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Sony Creators Convention in Dubai puts over 300 content creators at the heart of its technology journey

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Sony Creators Convention event

Sony Middle East and Africa held its first ever Creators Convention in Dubai last week, dedicated to supporting the journey, story and creativity of content creators in the UAE. The full-day event curated specifically for content creators, took place in the Al Quoz neighborhood and was attended by over 300 photography enthusiasts and content creators from across the country. The remarkable turnaround of participants demonstrates Sony’s commitment to producing the most engaging and distinctive experiences for its audiences.

Garge Studio, the event venue, was split into three sections. The main area hosted thought-provoking panel discussions and keynote sessions by prominent industry experts from various technology and lifestyle brands, as well as well-known content creators like Mohammed Ihsan, Sarah Medina, and Amir De Leon. The conversations revolved around some key topics such as exploring the diverse types of gaming content, understanding the workings of brand partnerships and leading cultural changes, and successful tactics for content creators into engaged in brand partnerships.

Koji Sekiguchi, Marketing Director, Sony Middle East and Africa said: “The Sony Creators Convention is an exclusive platform to support the growing needs of the creator community. Through technology and innovation, we are enabling content creators convey emotion and tell great stories.

We also undersantd that conveying brand messages in a concise manner is becoming increasingly challenging, especially in this day and age where consumer preferences and content types are constantly evolving. Leveraging the equity of content creators and influencers, who are adept at capturing and retaining the audience’s attention, is a direct route to effectively reaching and impacting the audience. At Sony, our goal is to give content creators access to cutting-edge technology, learning and networking opportunities through platforms like Creators Convention.”

The other two areas were creatively set up for content creators to get access to Sony’s camera lineup and other accessories and produce aesthetically stimulating content.

A successful first edition sets the stage for Sony Middle East and Africa to organize similar events in the future in other regions in which a growing number of content creators will benefit, including Saudi Arabia, Kuwait, Egypt, and South Africa. Participants can register on Sony Alpha Universe for all upcoming workshops and activations.

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HUAWEI WIFI MESH X3 PRO REVIEW: A SURPRISINGLY TASTEFUL WI-FI 7 ROUTER THAT COULD BE YOUR LIVING ROOM CENTREPIECE

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Person relaxing in a modern living room, using a tablet while the HUAWEI WiFi Mesh X3 Pro router glows on a sideboard near a large window overlooking sunlit mountains.

We have come up with clever ways of hiding Wi-Fi routers out of sight — behind cabinets, inside baskets, between the books on shelves. Even the best-looking routers clash violently with interior design unless you are going for a server room aesthetic. Nobody in their wildest dreams imagined a router would become the statement piece in their living room. But then the HUAWEI WiFi Mesh X3 Pro happened. A router that looks more like a decorative lamp than a piece of tech. It eschews the rigid industrial design of traditional routers, drawing its inspiration from the magnificent sunlit, snow-covered mountain peaks radiating warm golden hues at dawn.

The Golden Mountain Glow Light Effect of this router emulates the dynamic changes of sunlight on snow-capped mountains. It can adjust the lighting based on the real-time weather and time at your location. On sunny mornings, the light slowly transitions from soft white to warm gold, while on cloudy days it glows with a gentle warm white. Alternatively, you can open the Huawei AI Life App to choose a colour yourself and even schedule the light to turn on and off automatically. More on the app later.

Whether placed on a living room TV cabinet, a study desk, or a nightstand, it becomes part of the room’s atmosphere, with its soft light helping to set the mood. It blurs the line between electronic devices and home décor, allowing technology to exist in quiet harmony with the beauty of the home.

However, the most impressive part of the WiFi Mesh X3 Pro is how capable it is as a mesh router. The HUAWEI WiFi Mesh X3 Pro allows you to create a whole-home mesh network, offering seamless Wi-Fi coverage throughout your space by automatically switching to the optimal signal as you move around. It keeps your devices connected to the best available Wi-Fi signal, so you can enjoy a fast and stable connection as you move across the house. One master router can easily cover around 90 square meters of floor area. For larger spaces, additional extenders can be added as needed. A single master router can work with multiple extenders to deliver strong signals and consistent coverage.

Powered by next-generation Wi-Fi 7, the router delivers a decisive leap in performance over Wi-Fi 6, offering dual-band peak wireless speeds of up to 3.6 Gbps. It fully unlocks the potential of gigabit-plus fibre networks, enabling instant downloads of large 4K and 8K video files, lag-free online gaming, and smooth performance even with multiple devices connected.

At the core of this upgrade is Wi-Fi 7 Multi-Link Operation (MLO), which allows devices to connect simultaneously to both the 2.4 GHz and 5 GHz bands for faster, more stable data transmission. In high-latency scenarios such as online gaming and HD video calls, the system intelligently selects high-quality, low-latency channels, minimising lag and maintaining a consistently smooth experience, even under heavy multi-device use.

