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Dyson announces cutting-edge developments across its floorcare technologies in the Middle East

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Dyson is well-known for creating pioneering floorcare technologies that revolutionize the vacuum cleaner industry. As we head into a new season, Dyson has unveiled three new products available in the Middle East that bring together the most advanced software and intelligence to get the best-ever cleaning performance.

The new technologies available in the region from today include Dyson’s most powerful cord-free vacuum the Dyson Gen5detect, the Dyson Submarine™ wet roller head; the brands first wet vacuum cleaner, and the Dyson Humdinger, Dyson’s lightest cordless handheld vacuum to date.

Dyson’s team of in-house microbiologists have been studying real dust from around the world for almost 20 years, analyzing particles measuring 70 microns in size – the width of human hair – right down to 0.1 microns, the size of a virus. Dyson’s labs are also home to a farm of dust mites, enabling scientists to collect their faeces and learn more about dust mite allergens. Only through this extensive research can Dyson engineers continue to engineer new vacuum cleaner technologies, to better deal with the conditions they face in the real world.

Dyson’s recent Global Dust Study revealed that in the last year, there has been a significant reduction in the number of people maintaining regular cleaning schedules, yet consumers still spend 25 minutes a week, the equivalent of 65 hours per year, vacuuming homes. In the same study it was found that the UAE and KSA ranked the highest globally, with 63% of people from KSA and 61% of UAE, saying they worry about viruses in the home.

The Dyson Gen5detect cordless vacuum, tackles this worry as it features fifth generation Hyper-dymium motor technology spinning at up to 135,000 rpm delivering unrivalled suction power, capable of capturing viruses from the home. The machine features a fully sealed, whole-machine HEPA filtration system, engineered to capture 99.99% of particles down to 0.1 microns[2]. 14 cyclones also remove dust from the airflow so there’s no loss of suction, ensuring optimal performance with every clean.

The Gen5detect offers an energy dense battery with 70 minutes run-time and possesses a number of new and re-engineered features such as the Fluffy Optic cleaner head which produces increased brightness and range with the blade of light revealing twice the amount of microscopic dust. Additionally, the product features a completely re-engineered user interface (UI) that now shows users in real-time when their surface is clean. A piezo sensor uses acoustic sensing to count and categorize particle sizes, and bars on the LCD screen now rise and fall according to volume of particles being removed in real-time – so owners know when to move on or spend more time cleaning.

James Dyson, Founder and Chief Engineer at Dyson, says: “The Gen5detect defines Dyson’s next generation of cleaning technology. It is the combination of our dust light optic technology, dust particle counting and sizing, pioneering new motor and whole-machine HEPA filtration, that enables you to achieve our deepest ever clean.”

33,997 online interviews across a representative sample of 39 countries. Fieldwork was conducted between 11th January and 6th February 2023. Data has been weighted at a ‘Global’ level to be representative of different population sizes.

Filtration tested against ASTM F3150, tested in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022. Filtration efficiency is calculated by comparing the number of standardized dust particles entering the vacuum cleaner against those released. The capture rate may differ depending on actual environment and the mode.

Suction tested to IEC62885-4 CL5.8 and CL5.9, tested at the flexible inlet, loaded to bin full, in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022.

Compared to the original Dyson Laser Slim Fluffy™ cleaner head. Effectiveness influenced by ambient light conditions, debris type and surface

Best accuracy achieved in Auto mode. Auto ramp feature in Auto mode only. Testing based on average in home usage according to Dyson internal test data.

Quantity and size of dust displayed on screen varies depending on usage. Examples shown may occur within one or more displayed size range. Automatic suction adaptation only occurs in auto mode. Applies in Eco mode on hard floor. Actual run time will vary based on power mode, floor type and/or attachments used.

Dyson’s Global Dust Study identified that the UAE and KSA were the markets whose residents use two-in-one mop and dry vacuums the most globally. As a result of this appetite for wet and dry vacuuming products, Dyson have introduced their first product in this category; the Dyson Submarine™ wet roller head, available with the Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums.

The Submarine delivers just the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum ‘clean floor’ finish without over saturating, the wet roller head has been engineered with an eight-point hydration system, using a pressurized chamber for even water distribution across the full width of the roller.

