VAR
Hisense Committed to Introducing more State-of-the-Art Technology to the region!

Smart home technology is experiencing rapid growth in the region, and Hisense is at the forefront of introducing innovative and state-of-the-art products to meet the increasing demand.
In an exclusive interview, the editor of VAR had the opportunity to speak with Mr. Fazalur Rahman, Marketing Director at Hisense Middle East & Africa, to gain insights into how the brand has successfully secured a substantial market share and what continues to drive their enthusiasm for the future.

Could you please tell us about your role in the organization and your areas of expertise?
I am the Regional Marketing Director for Hisense Middle East & North Africa, responsible for designing and reshaping strategies to improve brand awareness and equity, execute GTM plans, enhance consumer engagement, and optimise retail/shopper marketing. My primary focus in this role is on driving brand equity, influencing consumer behaviour, and accelerating business growth across the Middle East region. I have been with Hisense for over 7 years since its nascent years in the region, spearheading a small team with a strategic approach to enter and expand into the UAE, GCC & LEVANT regions.
What is Hisense’s most recent offering to the Middle Eastern market?
Well, Hisense has recently launched its next generation of 2023 TV line-up. Our hero product focuses on ULED X technology which has even better picture quality based on Mini LED Technology though the usage of advanced in house developed chipset called Hi-View Engine X. The technology can be seen in the model 85UX which will be available in the market in Q3 2023. The ULED X, which was initially unveiled at this year’s Consumer Electronics Show in Las Vegas, received the CES 2023 Innovation Award for its advanced optical systems, exceptional image processing, and industry leading display technologies. We also introduced ULED TVs, range of Mini-LEDs, Laser TV as well as smart projectors like PX1-PRO, CH1 and PL1H.
We are committed to introducing more cutting-edge and latest technology products to the region. Our technology is a combination of smart and high-end tech algorithm that makes consumers connect with these appliances for an easier lifestyle. The smart features can be witnessed in our appliances like refrigerators, that comes with a touch screen, allowing you to control temperature and other features. Soon the market will witness a range of smart series with washing machines, dishwashers and air conditioners.
What are some significant trends and requirements that have emerged from the Middle Eastern market throughout the years?
The household appliances market in the Middle East has witnessed significant growth in the past few years because of several positive factors. One notable trend driving this growth is the integration of smart home technology, which has contributed to the industry’s expansion in the region. Additionally, there has been a rising demand for energy-efficient appliances, primarily due to growing environmental awareness and the need to reduce energy consumption. As a result, companies have begun investing in the development of energy-efficient appliances to meet this demand.
The growth of e-commerce in the Middle East has played a crucial role in propelling the household appliances market. The household appliances market is expected to see a substantial increase in the coming years. This growth can be attributed to the exposure of Middle East to other countries. Increase of tourism has which has generated increased demand in household appliances in resorts and hotels. Many people are migration to the Middle East, which is driving market development; and the growing number of working family members and time constraints fuelling demands for modern equipment. The deployment of smart household appliances is also seen as a time-saving solution in this context.
Could you give us some statistics on your market share in the Middle East and your projected growth in the next two years?
Hisense has experienced remarkable growth in the Middle East over the past 10 years. Through a carefully planned approach and effective expansion strategies, the brand has managed to capture a significant market share of 12 per cent in the region’s TV sector and aiming to reach 18-20 per cent in the next two years. This achievement is testament to our commitment to delivering quality products and establishing a strong brand presence in the region.
As a brand, we are constantly striving to further enhance our presence in the Middle East. The company is actively investing in the development and introduction of new technologies, ensuring that our product line-up remains at the forefront of innovation. By introducing more stock-keeping units, Hisense aims to provide a diverse range of options to cater to the varying needs and preferences of its customers.
In addition to product development, Hisense is also prioritising its visibility on both offline and online platforms. Recognising the importance of a multi-channel approach, we are focusing on strengthening our presence in traditional bricks-and-mortar stores, while also expanding our reach through online retail platforms. This comprehensive strategy aims to make Hisense products more accessible to consumers across different touchpoints, further fuelling the brand’s growth in the Middle East.
What projections do you have for the TV market? Do you think TV costs will rise in the future?
Hisense is a competitive brand, and we are focused on growth. By participating in global events such as the FIFA World Cup and UEFA European Championships, we have gained a better platform to communicate with end-users, leading to an expansion of our brand and increased credibility and acceptability. In the TV category, we will continue to introduce advanced technology and features that cater to our end-users, offering the best home entertainment solutions.
Our recent launch of ULED X technology is certain to captivate consumers with its premium picture quality. Technology remains a key factor in the TV industry, and we anticipate the introduction of game-changing entertainment solutions on to the market very soon. It is important to note that advanced technology often comes with a higher price point. While there has been a month-on-month increase observed in the market, we recognise the high level of competitiveness.
Finally, what excites you about technology’s future?
At Hisense, we are always striving to keep pace with the latest trends and stay ahead of our competitors in introducing trendy products. We are particularly excited about the future of technology in the TV industry. For example, we recently unveiled the Hisense PX1-PRO TriChroma Laser Cinema at CES, receiving widespread acclaim. This next-generation TV offers immersive entertainment and is now available across the Middle East region. As technology continues to advance rapidly, we are equally excited to see what the future holds and to be part of this transformative journey.
VAR
CMF smartwatch: Watch 3 Pro is a smarter move

