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Unifonic Selected in First Cohort of National Technology Development Program’s Bridge Initiative

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Unifonic has been selected as one of the companies in the first cohort of the Bridge Initiative by the National Technology Development Program (NTDP). The program aims to support high-growth startups to expand into global markets by providing various financial subsidies.

The selection of Unifonic in the initiative was announced during TechXpand, a premier technology event organized by Saudi Arabia’s Ministry of Communication and Information Technology in Riyadh. In addition to the support provided by NTDP and the Ministry, the startup’s accomplishments further link to the significant support from various other authorities in the country, including Saudi Unicorns.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “We are delighted to be selected in the Bridge Initiative’s first cohort. This accomplishment reinforces our pioneering role in the industry, recognizing our relentless efforts to provide an affordable enterprise-grade multilingual omnichannel communications platform across the Middle East. We extend our gratitude to our team, clients, partners, and the government for their unwavering support, which has bolstered our position as a global market leader in the SaaS sector.”

The National Technology Development Program plays a crucial role in advancing the technology ecosystem in Saudi Arabia. Through various interventions and support mechanisms, it enhances effectiveness and fosters sustainable growth, aligning with the initiatives of other stakeholders. Additionally, the program empowers key enablers in the technology market, who strive to position the country as a preferred regional hub for innovation and industry investment.

Under the program, Bridge Initiative participants, including Unifonic, can leverage various benefits to enhance their regional and global presence. One of the key benefits for national companies in the IT and emerging technologies sector is the extensive support to increase local market share and global exports. Similarly, the program encourages the local private sector to embrace IT solutions, initiatives, applications, and services. It also helps attract both local and global companies that support innovation and research centers that are key for the IT sector. Furthermore, NTDP contributes to the localization of the IT sector, particularly by increasing local content in the field of emerging technologies.

Unifonic’s selection in the initiative marks a significant step in its long-standing commitment to support its client base in the Middle East region. Since its inception in 2006, the company consistently developed its product line and offers an affordable enterprise-grade multilingual and omnichannel communications platform across the region. Furthermore, Unifonic achieved a groundbreaking milestone by securing over USD 21 million in the largest-ever Series A financing for a Saudi startup in 2018. The subsequent Series B round saw an impressive increase, with the startup raising a remarkable USD 125 million.

In recent years, Saudi Arabia experienced substantial growth in its entrepreneurial ecosystem, driven by the Saudi Vision 2030. The growing startup community reflects the country’s commitment to diversifying its economy and decreasing its dependence on oil trade. Currently, the Saudi startup community is well-positioned as a hub for innovation and disruption in the region, especially with the support of the government, investors, and startup incubators. Additionally, by embracing change and creating innovative solutions, these startups are poised to meet the demands of both local and international markets.

Unifonic, honored to be selected for the prestigious Saudi Unicorns Program earlier this year, is on an inspiring trajectory to become a software unicorn. Over the years, Unifonic has assisted numerous clients in implementing omnichannel customer experiences as part of their digital transformation. This has reshaped the brands’ engagement with their audiences, surpassing expectations for seamless digital interactions. It has also enabled contemporary, dependable, and effective business messaging across industries with its no-code, automation and orchestration platform. The strategic acquisition of Sestek’s AI-powered conversational suite in 2022 further strengthened Unifonic’s AI solutions, empowering the customer interaction platform to automate personalized end-to-end omnichannel experiences.

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PHRMAG AND THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN PARTNER TO ENHANCE ONCOLOGY AND RARE DISEASE CARE IN ABU DHABI

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The Pharmaceutical Research and Manufacturers Association in Gulf (PHRMAG), the region’s leading innovative biopharmaceutical research companies, and the Authority of Social Contribution – Ma’an, the Abu Dhabi Government’s official channel to receive social contributions, has announced a strategic collaboration aimed at enabling access  for oncology and rare disease patients most in need to innovative solutions and modern treatments, within an integrated framework aligned with the national health insurance system.

The collaboration brings together public and private sector to address a pressing issue, with a shared commitment to providing long-term impact, and continued care delivery for targeted patients. It further strengthens family stability resilience when facing health challenges, while contributing to broader social cohesion and supporting the objectives of the Year of the Family.

H.E. Abdullah Al Ameri, Director General of the Authority of Social Contribution – Ma’an, said:
“Our collaboration with PHRMAG represents a strategic step towards establishing a long-term and integrated healthcare system for oncology and rare disease patients in Abu Dhabi, reflecting our commitment to supporting key social priorities that matter to community members, particularly in the healthcare sector.

