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Dubai Islamic Bank Launches ‘SHAMS’ Credit Card in Partnership with Visa

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Shams launch

Dubai Islamic Bank (DIB) has launched “SHAMS” Credit Card in partnership with Visa, a world leader in digital payments.

The SHAMS Visa credit card is tailored for the diverse needs of every segment, including the affluent and emerging affluent. The card goes beyond rewards, offering a comprehensive suite of daily relevance and lifestyle benefits including 5% back on dining spends, 5% back on travel expenditure, complimentary Fitness First access, Costa Coffee, golf rounds, valet parking and many more benefits.

SHAMS cardholders can also collect Wala’a rewards on their spends, with the flexibility to redeem them against flights, hotels, cash, retail transactions, and many other options. Wala’a rewards can also be exchanged for Etihad Guest Miles and gift vouchers. In addition to this, as part of the launch, customers can earn 20% back on various merchant spending for the first 3 months and a complimentary Traveler Pass membership with buy-one-get-one-free offers across 3000+ merchants when they apply for the card.

Commenting on the launch of the SHAMS credit card, Sanjay Malhotra, Chief Consumer Banking Officer, DIB, said: “In partnership with Visa, we have been able to develop a truly innovative credit card that merges the very best benefits, complimentary services, and rewards in an “All-in-One” unified powerhouse in your wallet – the SHAMS card. With an unparalleled bouquet of perks and benefits, SHAMS is your doorway to lifestyle heaven. Multiple plastics for different benefits are now a thing of the past, as we, at DIB, are offering customers ‘The only card they need’ for an elevated financial experience and unmatched offerings. For the first time, customers can take advantage of all of the popular credit card benefits, such as free airport transfer, airport lounge access, redeemable rewards for flights, hotels, cashback, vouchers, shopping to name a few, in addition to a vast array of complimentary experiences for day-to-day living – like free rounds of golf, going to the gym or grabbing a coffee. Just maintain a minimum spend and all that could be free – for the rest of your life.”

Salima Gutieva, Visa’s VP and Country Manager for UAE, said: “This new Visa credit card offers cardholders attractive rewards and cashback programs, for an enriched payment experience in everything from lifestyle to travel. The card is not only rewarding but also secure, backed by Visa’s advanced security technology, and accepted at Visa’s 130 million merchant partners worldwide. We strive to redefine the way Visa cardholders benefit from their spending, and that’s why we are delighted to partner with Dubai Islamic Bank on the launch of the DIB Shams Visa credit card.”

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White-glove banking reinvented for a digital generation

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Online Mobile Banking Services Isometric Flowchart

By Sara Hoteit, Regional Sales Lead, Backbase Middle East

Sara Hoteit

For decades, white-glove banking in the Middle East relied on personal trust. High-net-worth individuals (HNWIs) and family offices turned to relationship managers (RMs) for access, expertise, and discretion. However, today’s digital-first generation of clients is inheriting wealth, and they expect faster, more transparent, and more personalised service than traditional models can deliver.

Why are younger clients walking away?

Recent surveys show a dramatic shift. Capgemini reports that 81% of affluent heirs plan to change their wealth managers. The reason is not a lack of expertise, but dissatisfaction with slow, opaque, and disconnected experiences.

Traditional private banking often resembles a black box: clients see limited transparency, receive quarterly reports, and rely on infrequent meetings. In contrast, new generations want data, control, and insights at their fingertips. EY research confirms this gap, noting that only 7% of Gen Z trust bank advisers for financial guidance. Digital-first wealth platforms like Sarwa and StashAway are stepping in to meet these demands.

The human role in private banking

Despite this shift, the human element remains essential. Relationship managers still play a critical role in building trust and offering tailored advice. However, many spend most of their time on administrative tasks rather than client-facing work. McKinsey estimates up to 70% of RM time goes to back-office processes.

For banks, the solution lies in rethinking the role of advisers and empowering them with technology that eliminates inefficiencies while elevating client engagement.

Digital tools that elevate wealth management

Digitisation should enhance, not replace, personal service. Clients now expect customisable dashboards that reflect estate planning, performance analytics, or ESG-focused investments. Both advisers and clients benefit when these tools deliver real-time insights that support collaboration.

