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Unifonic Selected in First Cohort of National Technology Development Program’s Bridge Initiative

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Unifonic has been selected as one of the companies in the first cohort of the Bridge Initiative by the National Technology Development Program (NTDP). The program aims to support high-growth startups to expand into global markets by providing various financial subsidies.

The selection of Unifonic in the initiative was announced during TechXpand, a premier technology event organized by Saudi Arabia’s Ministry of Communication and Information Technology in Riyadh. In addition to the support provided by NTDP and the Ministry, the startup’s accomplishments further link to the significant support from various other authorities in the country, including Saudi Unicorns.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “We are delighted to be selected in the Bridge Initiative’s first cohort. This accomplishment reinforces our pioneering role in the industry, recognizing our relentless efforts to provide an affordable enterprise-grade multilingual omnichannel communications platform across the Middle East. We extend our gratitude to our team, clients, partners, and the government for their unwavering support, which has bolstered our position as a global market leader in the SaaS sector.”

The National Technology Development Program plays a crucial role in advancing the technology ecosystem in Saudi Arabia. Through various interventions and support mechanisms, it enhances effectiveness and fosters sustainable growth, aligning with the initiatives of other stakeholders. Additionally, the program empowers key enablers in the technology market, who strive to position the country as a preferred regional hub for innovation and industry investment.

Under the program, Bridge Initiative participants, including Unifonic, can leverage various benefits to enhance their regional and global presence. One of the key benefits for national companies in the IT and emerging technologies sector is the extensive support to increase local market share and global exports. Similarly, the program encourages the local private sector to embrace IT solutions, initiatives, applications, and services. It also helps attract both local and global companies that support innovation and research centers that are key for the IT sector. Furthermore, NTDP contributes to the localization of the IT sector, particularly by increasing local content in the field of emerging technologies.

Unifonic’s selection in the initiative marks a significant step in its long-standing commitment to support its client base in the Middle East region. Since its inception in 2006, the company consistently developed its product line and offers an affordable enterprise-grade multilingual and omnichannel communications platform across the region. Furthermore, Unifonic achieved a groundbreaking milestone by securing over USD 21 million in the largest-ever Series A financing for a Saudi startup in 2018. The subsequent Series B round saw an impressive increase, with the startup raising a remarkable USD 125 million.

In recent years, Saudi Arabia experienced substantial growth in its entrepreneurial ecosystem, driven by the Saudi Vision 2030. The growing startup community reflects the country’s commitment to diversifying its economy and decreasing its dependence on oil trade. Currently, the Saudi startup community is well-positioned as a hub for innovation and disruption in the region, especially with the support of the government, investors, and startup incubators. Additionally, by embracing change and creating innovative solutions, these startups are poised to meet the demands of both local and international markets.

Unifonic, honored to be selected for the prestigious Saudi Unicorns Program earlier this year, is on an inspiring trajectory to become a software unicorn. Over the years, Unifonic has assisted numerous clients in implementing omnichannel customer experiences as part of their digital transformation. This has reshaped the brands’ engagement with their audiences, surpassing expectations for seamless digital interactions. It has also enabled contemporary, dependable, and effective business messaging across industries with its no-code, automation and orchestration platform. The strategic acquisition of Sestek’s AI-powered conversational suite in 2022 further strengthened Unifonic’s AI solutions, empowering the customer interaction platform to automate personalized end-to-end omnichannel experiences.

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The Infrastructure Is Automated. Why Are the Processes Around It Still Manual?

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Article by Prasanna Rajendran, Vice President – EMEA, Kissflow

Across the Middle East, governments and enterprises are investing heavily in cloud infrastructure to support national digitization agendas, from Vision 2030 in Saudi Arabia to the UAE’s push toward AI-driven government services. Gartner forecasts that IT spending across the Middle East and North Africa will reach $169 billion in 2026, an 8.9 percent increase over 2025, with software spending alone growing 13.9 percent.

Infrastructure as code (IaC) is the practice of defining and provisioning computing infrastructure, including servers, networks, databases, and load balancers, using machine-readable configuration files rather than manual processes or interactive consoles. Rather than logging into a console to click through setup wizards, teams describe their entire infrastructure in version-controlled code that can be reviewed, tested, and deployed like any other software artifact.

For CIOs and IT leaders, this matters because IaC has become the operational standard for any organization running workloads at scale. Grand View Research valued the global IaC market at $1.2 billion in 2025 and projects it to reach $6.1 billion by 2033, a compound annual growth rate of 22.3 percent. That trajectory reflects a clear shift: enterprises are moving from manual, ticket-driven infrastructure management to automated, code-driven provisioning.

What is infrastructure as code?

At its core, IaC means defining resources such as virtual machines, storage volumes, network configurations, security policies, and access controls in declarative or imperative code files. Those files become the authoritative record of what your infrastructure looks like at any moment.

