPANIES ACHIEVE 30-SECOND PAYROLL PROCESSING WITH 100 PER CENT ACCURACY USING ADVANCED HRMS, REVEALS GREYTHR

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Girish Rowjee, Co-founder and CEO of greytHR

Companies across the GCC region have experienced higher workforce management efficiency using advanced AI-powered HRMS, reporting 100 per cent accuracy and stronger compliance with GCC labour regulations, reveals a recent survey conducted by greytHR, the leading full-suite Human Resource Management System (HRMS) platform. Notably, organisations with around 1000 employees could complete their payroll processing in just about 30 seconds using the innovative platform. 

The findings point to an exponential shift within the GCC HR landscape, where organisations are embracing intelligent automated HR operations amid evolving labour regulations, hybrid work models, and the rise of multi-country workforces. The company’s data shows that 75 per cent of GCC companies are first-time HR automation adopters, while 24 per cent have migrated from legacy systems, highlighting the ongoing regional transition towards fully digitised, compliance-ready HR frameworks.

greytHR is powering this digital shift through its robust cloud-based infrastructure and AI-powered tools, which simplify the entire hire-to-retire employee lifecycle, from recruitment and onboarding to core HR, leave, attendance, payroll, performance, exit and engagement.

Girish Rowjee, Co-founder and CEO of greytHR, said, “At greytHR, we believe that ‘people’ are the primary pillar of any business. A company’s growth relies on the dedication and hard work of its employees. As a result of this belief, we built our HRMS to make employee lifecycle management simpler, more transparent, and more connected within the HR ecosystem. Our goal is to help organisations reinvent how they manage and support their workforce through intelligent, people-focused automation in today’s digital world.”

Through it’s a highly intelligent and unified system, greytHR has been continuously addressing the region’s distinctive challenges and maximising impact through efficient workforce management.

Sayeed Anjum, Co-Founder & CTO, greytHR, said: “As companies expand across borders and hybrid work models become the norm, HR leaders face issues such as manual payroll errors, fragmented systems and limited automation, which can directly impact compliance, employee satisfaction, and productivity. Our platform is tailored to address these pain points and the region’s unique needs by serving as an intelligent, unified system that simplifies all stages of workforce management. This further aligns with our broader vision of creating measurable impact for companies and transforming the regional HR ecosystem through digitisation.”

He further stated: “Currently, IT & ITeS, Business, and Financial Service sectors lead in HRMS adoption, at 19 per cent, 15 per cent and 10.5 per cent respectively, highlighting the vital role of technology-driven and service-oriented businesses in catalysing the ongoing digital HR revolution.”

greytHR offers built-in compliance features tailored to GCC nations, including automated GPSSA deductions, multi-country payroll capabilities, and real-time analytics. Moreover, its intuitive interface and modular architecture make it accessible to businesses of all sizes, from startups to large enterprises.

The company showcased these advanced offerings at the recent HR Summit & Expo 2025, held in Dubai, highlighting its commitment to supporting the region’s evolving workforce needs. As GCC continues to position itself as a global business hub, greytHR remains steadfast in its efforts to positively shape the future of the regional HR industry.

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NEW SOLARWINDS REPORT: GEN AI SIGNIFICANTLY DROPS INCIDENT RESPONSE TIME FOR ITSM TEAMS

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Professional headshot of smiling woman with wavy brown hair

SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, has released its 2025 ITSM Report, which outlines a clear delineation between Information Technology System Management systems that leverage generative AI (GenAI) in their operations and those that do not. The report analyzed more than 2,000 ITSM systems and more than 60,000 aggregated and anonymized customer data points.

Over the past year, IT teams have moved from experimenting with automation to actively integrating generative AI into their workflows—reshaping how they diagnose issues, resolve incidents, and deliver service. What began as an efficiency play is now transforming team structures and redefining the ITSM experience itself. As GenAI becomes embedded in daily operations, organizations are uncovering new performance gains and insights that signal a broader shift in how IT service management is evolving.