The motor-driven microfiber roller removes spills, tough stains and small debris, covering flooring up to 110m2, thanks to a 300ml clean water tank. A durable plate extracts contaminated water from the wet roller and deposits it into a separate waste-water tank to ensure no dirt and debris is transferred back onto the floor. Designed with a low profile and full-width brush bar, the Dyson Submarine™ wet roller head allows for effortless maneuvering underneath furniture, cleaning dust, debris, and spills from even the most awkward places.

The final product joining Dyson’s impressive floorcare range is the Dyson Humdinger™, the most powerful, lightweight handheld vacuum that traps 99.99% of microscopic particles with no loss of suction. Engineered for every day quick handheld cleans, the Humdinger’s™ compact and lightweight versatility and specialized cleaning tools allows users to effectively move between the car, home, or hard to reach places.
Coming with three specialized tools including a mini motorized tool, perfect for mattresses upholstery and stairs, a combination crevice tool, designed for hard to reach and narrow spaces, and a surface tool engineered to pick up small and large debris on hard surfaces. The 20-minute run time gives users the option of quick and effective cleans for speedy spill clearance.

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Lexar Unveils Next-Gen AI-Ready Storage and Memory Solutions at GITEX GLOBAL 2025

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Lexar Professional Go Portable SSD with Hub
Fissal Oubida, General Manager – Middle East, Africa & India, Lexa

Lexar, a global leader in storage solutions, unveiled the future of storage innovation in the Artificial Intelligence (AI) era, at Gitex Global 2025, the world’s largest tech and startup, at the Dubai World Trade Centre. With artificial intelligence (AI) reshaping industries and everyday life—projected by IDC to contribute $19.9 trillion to the global economy by 2030—reliable, high-speed storage is becoming more critical than ever. Lexar showcased the world’s lightest, toughest, and fastest memory solutions at its stand located in Hall1, Stand H1-25. Recognized for their large capacities, fast performance, and proven reliability, making them essential tools for AI developers, professional creators, gamers, and PC enthusiasts alike.

“Traditional memory solutions are no longer adequate for today’s demanding AI workloads. The future lies in high-capacity storage that enables faster data processing. Lexar’s all-flash arrays and SSDs, known for their speed and dependability, are becoming the go-to solutions for enterprises working on large-scale AI projects. Simultaneously, the booming imaging services sector in the Middle East is driving demand for our professional-grade storage solutions designed specifically for content creators,” said Fissal Oubida, General Manager – Middle East, Africa & India, Lexar.

Bringing the future of memory forward

One of Lexar’s standout innovations at the event is Lexar’s thumb-sized Professional Go Portable SSD with Hubthe world’s lightest portable SSD at just 13 grams. This groundbreaking innovation is optimized for the iPhone 16/17 series and Android devices, and is specifically designed for content creators to shoot seamless video from a mobile phone. Also taking the spotlight is the Armor Series, which includes the world’s first stainless steel SD cards—ARMOR GOLD and ARMOR SILVER PRO. These cards are built for durability, with strength up to 37 times that of standard SD cards, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows. Another highlight is the ARMOR 700 Portable SSD, a rugged, high-speed storage solution offering up to 2000MB/s read/write speeds and full cross-platform compatibility—perfect for mobile professionals.

The CFexpress 4.0 Series is also making waves, with Type-B DIAMOND, GOLD, SILVER, and Type-A GOLD cards engineered for lightning-fast performance. Designed for 8K video and ultra-high-res photography, these cards cater to creators who demand top-tier speed and capacity.

Elevating the Gaming Experience

Lexar hasn’t forgotten the gaming community. At GITEX, the company is showcasing its ARES RGB 2nd Gen DDR5 Desktop Memory, featuring SK Hynix DRAM chips with speeds up to 8000MT/s (and 6000MT/s CL26), designed for elite desktop gaming performance. For handheld gamers, Lexar introduces the PLAY PRO microSD Express Card, which integrates PCIe technology for blazing-fast speeds—up to 900MB/s read and 600MB/s write—offering dramatically faster load and download times.