In addition, clients want flexible access to their advisers. EY notes that 85% still value personal advice, but they prefer it delivered on their terms—through secure chat, video calls, or collaborative digital platforms.

How AI empowers relationship managers

Technology can give RMs the edge they need. AI tools identify risks, recommend diversification, and flag liquidity needs. When embedded in RM workspaces, these insights keep advice timely and proactive.

Automation further reduces administrative work, allowing advisers to spend more time building meaningful client relationships. This shift restores the core value of wealth management: trust, loyalty, and personalised advice.

From products to financial journeys

Wealthy clients no longer want just products; they want holistic support. They expect advisers to guide them through succession planning, family governance, philanthropy, and alternative investments. Global disruptors like Robinhood proved how fast expectations can change, and regional players such as Baraka are echoing this trend.

Reinventing the white-glove model

Private banking is not obsolete, but it must adapt. Banks that reinvent white-glove banking for digital-first clients will combine AI-driven efficiency with human empathy. By empowering advisers, streamlining processes, and blending digital convenience with trust, banks can keep this premium model relevant.

In the end, successful institutions will prove that strong relationships, enhanced by smart technology, remain the most valuable currency in wealth management.

Check out our previous post on Sobha Realty Green Sukuk marks $750m milestone

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Sobha Realty Green Sukuk marks $750m milestone

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Sobha Hartland Green

Sobha Realty has achieved a major financing breakthrough with its inaugural Sobha Realty Green Sukuk, valued at USD 750 million. This record-setting deal stands as the company’s largest issuance and the biggest Green Sukuk by a real estate developer worldwide. The Sukuk, launched under a USD 1.5 billion Trust Certificate Issuance Programme, will trade on both the London Stock Exchange and Nasdaq Dubai.

Sobha Realty Green Sukuk oversubscribed 2.8x

Investor demand proved exceptional. The five-year Sukuk, set to mature in 2030, attracted USD 2.1 billion in orders—2.8 times its issue size. As a result, pricing tightened by 50 basis points from initial guidance. Moreover, Sobha Realty fixed the Sukuk at a profit rate of 7.125% with an effective yield of 7.375%. Importantly, allocations reflected a balance: 56% from regional investors and 44% from international buyers.

Financing green projects through the Sukuk

The proceeds will finance or refinance sustainable projects outlined in Sobha Realty’s Green Financing Framework. Furthermore, the framework aligns with ICMA’s Green Bond Principles and LMA’s Green Loan Principles. In addition, DNV issued a Second Party Opinion confirming this alignment. Consequently, the Sobha Realty Green Sukuk directly connects capital markets with climate-focused development, ensuring measurable environmental benefits.

Chairman’s view on growth and responsibility

Mr. Ravi Menon, Chairman of Sobha Group

Ravi Menon, Chairman of Sobha Group, expressed confidence in the company’s strategy.

“The success of our Green Sukuk demonstrates investor belief in our financial strength and ESG vision. This issuance aligns our financing with our sustainability agenda. It also accelerates our green initiatives, positions us as a leader in sustainable luxury real estate, and supports the UAE’s Net Zero by 2050 Strategic Initiative.”

His words underline how the Sukuk combines financial discipline with long-term responsibility.

Ratings and banking partners

Moody’s expects to rate the Sukuk at Ba2 (Stable) and S&P at BB (Stable), matching Sobha Realty’s corporate profile. Additionally, leading banks supported the transaction. Dubai Islamic Bank, Emirates NBD Capital, J.P. Morgan, Mashreq, and Standard Chartered acted as Joint Global Coordinators. Several other institutions joined as Joint Lead Managers and Bookrunners. Moreover, Deutsche Bank and Emirates NBD Capital served as Joint ESG Structuring Coordinators, embedding sustainability into every stage.

A milestone in Sobha Realty’s financing journey

This issuance strengthens Sobha Realty’s balance sheet and sets a benchmark for sustainable real estate financing. By pairing luxury projects with green funding, the company proves that ESG and profitability can align. Communities like Sobha Hartland and Sobha Siniya Island will benefit as proceeds flow into projects built for long-term environmental and social value.

