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Genetec to Elevate ME Physical Security Market – ‘Powering Innovation 2024’ Roadshow

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roadshow innovation genetec

The Genetec Empower 360 roadshow to demonstrate unified approach to biometrics, video analytics, and access control solutions.

Genetec announced the launch of “Powering innovation 2024: A Genetec Empower 360 roadshow”. The Middle East tour will spotlight the company’s product roadmap, featuring the latest innovations and strategic vision for the future.

In partnership with Axis Communications, HID Global, and Ipsotek, the event will commence in Doha on May 2nd, followed by pivotal stops in key markets such as Abu Dhabi on May 13th and Riyadh on May 16th. Delving into crucial topics impacting physical security professionals, this roadshow will feature Genetec’s experts exploring biometrics, video analytics, and access control solutions that go beyond the door. Central to the discussions is the exploration of a unified approach to seamlessly integrate these solutions.

The event will cover important themes around the state of regional physical security and the evolving trends and best practices for safeguarding assets and infrastructure. Attendees will gain exclusive insights into the latest Genetec technologies, upcoming product launches, and strategic initiatives shaping the industry landscape. Additionally, they will have the opportunity to engage in live demonstrations of solutions and connect with both industry experts and partners to explore emerging trends and technologies.

“At Genetec, we’re committed to shaping the future of physical security and public safety through innovation and collaboration,” said Firas Jadalla, Regional Director – Middle East, Turkey & Africa, Genetec Inc. Our goal is to equip our customers with the resources and knowledge they need to effectively navigate the complex world of physical security. The upcoming roadshow is a testament to our dedication to empowering professionals with cutting-edge solutions. In collaboration with our long- standing partners, we hope this event paves the way for a safer, smarter tomorrow.”

The “Powering innovation 2024: A Genetec Empower 360 roadshow” will also showcase Security Center SaaS, a massively scalable, open, and unified software as a service (SaaS) solution. The new offering combines access control, video management, forensic search, intrusion monitoring, automation, and many other advanced security capabilities.

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Syncrow Revolutionises Smart Building Management with New IoT Platform SyncOS

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Smart Building Management

Syncrow, a provider of scalable and innovative automation solutions powered by the Internet of Things (IoT), has launched SyncOS, a cloud-based IoT platform set to redefine smart building management across the GCC region.

SyncOS’ flexibility and scalability provide a more effective way for businesses and organisations to manage multiple buildings, floors, or rooms through the web or a mobile app. With this launch, Syncrow is expanding its lineup of comprehensive IoT and automation solutions that enhance efficiency, comfort, sustainability, and wellness across various sectors.

Featuring an intuitive dashboard, SyncOS gives property and facility managers all the information they need at a glance. This allows for easy monitoring and control of all connected devices, including lighting, water, HVAC, and security systems, across residential, commercial, and mixed-use environments.

Syncrow App

Leveraging the power of IoT and smart sensors, SyncOS offers predictive maintenance capabilities by monitoring device health and sending out early warnings to reduce downtime and prevent costly failures.

SyncOS’ advanced technology enables a smooth transition from traditional wired systems. With Syncrow’s wireless-first approach, the platform transforms existing buildings into smart environments – delivering cost-efficiency, peak system performance, and minimal operational disruption.

To ensure effortless onboarding and rapid adoption of new smart devices, SyncOS supports over 60 device types, with more added on a regular basis. This wide compatibility allows businesses and partners to integrate their existing apps and ecosystems using open APIs and white label options.

Syncrow App Devices Management 03

One of Syncrow’s key focus areas with the launch of SyncOS is wellness. The company is committed to advancing people’s wellbeing by creating technologies that respond to increasingly stringent occupant health standards. The IoT platform is capable of automating key environmental factors, including thermal comfort, air quality, water purity and more.

The launch of SyncOS contributes to various government initiatives, such as the UAE’s Green Agenda – 2030 and Saudi Vision 2030. Both programmes emphasise the use of advanced technologies to promote energy efficiency and sustainable development.

With roots in the UAE and active operations in Saudi Arabia, Syncrow has critical hands-on knowledge and experience with building codes, technical standards, and project workflows in the region. The company has successfully delivered projects for leading brands across the GCC, demonstrating its capability to meet regional demands with precision and reliability.

Syncrow App Workflow Automation 04

Commenting on the launch, Syncrow Co-Founder and CEO, Talal Debs, says: “We developed SyncOS to combine the capabilities of legacy building management systems with modern controls, data, IoT automation, and cloud connectivity. Our platform enables businesses to benefit from real-time actionable insights with detailed device-level information to drive smarter decisions.”

“People today are more conscious than ever about their health and overall well-being, whether at home, at work, or while traveling,” Talal added. “At Syncrow, we’ve designed our solutions to prioritise these evolving needs by focusing on air quality and environmental wellness. By doing so, we’re not only improving people’s lifestyles but also enabling businesses to deliver healthier, more responsive environments for their customers.”