“At the Authority of Social Contribution – Ma’an, we are committed to directing social contributions and efforts towards creating tangible impact in the lives of the community members, including patients with complex medical conditions. This collaboration reflects a model of integrated roles between the public and private sectors, by leveraging the expertise of companies within ‘PHRMAG’ and unifying their efforts through the Authority’s platform, which ultimately contributes to enhancing access to specialised healthcare services, improving quality of life, and reinforcing the values of shared responsibility and social solidarity.”

The Authority will oversee allocation of contributions in line with agreed project milestones. A dedicated committee will also be established to monitor the initiative’s progress through monthly meetings aimed at assessing developments, providing the necessary strategic guidance, and reviewing progress achieved, ensuring effective collaboration and continuous knowledge exchange between both parties throughout the duration of the project.

H.E. Mohammed Abdullah Al Awadi, Executive Director of the Health System Financing Regulation Sector at the Department of Health – Abu Dhabi, said: “We are thrilled to witness the collaboration between the Authority of Social Contribution – Ma’an and PHRMAG, which will contribute to supporting our mission of ensuring accessible, world-class healthcare for community members, accelerating innovation and research within the healthcare sector, and advancing the early detection and treatment of rare diseases. This collaboration contributes to building a healthier society with longer, better wellbeing for individuals, while further strengthening Abu Dhabi’s position as a leading destination for innovation in life sciences.”

Sameh El Fangary, Chairman of PHRMAG, added: “As an industry association representing innovative pharmaceutical companies, we are committed to partnering with Abu Dhabi’s health and social authorities to ensure continuity of patients having access to treatment and care when needed. This collaboration with the Authority of Social Contribution – Ma’an reflects our shared ambition to co-create sustainable solutions that improve access to high-quality medical care for those who need it the most from oncology and rare disease patients.”

The partnership reflects Abu Dhabi’s ongoing commitment to strengthening collaboration between the public and private sectors, as an effective approach to addressing complex healthcare challenges.

-END-

About the Authority of Social Contribution – Ma’an

Established in 2019 by the Department of Community Development Abu Dhabi (DCD), The Authority of Social Contribution – Ma’an is the Abu Dhabi government’s official channel to receive social contributions, dedicated to uniting community efforts and fostering a culture of giving by collecting contributions, directing them towards social priorities, empowering social enterprises, and promoting volunteering to build a cohesive community.

The Authority supports projects that address social priorities in health, education, environment, infrastructure, and social services, aiming to nurture a collaborative and active community by connecting individuals and entities in the public, private, and civil society spheres to support their communities.

Contributions made to the Authority of Social Contribution – Ma’an are transparently deployed in full to social projects led by key partners meaning benefactors can maximise the impact their funds have in driving community engagement and providing access to essential resources, programmes, and funding for organisations across Abu Dhabi to achieve their Corporate Social Responsibility and sustainable development goals.

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How the power sector can attract the next generation of STEM talent

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By Amjad Alqaqaa – Vice President – MEAI

Power sectors around the world are undergoing rapid transformation. Digital technologies, advanced materials, and the shift towards lower-carbon energy are reshaping how power plants and critical infrastructure are designed, operated, and maintained. Yet one persistent challenge continues to hold the sector back: a shortage of people with the right engineering and technical skills.

As the UAE continues to advance its ambitions as a leading hub for innovation and technology, there is an increasing need to strengthen and future-proof STEM capabilities to keep pace with evolving industry demands. According to a report by STEM workforce consultancy SThree, 40% of STEM professionals in the UAE believe that upskilling and reskilling are the most effective ways to boost productivity and competitiveness. While more than a third (32%) point to skills shortages as a barrier to productivity, highlighting a clear gap between workforce capabilities and industry needs.

Additionally, data from the Hays 2026 US Salary & Hiring Trends Guide indicates that companies in the UAE are starting to slow down recruitment and instead are investing in the skills of their existing workforce, with around 42% of employers prioritising upskilling over hiring.

Research from LinkedIn also suggests demand for green skills is rising much faster than supply, highlighting a widening gap between the skills needed for the energy transition and the talent currently available in the workforce.

For power generation companies, this is more than a recruitment issue. Skills shortages can impact equipment reliability, delay maintenance programmes, and slow the deployment of new technologies. In a sector where uptime, safety, and efficiency are critical, having the right expertise in place is essential.