The CMF smartwatch Watch 3 Pro launches with intelligent coaching, precise tracking, and a bold design for everyday movement. Built for casual fitness and daily life, CMF smartwatch features help you train smarter, stay organised, and look sharp—without complicating your routine.
CMF smartwatch essentials: why Watch 3 Pro stands out
First, it upgrades accuracy. A new dual-band five-system GPS locks on faster and holds signal in crowded cities or open trails. Consequently, route data feels cleaner, and pacing is more reliable. Next, 131 sports modes keep training fresh, while a personalised running coach adapts plans to your level and goals. Meanwhile, a four-channel heart-rate sensor improves precision across skin tones and intensities. With Active Score (powered by MET data), you get a simple weekly snapshot that nudges consistency.
Train, recover, repeat with CMF smartwatch AI tools
After each workout, AI-powered summaries unpack training load, recovery time, and even 5K/10K predictions. Forget to press start? The watch auto-detects seven core activities, so your effort still counts. Beyond exercise, daily wellness stays in view: SpO₂, stress tracking, guided breathing, hydration, and inactivity reminders, sleep insights, and women’s health support provide a fuller picture of your day.
CMF Watch 3 Pro: Your on-wrist smart companion
Because life moves fast, CMF adds helpful tools. ChatGPT integration lets you ask questions, set reminders, and get quick facts with natural-language voice prompts. Additionally, a voice recorder with auto-transcription captures ideas on the go, while an Essential News digest curates updates by interest. Bluetooth calling, gesture shortcuts, and 140-character quick replies keep communication simple, and an extra microphone improves call pickup.
Expressive hardware, immersive display
Style matters. Dark Grey, Light Grey, and Orange straps pair with a precision-milled metal body that feels premium yet discreet. Up front, a vibrant 1.43-inch AMOLED with ultra-thin bezels supports Always-On Display and delivers a 10% higher screen-to-body ratio than Watch Pro 2. Moreover, you can choose from 120+ watch faces, including video, photo, and AI-generated options via Watch Face Studio. Add full-screen or mini widgets for fitness, weather, music, or reminders to make it yours.
Built for real life
Rated IP68, the watch handles sweat, dust, and surprise downpours. Battery life impresses, too: expect up to 13 days with typical use, around 11 days with heavier tracking, and about 4.5 days with Always-On enabled. A full charge takes roughly 99 minutes. Under the hood, improved motion monitoring and a 6-axis accelerometer—a 50% boost over Watch Pro 2—bring smoother tracking to indoor and outdoor sessions alike.
Nothing X: one app for more control
All CMF smartwatches, including earlier models, are transitioning to the Nothing X app. You’ll see steadier syncing, a refreshed UI, and smarter health tools. Crucially, the platform supports Strava, Apple Health, and Google Health Connect, so your workout data and daily metrics flow where you need them—without juggling multiple apps.
Price and availability
In the UAE and Saudi Arabia, CMF Watch 3 Pro is priced at AED/SAR 369 at leading retail partners across e-commerce, electronics, and carrier channels. Open sales begin soon (date TBC). If you want one device that covers training, wellness, and day-to-day smarts, this is the easy pick.
Bottom line
The CMF Watch 3 Pro combines accuracy, coaching, and character. It encourages small, doable wins—today, tomorrow, and the day after. Put it on, set a goal, and move smarter.
Check Out Our Previous Post on HUAWEI MatePad 11.5 Now Available UAE Pre-order
VAR
HUAWEI MatePad 11.5: A Captivating Study Companion with Student-Friendly Features, Now Available for Pre-Order

