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Unifonic Selected in First Cohort of National Technology Development Program’s Bridge Initiative

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Unifonic has been selected as one of the companies in the first cohort of the Bridge Initiative by the National Technology Development Program (NTDP). The program aims to support high-growth startups to expand into global markets by providing various financial subsidies.

The selection of Unifonic in the initiative was announced during TechXpand, a premier technology event organized by Saudi Arabia’s Ministry of Communication and Information Technology in Riyadh. In addition to the support provided by NTDP and the Ministry, the startup’s accomplishments further link to the significant support from various other authorities in the country, including Saudi Unicorns.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “We are delighted to be selected in the Bridge Initiative’s first cohort. This accomplishment reinforces our pioneering role in the industry, recognizing our relentless efforts to provide an affordable enterprise-grade multilingual omnichannel communications platform across the Middle East. We extend our gratitude to our team, clients, partners, and the government for their unwavering support, which has bolstered our position as a global market leader in the SaaS sector.”

The National Technology Development Program plays a crucial role in advancing the technology ecosystem in Saudi Arabia. Through various interventions and support mechanisms, it enhances effectiveness and fosters sustainable growth, aligning with the initiatives of other stakeholders. Additionally, the program empowers key enablers in the technology market, who strive to position the country as a preferred regional hub for innovation and industry investment.

Under the program, Bridge Initiative participants, including Unifonic, can leverage various benefits to enhance their regional and global presence. One of the key benefits for national companies in the IT and emerging technologies sector is the extensive support to increase local market share and global exports. Similarly, the program encourages the local private sector to embrace IT solutions, initiatives, applications, and services. It also helps attract both local and global companies that support innovation and research centers that are key for the IT sector. Furthermore, NTDP contributes to the localization of the IT sector, particularly by increasing local content in the field of emerging technologies.

Unifonic’s selection in the initiative marks a significant step in its long-standing commitment to support its client base in the Middle East region. Since its inception in 2006, the company consistently developed its product line and offers an affordable enterprise-grade multilingual and omnichannel communications platform across the region. Furthermore, Unifonic achieved a groundbreaking milestone by securing over USD 21 million in the largest-ever Series A financing for a Saudi startup in 2018. The subsequent Series B round saw an impressive increase, with the startup raising a remarkable USD 125 million.

In recent years, Saudi Arabia experienced substantial growth in its entrepreneurial ecosystem, driven by the Saudi Vision 2030. The growing startup community reflects the country’s commitment to diversifying its economy and decreasing its dependence on oil trade. Currently, the Saudi startup community is well-positioned as a hub for innovation and disruption in the region, especially with the support of the government, investors, and startup incubators. Additionally, by embracing change and creating innovative solutions, these startups are poised to meet the demands of both local and international markets.

Unifonic, honored to be selected for the prestigious Saudi Unicorns Program earlier this year, is on an inspiring trajectory to become a software unicorn. Over the years, Unifonic has assisted numerous clients in implementing omnichannel customer experiences as part of their digital transformation. This has reshaped the brands’ engagement with their audiences, surpassing expectations for seamless digital interactions. It has also enabled contemporary, dependable, and effective business messaging across industries with its no-code, automation and orchestration platform. The strategic acquisition of Sestek’s AI-powered conversational suite in 2022 further strengthened Unifonic’s AI solutions, empowering the customer interaction platform to automate personalized end-to-end omnichannel experiences.

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Tech Features

The Human Decisions That Determine Cyber Recovery

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By Sourav Guha Roy, Practice Head – Cyber Academy, CPX

Prevention remains essential to cybersecurity, but it is no longer enough on its own. As AI-enabled threats become increasingly complex, convincing and harder to detect, a new question is gaining prominence in boardrooms across the region: if an attack succeeds, how quickly can the business recover? How effectively can teams recognize a threat, leaders make critical decisions under pressure and coordinate a response before disruption escalates?

Sourav Guha Roy, Cyber Academy, CPX

For business leaders, the focus is shifting from simply keeping attackers out to containing damage, restoring critical services and maintaining business continuity. Building this capability requires more than technology safeguards. It means preparing people, establishing clear processes and ensuring teams can act decisively under pressure.

Recovery readiness: From prevention to preparation

Cyber readiness is often measured by what an organization puts in place before an incident: clear responsibilities, tested response plans and technology that supports detection and decision-making. But when an attack succeeds, the real measure of preparedness is how effectively are the people able to use these capabilities to limit disruption and restore critical services.

Cyber resilience extends beyond the initial response. It is an organization’s ability to adapt to disruption, maintain essential functions and recover while managing the wider impact on customers, employees and business performance. The speed and effectiveness of that recovery depend on more than the tools available. People must interpret alerts, assess business impact and make decisions that enable the organization to move forward.

This distinction has important implications for leadership. Preventing every incident may not be realistic, but organizations can prepare for the moments when prevention fails. The priority is to ensure that response plans work in practice, responsibilities are understood and teams can make coordinated decisions under pressure.

Three connected pillars of cyber readiness

A human-centric approach does not reduce the importance of technology. Instead, it aligns three interdependent pillars: people, process and technology.

  • People provide context, judgment and ethical oversight. They need the confidence to pause when an instruction appears unusual, verify a request through a trusted channel and report concerns without delay. In an environment shaped by AI-generated impersonation, these behaviors are increasingly important.
  • Process turns individual awareness into a coordinated response. Clear escalation routes, decision authority and defined ways of working help employees and specialist teams understand what happens after a concern is raised. Processes should also clarify the responsible use of AI, including which tools are approved, what information may be shared and how AI-related risks should be reported.
  • Technology protects systems and supports human decisions by detecting suspicious activity, controlling access and monitoring how AI and organizational data are used. Yet an alert is only an indication that something requires attention. Without context, ownership and action, it does not create readiness or guarantee a timely recovery.

