Hospitality News
Largest-ever Gulfood 2024 Drives Transformation, with Global Food Futurists to Point where the Industry Goes Next
Dubai World Trade Centre (DWTC) has announced that Gulfood, the largest annual food and beverage sourcing event in the world, will take place from 19-23 February 2024, as the future of the food industry comes into focus. Gulfood continues to be the gold standard event for the global F&B community, with a record 5,500+ exhibitors and visitors from over 190 countries, and with a footprint spanning 24 halls.
International policymakers and F&B industry leaders have their sights firmly fixed on global food systems, and how they can be transformed to feed an ever-growing global population, while simultaneously building resilience and mitigating the impacts of climate change, to avoid future crises. Innovations in ag-tech (a market set to almost double in size between now and 2030), the increasing use of AI in food production, reducing food loss and waste (which currently accounts for over a third of global food production), public-private partnerships, and investment in alternative proteins such as cultured meat can all help reduce food deprivation and feed the world through to 2050 and beyond.
“Gulfood will be the first opportunity in 2024 for the global F&B industry to convene, and gain insight from some of the world’s leading food futurists into where the global food industry goes next. Gulfood will be the only platform to identify the business opportunities and forge the business partnerships brought about as the industry enters a new era, defined by paradigm-shifting technology such as AI”, commented Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre.
“By accelerating innovation and speeding the spread of trends, technology has transformed the food market from end-to-end. The next decade will see this transformation continue. Technologies like AI will accelerate our understanding of human health, and influence consumer behaviour, and shifting demographic patterns will create new centres of cultural power. It’s a fascinating time to look to the future of food.” said Tom Cheesewright, Applied Futurist and Inspire Conference Speaker.
A Showcase for Real Food, A Platform for Real Business
Under the theme ‘Real Food, Real Business’, Gulfood 2024 will bring together global brands including: Agthia, Al Ain Dairy, Americana, Dilmah, Hype Beverages, Japan Farmed Fish Export Association, JBS, Lactalis, Meat & Poultry Ontario, Monin, Tilda, Wilmar – as well as thousands of new exhibitors – to showcase authentic food products, ingredients, and culinary practices, make real business connections and seal in excess of USD 12 billion in commercial deals. They will be joined by new country pavilions including: Armenia, Azerbaijan and Venezuela.
“Ghitha Holding, a subsidiary of International Holding Company PJSC (“IHC”), which owns 55 subsidiaries, 3 associates and 1 joint venture is thrilled to welcome the visitors and all business and government partners in the upcoming Gulfood 2024, as we see the region further boosting the economical trade between different verticals. As Gulfood is a place where F&B businesses innovate for a more brighter future, we are confident that Gulfood will be a fruitful place of collaboration and further business growth with focus on greater sustainability across the region”, commented Falal Ameen, CEO – Ghitha Holding.
Be Inspired by F&B Thought Leaders
The Gulfood Inspire Conference will dive into a range of trending topics, including the tech-powered future of digitalisation, trailblazing innovations, the shift from linear to circular food systems, capitalising on investment and funding opportunities, and reimagining a global food system centred on food safety, security and transparency.
Over 200 ministers, global F&B leaders, entrepreneurs, futurists, chefs, scientists and academia from all facets of the industry will lead a series of engaging keynotes, panel discussions, fireside chats, showcases and workshops, providing insights into the future of the F&B industry and unlocking new opportunities for growth and competitiveness.
Confirmed speakers across the 5 days include: Jacob Jensen, Minister for Food, Agriculture and Fisheries, Denmark. Gary Urteaga, Founder and President of Jenesiz Capital, and first investor in Nutrishake Andino (now Nutri.co), a foodtech startup specialising in R&D of nutritional snacks using Andean cereals and superfoods like quinoa and amaranth. CTO & Founding Director of Nourish Ingredients – Dr. Anna El Tahchy. Global Food Futurist & Food Scientist – Tony Hunter; Innovation Trends Futurist – Daniel Levine; Food Futurologist – Dr. Morgaine Gaye; Applied Futurist – Tom Cheesewright; Bill McDowell, VP of the Institute of Food Technologists; Dr. Miray Zaki, MD and Head of Sustainability Investments at Gulf Capital, Supply Chain Technology Expert – Erin Grover, Raymond Tham K W, Founder and MD of Mycrocell and many more.