Engineered for AI developers, gamers, and creators, Lexar is showcasing two next-generation SSDs: the Lexar Professional NM990 PCIe Gen5.0 NVMe M.2 2280 SSD and the Lexar Professional NM1090 PRO PCIe Gen5.0 NVMe M.2 2280 SSD. Both these SSDs utilize PCIe 5.0 technology to deliver incredible speeds—up to 14,000MB/s read and 11,000MB/s write—nearly doubling the performance of Gen 4 drives, providing superior performance for serious gamers and professional rendering. “As the Middle East region solidifies its position as a global hub for gaming and imaging, Lexar’s high-performance products empower users to push creative and technological boundaries. From lightning-fast PCIe 5.0 SSDs to the latest microSD Express technology for handheld gamers, we offer a full suite of data storage innovations designed to help our customers scale and succeed in the digital world,” concluded Oubida.

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Tech Interviews

AI is Not an Add-On, But an Enabler!

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Why So Many Companies Fail, Even with Massive AI Investments

In a brief interview at GITEX, Technology Integrator speaks with expert  Shivdayal Charan, Director of Middle East at Torry Harris Integration Solutions on how the company is enabling digital transformation across industries through modernization, AI enablement, and connected digital ecosystems.

A studio portrait of Shivdayal Charan, Director of Middle East at Torry Harris Integration Solutions
Shivdayal Charan, Director of Middle East at Torry Harris Integration Solutions

1. Could you give us an overview of Torry Harris, what the company does, and its core areas of expertise?

At Torry Harris, our purpose is to make digital transformation real – grounded in business logic, scalable through technology, and outcome-driven. For over two decades, we have helped enterprises rebuild the connective tissue of their businesses – modernizing legacy systems, integrating data, and creating digital ecosystems that scale.

Our expertise is at the intersection of API-led integration, cloud modernization, and digital ecosystem enablement – foundations that turn technology landscapes into agile, interoperable networks. From telecom and finance to logistics and government, we help enterprises move beyond isolated systems to unified, intelligent architectures that enable real-time collaboration and innovation.

We often say that we don’t just integrate systems; we integrate with intent. Because true modernization isn’t about technology alone – it’s about creating coherence between business vision and digital execution.  That’s what allows enterprises to innovate with confidence, move at market speed, and build resilience.

Headquartered in the US, with regional offices in Dubai and Riyadh, we’re deeply aligned with the Middle East’s digital transformation ambitions – simplifying digital complexities and helping public and private enterprises translate strategy into sustained progress.

2. What is one of the company’s latest core offerings?

Our flagship platform, SMART Souq, is where AI meets ecosystem thinking. SMART Souq is an AI-powered marketplace platform that enables organizations to design and scale digital ecosystems around themselves. It connects suppliers, partners, and customers into a single fabric where data, APIs, and services flow naturally.

The platform supports hybrid engagement models (such as B2B2C and G2B2C) and enables organizations to monetize APIs, data, and services as part of a larger digital value chain. Its embedded 4Sight intelligence layer combines personalization, conversational AI, and predictive insights, while its low-code framework allows business teams to configure user journeys, onboarding flows, and monetization models without heavy engineering lift.

Today, speed defines relevance. Enterprises can’t afford to prototype for months; they must launch at market pace and refine in motion. SMART Souq enables exactly that – moving from concept to deployment in weeks, not quarters.

Take a regional bank, for instance. With SMART Souq, it can evolve from being a service provider to an ecosystem hub – integrating insurance, auto finance, mortgages, and lifestyle services – all under one digital roof. What was once a transaction becomes an ongoing relationship, renewed every day through context and connection. That’s the future of marketplaces – less about transactions, more about context.

3. Could you elaborate on the key solutions you are showcasing at GITEX this year and how they are helping enterprises accelerate their digital transformation journeys?
This year at GITEX, we are prioritizing what we call the three levers of digital momentum – modernization, intelligent automation, and connected ecosystems.

Modernization is where agility begins – taking what’s already working and making it cloud and AI-ready. It’s not about starting over; it’s about starting smarter. Done right, modernization renews the core, embeds intelligence, and creates the conditions for speed and scale. It’s how banks cut release cycles, how cities deliver digital services, and how governments move from efficiency to experience.
Intelligent automation builds on that core. Through APIs and integration frameworks, we create a digital nervous system – a fabric where data, workflows, and partners move securely and in sync. When systems speak a common language, business starts to move as one.

