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Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots

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Miral Destinations, a subsidiary of Miral, and the trusted one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience. The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands.

By utilizing UAE cloud infrastructure, Sprinklr will enable Miral Destinations to align with government clients’ cloud solutions and provide opportunities for future growth and innovation. The integration of the chatbots will drive operational efficiency by streamlining communication channels, enhancing customer service capabilities, and offering integrated customer experiences.

The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analyzed with proactive prompts to Quality Assurance Analysts.

Miral Destinations has already integrated Sprinklr Voice, Sprinklr’s AI-powered Contact Center as a Service (CCaaS), into Saadiyat Island. By doing so, Miral Destinations managed to decrease the amount of time it takes to respond to customers across digital channels by 55% in six months. Delivering a true omni-channel experience by moving from numerous agent screens to a singular platform and being able to service guests across their preferred channel has presented a multitude of benefits.

By integrating these chatbots across various platforms, from WhatsApp to Instagram, Miral Destinations aims to enhance communication channels and offers integrated experiences across multiple Miral attractions, including, Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, SeaWorld Yas Island, Abu Dhabi, and CLYMB Yas Island, Abu Dhabi.

Liam Findlay, CEO of Miral Destinations, said: “At Miral Destinations, we’re always pushing the boundaries to redefine guest experiences. Partnering with Sprinklr isn’t just about optimizing communication; it’s about curating immersive journeys that captivate and delight at every step. This collaboration underscores our commitment to seamless customer service and operational efficiency. Leveraging the UAE’s cloud infrastructure aligns with our vision for future growth and innovation. Together with Sprinklr, we’re revolutionizing customer engagement, paving the way for unparalleled luxury experiences.”

Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said: “The partnership between Sprinklr and Miral Destinations is a testament to how the Sprinklr Unified CXM platform plays a pivotal role in optimizing communication between businesses and customers through the integration of cutting-edge technologies. The integration of. AI-powered chatbots into Miral Destinations’ platforms will mark a significant step forward in the evolution of guest experience and for boosting productivity within the team. Together, Miral Destinations and Sprinklr are set to redefine the boundaries of customer interaction, ushering a new era of innovation in leisure, entertainment, and hospitality services.”

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Hospitality

SUN SIYAM VILU REEF SHOWCASES THE SOUL OF MALDIVIAN CUISINE THROUGH ITS SIGNATURE “KANDU KUKULHU” COOKING EXPERIENCE

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A chef is demonstrating a cooking technique over a large frying pan in an outdoor, thatched-roof cooking class area, with several Maldivian dishes laid out on a table in front of him.

At Sun Siyam Vilu Reef, Maldivian cuisine is honoured not merely as food but as a reflection of island heritage and identity. One of its most meaningful traditions is the preparation of Kandu Kukulhu, the Maldives’ iconic rolled tuna curry. Rooted in local custom and shared across generations, this dish has become the heart of Vilu Reef’s weekly Maldivian cooking classes, offering an intimate encounter with the flavours, techniques, and stories that define the islands. As part of the resort’s signature culinary journey, it brings the Maldivian spirit to life through authentic tastes and thoughtful storytelling.

Deeply rooted in local tradition, Kandu Kukulhu reflects centuries of craft and care. At Vilu Reef, the experience is guided by the resort’s Maldivian chefs, who demonstrate each step with the precision and intuition that comes from generations of practice. Guests will discover to artfully slice the tuna and layer it with aromatic spices to binding the rolls with coconut or pandan leaf. As the curry slowly cooks in coconut milk, its scent fills the atmosphere, offering a vivid glimpse into everyday island cooking. It is an experience that lingers long after the final tasting.

Kandu Kukulhu, which literally translates to “chicken of the sea,” is the Maldivian special tuna curry, a remarkable tribute to the Maldives islands’ deep-rooted connection to the ocean.

Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” says Chef de Cuisine Mohamed Hameed, known as Chef Printey. ” It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”

The cooking class forms a key part of the Maldivian Roots Signature Experience, that highlights the flavours, crafts, and cultural expressions that define the Maldives. It embodies the Sun Siyam philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. This experience is available for all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.

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Hospitality

Rohini at Mövenpick JLT, A Modern Expression of Timeless Indian Flavours

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A modern Indian restaurant interior features dark wooden ceilings and seating, geometric patterned dividers, and decorative brass lanterns hanging above a row of banquette seating.