Michelin Star Chefs make Dubai Debut in World’s Largest Live chef Showcase
Popular feature Top Table returns to Gulfood 2024, with a star-studded line-up of internationally renowned chefs showcasing traditional cooking methods, elevating authentic ingredients, and revealing the stories behind the world’s most beloved dishes.
Across the five days of Gulfood, over 100 chefs will present various cuisines across a series of masterclasses and chef talks. Top names participating in the programme include: Chef Alain Passard of L’Arpege, Chef Enrico Cerea of da Vittorio, Chef Joan Roca of El Celler de Can Roca, Chef Begona Rodrigo of La Salita, chef Mark Donald of The Glenturret and chef Pepe Solla of Sola restaurant. Home-grown talent includes: Chef Akira Back of Akira Back in Dubai, and Chef Vladimir Mukhin of White Rabbit Krasota in Dubai. This year’s theme highlights the union of heritage and traditional culinary practices with modern, trendsetting innovative techniques. For the first time ever, Top Table will host chefs with over 21 Michelin stars between them, in one exceptional live culinary showcase.
The Dubai World Cuisine movement, launched during the last edition of Gulfood, will also be back, with a series of city-wide dinner collaborations. Dubai World Cuisine provides a platform for homegrown chefs to collaborate harmoniously with culinary icons from around the world, shaping the cultural identity of Dubai and helping establish it on the world’s culinary map. Bringing exceptional talents from Europe, that will impart their legacy, heritage, and cultural richness through ancient and traditional cooking techniques, seamlessly merging them with modern and innovative approaches. Our aim is to bridge between the old and the new world, embracing sustainability in its culinary practices.
Watch the Culinary Stars of the Future
The YouthX Chef Challenge, a launchpad for empowering promising F&B talent with a career-changing experience, will also be back in an expanded, international format for its third edition at Gulfood 2024.
The international grand finale of the third edition of the YouthX Challenge will pit teams from leading restaurants and hotels in the UAE (SLS and Atlantis The Palm), Kingdom of Saudi Arabia (Four Seasons Riyadh), Kenya, and the USA against each other for a chance to win an internship at an international 3-Michelin star restaurant. Last year’s winners recently completed a successful internship with Chef Heinz Beck at La Pergola in Rome.
Gulfood has garnered interest from top brands in Dairy, Beverage (category sponsor – Al Jameel Intl.), Fats & Oils, Pulses & Grains (category sponsor – Supple Tek), Meat & Poultry (category sponsor – Sadia), Power Brands (category sponsor – Ghitha), Ready-To-Eat (category sponsor – Hungritos), Bakery (category sponsor – Prima International), and World Food, to innovate for a more sustainable, thoughtful, and brighter future for the entire global F&B ecosystem across the world.
*Tickets for Gulfood are currently on sale at a special offer rate of AED 345 for a 5-day pass (instead of regular full price of AED 595) for a limited period only.
Hospitality
DISCOVER THE ART OF SAKE WITH HIMITSU’S NEW TASTING SERIES
Hidden behind its signature veil of intrigue, Himitsu introduces The Sake Series, a curated exploration of Japan’s most revered spirit. Available Thursday to Sunday, this new ritual invites guests to discover sake through a collection of tasting flights and pairings that celebrate the craft and character of sake.
The experience is presented in two chapters. The first, The Himitsu Sake Series, features four tasting flights (two sakes per flight, no food) priced from AED 40, and the second, The Four Seasonal Paths, offers seasonal pairings (two sakes + small plates) priced from AED 95, moving through Spring, Summer, Autumn, and Winter.