IaC generally follows one of two approaches, depending on whether teams want to define an outcome or prescribe the route to it. Declarative IaC describes the desired end state: you specify what you want, such as three servers, a load balancer, and a database cluster, and the tool works out how to get there. Terraform, AWS CloudFormation, and Azure Bicep all use this method. Imperative IaC instead specifies the exact steps to reach an outcome. You write procedural instructions: create this server, then attach this disk, then configure this network. Ansible and Chef follow that model more closely.

The declarative approach dominates enterprise adoption today because it is easier to maintain and less error-prone. You describe the outcome rather than the procedure, which keeps the code readable even as infrastructure complexity grows.

What separates IaC from traditional infrastructure management is version control. Every change is tracked in Git, reviewed through pull requests, and deployed through automated pipelines. This is the mechanism Gartner points to when it describes IaC as the route to cloud governance and self-service at scale.

Why infrastructure as code matters for enterprise IT

Manual infrastructure management does not scale. When an operations team provisions servers through tickets and console clicks, every environment differs slightly, every deployment carries risk, and every audit turns painful. IaC removes these problems systematically.

Consistency and reproducibility

IaC guarantees that the development, staging, and production environments are consistent. Configuration drift, the slow divergence of environments over time, disappears because every deployment is generated from the same code. When an incident occurs, you can rebuild an environment from scratch in minutes.

Speed and agility

Organizations using IaC provision entire environments in minutes rather than weeks. When business conditions change, whether through a product launch, a capacity spike, or a compliance deadline, IaC lets you respond at the speed of code.

Security and compliance

With IaC, security policies are embedded directly in infrastructure templates. Guardrails apply automatically. Compliance checks run in the CI/CD pipeline before any change reaches production. Security stops being a gate at the end of the process and becomes part of how infrastructure gets built.

Cost efficiency

IaC gives you precise control over resource provisioning. Idle capacity gets identified and decommissioned through code rather than through quarterly manual audits. Cost discipline has grown into a standing function for this reason: 59 percent of the 759 organizations Flexera surveyed for its 2025 State of the Cloud Report now run a dedicated FinOps team, up from 51 percent the year before.

Key infrastructure as code tools for the enterprise

Several tools now anchor enterprise IaC strategy, each suited to a different environment. Terraform and its open-source fork, OpenTofu, remain the dominant choice for cross-cloud work, offering declarative provisioning across multiple clouds using HCL. Organizations standardized on a single cloud often turn to native alternatives instead: AWS CloudFormation for AWS-centric environments, using JSON or YAML, and Azure Bicep for Azure-native deployments. Ansible takes an imperative, YAML-based approach and excels at configuration management and application deployment rather than pure provisioning. Pulumi appeals to developer-led teams by letting them define declarative infrastructure in familiar languages such as Python, TypeScript, or Go.

Common challenges when adopting infrastructure as code

Adopting IaC is not without friction. The most immediate obstacle is usually a skills gap, because IaC asks infrastructure teams to work the way developers do, with version control, code reviews, and CI/CD pipelines. That shift is cultural as much as it is technical, and it requires deliberate investment in training.

State management adds complexity of its own. Declarative tools maintain state files that track current infrastructure, and multi-team environments need remote state backends, locking, and workspace isolation from day one to avoid conflicts.

Legacy system integration is another common obstacle, since not everything can be expressed in code immediately. Most organizations start with new cloud workloads and progressively extend IaC to existing systems through API wrappers.

Governance and drift detection require ongoing discipline. IaC only delivers its full value once it becomes the sole path for infrastructure changes, which makes continuous drift detection and sustained cultural enforcement critical rather than optional.

Where workflow automation fits in an IaC-driven enterprise

Infrastructure as code solves the provisioning problem. Enterprise IT complexity does not stop there. The layer above IaC, covering the processes, approvals, and operational logic that run on top of provisioned infrastructure, is where most organizations still depend on fragmented tools, manual handoffs, and spreadsheet-based tracking. That gap is especially visible across the Middle East, where cloud adoption and ambitious national targets often outpace the operational processes needed to govern them.

Regulatory pressure widens the gap further. Gartner forecasts worldwide sovereign cloud IaaS spending at $80 billion in 2026, a 35.6 percent rise over 2025, with governments as the main buyers. Provisioning infrastructure inside a national boundary is one requirement. Proving that every approval, exception, and access grant on that infrastructure followed a governed path is another, and code alone does not answer it.

This is where workflow automation platforms operate as a digital backbone for enterprise operations. IaC automates the infrastructure layer. A no-code or low-code workflow platform automates the process layer: IT service requests, change management approvals, vendor onboarding, compliance workflows, and the hundreds of cross-functional processes that connect people, systems, and decisions across the enterprise.

For IT leaders across the region pursuing IaC adoption, particularly those operating under strict data residency and regulatory requirements, this kind of platform complements the strategy by giving business teams a way to build and manage operational workflows without adding to the IT backlog. IaC handles your infrastructure. Workflow automation handles everything that runs on it.

See how Kissflow governs the change approvals, access requests, and compliance workflows that sit on top of your cloud infrastructure in a 30-minute demo.