Another key attraction of this router is the Huawei AI Life App, which makes setup, parental controls, and network security easy to manage right from your phone. Through the app, you can easily manage children’s online activity. You can set daily internet time limits and define specific access periods. Harmful websites can be blocked, and browsing records can be viewed at any time.

The app offers intuitive, three-dimensional, visualised network management. Fault visualisation automatically detects issues such as broadband disconnections or overheating. Coverage visualisation generates real-time signal heat maps, highlighting weak areas and suggesting ways to improve coverage. Device visualisation shows all connected devices at a glance, allowing you to manage or remove devices instantly. Even without professional networking knowledge, users can quickly identify and resolve common network issues.

Powered by the HUAWEI HomeSec® security system, the router provides comprehensive protection. It blocks brute-force password attacks and sends real-time security alerts. It also intercepts phishing and malware-laden websites as they appear. Encrypted remote access further protects user data and privacy.

About Huawei Consumer Business Group (CBG)  

Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services.    Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.  

Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life.  

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Xiaomi Unveils REDMI Note 15 Series and Expands AIoT Ecosystem with New Smart Devices

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Official promotional image of the Xiaomi Redmi Note 15 Pro+ in Mocha Brown. The phone features a premium eco-leather back and a large circular gold-rimmed quad-camera module. It is shown dramatically splashing through water and dark jagged rocks to highlight its IP69K water resistance and Titan Durability.

Xiaomi has officially launched the REDMI Note 15 Series in the UAE, featuring five new models: REDMI Note 15 Pro+ 5G, Pro 5G, Pro, and the REDMI Note 15 5G and 4G variants.

The series debuts REDMI Titan Durability, integrating reinforced frames and Corning Gorilla Glass Victus 2 for superior drop and crush resistance. The Pro models boast massive Silicon–Carbon batteries (up to 6,580mAh) with 100W HyperCharge, designed to maintain peak health for over six years.

Photography enthusiasts can leverage a flagship 200MP main camera on Pro models, featuring AI-powered 4× lossless zoom and Xiaomi HyperAI editing tools. Performance is driven by the Snapdragon 7s Gen 4 and Xiaomi IceLoop cooling, while the 120Hz AMOLED displays offer a stunning 3,200 nits peak brightness.

Connectivity reaches new heights with Xiaomi Offline Communication, allowing kilometer-level voice calls without network coverage. Xiaomi also expanded its AIoT ecosystem, introducing the REDMI Buds 8 Lite, Xiaomi Electric Scooter 6 Series, and Smart Audio Glasses.

The REDMI Note 15 Series combines ultimate resilience with cutting-edge AI, setting a new benchmark for smartphone value in the region.

Redmi Note 15 Series Partners with Discovery Channel to Demonstrate Real-World Endurance

A promotional image for the Redmi Note 15 series featuring a smartphone with a Mocha Brown vegan leather back and a large circular camera module. The device is shown dramatically emerging from dark, jagged rocks and splashing water against a white background to emphasize its rugged durability.

To showcase the Redmi Note 15 Series “diamond-grade durability,” Xiaomi has partnered with Discovery Channel on a co-branded campaign featuring explorer and survival expert Ed Stafford, renowned for his extreme outdoor challenges. In the campaign, Ed takes on a continuous 24-hour endurance challenge, using the Redmi Note 15 as his only essential tool.

The film demonstrates the phone’s real-world capabilities: supporting navigation, lighting, photography, compass and weather checks, and connectivity, while highlighting its durability, water resistance, and long-lasting battery life.

The campaign will be amplified across Discovery Channel’s platforms and supported by official press coverage, bringing the “tech + endurance” story to audiences across the UAE. To further engage media and creators, a limited number of “Titan Durability” co-branded gift boxes will be made available for unboxings and challenge-style content, offering a hands-on experience of the series’ resilience.

Mijia Smart Audio Glasses: Style Meets Technology

A trio of Xiaomi Smart Audio Glasses showcased against a soft gradient background. The collection features three styles: a gold-rimmed Pilot-style, a black Browline frame, and a sleek silver Titanium floating-frame. The image highlights their thin 5mm temples and sophisticated, lightweight design.

The UAE launch also introduces Mijia Smart Audio Glasses, blending open-ear audio with elegant eyewear design. Equipped with four microphones, wind noise reduction, and a privacy mode, the glasses allow UAE users to enjoy music and calls while staying aware of surroundings. Lightweight and durable, they feature IP54 splash and dust resistance, UV and blue light protection, and up to 13 hours of playback, with fast charging offering 4 hours from just 10 minutes. The Xiaomi Glasses app allows full control, including gesture customization, dual-device connectivity, and safe recording options.

REDMI Buds 8 Lite

A composite image showing the Redmi Buds 8 Lite in three colors: Night Black, Cloud White, and Coral Green (light blue). Each pair of earbuds is shown next to its matching oval charging case, featuring a glossy decorative strip and a minimalist, ergonomic in-ear design.

