Tech Features
Unveiling the Green Tapestry: Eco-Conscious Consumer Behaviour Through the Lens of Data Analytics

By Jadd Elliot Dib, CEO, Pangaea X
According to Roundup.org “75% of sustainable goods sell better online than in-store. 78% of consumers feel that sustainability is important. 55% of consumers are willing to pay more for eco-friendly brands. 84% of customers say that poor environmental practices will alienate them from a brand or company.”
In an era defined by unprecedented environmental challenges, consumers are becoming increasingly attuned to the impact of their choices on the planet. The rising wave of eco-consciousness has given birth to a paradigm shift in consumer behaviour, wherein sustainability takes centre stage. Leveraging the power of data analytics, we delve into the intricate tapestry of eco-conscious consumer decisions, unravelling patterns that illuminate the path towards a more sustainable future.
Eco-conscious consumer behaviour is not merely a trend but a transformative movement that transcends traditional purchasing decisions. Consumers are now scrutinising the sustainability credentials of products and brands, demanding transparency, and accountability. This shift reflects a growing awareness of the interconnectedness between individual choices and global environmental challenges, such as climate change, deforestation, and pollution.
In this landscape of conscious consumerism, data analytics emerges as a potent tool for businesses and policymakers. The wealth of data generated through online transactions, social media interactions, and consumer surveys provides invaluable insights into the preferences, motivations, and concerns of eco-conscious consumers. By harnessing this data, businesses can tailor their strategies to align with sustainability goals, fostering a mutually beneficial relationship with environmentally conscious consumers.
Data analytics allows us to decode the motivations driving eco-conscious consumer behaviour. Beyond the traditional dichotomy of price and quality, consumers are now influenced by a product’s environmental impact, ethical sourcing, and commitment to social responsibility. Through data analytics, businesses can discern these nuanced preferences and adapt their offerings to align with the evolving values of their target audience.
One of the key advantages of data analytics is its capacity to facilitate personalised offerings. By understanding individual preferences, businesses can tailor their products and services to cater to the specific demands of eco-conscious consumers. This level of personalisation not only enhances customer satisfaction but also fosters loyalty among those who seek products aligned with their values.
Data analytics not only aids businesses in understanding individual consumer behaviour but also reveals the broader societal impact of sustainable choices. By identifying trends and collective patterns, policymakers can implement targeted initiatives to incentivise sustainable practices across industries. This ripple effect contributes to a more significant, positive transformation in the marketplace.
While data analytics opens new frontiers for understanding and encouraging eco-conscious consumer behaviour, challenges persist. Privacy concerns, data security, and the need for standardised metrics to measure sustainability are areas that warrant attention. Addressing these challenges presents an opportunity for collaboration between businesses, regulators, and consumers to create a robust framework for sustainable practices.
In the age of eco-conscious consumerism, data analytics emerges as a powerful ally in deciphering the intricate patterns of sustainable choices. By harnessing the wealth of information available, businesses can align their strategies with the evolving values of consumers, fostering a symbiotic relationship that benefits both the environment and the bottom line. As we navigate the path towards a more sustainable future, the insights gleaned from data analytics illuminate the way forward, guiding us in creating a world where conscious consumer choices catalyse positive change on a global scale.
Tech Features
Leading Enterprise Systems Through Smart Integration