The Himitsu Sake Series
The Himitsu Sake Series introduces four curated tasting flights, priced from AED 40, each featuring two distinct sakes chosen to showcase a particular facet of Japanese brewing. Guests can explore The Earth’s Whisper, pairing two expressions that highlight clarity and umami depth; Blossoms in Balance, where floral and fruity notes create harmony; Wings of Elegance, a study in refinement and precision; and Clouds & Bubbles, a playful contrast between traditional craftsmanship and modern effervescence. Together, these flights offer a guided journey through Japan’s finest sake styles, one sip at a time.
The Four Seasonal Paths
For guests looking to explore further, The Four Seasonal Paths offers a tasting journey inspired by Japan’s four seasons: Spring, Summer, Autumn, and Winter. Each pairing combines two sakes with complementary small plates, designed to mirror the flavours and emotions of the season. Think hamachi carpaccio and spicy tuna handrolls for spring’s freshness, unagi nigiri and prawn tempura maki for the richness of summer, and so on. Prices start from AED 95, with each pairing designed to take guests through a progression of flavours that reflect the changing moods of the seasons.
Available from Thursday to Sunday, The Himitsu Sake Series invites guests to slow down, sip, and see sake through a new lens, quietly, behind closed doors.
Hospitality
CELEBRATE NEW YEAR’S EVE WITH FRONT-ROW BURJ KHALIFA FIREWORKS VIEWS AT BISOU, ALBA, AND HIMITSU, IN DOWNTOWN DUBAI
This New Year’s Eve, Metafoodies Group invites guests to celebrate across Bisou, Alba, and Himitsu at Dubai Opera Plaza, offering some of Downtown Dubai’s most exclusive front-row views of the Burj Khalifa fireworks.
Set against the glittering backdrop of Downtown Dubai, the Dubai Opera Plaza transforms into one of the city’s most sought-after destinations on New Year’s Eve. With the Burj Khalifa fireworks at its doorstep, the atmosphere is electric yet effortlessly refined, creating a private vantage point for one of the world’s most iconic celebrations.
Designed to balance exclusivity and value, Metafoodies Group’s New Year’s Eve experiences offer guests the luxury of fine dining and spectacular views without the need for over-the-top packages. With early bird prices starting from AED 850 per person, guests can enjoy curated four-course menus, world-class entertainment, and a private view of the Burj Khalifa fireworks, an offering rarely seen in Downtown Dubai.
Known for its thoughtful design and imaginative concepts, Metafoodies Group continues to redefine Downtown Dubai’s dining scene. This New Year’s Eve celebration brings together the group’s signature touch: exceptional food, curated entertainment, and beautifully designed spaces, across its trio of destinations. Guests can also arrive in style via a complimentary luxury buggy service from across Downtown Dubai, ensuring a seamless and celebratory start to the night.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Welcome the First Sunrise of 2026 at Alba, where contemporary Japanese elegance meets the radiance of the Dubai skyline. Guests are greeted with two complimentary glasses of bubbly before indulging in Akari No Yume, meaning “Dream of Light,” a four-course menu inspired by the purity and precision of Japanese cooking, crafted by Chef Vladimir Chistyakov.
The experience presents a choice between Miso King Crab Soup and Oxtail Soup, followed by four starters such as a Chef’s special selection of sushi, Wagyu Foie Tataki and more. Mains include a Miso-marinated Cod or Wagyu yakisoba, and finishing with seasonal fruit, matcha tiramisu, or chocolate fondant, all accompanied by tea or coffee.