Following its unveiling at Huawei’s recent launch event in Dubai, the sleek and feature-packed HUAWEI MatePad 11.5 is now officially available for pre-order in the UAE. Designed to deliver an exceptional balance of performance, creativity, and comfort, the MatePad 11.5 brings Huawei’s innovative PaperMatte Display technology to a wider audience, making it the perfect companion for students, young professionals, and anyone seeking a smarter way to work and create on the go. Priced at AED 1,299, customers who pre-order through Huawei’s online store will also receive a bundle of add-ons, including the HUAWEI Keyboard, HUAWEI M-Pencil, 3 months of HUAWEI Care+, and more.
An Eye-Catching, Eye-Soothing Display
The PaperMatte Display offers a paper-like display experience to ensure eye comfort and a more natural and tactile experience for reading and writing. This display technology is the result of advanced nano-level etching and magnetron nano optical coating technologies, giving it impressive anti-glare and anti-reflective qualities. This means the screen stays clear and easy to read, even in direct sunlight or brightly lit offices. Nano-level etching involves engraving special textures on the screen surface, which reproduce the look and feel of writing on paper. The HUAWEI M-Pencil (3rd generation) stylus works seamlessly with the tablet, offering an exceptionally smooth and natural handwriting experience. It also includes several eye-friendly features, such as circular polarisation and DC dimming, to ensure comfortable viewing, especially for younger users.

Enriching Apps
The HUAWEI MatePad 11.5 also brings powerful mobile office and creative tools that are usually found on laptops. It features PC-level WPS Office software, capable of handling spreadsheets, presentations, and large documents with ease, along with a detachable keyboard for added flexibility. Smart features like Floating Multi-Window and Super Device allow users to multitask effortlessly and switch between tasks without interruption.
The HUAWEI Notes app introduces a range of new features, including AI Handwriting Enhancement, stylish brush options, and an extensive Resource Center, taking digital note-taking to the next level. Equally noteworthy is GoPaint, Huawei’s own digital painting app, now available on an affordable tablet for the first time.
Users can also explore a growing selection of apps through AppGallery, Huawei’s official app store, ranked among the top three global app distribution platforms. AppGallery offers a secure, certified environment and serves as a unified hub for downloading apps across all Huawei devices, supporting a seamless, all-scenario experience.
Better Under The Hood and Across The Board
The HUAWEI MatePad 11.5 packs powerful hardware, along with its trailblazing software, a massive 10,100 mAh battery, which supports an astounding 14 hours of local video playback on a single charge, as well as 40 W HUAWEI SuperCharge technology. MatePad’s enhanced cooling system is 25% more effective than its predecessor, to support intensive work and multi-tasking. With a four-speaker setup and Huawei’s exclusive Histen 9.0 audio algorithm, the tablet delivers an immersive audio experience.
Designed with young users in mind, the MatePad 11.5 offers smart office capabilities and digital creation tools that enhance both productivity and creativity. The PaperMatte Display provides a comfortable viewing experience and a pen-on-paper-like feel when writing. Future Huawei tablets will build on this foundation, to make smart, productivity-boosting features broadly accessible to all.
VAR
OPPO Unveils Reno14 Series with Google Gemini Partnership in the UAE

