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PayerMax Showcases Services Beyond Payments Enabling Merchants to Boost Global Business at Seamless ME 2024

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PayerMax, a global-payment solution provider, has taken the center stage as the Gold Sponsor at Seamless Middle East 2024 and showcased ways to seamlessly integrate financial services at the event. The event, renowned as the largest gathering in the digital commerce landscape, lately.

PayerMax’s participation in the exhibition confirms its commitment to supporting companies by providing innovative solutions that contribute to developing the payment market in the Middle East, stimulating economic growth, and enhancing digital commerce. This is in line with the objectives of the Dubai Economic Agenda and national strategies related to the digital economy. The company seeks to contribute to achieving comprehensive digital transformation and technological development in the Emirate of Dubai.

During the exhibition, Fede Chen, Head of Global Business Development at PayerMax, highlighted the challenges facing merchants seeking to expand their payment options in emerging markets. His keynote presentation, titled “Boosting Business Globally: Beyond Payments,” addressed the financial risks associated with entering new markets, which may be exacerbated by fluctuations in foreign exchange rates and expose traders to significant losses.

Chen also discussed the risks of non-compliance with local tax laws, which may lead to financial penalties. He noted that poor understanding of the purchasing behavior of consumers in these markets constitutes another obstacle. Inappropriate marketing campaigns for payment services may lead to unsatisfactory results. He stressed that PayerMax’s solutions go beyond just providing basic payment services. They offer comprehensive, value-added solutions that help merchants navigate the complexities of the emerging market trading landscape and achieve success in today’s competitive business environment, he said.

Marwan Nader, Director of Global Partnerships in MENA at PayerMax, participated in a panel discussion on the embedded finance era during the exhibition. He presented his insights on how PayerMax can enable embedded payments in the merchant journey by seamlessly integrating payment functionalities within merchant apps or their websites. This includes cards, digital wallets, bank transfers, and even cash payments in multiple countries, all within one integrated system. PayerMax aims to offer merchants convenient local payment methods and simplify the customer experience, he explained.

Seamless Middle East 2024 is a leading platform where latest innovations and solutions in the fields of payment, financial technology, and digital commerce are showcased. It included nine main themes: payments, financial technology, banking, identity services, cards, retail trade, digital commerce, home delivery services, and payment marketing.

The exhibition hosted more than 800 exhibitors from around the world, offering the latest products and services in these fields. The exhibition also included more than 800 expert and specialist speakers who shared their experiences and visions about the latest trends and factors affecting the market, as well as the technological solutions that shape the future of the fintech, retail, and digital commerce sectors.

Commenting on PayerMax’s participation in Seamless ME 2024, Fede Chen, Head of Global Business Development, said, “We are pleased to participate in this exceptional event as a gold sponsor, and we believe that our innovative solutions will contribute to enhancing the growth of companies in the region and achieving success in the growing world of digital commerce.”

He continued, “At PayerMax, we realize the importance of the Middle East and North Africa region, and we affirm our commitment to developing innovative technologies that make it easier for companies and individuals to do their business. Our solutions aim to simplify payment procedures, seamlessly integrate financial services into daily life, and reduce the burden of financial operations on companies. This allows them to focus on their core tasks and achieve growth.”

Chen stressed that PayerMax’s participation in the Seamless ME 2024 exhibition is an ideal opportunity to communicate with potential merchants and strengthen its relationships with current partners. He noted that it allows the company to showcase its innovations in the field of payment solutions to an audience of senior industry experts and specialists.

PayerMax is a prominent player in the field of payments globally and has extensive experience in providing innovative solutions that meet the needs of companies of different sizes. Its solutions enable them to simplify and accelerate their payment processes and improve the customer experience. This, in turn, contributes to increasing sales, improving business efficiency, and achieving sustainable profits.

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Financial

GCC TRANSFER PRICING TIGHTENS IN 2026 AS ENFORCEMENT MATURES

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Executive from Dhruva Consultants standing in a modern office corridor, wearing a dark business suit and red tie, with glass meeting rooms and workspaces in the background.

Dhruva, a tax advisory firm with deep expertise across the Middle East, and global markets, stated that the Gulf Cooperation Council (GCC) is at a clear inflection point in its fiscal evolution. Transfer pricing is moving beyond first-wave rulemaking into an enforcement-led environment where it is increasingly treated as a core element of corporate governance.

Drawing on the UAE Year in Review 2025 report recently launched by Dhruva, the region is moving past inaugural filing seasons and confronting the limits of reactive, post-facto compliance. “The past year has been transformative, representing not merely technical adjustments but a strategic recalibration of the region’s economic architecture,” said Nimish Goel, Leader, Middle East at Dhruva. In this environment, the behavioral reality of a business must align with its legal documentation, as tax authorities raise expectations around demonstrable economic substance.