And when that foundation is in place, ecosystems begin taking shape. SMART Souq turns these internal capabilities into external opportunities – enabling enterprises to co-create and monetize APIs, data, and services through a larger value network.

Modernize the core – Connect the fabric – Monetize the flow. That’s how transformation stops being a plan and becomes a pattern – one that organizations can repeat, refine, and scale.

3. Artificial Intelligence is a major focus across industries today. How is Torry Harris integrating AI into its offerings, and what value does this bring to your clients?
AI has moved from experimentation to expectation. The real question now is – how do enterprises embed it meaningfully, not just visibly?

At Torry Harris, AI is not an add-on but an enabler that runs through our entire portfolio. Our AI Factory helps enterprises industrialize adoption – combining automation, data pipelines, and decision intelligence into a single operational fabric. The goal is simple: measurable outcomes, not model counts. Efficiency that shows up in metrics, prediction that shows up in decisions, and personalization that enhances experience.

Our 4Sight analytics engine turns raw data into foresight. It learns from operational patterns, customer behavior, and market signals – helping enterprises anticipate demand instead of react. You can see this clearly in SMART Souq – its AI engine continuously learns from interactions, predicting needs and optimizing engagement in real time. In real estate, it might infer buyer intent; in logistics, it might optimize partner routes. AI here doesn’t replace human intuition but augments it.

And through our Agentic AI Services, we extend that intelligence across the enterprise, embedding it into operations, testing, integration, and decision systems. The result is AI that’s pragmatic, governed, and aligned to business rhythm, not hype cycles.

4. Could you share an example of a recent project where Torry Harris helped an enterprise modernize or integrate its systems, and what measurable impact it delivered?
A recent example I can reference comes from our work with NBQ – a leading regional bank that needed modernize its integration landscape for agility and scale – without dismantling what already worked.

We implemented a secure API management layer that unified systems and created real-time data exchange across the bank’s ecosystem. The results were tangible – 45% improvement in operational efficiency, 30% reduction in integration costs, and partner onboarding time cut from three days to one. More importantly, NBQ could launch new digital services 40% faster – a critical edge in a market where speed defines customer experience.

But the real change wasn’t technical; it was behavioral. NBQ stopped managing systems and began orchestrating outcomes. Teams moved faster, experiments carried less risk, and innovation  turned from being occasional to repeatable.

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Tech Features

From Control to Intelligence: Why the GCC Is Poised to Lead the Next Security Evolution

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By Wei Huang, Chief Technology Officer, Anomali

In cybersecurity, each era is defined by a shift in architecture. Firewalls dominated the 2000s. Endpoint protection and identity controls shaped the 2010s. Today, we are entering a new phase — one where cloud-native platforms, real-time data correlation, and AI-powered analytics are no longer optional but essential.

Nowhere is this transition more timely than in the Gulf Cooperation Council (GCC) region. As cloud adoption accelerates across the United Arab Emirates (UAE), Saudi Arabia, and neighboring states, national cybersecurity resilience has become a critical pillar of digital transformation. GCC organizations have a unique opportunity to leap ahead — bypassing legacy limitations and adopting next-generation security architectures purpose-built for today’s advanced threats.

The Core Shift: Security Is Now a Data Problem

For decades, cybersecurity focused on control: firewalls, proxies, endpoint agents, and network gateways. While these tools remain foundational, today’s adversaries have evolved. Attackers exploit gaps between systems, bypass controls through misconfigurations, and evade siloed defenses with increasing sophistication.

The result is a fundamental architectural shift: modern security is no longer solely about enforcing control — it’s about processing data. Effective defense requires ingesting, normalizing, and correlating telemetry across every layer of the enterprise: endpoints, cloud workloads, SaaS platforms, identity systems, and external intelligence feeds. When combined with AI-powered analytics, this data-driven approach transforms raw telemetry into actionable insights, allowing defenders to outpace attackers, rather than merely react, once an attack has been detected.