Also joining Xiaomi’s AIoT portfolio are REDMI Buds 8 Lite, entry-level true wireless earbuds designed for everyday practicality and convenience. Available in Black, White, or Blue, they feature a 12.4mm titanium-diaphragm driver for clear, detailed sound, Bluetooth 5.4 connectivity, and hybrid active noise cancellation up to 42dB with Transparency mode. Dual-mic AI environmental noise cancellation ensures clear calls even outdoors, while five pre-set EQ modes and app-based customization let users tailor their audio experience. With dual-device connectivity, fast charging, and up to 36 hours of total battery life with the case, REDMI Buds 8 Lite deliver a versatile, practical audio solution for daily use.

Xiaomi TV S Pro Mini LED Series

The Xiaomi TV S Pro Mini LED 2026 displayed with a vibrant purple flower on its ultra-slim, bezel-less screen. The image showcases the TV's high dynamic range and deep contrast, emphasizing its QLED quantum dot technology and metallic unibody design.

Xiaomi also introduces the Xiaomi TV S Pro Mini LED Series in UAE, offering 75″, 65″, and 55″ QD-Mini LED models with 4K UHD resolution, 1700 nits peak brightness, Dolby Vision®, HDR10+, HLG, and Filmmaker Mode. With 144Hz native refresh rate, Mini LED local dimming, and low-reflection display technology, the series provides ultra-smooth visuals and vibrant, accurate color reproduction. Audio is powered by dual 15W speakers, Dolby Atmos, Harman AudioEFX, and Xiaomi Sound tuning, delivering immersive experiences for movies, gaming, and streaming. Connectivity options include Wi-Fi 6, Bluetooth 5.2, HDMI 2.1, USB, Ethernet, and built-in Google TV, Google Cast, and Apple AirPlay, offering seamless streaming and device integration.

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BenQ ScreenBar Series: A New Standard in Desk Lighting

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With the introduction of the ScreenBar Series in Dubai, BenQ Middle East has solidified its position as a leader in monitor-mounted lighting by addressing a prevalent problem among desk users: inadequate ambient lighting. Designed for today’s hybrid workers, content creators, and competitive gamers, the ScreenBar line goes beyond traditional task lamps to provide an intelligent illumination solution that responds to both the user and the surroundings.

ScreenBar Halo 2 – A New Benchmark for Visual Balance

At the heart of the series portfolio lies the ScreenBar Halo 2, which has been developed over four years of engineering. Its distinguishing feature is a dual-light setup that includes a forward-facing desk light and a bright rear ambient glow. This design considerably reduces the visual contrast between a bright monitor and a darker space, which is a common cause of eye strain during prolonged screen use. The modified back lighting covers a significantly larger area, resulting in a more natural and immersive lighting environment that appears consistent rather than harsh.

Precision Optics That Protect the Eyes

BenQ’s optical expertise is prominent in the Halo 2’s glare-control technology. The asymmetrical light projection guarantees that light reaches the workstation without overflowing onto the display or shining directly in the user’s eyes. This intricate light structuring keeps on-screen content clear and decreases tiredness, particularly during tasks that need prolonged attention. The ScreenBar Halo 2 is backed by academic research and aligned with international lighting regulations. It maintains a precisely balanced brightness relationship between the monitor and its surroundings, allowing the eyes to remain relaxed for extended periods of time.

ScreenBar Pro: Versatility and Everyday Intelligence

The ScreenBar Pro Black and Silver variants represent a more streamlined version of BenQ’s lighting concept. Their gravity-based clamp technology is designed to fit securely on a variety of monitors, including slim-bezel and curved screens, while providing minimal pressure. Built-in smart features like automatic brightness adjustment, motion-based power control, and memory settings make the experience simple, responding to changing lighting conditions throughout the day.

Design-Led Aesthetics with Fine-Tuned Control

The ScreenBar Series is visually appealing and complements premium workstation settings and creative studios. Developed in partnership with MINIMAL Design, the light’s clean metallic surface and discrete form allow it to fit in rather than overshadow the workspace. A new wireless dial provides smooth, accurate control of brightness and colour temperature. The wide temperature range accommodates anything from warm evening illumination to colder tones suitable for precision activities like as editing, grading, or complex design work.

Verdict: A Thoughtful Investment in Performance and Wellbeing

The BenQ ScreenBar Series presents itself as an essential component of a productive and healthy workspace rather than just an accessory. BenQ has developed a lighting system that promotes long-term comfort without sacrificing performance by fusing scientific research, adaptable technology, and sophisticated industrial design. For professionals, creatives, and gamers who spend long hours in front of a screen, the ScreenBar Halo 2 and ScreenBar Pro provide an outstanding combination of efficiency, visual comfort, and minimalist sophistication, making them a significant enhancement for any modern work environment.

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