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Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots

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Miral Destinations, a subsidiary of Miral, and the trusted one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience. The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands.

By utilizing UAE cloud infrastructure, Sprinklr will enable Miral Destinations to align with government clients’ cloud solutions and provide opportunities for future growth and innovation. The integration of the chatbots will drive operational efficiency by streamlining communication channels, enhancing customer service capabilities, and offering integrated customer experiences.

The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analyzed with proactive prompts to Quality Assurance Analysts.

Miral Destinations has already integrated Sprinklr Voice, Sprinklr’s AI-powered Contact Center as a Service (CCaaS), into Saadiyat Island. By doing so, Miral Destinations managed to decrease the amount of time it takes to respond to customers across digital channels by 55% in six months. Delivering a true omni-channel experience by moving from numerous agent screens to a singular platform and being able to service guests across their preferred channel has presented a multitude of benefits.

By integrating these chatbots across various platforms, from WhatsApp to Instagram, Miral Destinations aims to enhance communication channels and offers integrated experiences across multiple Miral attractions, including, Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, SeaWorld Yas Island, Abu Dhabi, and CLYMB Yas Island, Abu Dhabi.

Liam Findlay, CEO of Miral Destinations, said: “At Miral Destinations, we’re always pushing the boundaries to redefine guest experiences. Partnering with Sprinklr isn’t just about optimizing communication; it’s about curating immersive journeys that captivate and delight at every step. This collaboration underscores our commitment to seamless customer service and operational efficiency. Leveraging the UAE’s cloud infrastructure aligns with our vision for future growth and innovation. Together with Sprinklr, we’re revolutionizing customer engagement, paving the way for unparalleled luxury experiences.”

Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said: “The partnership between Sprinklr and Miral Destinations is a testament to how the Sprinklr Unified CXM platform plays a pivotal role in optimizing communication between businesses and customers through the integration of cutting-edge technologies. The integration of. AI-powered chatbots into Miral Destinations’ platforms will mark a significant step forward in the evolution of guest experience and for boosting productivity within the team. Together, Miral Destinations and Sprinklr are set to redefine the boundaries of customer interaction, ushering a new era of innovation in leisure, entertainment, and hospitality services.”

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Hospitality

EMAAR AND LOOTAH BIOFUELS INTRODUCE SUSTAINABLE BIO YACHT FUEL AT DUBAI MARINA YACHT CLUB AND CREEK MARINA YACHT CLUB

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Ribbon-cutting ceremony on a red carpet at an outdoor venue with five formally dressed individuals standing in front of gold stanchions and blue ribbon, surrounded by modern high-rise buildings and palm trees in the background.

Emaar Hospitality Group, in collaboration with Lootah Biofuels, announced the rollout of a sustainable yacht fuel offering at Dubai Marina Yacht Club (DMYC) and Creek Marina Yacht Club (CMYC); marking one of the first such initiatives within the GCC’s Leisure Marine sector.

This initiative positions both DMYC and CMYC among the region’s early adopters of sustainable bio yacht fuel solutions for recreational vessels, reinforcing Emaar’s practical approach to sustainability and its alignment with the UAE Net Zero 2050 vision.

Under this collaboration, DMYC and CMYC will begin supplying Sustainable Bio Yacht Fuel (SBYF) produced by Lootah Biofuels, made from recycled cooking oil collected from hotels, residences, and Emaar’s integrated developments. The circular process converts waste oil into a marine-grade biofuel, offering yacht owners a more environmentally considerate fueling option directly at their home marinas.

Nicolas Belleton, of Emaar Hospitality Group, commented: “Sustainability is at the heart of how we operate across our Marinas and Hospitality assets. By introducing Sustainable Bio Yacht Fuel, we are giving our members a tangible, responsible choice that aligns with the UAE’s Net Zero 2050 goals, while setting a new standard for eco-innovation in the leisure marine sector.”

The introduction of SBYF will follow a phased, operational rollout to ensure logistical reliability, consistent fuel quality, and long-term sustainability across marina operations. Yacht owners and club members will have access to SBYF at dedicated refueling points within DMYC and CMYC, providing both convenience and a tangible step toward lower-carbon marine leisure activity.

By implementing this initiative across its Marina portfolio, Emaar continues to take a measured, regionally relevant approach to decarbonisation, focusing on actionable, locally sourced solutions rather than broad claims. The collaboration highlights how circular economy principles can be integrated into Emaar’s Hospitality, Leisure, and Marine operations.

Lootah Biofuels, a UAE-based company specialising in biodiesel blends derived from used cooking oil, will oversee the collection, processing, and supply of SBYF to both Marinas. Its solutions have demonstrated meaningful reductions in carbon emission compared with conventional Marine fuel.

Yousif Saeed Lootah, CEO of Lootah Biofuels, commented: “We are proud to partner with Emaar to bring Sustainable Bio Yacht Fuel to Dubai’s Leisure Marine sector. This initiative demonstrates how locally sourced waste materials can be transformed into high-value energy solutions, supporting both environmental and operational progress across the UAE.”

In its initial phase, sustainable fueling operations at DMYC and CMYC will take place on a scheduled basis, with potential expansion based on uptake and demand. The move is expected to contribute incrementally to reducing CO2 emissions from the region’s Leisure Marine activities.