OPPO will unveil its latest Reno14 Series in the UAE on July 31, featuring advanced AI-powered imaging and a stunning Iridescent Mermaid Design. In partnership with Google Gemini, the new lineup introduces next-generation AI capabilities to improve mobile photography and productivity.
Blending form, function, and next-level mobile creativity, the Reno14 Series introduces three new models — the Reno14 F 5G, Reno14 5G, and Reno14 Pro 5G — each designed to elevate everyday moments with OPPO’s most intelligent imaging yet. The Reno14 F 5G features a 6.57-inch AMOLED display and a dual-flash camera system for close-range brilliance. The Reno14 5G includes a flagship-level 50MP 3.5x telephoto lens, offering crisp portrait and zoom shots, alongside a 6.59-inch flat display. At the top of the range, the Reno14 Pro 5G brings professional-grade photography with a triple 50MP camera setup, a 1.5K 120Hz OLED screen, and a powerful MediaTek Dimensity 8450 platform, built for users who demand more from their devices.

“Our newest Reno14 Series is built to help users celebrate every moment — from spontaneous night shots to joyful gatherings — with smart imaging powered by AI Flash Photography and AI Livephoto 2.0,” said Lay Ren, President of OPPO MENA. “Paired with a striking new design inspired by self-expression, this is more than a smartphone — it’s a reflection of the vibrant lifestyle we see across the UAE.”
At the heart of the Reno14 Series is AI Flash Photography, a next-gen lighting solution that transforms low-light and zoom photography. Across the lineup, OPPO introduces an industry-first dedicated focus flash, ultra-bright dual and triple flash configurations, and upgraded Flash Mode. Whether you’re shooting indoors or outdoors, day or night, users can expect photos with rich detail, natural skin tones, and a striking sense of depth.
Complementing this is AI Livephoto 2.0, a hardware-level upgrade that merges short and long exposures in real time, freezing life’s most dynamic scenes with clarity and fluidity. From bustling city streets to surprise birthday hugs, AI Livephoto 2.0 ensures you never miss the magic in motion.
For content creators and daily storytellers, 4K HDR video and a full range of AI editing tools—including AI Perfect Shot and AI Recompose—make professional-grade photography easier than ever. Whether you’re capturing a lively Eid celebration or a sunset over the desert, the Reno14 Series makes it simple to get it right, instantly.

Visually, the Reno14 Series features the Iridescent Mermaid Design, OPPO’s most vibrant look yet. Inspired by flowing light and shimmering textures, this unique finish is brought to life through a 12-layer Iridescent Glow Process, creating a fluid, eye-catching aesthetic for today’s fashion-forward and social-savvy users in the UAE.
The series also features innovative productivity tools powered by the latest ColorOS 15, including AI Mind Space, which helps users stay organized, overcome language barriers, and easily record or summarize key information. Building on this seamless AI experience, OPPO has further strengthened its partnership with Google to bring Gemini to the Reno14 Series.
“Our mission at OPPO is to use AI to meaningfully empower our users, which we achieve through strategic partnerships like our collaboration with Google,” stated Kai Tang, President of OPPO’s Software Engineering, “With the Reno14 Series, we are collaborating closely with Google to systematically integrate Google Gemini into OPPO core apps. This integration will enable users to effortlessly perform complex actions across multiple apps using simple natural language queries, significantly enhancing AI convenience.”

With Reno14 Series, Gemini will connect to OPPO apps and services, including OPPO Notes, Calendar, and Clock, letting you pull information and complete tasks directly in your chat. With a single prompt, users will be able to ask Gemini to work across their apps, simply by pressing and holding the side button to activate Gemini.
Coming soon Gemini will support multi-app journeys to help users complete complex tasks and save time. For instance, users will be able to ask Gemini to summarize key points from a lengthy document and save the summary directly into OPPO Notes for easy access. Leveraging Gemini’s powerful multimodal capabilities, users will be able to capture essential steps from recipe tutorials on YouTube, instructing Gemini to save them efficiently within OPPO Notes.
Managing schedules and daily routines will also become more intuitive. After booking travel arrangements, users will be able to ask Gemini to “add this to my OPPO Calendar,” and it will automatically create an event in OPPO Calendar.
Stay tuned as OPPO prepares to be your perfect companion for all your celebration moments. Pre-orders start on July 31st, coinciding with the launch event in Dubai, United Arab Emirates.
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