Consider a finance employee who receives an urgent payment instruction that appears to come from a familiar executive. Technology may flag unusual activity, process determines how the request is verified and escalated, and people apply judgment and involve the right decision-makers.

From the frontline to the boardroom

Cyber readiness should reflect the decisions expected of each role. Employees must recognize and report warning signs. Specialists must assess the impact, coordinate the response and restore operations securely. Leaders must make informed decisions when facts are incomplete, balancing security, continuity and accountability.

Readiness depends on the handoffs between these groups: employees need clear reporting routes, specialists need the authority and information to act, and leaders need timely insight into business impact.

Build capability through a continuous cycle

Human-centric readiness is not achieved through a one-time awareness campaign. A practical model is to Assess, Train and Simulate continuously.

Do employees verify unusual requests? Can specialist teams build a shared view of impact? Do leaders know when to intervene? Can critical services be restored within acceptable timeframes? The findings should feed back into the next assessment and improvement cycle.

Conclusion: Make recovery a business priority

No organization can guarantee that every cyberattack will be prevented. But every organization can decide how prepared it will be when one occurs. That means moving beyond prevention metrics to test how effectively teams contain incidents, protect critical services and restore operations.

The most important shift is to stop treating people as the weakest link and start preparing them as an active part of the defense. This does not mean turning every employee into a cybersecurity expert. It means ensuring that each person knows what to recognize, how to respond and when to escalate.

The strongest organizations will not be those that eliminate every human error. They will be those that give people the judgment, processes and support to prevent a single mistake from becoming a business crisis.

For boards and executive teams, the call to action is clear: ask not only how likely an attack is, but how long the business could operate under disruption. Cyber resilience is ultimately measured not by the absence of incidents, but by the ability to withstand them and recover. The organizations best positioned for the future will be those that make recovery readiness a business priority before the next attack begins.

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Tech News

KnowBe4 Expands Global Data Residency to Six Markets Across the Middle East, Asia-Pacific and South America

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KnowBe4, the global leader in digital workforce security, securing both humans and AI agents, today announced its commitment to expanding in-region data residency across six key international markets: Australia, Brazil, Japan, Saudi Arabia, Singapore, and the United Emirates (UAE).

The expansion addresses escalating regulatory complexity worldwide. By offering local data residency, KnowBe4 enables organizations across industries to secure their whole workforce, people and AI agents, while aligning with local data privacy frameworks.

These new regions are in addition to KnowBe4’s existing data residency capabilities across Canada, the European Union (Germany and Ireland), the United Kingdom and the United States.

“As the global regulatory environment evolves and cyber threats grow more sophisticated, international organizations require clarity and confidence regarding where their sensitive data is stored,” said Bryan Palma, CEO at KnowBe4. “Expanding our in-region data residency across these six markets gives our customers greater control over their data at rest, so they can secure their workforces with confidence.”

Launch in each new region is contingent on the underlying cloud infrastructure becoming generally available. Customer data at rest in these regions will be available across the KnowBe4 Platform.

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Tech News

Cambridge Health Group and Heriot-Watt University to advance research and innovation in the GCC

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Cambridge Health Group (“CHG an international specialist healthcare group providing post-acute care and a subsidiary of Amanat Holdings PJSC (“Amanat”), has signed a three-year Memorandum of Understanding (MoU) with Heriot-Watt University (“Heriot-Watt”) to advance academic research in rehabilitation, long-term care and specialised care.

The agreement brings together CHG’s clinical expertise in long-term care and post-acute rehabilitation across six facilities in the UAE and Saudi Arabia with Heriot-Watt University’s pioneering research in healthy ageing, rehabilitation robotics and assistive technologies. Through its Global Research Institute in Health and Care Technologies and the National Robotarium, Heriot-Watt combines expertise in engineering, artificial intelligence and behavioural science to address complex challenges in health and care. Heriot-Watt’s global presence spans five campuses across Scotland, Dubai and Malaysia, with plans to establish a further campus in Saudi Arabia.

Together, the organisations will connect research with clinical practice, creating opportunities to develop and evaluate innovations that support rehabilitation, maximise independence and improve quality of life for people with complex, long-term care needs. The partners will also pursue national and international research grants, including collaboration with government and industry partners.

The partnership will also support the development of the region’s specialist healthcare workforce through academic training, executive education and tailored development programmes. These will include postgraduate research supervision, internships, industry placements and mentoring, helping connect academic learning with practical experience.

Professor Dame Heather McGregor, member of Heriot-Watt University’s Executive, said: “Universities have an important role in ensuring that research responds to the needs of society and that its benefits extend beyond academia. Our partnership with Cambridge Health Group brings our researchers closer to the questions and challenges shaping healthcare practice, creating opportunities to translate knowledge into meaningful improvements in care. Through education, professional development and practical experience, we look forward to supporting the skills and expertise the region will need as its healthcare sector continues to evolve. We look forward to doing meaningful work together.”

Wael K. Abdallah, Group Chief Executive Officer of Cambridge Health Group, said: “As healthcare systems across the region evolve, advancing specialised care will increasingly depend on our ability to connect research, clinical expertise and real-world healthcare needs. At Cambridge Health Group, we see research and innovation as important enablers of better care outcomes and the continued development of post-acute healthcare across the GCC. Our collaboration with Heriot-Watt creates opportunities to bring academic expertise closer to clinical practice, strengthen the capabilities of our workforce and contribute to the long-term advancement of the sector.”

The partnership represents a step towards translating research into practical advances in specialised care, with the potential to benefit patients, healthcare professionals and the wider sector.

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