DMYC already holds esteemed environmental recognitions through its Fish Friendly and Clean Marina accreditations, reaffirming its commitment to responsible and sustainable marine practices. Furthering these efforts, DMYC has introduced a sustainable drinking water initiative through “air water” technology, which converts humidity from the atmosphere into potable water. This environmentally conscious solution has been supplying captains and crew at the marina for the past year. The launch of SBYF builds on this strong foundation, further advancing Emaar’s sustainability agenda within the marine leisure sector in a measurable and impactful manner.

This step forms part of Emaar’s ongoing effort to introduce sustainability across its operations and offerings. By partnering with Lootah Biofuels at Dubai Marina Yacht Club and Creek Marina Yacht Club, the company aims to support the UAE’s climate goals while providing yacht owners and members with a practical, responsible fueling alternative.

“Our goal is to make sustainability actionable, not just aspirational. This partnership is a concrete step toward a cleaner, greener marine experience for all our guests.”, Nicolas Belleton concluded.

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Hospitality

WHERE PLAY COMES ALIVE: FUN CITY REOPENS WITH A VIBRANT NEW LOOK AND NEXT-LEVEL EXPERIENCES

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Entrance of Fun City at Ibn Battuta Mall featuring a colorful arcade area with bright signage, toy display counters, and a red-and-white kiddie ride shaped like a fire truck. A family is walking out of the entertainment center, and a carousel is visible inside.

Fun City, one of the region’s most loved family entertainment destinations, has officially reopened at Andalusia court, Ibn Battuta Mall, unveiling a brighter, bolder and more exciting world designed especially for children and families. The newly upgraded centre bursts with colour and imagination, bringing together all the fun families already love, now elevated with brand-new experiences, refreshed play zones and even more joyful moments waiting to be discovered.

Stepping into the new Fun City feels like entering a world where play comes alive. A fresh, contemporary design sets the scene, wrapping the space in bold colours and dynamic details that instantly spark excitement. One of the most anticipated additions is the brand-new VR experience, bringing bigger thrills and immersive adventures that take play to an entirely new level. This sits alongside a completely revitalized play area, now larger and filled with creative structures, interactive elements and imaginative spaces that encourage children to explore, climb and let their creativity run wild.

For little ones taking their first steps into the world of play, the new Oops N’ Whoops toddler zone offers a gentle, safe and stimulating environment crafted just for them. Soft textures, cheerful colours and age-appropriate features create a welcoming space where toddlers can learn, discover and build confidence at their own pace. Families will also find more arcade fun than ever before, with a wider selection of games, rides and activities that bring children together in an atmosphere bursting with excitement. The upgraded party room adds an extra touch of magic, giving families a lively and colourful setting for birthdays and celebrations that feel truly unforgettable.

The reopening represents an important moment for the brand. “With our new and improved Fun City at Ibn Battuta, we are thrilled to offer families an elevated experience filled with joy, energy, and creativity,” says Mr. Silvio Liedtke, CEO of Landmark Leisure. “This reopening reinforces our commitment to delivering exceptional family entertainment that grows with the needs of the communities we serve.

To celebrate the reopening, Fun City has introduced special offers designed to make every visit even more rewarding. Families can enjoy unlimited play at the Play area for a month with the AED 159 Play Membership, take advantage of incredible value through the Fun Pass worth over AED 850 for only AED 75, or simply top up online to enjoy up to 20% off on value packages. Even more rewards and surprises can be unlocked through the Fun City App, making it easier than ever for families to enjoy more fun, more often.

For more than two decades, Fun City has been a trusted and beloved indoor play destination across the GCC. The refreshed Ibn Battuta Mall location continues this legacy, bringing families experiences that are not only entertaining but enriching. 

The venue is now open and ready to welcome guests daily, inviting them to explore the new space, enjoy the upgraded attractions and create joyful memories together.

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Hospitality

SHI WARMS UP JANUARY WITH A CELEBRATION OF TRADITIONAL CHINESE CLAYPOT COOKING

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Five traditional Chinese claypot dishes served on a dark stone table at SHI restaurant, featuring vibrant vegetables, tender meats, and rich sauces in black claypots with wooden bases, surrounded by chopsticks, empty glasses, and lids

This January, SHI on Bluewaters Island continues its Claypot Menu, celebrating one of the most cherished and time-honoured cooking traditions in Chinese cuisine. Available daily from lunch through dinner, the menu presents a refined selection of claypot dishes, prepared and served using traditional methods that honour authenticity, flavour, and comfort.

Deeply rooted in Chinese culinary culture, claypot cooking is revered for its ability to retain heat, intensify flavours, and creating richness in every dish. The slow, even heat of the claypot allows ingredients to cook gently, preserving their natural textures while allowing sauces, spices, and aromatics to infuse deeply. Traditionally enjoyed during cooler months and shared family-style, claypot dishes symbolise warmth, togetherness, and nourishment.

SHI’s Claypot Menu showcases a thoughtfully curated selection of dishes, including the comforting Tofu Eggplant with Black Bean Sauce, the vegetable-forward Buddha’s Delight, tender Corn-Fed Chicken, flavour-packed Mixed Seafood in Sacha Sauce, and the richly layered Wagyu Beef Claypot. Each dish is served bubbling hot directly to the table, delivering a sensory experience that is both authentic and refined.

Perfect for sharing and lingering, the Claypot Menu at SHI offers guests a soulful winter dining experience—best enjoyed against the backdrop of Bluewaters Island, with views of the Dubai skyline and a setting that invites connection and comfort throughout the season.

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