The GenAI Effect: Faster Resolutions, Smarter Service

The data shows that organizations using GenAI in ITSM significantly reduce incident resolution times. SolarWinds analysts examined key AI-driven capabilities—such as automated ticket responses, knowledge article recommendations, and incident summaries—and compared resolution times before and after enabling GenAI. The results revealed:

  • The average resolution time before GenAI: 27.42 hours
  • The after GenAI enablement: 22.55 hours
  • The average time saved per incident: 4.87 hours
  • The relative reduction: 17.8 percent

The report also reviewed the resolution times of organizations that have yet to implement GenAI into their ITSM functions. The data showed a much wider gap between GenAI enablement/non-enablement than the group mentioned above:

  • The average incident resolution time (non-GenAI customers): 32.46 hours
  • The average for GenAI customers post enablement: 22.55 hours
  • The time difference: 9.91 hours per incident
  • The relative improvement: 30.5 percent

GenAI adopters represent more mature, innovation-driven ITSM operations. This consists of teams already embracing self-service, knowledge management, and automation. Their adoption signals a culture ready to drive broader organizational innovation and transformation.

Reclaiming Time and Producing ROI

When IT teams significantly reduce time spent on manual tasks, they reclaim valuable hours that can be redirected toward strategic initiatives—turning efficiency gains into tangible ROI for the organization. According to the data, which culminated all incidents logged from August 1, 2024 to July 31, 2025, GenAI-enabled organizations saved a cumulative 323,343 hours after GenAI enablement.

“By leveraging GenAI, ITSM teams can reclaim time and resources once spent on routine tasks, enabling them to focus on strategic initiatives that drive real business value,” said Lauren Okruch, Senior Manager for ITSM, at SolarWinds. “Looking ahead, embracing technologies like GenAI isn’t just about efficiency—it’s a strategic imperative for organizations aiming to innovate, stay ahead of change, and transform IT from a support function into a proactive driver of growth.”

Setting ITSM Teams up for Success

SolarWinds is committed to offering ITSM teams AI tooling and other innovative solutions that drive efficiency and improve user experience, including the announcement of the SolarWinds AI agent and other innovations on October 8. The SolarWinds Service Desk Premier Plan offers ITSM customers:

  • Automation workflows and runbooks
  • AI-powered suggestions and deflection tools
  • Enhanced reporting and customization options
  • Virtual Agent integration with Slack and Microsoft Teams
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VERTIV SELECTED TO SUPPLY ADVANCED AI-READY INFRASTRUCTURE FOR DIGITAL REALTY’S NEW DATA CENTER CAMPUS IN ITALY

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Two business executives at Vertiv press event with keep it humming branding

Vertiv (NYSE: VRT), a global provider of critical digital infrastructure, today announced it will supply next-generation infrastructure for ROM1, Digital Realty’s first data center in Italy with a planned capacity above 3 MW. The agreement extends the comprehensive suite of Vertiv solutions and existing technology implementations with Digital Realty across European locations, including Paris, Madrid, and Amsterdam.

The ROM1 facility will feature advanced cooling and power infrastructure designed specifically for high-performance computing (HPC) environments. The technology implementation includes innovative free-cooling systems that leverage Rome’s climate conditions, and highly energy-efficient power management systems designed to support high-density workloads.

The project will be implemented in phases, with the facility planned to begin operations in 2027. ROM1 will serve as a carrier-neutral facility optimized for AI and machine learning workloads. Its strategic location will establish Rome as a key digital hub, connecting to major Mediterranean cities through fiber networks and submarine cables. Expansion plans also include connectivity in Barcelona, launching in early 2026. The new facility will support the company’s growth as a leader in the Mediterranean, complementing its existing data centers in Marseille, Athens, and Crete.

“Rome is emerging as a crucial gateway for digital infrastructure between Europe and the Mediterranean,” says Alessandro Talotta, managing director, Italy of Digital Realty. “The cutting-edge technologies selected for ROM1 will help establish it as a strategic AI hub, setting new benchmarks for energy efficiency and performance in high-performance computing.”

“The growing adoption of AI applications is driving the need for more sophisticated data center infrastructure,” says Karsten Winther, president for EMEA at Vertiv. “Our cooling and power solutions are built on decades of experience in supporting the most demanding applications and are designed for projected scalability while helping customers meet their efficiency objectives.”

ROM1’s technical innovations include AI-ready cooling systems that adapt to varying workload demands and high-efficiency power distribution designed for intensive computing. The facility incorporates smart environmental controls that respond to real-time conditions and are integrated with alternative energy sources. These technological choices reflect both companies’ focus on supporting advanced computing needs while minimizing energy consumption and environmental impact.

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