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PayerMax Showcases Services Beyond Payments Enabling Merchants to Boost Global Business at Seamless ME 2024

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PayerMax, a global-payment solution provider, has taken the center stage as the Gold Sponsor at Seamless Middle East 2024 and showcased ways to seamlessly integrate financial services at the event. The event, renowned as the largest gathering in the digital commerce landscape, lately.

PayerMax’s participation in the exhibition confirms its commitment to supporting companies by providing innovative solutions that contribute to developing the payment market in the Middle East, stimulating economic growth, and enhancing digital commerce. This is in line with the objectives of the Dubai Economic Agenda and national strategies related to the digital economy. The company seeks to contribute to achieving comprehensive digital transformation and technological development in the Emirate of Dubai.

During the exhibition, Fede Chen, Head of Global Business Development at PayerMax, highlighted the challenges facing merchants seeking to expand their payment options in emerging markets. His keynote presentation, titled “Boosting Business Globally: Beyond Payments,” addressed the financial risks associated with entering new markets, which may be exacerbated by fluctuations in foreign exchange rates and expose traders to significant losses.

Chen also discussed the risks of non-compliance with local tax laws, which may lead to financial penalties. He noted that poor understanding of the purchasing behavior of consumers in these markets constitutes another obstacle. Inappropriate marketing campaigns for payment services may lead to unsatisfactory results. He stressed that PayerMax’s solutions go beyond just providing basic payment services. They offer comprehensive, value-added solutions that help merchants navigate the complexities of the emerging market trading landscape and achieve success in today’s competitive business environment, he said.

Marwan Nader, Director of Global Partnerships in MENA at PayerMax, participated in a panel discussion on the embedded finance era during the exhibition. He presented his insights on how PayerMax can enable embedded payments in the merchant journey by seamlessly integrating payment functionalities within merchant apps or their websites. This includes cards, digital wallets, bank transfers, and even cash payments in multiple countries, all within one integrated system. PayerMax aims to offer merchants convenient local payment methods and simplify the customer experience, he explained.

Seamless Middle East 2024 is a leading platform where latest innovations and solutions in the fields of payment, financial technology, and digital commerce are showcased. It included nine main themes: payments, financial technology, banking, identity services, cards, retail trade, digital commerce, home delivery services, and payment marketing.

The exhibition hosted more than 800 exhibitors from around the world, offering the latest products and services in these fields. The exhibition also included more than 800 expert and specialist speakers who shared their experiences and visions about the latest trends and factors affecting the market, as well as the technological solutions that shape the future of the fintech, retail, and digital commerce sectors.

Commenting on PayerMax’s participation in Seamless ME 2024, Fede Chen, Head of Global Business Development, said, “We are pleased to participate in this exceptional event as a gold sponsor, and we believe that our innovative solutions will contribute to enhancing the growth of companies in the region and achieving success in the growing world of digital commerce.”

He continued, “At PayerMax, we realize the importance of the Middle East and North Africa region, and we affirm our commitment to developing innovative technologies that make it easier for companies and individuals to do their business. Our solutions aim to simplify payment procedures, seamlessly integrate financial services into daily life, and reduce the burden of financial operations on companies. This allows them to focus on their core tasks and achieve growth.”

Chen stressed that PayerMax’s participation in the Seamless ME 2024 exhibition is an ideal opportunity to communicate with potential merchants and strengthen its relationships with current partners. He noted that it allows the company to showcase its innovations in the field of payment solutions to an audience of senior industry experts and specialists.

PayerMax is a prominent player in the field of payments globally and has extensive experience in providing innovative solutions that meet the needs of companies of different sizes. Its solutions enable them to simplify and accelerate their payment processes and improve the customer experience. This, in turn, contributes to increasing sales, improving business efficiency, and achieving sustainable profits.

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MultiBank Group and Khabib Nurmagomedov Launch an Exclusive Worldwide Multi-Billion-Dollar Joint Venture to Build the World’s First Regulated Tokenized Sports Ecosystem

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Multibank Group, the financial derivatives institution, has entered into an exclusive worldwide multi-billion-dollar joint venture with global sports icon and undefeated UFC champion Khabib Nurmagomedov (29-0) to create a first-of-its-kind regulated ecosystem connecting global finance, sports and technology.

The partnership will culminate in the creation of a multi-billion-dollar joint venture, MultiBank Khabib LLC, uniting two global powerhouses: MultiBank Group, a leader in regulated financial excellence, and Khabib Nurmagomedov, undefeated in the octagon and whose influence extends far beyond sport. The company will operate from MultiBank Group’s headquarters in Dubai, building a worldwide network of high-end sports ventures and real-world digital assets. This structure fulfills the vision of MultiBank Group Founder and Chairman, Naser Taher, for an exclusive global joint venture, granting MultiBank exclusive rights to develop and promote projects under the Khabib Nurmagomedov brand name, including the development of 30 state of the art Khabib gyms, Gameplan and Eagle FC brands.

The entire venture is backed by MultiBank Group’s regulated digital ecosystem and powered by its cornerstone $MBG Token being the driving force behind its expanding portfolio of real-world-asset (RWA) technologies and initiatives.

 Naser Taher, Founder and Chairman of MultiBank Group, stated: “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets (RWSA). Together with Khabib Nurmagomedov, and powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem — one built on trust, innovation, and the strength of the MultiBank framework. This initiative proudly aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.

Khabib Nurmagomedov added: “This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together with Multibank, we are building real global opportunities that go beyond sport, empowering athletes, and fans through a regulated and innovative digital ecosystem. This is only the beginning.”