Exclusive Interview with Bibin Varghese & Jins Alex, Managing Partners, Hedges Information Technology LLC
Enterprise systems integration is more than just linking hardware; it’s about forging trust-based partnerships, delivering tailored solutions, and providing ongoing support. In this exclusive interview, Bibin Varghese and Jins Alex, Managing Partners at Hedges Information Technology LLC, share how they steer complex integrations in the UAE market.
What Sets You Apart in Enterprise Systems Integration?
Bibin Varghese:
At Hedges, we’ve always believed that technology alone doesn’t drive value—relationships do. What sets us apart is our commitment to building long-term partnerships based on trust, agility, and results. We don’t operate as just another vendor; we become embedded in our clients’ growth journeys. Every solution is tailored to the client’s unique environment, backed by deep technical expertise, and approached with complete ownership. That’s why clients across sectors rely on us not only for today’s needs but as future-ready advisors.
Technology Partners Fueling Enterprise Systems Integration
Jins Alex:
Over the years, we’ve curated partnerships with leaders like Bitdefender for next-gen cybersecurity, Synology for scalable backup and storage, and Dell and HP for robust infrastructure. Post-implementation, our managed services include proactive system monitoring and both remote and on-site support—because for us, support isn’t an afterthought, it’s a strategic commitment.
UAE Trends in Enterprise Systems Integration
Bibin Varghese:
Enterprises here are embracing hybrid digital ecosystems—mixing cloud and on-premises infrastructure for agility and compliance. To stay ahead, we integrate Dell and HP enterprise servers, Synology storage solutions, and Bitdefender security into a unified stack that underpins our client’s digital transformation initiatives.
Cybersecurity Integration: Securing Your Enterprise Systems
Jins Alex:
Cybersecurity is a business-critical function. We deploy Bitdefender’s AI-powered threat detection, Synology’s structured backup, and secure Dell/HP hardware to build multilayered defenses. In the UAE, the shift is from reactive to predictive security—automated threat response, integrated monitoring, and real-time threat intelligence are the next frontier.
Cloud Integration Strategies for Enterprise Systems
Bibin Varghese:
Cloud is now core to digital strategy. We guide clients through readiness assessments, strategy, migration, and long-term governance across public, private, and hybrid environments. Our cloud offerings leverage our OEM partnerships and a dedicated services team to ensure cost control, scalability, and security.
Sales Literacy in Enterprise Systems Integration
Jins Alex:
While not every sales rep must be deeply technical, a solid grasp of AI, cybersecurity, infrastructure, and cloud is essential. Our sales professionals translate technical value into business impact, enabling them to have meaningful conversations with CIOs and CTOs and ensure smooth, aligned implementations.
AI-Driven Enterprise Systems Integration
Bibin Varghese:
We treat AI not just as a tool but as a differentiator. From Bitdefender’s AI threat detection to Dell’s intelligent servers, we help clients map out use cases, manage change, and make AI actionable, turning abstract concepts into real business value.
Startup Collaborations in Enterprise Systems Integration
Jins Alex:
We work with startups in health tech, logistics, e-commerce, and fintech, providing secure, scalable IT foundations from day one. The most exciting verticals in the UAE are AI-driven applications, sustainable technologies, and digital finance—areas where robust integration can make all the difference.
Find out more on Digital Magazine Technology – The Integrator
Tech Features
Artificial Intelligence and the Future of Education

By Stewart Monk, Senior Vice President and General Manager, International at PowerSchool
AI in education is revolutionizing how we learn, teach, and manage classrooms. By embedding adaptive platforms, personalized feedback systems, and data-driven insights into every lesson, schools can empower students, streamline administration, and uphold ethical best practices from day one.
AI in Education: Real-World Implementation
Empowering students to become AI creators rather than passive consumers is essential. The UAE’s initiative to integrate AI into the national curriculum equips learners with skills in data analysis, algorithmic thinking, and software development, preparing them for a future where AI drives industry innovation. Early exposure fosters digital literacy, ethical reasoning, and hands-on project design that bridge theory and practice.
Schools are already transforming through tools like adaptive learning platforms, personalized feedback systems, and advanced data analytics. These innovations streamline administrative tasks, tailor instruction to individual needs, and free educators to focus on student engagement and mentorship.
Ethical AI in Education
With a majority of educators advocating early AI education, ethical considerations must be front and center. Protecting student data through secure, in-house AI deployments and enforcing strict access controls are best practices. Addressing bias requires vendors to share training data for third-party audits and continuous system monitoring to ensure fairness and inclusivity.
AI in Education as Your Study Buddy
AI isn’t just a buzzword—it’s becoming an integral part of the educational experience. In a recent UAE-based study, 86% of students said they use AI tools for academic tasks, and over half rely on them weekly for things like summarization, brainstorming, and coding assistance. Tools like the “All Day TA” from the University of Toronto—now adopted by nearly 100 universities globally—answer thousands of student queries per semester, showing us what’s possible when tech meets educator.
Ensuring AI Assists, Not Replaces
AI’s integration into grading, lesson planning, and operations lets teachers devote more time to creativity, critical thinking, and relationship-building. Educators also need robust AI literacy training to understand limitations, ethical use, and the necessity of human oversight.
The Future of Artificial Intelligence in Education
AI promises a dynamic, efficient, and responsive education system—personalizing learning, supporting teachers, and addressing equity. Thoughtful implementation, grounded in ethical principles and continuous oversight, will ensure every student stays on a path toward academic growth and long-term success.
Read more about smart learning in MENA in our article Beyond the Blackboard: The Arab World’s Leap into Smart Learning (Digital Magazine Technology – The Integrator)
Tech Features
Role of EdTech in MENA region: How Online Education is Enhancing Future Readiness of Workforce

