News
ServiceNow Launches Major Expansion to Now Assist Generative AI Portfolio with New Capabilities to Transform Experiences and Increase Productivity
ServiceNow is making the world work better for everyone, has launched a major expansion to its Now Assist generative AI portfolio with new capabilities to transform experiences and increase productivity. Available to all customers today, Now Assist in Virtual Agent, flow generation, and Now Assist for Field Service Management (FSM) are the latest powerful GenAI solutions to be embedded into the ServiceNow Platform. All three solutions enhance ServiceNow’s portfolio of practical generative AI applications that are helping customers transform how they work.
Gartner® forecasts that “Between 2023 and 2027, $3 Trillion dollars will be spent on AI”, and “GenAI represents 36% of total AI Spending.” As organizations across industries begin deploying GenAI, many ServiceNow customers are already realizing cost savings, growth, and cross-enterprise efficiency and productivity improvements. Now Assist accelerates customers’ digital transformation journeys with fast implementations and quick return on investment.
“Our customers are facing increasingly complex and competitive dynamics across industries and AI holds the key to enabling faster execution, smarter decision making, and greater business agility,” said CJ Desai, president and chief operating officer at ServiceNow. “ServiceNow is leading the charge, by intelligently integrating generative AI into the core of the Now Platform and enabling organizations to harness AI securely and confidently to drive unprecedented speed to value for their business.”
Accelerating end-to-end digital transformation with natural language interfaces on a single intelligent platform
Now Assist in Virtual Agent, flow generation, and Now Assist for FSM are immediate productivity multipliers for customers by reducing time spent searching, summarizing, and creating basic information while enabling conversational self-service, incident deflection, and workflow automation.
- Now Assist in Virtual Agent helps organizations create and deploy advanced generative AI chat experiences in 15 minutes or less with enhanced guided setup capabilities. Customers and employees can now solve issues and get what they need fast, while allowing organizations to increase call deflection rates. It provides better self-service with a generative AI-powered conversational experience that pulls in the most relevant information or actions from a customer’s knowledge base and service catalog. New updates for Now Assist in Virtual Agent include Q&A in Knowledge Management and multi-turn conversations for ordering catalog items or making service requests, with the ability to provide additional information directly within the chat. Much like how people communicate in everyday life, these updates allow employees and customers to have conversational experiences for fast, more relevant self-service.
- Flow generation accelerates workflow development on the Now Platform by helping Admins and Developers generate workflow blueprints for fast development at scale. It converts plain text into low-code workflows so developers no longer need to build flow automations from scratch, improving the time-to-value for organizations and reducing the automation backlog. Once the initial workflow is established, developers can easily make continuous adjustments and refinements using the no-code design interface in App Engine.
- Now Assist for Field Service Management (FSM) helps field service teams deliver better, more proactive experiences and accelerate productivity with generative AI. The new solution uses generative AI to access all activity, parts, and incidental data to summarize work order tasks, which are critical for field technicians who are moving from site to site and rely on mobile devices to get their most important work done. By simplifying the work order process, Now Assist for FSM improves technician and customer experiences along with documentation, compliance, and consistency.
As announced previously, leading companies and innovative organizations are already early adopters of Now Assist, including CBRE, Deloitte, Teleperformance, and a U.S. government agency. NVIDIA is also a customer, as well as a ServiceNow technology partner.
“Leading companies around the world are using generative AI to transform productivity,” said Sonu Nayyar, chief information officer at NVIDIA. “Our team will be using NVIDIA-powered ServiceNow Now Assist features like case summarization and question-answering to bring efficiencies to our operations with generative AI.”
AI at the foundation of the Now Platform
ServiceNow’s generative AI strategy provides customers with broad and secure LLM support, through either general purpose LLMs or ServiceNow?developed models. General?purpose LLMs provide customer flexibility and currently include access to Microsoft Azure OpenAI Service LLM and OpenAI API. ServiceNow’s domain specific Now LLM is purpose-built for ServiceNow workflows, use cases, and processes. ServiceNow’s Now LLM provides customers with responsibly sourced and secure LLM support, allowing for excellent end-user experiences along with high levels of transparency, governance, and data security.
ServiceNow has been leading the charge to provide customers with secure, enterprise-wide generative AI solutions out of the box and seamlessly connecting them to workflows, unlocking the value of the Now Platform and providing even faster time-to-value for customers. In the recently launched Now Platform Vancouver release, ServiceNow integrated generative AI across all workflows on the Now Platform, with the introduction of Now Assist for IT Service Management (ITSM), Now Assist for Customer Service Management (CSM), Now Assist for HR Service Delivery (HRSD), and Now Assist for Creator.
With the additional capabilities announced today, the ServiceNow intelligent platform can accelerate digital transformation by providing a natural language GenAI interface that seamlessly connects with the service catalog, simplifying access to information and desired actions and increasing the speed of cross-organizational execution.
News
The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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