A central theme in this scrutiny is Key Management Personnel (KMP). Where decision-making occurs, who exercises control, and how governance is evidenced are becoming determinative factors in how profits are attributed and defended. Inconsistencies across HR contracts, organization charts, board minutes, operational reality, and transfer pricing files are increasingly treated as a credibility gap, not a documentation error.

This recalibration is being accelerated by a shift in audit approach. Tax authorities across the GCC are moving from form-based reviews to more sophisticated, data-led scrutiny. Kapil Bhatnagar, Partner at Dhruva, stated that, “A key focus is the ‘invisible backbone’ of many regional groups, common-control and related-party transactions that sit at the heart of multilayered conglomerate structures. Informal arrangements historically treated as low-risk are increasingly being evaluated through an arm’s length lens, including interest-free shareholder loans, uncharged centralized services, legacy intercompany balances, and balance-sheet support. For forward-looking organisations, transfer pricing is no longer a compliance obligation but a strategic enabler.”

In parallel, the UAE has signaled stricter arm’s length expectations for Qualifying Free Zone Persons, with transfer pricing increasingly functioning as the mechanism through which substance is demonstrated under the Corporate Tax regime.

The stakes are further elevated by Pillar Two global minimum tax developments. Effective 2025, most GCC jurisdictions, including the UAE, Qatar, and Bahrain, either implemented or were in the final stages of implementing Domestic Minimum Top-up Taxes (DMTT). Under these rules, intercompany pricing can no longer be treated purely as a compliance variable, since it can materially influence a group’s effective tax rate and potential top-up exposure.

“In response, leading groups are shifting toward operational transfer pricing, embedding pricing policies into ERP workflows to improve year-round accuracy, data integrity, and audit readiness. This is increasingly relevant as audits begin to rely more heavily on data analytics, ERP trails, and transaction-level evidence, with deeper linkage expected between transfer pricing documentation, financial statements, tax returns, and support evidence,” added Kapil.

At the same time, demand is rising for certainty and dispute-prevention mechanisms, including Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs), particularly for complex cross-border arrangements where predictability is commercially valuable. The UAE has already established a formal framework for clarifications and directives including APAs, confirmed unilateral APA applications from Q4 2025, and introduced a schedule of APA fees effective from January 1, 2026.

As the region moves into its next phase of maturity, Kapil concluded, “The message is clear, the era of fixing and filing is over. The era of governance, digitization, and transparency has begun.”

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RETHINKING THE FUTURE OF VENTURE CAPITAL IN AN AI-DRIVEN WORLD

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A person standing with arms crossed in front of a digital blue gradient background featuring the Hashgraph Ventures logo.

Dara Campbell, Senior Executive Officer, Hashgraph Ventures Manager

Venture capital isn’t what it used to be and that’s a good thing. The old playbook of “spray and pray,” waiting a decade for liquidity, and celebrating paper mark-ups is a thing of the past. In 2026, our industry is becoming faster, leaner, more intentional, and, ironically, deeply human.

We are standing at the intersection of the two most powerful technological waves of our generation: digital assets and artificial intelligence. This is not to say that these are the trending sectors for investment, but it is rather that funding the financial and digital infrastructure will define how value moves, how intelligence is deployed, and who ultimately owns the systems we will depend on.

We need to collectively acknowledge that programmable money and machine learning will be the drivers of the next generation of wealth. We are entering into an era where AI will help allocate, transact, and streamline capital in a faster and more efficient and adaptive way.

The most agile founders we see today are building with intent, efficiency, and transparency. They are building solutions in payments, logistics, supply chains, identity, and data ownership using real time AI infrastructure with blockchain rails underneath. When these two levels come together, you unlock productivity and scale in a way the traditional systems still can’t process.

Despite all this advancement, at its core venture capital remains a people-centric business. The biggest edge is access to conviction. When you meet a founder who can articulate why they are building something, not just what they are building, that’s where the signal lies. In my experience, the best investors will be those who can recognize that clarity early, match the founder’s passion, and stay in the trenches long after the initial cheque is written.

This is where the transformation is starting to show. As we move into 2026, we are also entering a new phase of infrastructure and DeFi 2.0. The dull layers – the rails, the protocols, the identity frameworks are becoming the foundation for this shift. From AI agents paying autonomously to real-world assets being tokenized at scale, these systems will underpin the next wave of innovation.

This is where Abu Dhabi is making strides on the global venture landscape. The emirate has rapidly emerged as a serious capital hub because it understands alignment. They are not replicating an ecosystem that’s been done before and has been successful – they are building something from the ground up that works for the region, for the new era of investors who are riding the wave of innovation.

The next generation of investors will be those who can successfully practice agility within the realm of regulation and who can integrate AI without compromising on the power of human instincts. The future of venture capital isn’t about replacing humans with machines; it’s about embedding systems in place where these two elements amplify each other. It’s a delicate balance, but that’s where the outliers are built.

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UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA

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Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.

Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes.  This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.

However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere.  One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion.  The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.

Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.

Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”

While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards. 

Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.

Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.

Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”

Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.

The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.

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