By Vikraman Poduval, CEO of Saal.ai

The EdTech industry in the Middle East and North Africa (MENA) region is undergoing rapid expansion. The regional online education market is projected to reach a value of USD 1.31 billion by 2029, with a compound annual growth rate (CAGR) of 19.81% between 2025 and 2029.
EdTech plays an important role in modernising the regional education landscape as it can enhance learning experiences, Moreover, as the ongoing digital revolution raises concerns about employability and skill gaps, advanced digital learning solutions promise to drive innovation in learning, promote continuous professional development, and help foster a digitally literate workforce, aligning with the demands of a knowledge-based economy.
For instance, Saal’s AI-based learning platform synergises the capabilities of AI and big data to create detailed skill maps for individuals, align them with target roles or desired career paths, and streamline their journey to professional success. Furthermore, online educational platforms help optimise the search for the right talents, by maintaining a comprehensive skill and occupation-based database, a competency mapping engine, leadership development modules, and robust mechanisms for aggregating data from diverse systems.
UAE’s role as a key driver of the regional EdTech revolution
The UAE stands out as a trailblazer and a true pioneer, catalysing the ongoing growth of the regional online education industry, through its groundbreaking initiatives such as the recent decision to make AI a formal subject in the national curriculum. This makes the UAE one of the first nations to integrate AI as an integral facet of its foundational education framework.
This strategic decision is poised to help develop a robust local talent pipeline, by developing AI literacy at an early age and building a self-sustaining ecosystem consisting of future developers, and engineers. It will also help equip learners with critical thinking and technical skills, which are necessary to succeed in a tech-centric world. This exemplary strategic endeavour also provides a practical model which the rest of the world can aspire to emulate, highlighting the nation’s enduring commitment to innovation and positioning education as the cornerstone of broader economic transformation.
In such a scenario, there is a need for smart, scalable platform which promote competency-based education using AI algorithms that can tailor content, assessments, and learning paths in real-time based on student needs. Such advanced systems also feature unique capabilities like AI-powered learning companions, intelligent feedback and progress monitoring, real-time risk detection and predictive analytics to guide timely intervention.
Furthermore, these tools enable learners to consistently enhance market-specific skills, while gaining powerful insights via behavioural tracking, cohort analysis, and content effectiveness metrics. Institutions can leverage these tools to ensure improved student outcomes, optimised teaching strategies, and better alignment with industry demands. Advanced AI learning platforms also automate routine academic tasks and integrate multilingual AI chatbots that answer student queries and flag knowledge gaps, enhancing institutional efficiency and elevating the learner’s experience.
AI-powered learning: Key to nurturing a future-ready workforce
In the MENA region, there is a growing disconnect between education and job market needs, led by rapid digitalisation and economic diversification efforts. To ensure that the regional educational sector can keep pace with evolving market demands, it is vital to prioritise competency-based, personalised learning. For instance, ‘AcademyX’, Saal.ai’s flagship AI-powered competency development platform designed for educational institutions, government bodies, and enterprises, can create personalised learning journeys based on user profiles, performance trends, and evolving industry requirements. Such platforms also support national efforts to enhance employability, promote lifelong learning, and foster a digitally fluent, innovation-driven workforce. It also enables educational institutions to identify learning gaps as early as in the first semester, empowering educators to initiate timely interventions and ensure improved academic outcomes, engagement, and retention.
Such a holistic approach is critical to making sure that educational goals and outcomes are aligned with broader market requirements so that students gain practical skills which can enhance their employability and future readiness. Saal.ai’s ‘DigiXT’ platform plays a vital role in this regard as it empowers both learners and educators to work with real-world datasets, while familiarising them with industry-grade tools, AI research capabilities, and cloud-based analytics environments.
Though EdTech holds the potential to transform the MENA region’s educational landscape, it is essential to address key challenges like access, affordability, and quality. Furthermore, it is vital to understand the role of AI in promoting personalised feedback and interactive methods. By embracing AI-powered online education as a tool that complements traditional education, the regional education industry can catalyse its growth, while achieving improved learning outcomes and greater educational equity.
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