Rohini at Mövenpick Jumeirah Lakes Towers has earned its place as a trusted favourite among Dubai diners. Its central location makes it an easy choice for residents and visitors, while the setting inside the hotel gives it a calm, steady rhythm that suits everyday meals and special evenings with equal ease. The restaurant sits just beyond the lobby, opening into an elegant space shaped by soft lighting, muted tones, and subtle cultural details that add warmth.

Rohini takes its name from the revered “red star” in Indian astronomy, a symbol of vitality and auspicious beginnings. That inspiration flows into the restaurant’s design and culinary approach. The interiors blend modern refinement with an underlying warmth that reflects Indian hospitality. A small gesture inspired by the traditional tika greets diners at the entrance, offering a quiet moment of connection that sets the tone for what follows. It is thoughtful details like this that make the restaurant feel personal without overstating its intentions.

Rohini’s menu reflects a clear understanding of Indian cooking techniques and regional influences. The selection focuses on thoughtfully curated classics. The tandoor section shows the kitchen’s strength with smoky, tender kebabs and paneer that holds it’s shape and flavour. Familiar favourites like Butter Chicken and Dal Makhani arrive with layered spices and texture, staying true to their origins while being refined just enough for contemporary palates. Vegetarian dishes receive equal attention, offering vibrant, balanced options that stand confidently alongside the non-vegetarian mains

The beverage offering complements the menu with ease. A small but thoughtful selection of mocktails, cocktails, and grape options provides refreshing pairings while keeping the focus firmly on the food. Each drink is crafted to balance the warmth and richness of Indian cuisine, making the overall dining experience feel cohesive.

Rohini’s atmosphere strengthens its sense of togetherness. Portions encourage sharing, and the room carries an inviting warmth that suits family gatherings, group dinners, and relaxed weekend meals. Lighting inspired by traditional Indian lamps adds a gentle glow, while cultural elements remain understated and contemporary. On select evenings, the experience extends into performance with contemporary Indian dance. These artistic moments enrich the restaurant’s personality without overwhelming the dining experience.

Service at Rohini carries a friendliness that fits the space. The team is knowledgeable about the menu and confident in guiding guests through flavours and spice profiles. The approach is relaxed and attentive, which contributes significantly to the restaurant’s inviting energy.

What ultimately defines Rohini is its ability to find harmony between tradition and modernity. It is rooted in authentic Indian flavours yet shaped with a contemporary sensibility. It continues to stand out as a preferred destination for diners seeking honest cooking, a calm atmosphere, and service delivered with sincerity. Rohini offers its signature flavours at Mövenpick Hotel Jumeirah Lakes Towers and through Rohini on Wheels, the vibrant food truck operating at TH8 Palm Dubai Beach Resort.

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Hospitality

A RELAXED NEIGHBOURHOOD CLASSIC: DISCOVER AUTHOR’S LOUNGE AT VOCO BONNINGTON JLT

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Authors' Lounge interior at voco Bonnington Dubai featuring grand piano, elegant seating, bookshelves, and crystal chandeliers

Author’s Lounge at Voco Bonnington, JLT is one of the neighbourhood’s most relaxed and welcoming spots for easy, all-day dining. The ambience is calm and inviting. Soft neutral tones, spacious seating, and warm lighting create a laid-back atmosphere that works for every part of the day. Whether you want a peaceful corner to unwind with a book or a bright spot for a morning meeting, the lounge keeps the experience effortless.

tray of delectable desserts

The menu offers reliable favourites and fresh flavours that suit every mood. Breakfast brings familiar plates served with enough substance to start the day well. Lunchtime leans toward crisp salads, sandwiches, and light plates perfect for a quick bite. The offering expands to comforting mains that suit both hotel guests and regular visitors from the community. The pastry counter adds another layer of appeal, especially for those looking for a quick treat or a simple accompaniment to their coffee.

The beverage programme is a defining element of Author’s Lounge. A focused team of baristas maintains consistency across every cup. Espresso-based drinks are balanced, iced coffees remain smooth without heavy sweetness, and the tea selection caters to guests who prefer clean, refreshing profiles. It is a menu designed around dependability rather than novelty, which is exactly why it resonates with its regulars. In a city that gravitates toward spectacle, Author’s Lounge succeeds by keeping the experience grounded. Its appeal comes from thoughtful details, consistent quality.

As part of voco Bonnington JLT’s broader dining landscape, Author’s Lounge supports the hotel’s vision of accessible, high-quality hospitality. It serves hotel guests, working professionals, and JLT residents with equal consideration, offering a space that adapts to the rhythm of daily life in a seamless and welcoming way. Its long operating hours add to its convenience, making it a reliable option from early mornings through late evenings.

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