At the same time, interest in STEM subjects among young people has fallen in recent years.  This weakens the future talent pipeline. This means companies must do more to attract and develop STEM talent.

Showing young people what engineering looks like today

One of the challenges is perception. Many young people still associate engineering with traditional industrial roles, rather than the highly advanced, technology-driven careers available today.

Today’s engineers work with advanced digital tools, automation systems, and real-time monitoring technologies. In the power sector, they help keep turbines, pumps, and other critical systems running efficiently. They also work on challenges linked to sustainability, energy efficiency, and emissions reduction.

To address this gap, employers must play a more active role in educating emerging talent about the career opportunities in the sector. That means working more closely with schools, colleges, and universities to showcase the wide range of careers available across engineering and energy.

Partnerships between industry and academia play an important role here. For example, John Crane works closely with the University of Sheffield to support research and PhD programmes in areas such as materials science and engineering. Collaborations like this help connect academic research with real industrial challenges and encourage more students to consider careers in engineering.

These partnerships also help ensure that new research translates into practical solutions that can support industries such as power generation.

Why apprenticeships matter

Alongside academic pathways, apprenticeships are another key way to attract new talent into engineering.

They offer a practical, accessible route into engineering, allowing individuals to gain hands-on experience while working towards recognised qualifications. For employers, apprenticeships provide an opportunity to develop skills aligned to real operational needs, from maintenance and reliability engineering to digital and software capabilities.

But apprenticeships are not only for new recruits. They can also help people who are already in work develop new skills. Programmes linked to areas such as leadership, project management, and digital technologies allow employees to adapt as roles change and technology evolves.

This matters because the skills challenge is not only about bringing new people into the sector. It is also about helping the existing workforce build the capabilities needed for the future.

Building the right skills through training partnerships

Developing a skilled workforce requires more than internal programmes alone. Strong partnerships with external training providers are essential to ensure employees gain the specialist knowledge needed in highly technical environments.

Working with a network of training providers enables organisations to deliver structured learning alongside on-the-job experience. This approach ensures that training remains aligned with real operational challenges, including maintaining equipment reliability, improving efficiency, and meeting evolving safety standards.

Reaching a broader talent pool

Engineering companies need to widen their outreach and look beyond traditional recruitment channels. This includes engaging with students earlier and encouraging people from different backgrounds to consider technical careers.

In addition, requalification programmes are increasingly important in some regions. For example, in the Czech Republic, targeted requalification initiatives are helping individuals transition from other industries into engineering roles, providing a practical route to address skills shortages while bringing valuable experience into the sector.

Ensuring training programmes cater to a wide range of people with varying levels of experience can upskill new and existing workers and build a healthier talent pipeline. Providing that support is an investment that helps create a stronger, more resilient workforce in the long term.

Building the workforce of the future

The power sector plays a central role in driving the global energy transition. In the Middle East, this transition is expected to drive demand for a wide range of engineering roles, particularly in renewable energy, grid infrastructure, and related technologies, highlighting the need for targeted training and workforce development programmes to equip both new entrants and existing workers with relevant technical skills.

Engineers and technicians will be needed to maintain power plants, improve equipment performance, and develop new energy technologies. But these goals will only be possible if the industry has access to the right skills.

To achieve this, companies must think differently about talent. Strengthening collaboration with educators, improving outreach to diverse talent, and offering practical training routes such as apprenticeships all play an important role in addressing the STEM skills gap.

Apprenticeships alone will not solve the skills gap. But when combined with research partnerships and targeted workforce development, they can play a major role in rebuilding the STEM talent pipeline. By investing in people and skills today, the power sector can build the workforce it needs to support a more reliable and sustainable energy system for the future.


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Tech Features

THE AI REVOLUTION AND A FUTURE OF FAIRNESS

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by Dr Ekaterina Abramova, Adjunct Assistant Professor of Management Science and Operations at London Business School

The AI revolution is not on the horizon; it is already transforming how we work, solve everyday problems, and interact both with one another and with technology. From generative models to agentic systems capable of disrupting entire industries, artificial intelligence has advanced at a pace that few institutions, businesses, or governments are fully prepared for. What once felt like a distant technological possibility has become a structural force shaping labour markets and economies. As a result, one of the most pressing questions facing societies is no longer whether AI will change the world, but whether it will make it fairer. Increasingly the answer depends not only on the technology itself, but on the choices organisations and governments make about how its benefits are shared.