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Anomali to Address the Next Phase of AI-Led Cyber Defense at GISEC 2026

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Anomali, the leading global Managed Intelligence and Agentic SOC platform, announced its participation at GISEC Global 2026, taking place through 16-18 September at Dubai Exhibition Centre (DEC), Expo City.

The company’s discussions at GISEC will center on Autonomous SOC with Governed AI, Agentic AI, Actionable Threat Intelligence and Unified Security Data Lake capabilities that are changing the manner in which security teams investigate threats, manage workflows and make decisions.

Samer Jadallah, Vice President, Middle East & Africa at Anomali, will represent the company at GISEC and will focus on the growing impact of AI on both attackers and defenders, emerging shifts in the threat landscape, including the need to counter CEO impersonation attacks as well as key challenges facing modern security teams. He will also highlight AI’s role is helping organizations respond more effectively to evolving threats, Anomali’s commitment to the region and ongoing product innovation and plans to expand adoption of the Anomali platform across global enterprises and government organizations.

A key focus at this year’s event will be the changing nature of cyberattacks. As threat actors promptly adopt AI to scale campaigns and further accelerate attacks, security operations centers (SOC) are under growing pressure to process rising volumes of alerts with limited resources. To help with this, Anomali will demonstrate how AI can support analysts in multiple ways like surfacing higher- value insights, reducing manual effort and enabling quicker, informed responses.

Visitors can find Anomali at Booth E156 and Booth A80.

  • Event: GISEC Global 2026
  • Booths: E156 and A80
  • Location: Dubai Exhibition Centre (DEC), Expo City
  • Dates: 16 th to 18 September 2026
  • Time: 9:00 am to 5:00 pm GST
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HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION

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HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued transformation from a company predominantly known for smartphones into a broader global AI device ecosystem company.

Commenting on the participation, Lei Kunming, CMO HONOR Middle East & Africa said, “LEAP 2026 showed how HONOR’s ALPHA PLAN is moving from vision to reality. From the world’s first Robot Phone and Robotics to our connected ecosystem, we demonstrated how AI can work more naturally around people.” He added “Our ‘Dare to Be’ direction gives that transformation a stronger identity, with Saudi Arabia remaining central to our growth in AI and digital innovation.”

Bringing the HONOR Booth Experience to Life

Visitors explored HONOR’s expanding ecosystem through interactive experiences spanning sports, gaming, smart office, learning and everyday scenarios.

The booth demonstrated how smartphones, PCs, tablets, wearables and other smart devices can work together to deliver more seamlessly, across work, entertainment, sports and health, reflecting the ALPHA PLAN’s ambition to create a more intelligent, connected and human-centric ecosystem around the user.

Introducing the World’s First Robot Phone

At the centre of HONOR’s showcase was the world’s first Robot Phone, a defining proof point of the ALPHA PLAN and a new category combining AI, robotics and cinematic imaging.

Its integrated robotic gimbal can move, track subjects and respond to its surroundings, enabling more intuitive and proactive content creation. LEAP also marked the Robot Phone’s reveal for the Middle East and Africa, making the region the first overseas market to experience the new category.

HONOR also highlighted its collaboration with ARRI, bringing more than 100 years of professional cinema and image science expertise together with HONOR’s AI and robotics capabilities to make cinematic content creation more accessible to everyday users.

Advancing a Future Built on Human and AI Collaboration

Beyond the Robot Phone, HONOR showcased its ambitions in robotics through HONOR Robotics D1, reinforcing its vision of a future shaped not by humans competing against AI, but by humans working with AI to achieve more. The company also explored the future of AI devices and robotics through its LEAP keynote and panel discussions.

Entering a New “Dare to Be” Era

Reflecting this evolution, HONOR’s renewed“Dare to Be” direction reflects its evolution beyond individual devices towards an open AI ecosystem connecting technologies, industries and lifestyles. Supported by innovations including Agentic OS and AiMAGE, HONOR’s journey progresses from an intelligent phone to an intelligent ecosystem and, ultimately, an intelligent world.

Driving Growth Across MEA

HONOR entered LEAP with strong regional momentum. In H1 2026, the company grew by 35% while the Middle East smartphone market declined by 13%, making HONOR the only leading smartphone brand in the region to grow and the second-largest smartphone brand in the Middle East. This followed 73% year-on-year growth in Q1 2026.

Within this regional growth, Saudi Arabia remains a particularly important market for HONOR, supporting the company’s broader ambitions across AI devices and its connected ecosystem.

Strengthening HONOR’s AIoT Presence in Saudi Arabia

As part of this momentum, Saudi Arabia remains a strategic market for HONOR and an important part of the ALPHA PLAN. The Kingdom is now HONOR’s number one tablet market by share, while its AIoT business has grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000 units sold locally.

Building on this strong foundation, HONOR continues to strengthen its presence through retail, after-sales, local partnerships and deeper engagement with the Kingdom’s technology ecosystem.

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