Hospitality
AARK MARKETING STRENGTHENS PRESENCE IN UAE PERFECTING THE TITLE OF DIGITAL & INFLUENCER MARKETING & PR RECIPE FOR SUCCESS
Aark Marketing, a reputed boutique integrated marketing and communications agency, continues to strengthen its position within the UAE’s competitive brand landscape through culturally attuned, insight-led campaigns. Marking a milestone year in its growth journey, the agency’s 2025 performance reflects strategic clarity and creative precision, translating brand narratives into measurable impact across sectors. Beyond F&B and hospitality, Aark serves diverse industries including retail, manufacturing, and construction, offering end-to-end expertise across media planning, social and digital campaigns, and influencer marketing to deliver ROI-driven outcomes.
Founded in 2020, Aark has led several high-impact campaigns for reputed F&B brands, including Kashkan, which generated 2.4 million views and 20,000+ followers in three months. Its hospitality portfolio includes Pincode by Chef Kunal Kapur, Silk Lantern, Lavang, Aminia, and The Permit Room, while work with Emirates Airlines – Dnata and Dubai Islamic Bank demonstrates its capability beyond F&B.
Under visionary leadership, Aark celebrates its fifth anniversary in 2025, marked by key achievements including Pincode winning the Time Out Restaurant Awards 2025 and Lavang being named Filmfare Middle East Favourite Debutant Restaurant 2025; demonstrating the agency’s ability to align strategic brand positioning with meaningful audience engagement.
The agency earned multiple industry honours this year: the Middle East National Business Awards for A Marketing & PR Recipe for Success, and accolades from the Global Business & Finance Magazine Awards: Best Integrated Marketing Agency UAE, Best PR & Media Agency of the Year UAE, and Excellence in Brand Communications UAE. Inclusion in the Caterer Middle East F&B Power PR List further reinforced its regional credibility.
Emphasising on Aark’s client-first approach, Kkusum Rawat, Founder and Marketing Director at Aark Marketing, said, “Today, brands are looking beyond traditional marketing for partners who truly understand their objectives and the regional nuances that shape consumer behaviour. Our focus has always been on delivering customised solutions that build visibility through relevance, not volume. With a clear emphasis on Return on Investment, we leverage innovation and technology to create impactful campaigns that connect meaningfully with audiences and deliver measurable outcomes. The consistency we achieved in 2025, across thinking, execution, and results, reflects the strength of our team and the trust our clients place in us to build lasting brand impact.”
From a performance standpoint, Aark Marketing delivered sustained digital growth across its portfolio, achieving over 5 million in reach and 3 million video views. Multiple F&B brands recorded 20 to 40% month-on-month engagement growth, while festive campaigns drove 2x to 4x visibility spikes, improved cost efficiencies, and increased footfall, online orders, and inquiries.
Across influencer and communications channels, Aark Marketing strengthened brand recall and authority. A flagship Al Nabooda campaign generated over 1 million video views, while strategic PR efforts secured 500+ media articles across top-tier regional publications, driving consistent editorial visibility, stronger brand credibility, and increased inbound discovery across AI-powered search platforms. Revolutionizing the ever-growing digital marketing sector, Aark Marketing stays committed to providing creative campaigns and excel in client delivery. The key achievements collectively signal a year defined by credibility, collaboration, and carefully measured growth, positioning the agency firmly within the region’s evolving marketing and communications landscape
Hospitality
World Chocolate Day: Celebrating Chocolate Through Wellness, Balance and Meaningful Indulgence
World Chocolate Day is a celebration of one of the world’s most cherished ingredients—one that transcends cultures, generations, and traditions. While chocolate is often associated with indulgence, it is increasingly being appreciated as part of a balanced lifestyle, where quality, mindful enjoyment, and craftsmanship take precedence over excess.
By Twinkle Aswani

Dark chocolate, particularly varieties with a high cocoa content, contains naturally occurring antioxidants known as flavonoids, which have been associated with supporting heart health and overall wellbeing when enjoyed in moderation as part of a healthy diet. As consumers become more conscious about what they eat, there is a growing appreciation for premium chocolate made with quality ingredients, thoughtful sourcing, and authentic craftsmanship.
For chefs, chocolate represents far more than sweetness. It is an ingredient that tells stories, evokes memories, and creates emotional connections through food. Whether paired with fruits, nuts, spices, or floral notes, chocolate continues to evolve as a versatile ingredient that bridges tradition with innovation.
“A World of Chocolate: Exploring the Stories Behind Every Bite”
Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club
Reflecting on chocolate’s cultural significance and timeless appeal he shares to us that chocolate to him has always felt like a universal language, in every country I have cooked in, and every kitchen I have worked in, chocolate carries a different story.
In Switzerland, where Mövenpick’s heritage began, it is precision and craft, generations of chocolatiers perfecting the art of conching to create that unmistakable smoothness. In India, where I grew up, it is often layered into celebrations, folded into sweets during festivals or given as a gesture of warmth between families.
In the Middle East, I have seen it paired with dates, pistachios and rosewater, a beautiful meeting point between two very different culinary worlds.
What draws me to chocolate as a chef is that it is never just an ingredient. It is a memory. A single bite can carry someone back to a childhood kitchen, a festival table, or a gift shared between family. That is the magic of it. Chocolate holds onto emotion the way few other ingredients can.
At Rohini, our approach to dessert follows the same philosophy that shapes the rest of our menu, honouring Indian heritage while leaving room for creativity and surprise. Chocolate gives us a wonderful canvas for that, a familiar ingredient that can still hold onto the flavours and memories closest to home.
Our Rasmalai with rose and white chocolate cream is nostalgic with a European touch, our Warm Chocolate Brownie with Kulfi pairs nutty chocolate with hazelnut kulfi and chocolate sauce, and our Chocolate Coated Pistachio Kulfi with a dash of rose rounds it off, three small stories about where chocolate can take you.
For Chocolate Day, my hope is that people slow down and taste with curiosity. Ask where the cacao came from, how it was made, who it might have passed through before reaching the plate. Every bar and every bonbon carries a journey, farmers, roasters, chocolatiers, chefs, each adding their own chapter.
That, to me, is the real joy of chocolate. It connects people across cultures and generations, one bite at a time.”
This World Chocolate Day, the celebration is not about giving up indulgence—it is about redefining it. Choosing quality over quantity, appreciating the journey from cacao bean to dessert, and savouring each bite mindfully allows chocolate to become part of a more balanced and wellness-focused lifestyle.
After all, the healthiest indulgence is often one that is enjoyed slowly, shared with others, and remembered long after the last bite!
Hospitality
CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.
Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.
The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.
As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.
Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.
Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.
Hospitality
SKYLINE DRAW AT LEVEL 43 SKY LOUNGE
Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.
The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.
Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.
Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Trending8 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News12 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