Following the launch of SyncOS, Syncrow will continue developing various smart automation solutions that are centred on the needs of the GCC markets and deliver long-term scalability and resilience in the fast-transforming region.

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OPSWAT and SentinelOne Enter OEM Partnership to Further Strengthen Multi-Layered Malware Detection with AI

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a cybersecurity professional analyzing threats using AI

OPSWAT, a global leader in critical infrastructure protection, and SentinelOne (NYSE:S) today announced their OEM partnership with the integration of SentinelOne’s industry-leading AI-powered detection capabilities into OPSWAT’s Metascan™ Multiscanning technology. This collaboration elevates malware detection across platforms, empowering enterprises to combat modern cyber threats with even greater precision and speed.

With SentinelOne’s AI/ML detection capabilities now part of OPSWAT’s Metascan Multiscanning, joint customers benefit from:

  • Enhanced detection accuracy through industry-leading AI capabilities
  • Cross-platform functionality, supporting both Windows and Linux deployments
  • Stronger ransomware and zero-day threat defense with autonomous, cloud-independent operation
Tom-Mullen-SVP-Business-Development-at-OPSWAT
Tom Mullen, SVP, Business-Development at OPSWAT

“OPSWAT’s mission is to ensure the secure and compliant flow of data across the world’s critical infrastructure,” said Tom Mullen, Senior Vice President, Business Development, OPSWAT. “Integrating SentinelOne’s AI detections strengthens Metascan’s multilayered defense, giving our customers faster, smarter protection against today’s most sophisticated threats.”

The inclusion of SentinelOne’s AI/ML detections in Metascan Multiscanning provides unmatched malware detection through simultaneous scanning with over 30 leading anti-malware engines, utilizing signature, heuristic, and machine learning techniques to achieve over 99% detection accuracy. The integration of SentinelOne’s AI/ML detections further amplifies this capability by identifying threats that bypass traditional defenses such as polymorphic malware.

“Our collaboration with OPSWAT reflects a shared commitment to strengthening cybersecurity through innovation,” said Melissa K. Smith, Vice President, Strategic Technology Partnerships and Initiatives, SentinelOne. “By integrating our AI/ML detections with Metascan Multiscanning, we’re delivering joint value that helps organizations elevate their threat detection strategies and better protect critical infrastructure across complex environments.”

This integration is available immediately as part of the latest Metascan Multiscanning release and supports key OPSWAT products both on-premises and cloud, including MetaDefender Core, MetaDefender ICAP Server, and MetaDefender Kiosk.

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PROVEN Reality Launches Comprehensive VR Lab Service Across the GCC

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a front-quarter shot of a man wearing a VE headset interacting with it
Pavel Makarevich, Vice President at PROVEN Solution
Pavel Makarevich, Vice President at PROVEN Solution

PROVEN Reality, a leading Virtual and Augmented Reality company, has announced the launch of a new service to help organizations establish a fully operational Virtual Reality (VR) lab. This service will help organizations set up a place to seamlessly integrate VR into their operations for education, training, and more.

The full-service offering will be an all-inclusive step-by-step solution designed for schools, universities, hospitals, and enterprises looking to adopt VR technologies without the hassle of going through a complex setup process.

“Virtual reality has moved from novelty to necessity,” said Pavel Makarevich, Vice President at PROVEN Solution. “With our VR lab service, PROVEN Reality can help institutions across the GCC take that critical leap—from passive learning and limited training models to immersive, high-impact experiences that improve outcomes and operational efficiency.”

A VR lab can be a dedicated, purpose-built space where everyone can experience immersive simulations using VR technology ideal for:

Universities – Using VR enables a more hands-on learning experience. For example, engineering students can now simulate complex machinery and electrical systems while medical students can safely practice procedures without risk.

Schools – VR transforms traditional classroom learning by making subjects interactive and engaging. The result is deeper engagement, improved comprehension, and stronger knowledge retention.

Enterprises – Businesses can use VR for onboarding, product design, and skill training simulations, such as crisis management and equipment handling, in a risk-free environment. VR can be utilized for real-time collaboration among remote teams and allow product prototyping in shared virtual spaces.

Hospitals – Medical students and professionals can safely practice surgeries and patient care scenarios in lifelike VR environments. Hospitals can also use VR to train staff in emergencies.

Backed by Expertise and Strategic Partnerships

PROVEN Reality draws on extensive  experience in the GCC market, with a regional presence in Riyadh and Dubai. The company’s VR solutions are powered by partnerships with global hardware vendors, including HTC, PICO, Apple, and Magic Leap.

PROVEN Reality’s unique blend of in-house R&D, subject-matter experts, and a vast consultant network ensures sector-specific insight and robust implementation across any industry.

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