Ultimately, the Sobha Realty Green Sukuk represents more than a financing success. It reflects investor trust, confirms global credibility, and reinforces the company’s role in shaping sustainable communities aligned with the UAE’s national vision.

Check out this previous post on Lebanon fintech investment: Whish Money Q&A

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Long-term wealth investing: first paycheck to million

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By Raaed Sheibani, UAE Country Manager, StashAway

Long-term wealth investing is how you turn a first paycheck into lasting freedom in the UAE. With long-term investing, you build a safety net, automate contributions, and let compounding do the heavy lifting—so today’s income becomes tomorrow’s options.

Long-term wealth investing basics: start here

Before your first trade, set a safety net. Build an emergency fund covering 3–6 months of expenses. Keep it liquid and low risk. Then, park it in a cash management solution rather than an idle current account. Inflation erodes purchasing power; a sensible yield helps you sleep at night and stay invested during shocks.

Two engines of long-term wealth investing: DCA & compounding

Dollar-cost averaging (DCA). Invest a fixed amount on a schedule—regardless of headlines. Sometimes you buy high; often you buy low. Over time, your average cost smooths out, emotions calm down, and you capture the market’s trend. Historically, many of the market’s best days cluster near the worst; therefore, timing often backfires, while DCA keeps you in the game.

Compound growth. Returns earn returns. Start earlier, and compounding does more of the work. For example, with a 6% annual return, investing about $490 per month from age 25 can reach $1 million by age 65. Wait until 35 and you’ll need roughly $952; at 45, it’s about $2,023. Time in the market beats perfect timing.

Build your core portfolio for long-term wealth

Your core is the engine. Aim for a globally diversified, long-only mix across equities, bonds, and real assets. Avoid “home bias”; spread exposure across regions and sectors. Moreover, automate contributions so the plan runs while you work.

Consider risk in layers. Equities drive growth. Bonds dampen drawdowns and fund rebalancing. Real assets, including gold, add diversification. Rebalance periodically to lock in discipline: trim winners, top up laggards, and keep risk aligned to your goals.

Make the math work for you

Consistency compounds. Invest $1,000 monthly for 20 years at 6% and $240,000 in contributions can grow to over $440,000. The gap is compounding plus habit. Likewise, fees matter. Lower costs leave more return in your pocket, and tax-aware choices improve after-fee, after-tax outcomes.

Add satellites—without losing the plot

Once the foundation is solid, consider a core–satellite approach. Keep 70–80% in the core. Then, use 20–30% for targeted themes: clean energy, AI, healthcare innovation, or specific regions. Thematic ETFs can express these views efficiently. Because satellites carry a higher risk, cap their size and set clear review dates. If a theme drifts off the thesis, rotate back to the core.

Look beyond public markets as wealth grows

For qualified, higher-net-worth investors, private markets can broaden opportunities. Many large, fast-growing companies stay private longer. Select exposure to private equity, private credit, or venture—sized prudently—may enhance diversification and long-run returns. However, consider liquidity, fees, and manager quality. Align commitments with your time horizon so you never become a forced seller.

Guardrails that keep you on track

Write an Investment Policy Statement (IPS). Define risk level, contribution cadence, rebalancing rules, and when you’ll make changes. Then, automate to reduce decision fatigue. Additionally, track a few metrics: savings rate, fee drag, drawdown tolerance, and progress to goals. Celebrate streaks—months contributed, quarters rebalanced—to reinforce behavior.

A simple roadmap to your first million

  1. Fund 3–6 months of expenses.
  2. Automate DCA into a diversified core.
  3. Rebalance on a set schedule.
  4. Add satellites thoughtfully, 20–30% max.
  5. Review fees, taxes, and liquidity.
  6. Increase contributions as income rises.

Long-term wealth investing is not a secret. It’s a system: foundations first, habits next, scale last. Start small if needed, start now if possible, and let time do its quiet work.

Check Out Our Previous Post on UAE depreciation rules: real estate’s tax edge

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