AI has the potential to unlock unprecedented prosperity. Yet history shows that technological revolutions rarely distribute their rewards evenly. Without deliberate intervention, the benefits of AI risk concentrating in the hands of a small number of large technology firms, highly skilled professionals and capital owners. This pattern has already emerged in earlier waves of digital transformation, where wealth and opportunity accumulated disproportionately in regions best positioned to adapt. For AI to foster equality rather than widen disparity, policymakers must treat inclusion as an ex-ante design principle rather than an ex-post correction.

The first crucial step for achieving fairness is improving the data that AI systems rely upon. Algorithms are only as representative as the information used to train them. When datasets exclude marginalised or underrepresented communities, AI risks reinforcing existing biases. Organisations and governments developing AI algorithms should prioritise collecting data from communities historically overlooked in policy design, such as rural populations, low-income groups, minority communities and those outside the formal labour markets. More inclusive datasets lead to fairer systems, more effective public services and policy decisions that better reflect the realities of entire populations, rather than just their most visible segments.

Another equally important aspect is how governments distribute the productivity gains and wealth generated by AI into broader societal benefits. Different regions are experimenting with alternative approaches. In parts of the Middle East, including the United Arab Emirates, economic gains from technological advancement are often channelled through state-led investment strategies rather than relying solely on traditional taxation and redistribution mechanisms. While VAT and other taxes exist, governments often reinvest a significant share of national income derived from natural resources and state-owned enterprises directly into infrastructure, public services, education and economic diversification. This approach builds long-term national capability by funding human capital development, strengthening digital infrastructure and fostering new sectors that create employment and opportunity.

Such strategies highlight an important principle: AI benefits do not need to be redistributed after inequality has emerged. They can be embedded in development strategies from the outset. By investing in education, digital skills and access to technology, governments expand the number of people able to participate in the AI ecosystem rather than merely compensate those left behind. China, for example, has made substantial investments in AI education and research capacity, recognising human capital as central to technological leadership. Every year 100,000 selected teenagers are funnelled into elite science talent streams across top high schools. These “genius classes” systematically train students to excel in international maths, physics, chemistry, biology and computer science competitions.

The pace of the AI revolution makes this challenge more urgent than previous technological transitions. Earlier industrial transformations unfolded over decades, allowing societies time to adapt institutions and labour markets. AI development in recent years has gained pace. Breakthroughs that once took years are now emerging within months, with new capabilities rapidly spreading across sectors from healthcare diagnostics and financial analysis to logistics and defence industries. This acceleration has been further intensified by the present-day AI race to achieve Artificial General Intelligence (AGI), amid a widespread belief that the first government to reach this milestone will gain a decisive strategic advantage. Organisations at the forefront of AI development are reluctant to slow for fear of falling behind geopolitical or commercial rivals. Meanwhile, many governments are hesitant to introduce AI regulation, concerned that premature constraints could hinder innovation and weaken their competitiveness in the pursuit of AI leadership.

However, the path forward requires a global perspective. While governments should encourage innovation, they must also recognise that AI technology will diffuse across borders. Hence governments worldwide should collaborate towards a global AI governing body, or at the very least, agree on minimum safety and fairness standards for AI deployment. The EU AI Act provides an important foundation by identifying unacceptably high-risk AI applications that should be prohibited. When forming such regulatory frameworks, governments should seek guidance from leading AI scientists to ensure they fully understand where the principal risks originate. Indeed, many prominent experts in the field argue that regulation is failing to keep pace with AI innovation.

Allowing AI technology to evolve without placing guardrails in place early risks embedding structural inequalities, particularly in labour markets, education access and capital distribution. Ultimately, the debate about AI and inequality is not primarily about algorithms; it is about governance. Technology reflects the priorities of the societies that deploy it. If policymakers treat AI purely as an engine of leadership and economic growth, its benefits will likely accrue to those already best positioned to capture them. But if AI development is guided by a clear commitment to inclusion through better data, wider access and sustained investment in human capital, it has the potential to expand opportunity on a global scale. As AI reshapes labour markets, workers will need opportunities to develop capabilities that complement intelligent systems rather than compete directly with them. Access to AI infrastructure, computing resources, data and digital connectivity must not be confined to a small group of corporations or wealthy regions.

The direction of the AI revolution is not predetermined. The question is not whether AI will transform our world, but whether governments and institutions will act quickly and thoughtfully enough to ensure that its benefits are broadly shared. In the race to build increasingly powerful systems, equal attention must be given to building the social and economic frameworks that will ensure the future is genuinely fair.

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