Throughout the evening, a DJ, live percussionist, and avant-garde performances keep the atmosphere sleek and high-energy, ensuring guests dance well into the new year. As midnight nears, guests step onto the Dubai Opera Garden’s private viewing deck overlooking Dubai Opera Plaza for front-row views of the Burj Khalifa fireworks, a moment of light and renewal to welcome the year ahead.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Step into the world of Gatsby at Bisou, where Parisian glamour sets the stage for an unforgettable New Year’s Eve surrounded by candlelight and rich red tones. Guests are greeted with two complimentary glasses of bubbles as 8-time Grammy-nominated pianist Ryan Roger serenades the room, setting the tone for an evening of effortless elegance.
The night unfolds with a four-course feast starting off with a choice of Crab Eclair, Foie Gras Terrine served with fresh homemade Brioche, Olivier with Duck, Crab Salad, Black caviar, or brioche and butter, with the second course being a choice of delicate pies of meat & morels served with sour cream and caviar. For the main course, guests may choose between Tournedos Rossini with foie gras and black truffle or lobster pasta, before ending on a sweet note with Bisou petit four, all accompanied by tea or coffee.
Just before the clock strikes twelve, guests will be escorted to an exclusive spot in Dubai Opera Garden’s private viewing deck for a front-row view of the Burj Khalifa fireworks, the city’s most spectacular celebration.

Location: Hidden within Alba, Dubai Opera Plaza, Downtown Dubai
Timing: From 10 PM till late
Reservation: +971 58 585 4273
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
From 10 PM, the lights dim and the celebration comes alive inside Himitsu, Downtown Dubai’s most elusive speakeasy, tucked within Alba. As the Burj Khalifa fireworks ignite the sky, guests can step outside to the Dubai Opera Garden private viewing deck for a front-row experience of the city’s most iconic display before returning to the hidden bar as it transforms into an intimate after-party.
Himitsu pulses with its own energy, hosting a seductive mix of music by DJ Charlotte Van de Peer, a resident DJ in London’s top spots, having previously supported worldwide acts such as Latmun, Solardo, Carl Cox at Mixmag, Foreverland with James Hype and Tita Lau, Sam Divine, and more. Alongside the eclectic music, guests can enjoy performances, and bespoke drinks from the Kagi, the bar’s legendary cocktail program offering 1296 combinations.
Entry requires a ticket priced at AED 1000, out of which AED 500 is fully redeemable on beverages throughout the night. With live DJ sets, immersive acts, and an atmosphere charged with mystery and allure, Himitsu is where the city’s most unforgettable New Year’s moments unfold.
Hospitality
ME BY MELIÁ DUBAI INTRODUCES GRILL BY ME: A SOPHISTICATED AL-FRESCO DINING EXPERIENCE
From the architectural icon that redefined Dubai’s skyline comes a new reason to linger after sunset. ME by Meliá Dubai, the visionary masterpiece and newly honoured with a One Key distinction by the MICHELIN Guide 2025 proudly unveils its latest culinary offering – Grill by ME.
A relaxed yet refined dining affair set beside the hotel’s striking pool terrace, Grill by ME offers guests an elevated open-air buffet where contemporary dining meets effortless style. Bringing together live grill stations, curated beats, and ME by Meliá Dubai’s signature modern energy, the new concept is designed for both intimate evenings and vibrant gatherings – a place to unwind, connect, and savour the city’s unmistakable atmosphere.
The menu celebrates simplicity with style, from fresh salads and handmade pasta to sizzling grills and decadent desserts, all prepared at interactive stations. Every element is thoughtfully curated to create a dining experience that feels relaxed, refined, and distinctly Dubai.
Priced at AED 180 per person including soft beverages, Grill by ME runs Monday to Sunday, from 7 PM to 10:30 PM, at the hotel’s pool terrace. Little foodies aged six to eleven dine at half price.
Recently awarded a One Key distinction by the MICHELIN Guide 2025, ME by Meliá Dubai continues to push boundaries in design, hospitality, and dining. As the only hotel in the world designed inside and out by Zaha Hadid, it remains one of the city’s most iconic destinations – where every detail, from architecture, ambience and service is a work of art.
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