Hospitality
AARK MARKETING STRENGTHENS PRESENCE IN UAE PERFECTING THE TITLE OF DIGITAL & INFLUENCER MARKETING & PR RECIPE FOR SUCCESS
Aark Marketing, a reputed boutique integrated marketing and communications agency, continues to strengthen its position within the UAE’s competitive brand landscape through culturally attuned, insight-led campaigns. Marking a milestone year in its growth journey, the agency’s 2025 performance reflects strategic clarity and creative precision, translating brand narratives into measurable impact across sectors. Beyond F&B and hospitality, Aark serves diverse industries including retail, manufacturing, and construction, offering end-to-end expertise across media planning, social and digital campaigns, and influencer marketing to deliver ROI-driven outcomes.
Founded in 2020, Aark has led several high-impact campaigns for reputed F&B brands, including Kashkan, which generated 2.4 million views and 20,000+ followers in three months. Its hospitality portfolio includes Pincode by Chef Kunal Kapur, Silk Lantern, Lavang, Aminia, and The Permit Room, while work with Emirates Airlines – Dnata and Dubai Islamic Bank demonstrates its capability beyond F&B.
Under visionary leadership, Aark celebrates its fifth anniversary in 2025, marked by key achievements including Pincode winning the Time Out Restaurant Awards 2025 and Lavang being named Filmfare Middle East Favourite Debutant Restaurant 2025; demonstrating the agency’s ability to align strategic brand positioning with meaningful audience engagement.
The agency earned multiple industry honours this year: the Middle East National Business Awards for A Marketing & PR Recipe for Success, and accolades from the Global Business & Finance Magazine Awards: Best Integrated Marketing Agency UAE, Best PR & Media Agency of the Year UAE, and Excellence in Brand Communications UAE. Inclusion in the Caterer Middle East F&B Power PR List further reinforced its regional credibility.
Emphasising on Aark’s client-first approach, Kkusum Rawat, Founder and Marketing Director at Aark Marketing, said, “Today, brands are looking beyond traditional marketing for partners who truly understand their objectives and the regional nuances that shape consumer behaviour. Our focus has always been on delivering customised solutions that build visibility through relevance, not volume. With a clear emphasis on Return on Investment, we leverage innovation and technology to create impactful campaigns that connect meaningfully with audiences and deliver measurable outcomes. The consistency we achieved in 2025, across thinking, execution, and results, reflects the strength of our team and the trust our clients place in us to build lasting brand impact.”
From a performance standpoint, Aark Marketing delivered sustained digital growth across its portfolio, achieving over 5 million in reach and 3 million video views. Multiple F&B brands recorded 20 to 40% month-on-month engagement growth, while festive campaigns drove 2x to 4x visibility spikes, improved cost efficiencies, and increased footfall, online orders, and inquiries.
Across influencer and communications channels, Aark Marketing strengthened brand recall and authority. A flagship Al Nabooda campaign generated over 1 million video views, while strategic PR efforts secured 500+ media articles across top-tier regional publications, driving consistent editorial visibility, stronger brand credibility, and increased inbound discovery across AI-powered search platforms. Revolutionizing the ever-growing digital marketing sector, Aark Marketing stays committed to providing creative campaigns and excel in client delivery. The key achievements collectively signal a year defined by credibility, collaboration, and carefully measured growth, positioning the agency firmly within the region’s evolving marketing and communications landscape
Hospitality
NEWBY TEAS UNVEILS ELEGANT GIFTING COLLECTION FOR MOTHER’S DAY & WOMEN’S DAY
This Mother’s Day and International Women’s Day, honour the remarkable women who shape our lives with a gift that invites reflection, connection, and quiet celebration.

This year, International Women’s day falls within the holy month of Ramadan. Just as the crescent moon marks a new beginning, women continuously nurture, guide, and support us through life’s many cycles. Our Moon Box is a heartfelt way to honour the incredible women who illuminate our lives, just as the moon lights the night sky.

Women open doors to love, wisdom and boundless possibility. Step through an enchanting gate and unlock the magic within, as the majestic doors reveal 30 days of tea indulgence.

An elegant gift box with 20 whole-leaf Silken Pyramids in four premium green, black and herbal blends. Made from corn starch and free of plastic, Newby’s Silken Pyramid bags ensure a premium, eco-friendly experience. Available for customisation with a minimum order of 50 pieces.

The jewel of Newby’s gifting collection, the Crown Assortment offers an exceptional introduction to the world of tea. Thoughtfully curated, it presents a harmonious selection of black teas, green teas and tisanes, or a combination of all three, each chosen for its depth, character and balance.

Created in collaboration with the Van Gogh Museum, this exclusive trio of bespoke tea blends is inspired by the celebrated works of Vincent van Gogh.
Beautifully presented and available exclusively online, it makes a refined and artistic gift.

Designed by Matthew Williamson, this vibrant collection celebrates colour, craftsmanship and indulgent tea moments.
Each blend offers a sensory journey through carefully layered aromatic ingredients. Available individually or as a complete set of three.
Hospitality
ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.
Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for
The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.
Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.
Hospitality
EMBRACE THE SPIRIT OF RAMADAN AT AL HABTOOR GRAND RESORT, AUTOGRAPH COLLECTION

As the Holy Month of Ramadan begins, Al Habtoor Grand Resort, Autograph Collection invites guests to experience the Grand Starlit Iftar at the picturesque Grand Garden Lawn. This refined journey of flavor and reflection offers a beautiful setting to gather with loved ones beneath a starlit sky and twinkling lights.
As the sun sets and the city’s pace slows, guests are invited to escape into a serene, open-air sanctuary. Surrounded by lush greenery and the soft, golden glow of lanterns, the evening begins with the soulful, rhythmic hum of live Oud tunes, setting a peaceful stage for reflection and connection.
The journey starts with the traditional breaking of the fast, featuring refreshing glasses of Jallab, Kamar Al Dein, Tamer Hindi, and Laban. This leads into a lavish Iftar buffet that celebrates both local heritage and global flair. Guests can explore an abundant spread of mezze and salads from creamy Hummus and Tabbouleh to crisp Cheese Sambousek, Meat Kibbeh, and Spinach Fatayer.
The heart of the feast offers a rich tapestry of flavors, featuring aromatic classics like Lamb Kofta, Chicken Shish Taouk, and succulent Ouzi. For those seeking a more international palate, the menu transitions seamlessly into dishes such as Pan Seared Fish with Lemon Butter Sauce and a live pasta station serving fresh Penne Arrabbiata. The air is further filled with the scent of tradition at the live cooking stations, where freshly prepared Saj (Cheese and Zaatar) and expert carvings are made to order.
The experience reaches a sweet crescendo with a decadent dessert selection. Whether it’s the warmth of Cheese Kunafa and Umm Ali, the crunch of Baklawa, or the modern indulgence of Chocolate Fudge and Passion Fruit Delight, there is a flavor for every craving.
As the night matures, the energy shifts into a relaxed Suhoor. In a setting designed for late-night conversations, guests can enjoy a curated à la carte menu of local delights. To round out the evening, a nearby shisha area offers a quiet space to unwind and soak in the calm of the night under the stars.
Event Details
Iftar
Time: Sunset to 9:00 pm
Suhoor
Price: À la carte
Time: 9:00 pm to 1:00 am
Dates: Daily throughout Ramadan
Location: Grand Garden Lawn, Al Habtoor Grand Resort, Autograph Collection, JBR
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