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Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots

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Miral Destinations, a subsidiary of Miral, and the trusted one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience. The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands.

By utilizing UAE cloud infrastructure, Sprinklr will enable Miral Destinations to align with government clients’ cloud solutions and provide opportunities for future growth and innovation. The integration of the chatbots will drive operational efficiency by streamlining communication channels, enhancing customer service capabilities, and offering integrated customer experiences.

The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analyzed with proactive prompts to Quality Assurance Analysts.

Miral Destinations has already integrated Sprinklr Voice, Sprinklr’s AI-powered Contact Center as a Service (CCaaS), into Saadiyat Island. By doing so, Miral Destinations managed to decrease the amount of time it takes to respond to customers across digital channels by 55% in six months. Delivering a true omni-channel experience by moving from numerous agent screens to a singular platform and being able to service guests across their preferred channel has presented a multitude of benefits.

By integrating these chatbots across various platforms, from WhatsApp to Instagram, Miral Destinations aims to enhance communication channels and offers integrated experiences across multiple Miral attractions, including, Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, SeaWorld Yas Island, Abu Dhabi, and CLYMB Yas Island, Abu Dhabi.

Liam Findlay, CEO of Miral Destinations, said: “At Miral Destinations, we’re always pushing the boundaries to redefine guest experiences. Partnering with Sprinklr isn’t just about optimizing communication; it’s about curating immersive journeys that captivate and delight at every step. This collaboration underscores our commitment to seamless customer service and operational efficiency. Leveraging the UAE’s cloud infrastructure aligns with our vision for future growth and innovation. Together with Sprinklr, we’re revolutionizing customer engagement, paving the way for unparalleled luxury experiences.”

Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said: “The partnership between Sprinklr and Miral Destinations is a testament to how the Sprinklr Unified CXM platform plays a pivotal role in optimizing communication between businesses and customers through the integration of cutting-edge technologies. The integration of. AI-powered chatbots into Miral Destinations’ platforms will mark a significant step forward in the evolution of guest experience and for boosting productivity within the team. Together, Miral Destinations and Sprinklr are set to redefine the boundaries of customer interaction, ushering a new era of innovation in leisure, entertainment, and hospitality services.”

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Hospitality

CELEBRATE MOTHER’S DAY & INTERNATIONAL WOMEN’S DAY WITH NEWBY TEAS

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This Mother’s Day and International Women’s Day, honour the remarkable women who shape our lives with a gift that invites reflection, connection, and quiet celebration.


Moon Box


Moon Box – This year, International Women’s Day falls within the holy month of Ramadan. Just as the crescent moon marks a new beginning, women continuously nurture, guide, and support us through life’s many cycles. Our Moon Box is a heartfelt way to honour the incredible women who illuminate our lives, just as the moon lights the night sky.

The Gate Calendar

The Gate Calendar – Women open doors to love, wisdom and boundless possibility. Step through an enchanting gate and unlock the magic within, as the majestic doors reveal 30 days of tea indulgence.

Newby Zodiac Collection

Newby Zodiac Collection – Inspired by the timeless fascination with the stars, the Zodiac Collection pairs each sign with a carefully selected luxury tea chosen to reflect the character and personality associated with its constellation. Presented in elegant midnight-blue caddies adorned with Swarovski® crystal constellations, each blend offers a distinctive expression of the zodiac.

Crown Assortment

Crown Assortment – The jewel of Newby’s gifting collection, the Crown Assortment offers an exceptional introduction to the world of tea. Thoughtfully curated, it presents a harmonious selection of black teas, green teas and tisanes, or a combination of all three, each chosen for its depth, character and balance.

Van Gogh Tea Collection


Van Gogh Tea Collection – Created in collaboration with the Van Gogh Museum, this exclusive trio of bespoke tea blends is inspired by the celebrated works of Vincent van Gogh. Beautifully presented and available exclusively online, it makes a refined and artistic gift.

Mathew Williamson 

Mathew Williamson – Designed by Matthew Williamson, this vibrant collection celebrates Color, craftsmanship and indulgent tea moments. Each blend offers a sensory journey through carefully layered aromatic ingredients. Available individually or as a complete set of three.

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Hospitality

ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

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The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.

Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for

The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.

Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.

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Hospitality

EMBRACE THE SPIRIT OF RAMADAN AT AL HABTOOR GRAND RESORT, AUTOGRAPH COLLECTION

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As the Holy Month of Ramadan begins, Al Habtoor Grand Resort, Autograph Collection invites guests to experience the Grand Starlit Iftar at the picturesque Grand Garden Lawn. This refined journey of flavor and reflection offers a beautiful setting to gather with loved ones beneath a starlit sky and twinkling lights.

As the sun sets and the city’s pace slows, guests are invited to escape into a serene, open-air sanctuary. Surrounded by lush greenery and the soft, golden glow of lanterns, the evening begins with the soulful, rhythmic hum of live Oud tunes, setting a peaceful stage for reflection and connection.

The journey starts with the traditional breaking of the fast, featuring refreshing glasses of Jallab, Kamar Al Dein, Tamer Hindi, and Laban. This leads into a lavish Iftar buffet that celebrates both local heritage and global flair. Guests can explore an abundant spread of mezze and salads from creamy Hummus and Tabbouleh to crisp Cheese Sambousek, Meat Kibbeh, and Spinach Fatayer.

The heart of the feast offers a rich tapestry of flavors, featuring aromatic classics like Lamb Kofta, Chicken Shish Taouk, and succulent Ouzi. For those seeking a more international palate, the menu transitions seamlessly into dishes such as Pan Seared Fish with Lemon Butter Sauce and a live pasta station serving fresh Penne Arrabbiata. The air is further filled with the scent of tradition at the live cooking stations, where freshly prepared Saj (Cheese and Zaatar) and expert carvings are made to order.

The experience reaches a sweet crescendo with a decadent dessert selection. Whether it’s the warmth of Cheese Kunafa and Umm Ali, the crunch of Baklawa, or the modern indulgence of Chocolate Fudge and Passion Fruit Delight, there is a flavor for every craving.

As the night matures, the energy shifts into a relaxed Suhoor. In a setting designed for late-night conversations, guests can enjoy a curated à la carte menu of local delights. To round out the evening, a nearby shisha area offers a quiet space to unwind and soak in the calm of the night under the stars.

Event Details

Iftar
Time: Sunset to 9:00 pm

Suhoor
Price: À la carte
Time: 9:00 pm to 1:00 am

Dates: Daily throughout Ramadan
Location: Grand Garden Lawn, Al Habtoor Grand Resort, Autograph Collection, JBR

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