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Edenred UAE strengthens market leadership with financially inclusive payroll solutions, C3Pay serving 2.5 million users

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Edenred, a leading digital platform for services and specific purpose payments and the undisputed market leader in salary processing and financial inclusion for the underbanked in the UAE, continues to reinforce its leading position in payroll card solutions, value-added financial services, and compliance-first innovation under the leadership of newly appointed Managing Director Claudio Di Zanni.

As the first company authorised by the Central Bank of the UAE to process WPS salaries, Edenred UAE has long positioned financial inclusion as the foundation of its offer in UAE — ensuring that access to financial services isn’t an added benefit, but a guaranteed outcome of getting paid. 

Trusted by both large enterprises and a growing base of SMEs, the backbone of the UAE economy, Edenred UAE now serves more than 15,000 corporate clients, 2.5 million cardholders, and partners with over 10 banks and 20 financial institutions. Demand has been strong in sectors such as manufacturing, construction, and facility management—where reliability and seamless execution are critical.

Edenred UAE salary cards, C3Pay, powered by RAKBANK and part of the Mastercard network, can be used globally. A key driver of Edenred’s adoption success is its unmatched expertise in on-site training at worker accommodations, which helps large enterprises efficiently onboard thousands of employees. This ensures that workers understand how to activate their cards, utilise app features, and engage with key financial tools.

Claudio Di Zanni, Managing Director, Edenred Middle East, said: “Edenred UAE has set the benchmark for payroll and financial access in the region with digital innovative solutions, great ambitions and internationally committed teams. Our ambition now is to extend that lead by deepening trust with our clients, scaling services that matter to end users, and ensuring full compliance in a fast-evolving regulatory landscape. With unmatched reach, an expanding client base, and a proven model for financial inclusion, we are ready to shape the next phase of the region’s salary card ecosystem — developing its full potential and contributing to giving workers who were previously excluded from the financial system a secure, transparent, and dignified way to manage their money.

Edenred UAE remains the reference in payroll solutions, as it continues to scale high-impact services, deepen banking partnerships, and reinforce its role as the benchmark for secure, compliant, and ethical financial access in the UAE and beyond. With a sharpened focus on innovation and strengthened leadership, it is entering a new chapter of platform excellence as the backbone of financial access for the UAE’s workforce.

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Dhruva urges UAE firms to focus on data sovereignty in e-Invoicing transition

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The 2026 mandate is an opportunity for businesses to align compliance with stronger data governance standards

With the UAE’s mandatory eInvoicing framework set to launch in 2026, Dhruva urges taxpayers to move beyond data residency considerations and focus on the critical issue of data sovereignty when selecting accredited service providers (ASPs). When adopting any cloud solution, it’s crucial to take the UAE National Cloud Security Policy into consideration, which provides a comprehensive checklist for cloud customers. This policy details necessary arrangements with cloud service providers, outlines contract requirements and sets cloud security requirements and enforcement measures.Dhruva is a leading tax advisory firm specializing in VAT, corporate tax, transfer pricing, and international taxation in the Middle East.

The eInvoicing rollout, based on the OpenPeppol five-corner model, will route all business-to-business (B2B) and business-to-government (B2G) invoices through ASPs that validate, exchange, and report tax-relevant data directly to the Federal Tax Authority (FTA). This shift makes the question of where data lives and who ultimately controls it – a matter of legal, operational, and financial consequence.

Commenting on the development, Nimish Goel, Partner and Head of GCC, Dhruva Consultants, said: “Businesses cannot afford to mix data residency with sovereignty. Hosting tax data within UAE data centres is necessary, but it does not, by itself, guarantee compliance or protection. True sovereignty means that encryption keys, administrative controls, and audit logs remain fully under UAE jurisdiction and cannot be accessed by foreign authorities. For taxpayers, this distinction is not technical—it is a fundamental risk-management decision.”

Dhruva highlights that this distinction is becoming urgent for three reasons. First, the UAE has enacted a robust Federal Data Protection Law (PDPL) and sector-specific rules that demand explicit safeguards on cross-border data flows. Second, with eInvoicing deadlines approaching, taxpayers must evaluate how each provider’s hosting model aligns with UAE data hosting requirements, sovereignty and National Cloud Security Policy laws. Finally, the operational reality is that migrating data and applications between clouds is not seamless. Factors such as data gravity, proprietary platforms, and audit trail integrity make switching providers slow, risky, and expensive.

“E-invoicing will not only redefine how businesses transact with government authorities, but also how they safeguard their most sensitive tax and financial records,” Goel added. “Companies need to recognise that the choice of ASP is a long-term strategic decision. The location of the cloud operator, the jurisdiction under which they fall, and the location of their control plane and encryption keys all impact compliance and data security far more than the physical location of the server rack.”

Dhruva advises taxpayers to approach ASP selection with a structured due-diligence process aligned with the policy for cloud customers in the UAE. This policy covers key domains such as governance, data location and sovereignty, interoperability, security incident and access management, data confidentiality, architecture and infrastructure companies should ensure that all storage, backups, and logs are held within UAE borders, that operational control and key management remain in UAE jurisdiction, and that providers comply with the UAE’s Peppol interoperability standard. Audit logs should be immutable, recovery sites must be located in the country, and exit strategies need to be documented and tested, with transparency on egress costs.

“Taxpayers cannot treat this as a simple IT procurement,” Goel emphasized. “It is a compliance and sovereignty choice that will determine their risk exposure for years to come. The time to ask these questions is now—before companies find themselves locked into providers that may not meet their future regulatory and operational needs.”

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