Cloud-Native Design: The Architecture That Scales

Traditional security information and event management (SIEM) systems and on-premises platforms struggle to meet the scale, flexibility, and speed required in modern hybrid environments. Cloud-native architectures, by contrast, offer elastic scalability that aligns directly with national digital transformation priorities across the GCC.

However, the scale of telemetry introduces new challenges. Global cloud storage volumes are projected to reach 100 zettabytes by the end of 2025. Storing and processing such massive datasets can quickly become prohibitively expensive — unless managed with modern design principles.

The solution lies in the security data lake: a unified, long-term, cloud-native repository capable of retaining years of structured and unstructured security data. Unlike legacy systems limited to weeks or months of visibility, a security data lake enables continuous historical analysis for threat hunting, compliance, and investigations.

Crucially, modern architectures decouple storage and compute. Instead of permanently allocating compute resources (as most legacy platforms do), serverless designs apply compute power only when needed, dramatically reducing cost while enabling faster analysis.

For example, by leveraging serverless infrastructure on Amazon Web Services (AWS), Anomali enables compute bursts across thousands of nodes, delivering correlations and searches up to 1,000 times faster, at a fraction of the cost of traditional solutions. This approach is particularly aligned to national resilience goals, where speed and efficiency are essential.

Real-Time Correlation at Petabyte Scale

Today’s attackers automate their reconnaissance, probing continuously for vulnerabilities across every layer of the enterprise. To keep pace, organizations must reduce detection time and response costs, which demands real-time correlation across petabytes of data.

By integrating telemetry from multiple domains — including firewalls, endpoints, SaaS platforms, identity providers, and threat intelligence — organizations gain visibility into attacks that no single control would detect alone. For GCC enterprises expanding hybrid and multi-cloud infrastructures, the ability to correlate across these diverse sources in real time is mission-critical.

AI Delivers Context, Not Just Alerts

Artificial intelligence is now widely marketed in cybersecurity, but much of it offers opaque conclusions without transparency — effectively adding noise rather than clarity.

True AI-powered defense must provide explainability. Anomali applies chain-of-thought (CoT) AI reasoning, ensuring every detection includes the rationale, evidence, and audit trail behind each decision. This transparency builds analyst confidence and accelerates skill development, particularly valuable as GCC nations continue building local cybersecurity talent and operational maturity.

Intelligence Closes the Gaps Left by Controls

Even with modern defenses in place, critical gaps remain. Studies show that many endpoint detection and response (EDR) solutions still miss up to 30% of advanced threats, thanks to sophisticated evasion techniques, configuration gaps, or partial visibility. Firewalls suffer similar challenges: misconfigurations and limited context allow adversaries to slip past perimeter defenses.

This is where intelligence plays a decisive role. By unifying diverse telemetry and correlating billions of daily security events, modern security analytics platforms fill these blind spots, delivering full-spectrum detection across hybrid environments. For critical infrastructure, financial institutions, and government entities in the GCC, closing these gaps is no longer optional — it is a resilience imperative.

Agentless, Serverless, Effortless

Managing thousands of endpoint agents introduces complexity, operational risk, and resource overhead. Cloud-native platforms eliminate much of this friction by integrating directly with cloud platforms, SaaS services, and enterprise infrastructure via secure APIs, allowing telemetry ingestion without deploying additional agents.

For organizations balancing hybrid complexity with cloud-first strategies, agentless deployment models dramatically simplify operations — enabling faster rollout, lower risk, and greater agility.

Why the GCC Is Uniquely Positioned to Lead

The UAE, Saudi Arabia, and neighboring GCC nations are investing heavily in smart cities, digital economies, and next-generation public services. These national ambitions require security platforms that are scalable, adaptive, intelligent, and capable of evolving alongside rapid technological change.

Cloud-native, AI-powered, intelligence-driven security operations are no longer a distant vision but an operational necessity. By embracing these architectures, GCC enterprises and governments are positioned not only to meet today’s security demands, but to set a global standard for the future of cyber defense.

The time to shift from fragmented controls to unified intelligence is now. The future of security isn’t about deploying more tools — it’s about building smarter platforms.

And the GCC is ready.

Wei Huang is the Chief Technology Officer at Anomali, a global leader in intelligence-driven cybersecurity solutions.

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