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PayerMax Showcases Services Beyond Payments Enabling Merchants to Boost Global Business at Seamless ME 2024

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geidea seamless middleeast

PayerMax, a global-payment solution provider, has taken the center stage as the Gold Sponsor at Seamless Middle East 2024 and showcased ways to seamlessly integrate financial services at the event. The event, renowned as the largest gathering in the digital commerce landscape, lately.

PayerMax’s participation in the exhibition confirms its commitment to supporting companies by providing innovative solutions that contribute to developing the payment market in the Middle East, stimulating economic growth, and enhancing digital commerce. This is in line with the objectives of the Dubai Economic Agenda and national strategies related to the digital economy. The company seeks to contribute to achieving comprehensive digital transformation and technological development in the Emirate of Dubai.

During the exhibition, Fede Chen, Head of Global Business Development at PayerMax, highlighted the challenges facing merchants seeking to expand their payment options in emerging markets. His keynote presentation, titled “Boosting Business Globally: Beyond Payments,” addressed the financial risks associated with entering new markets, which may be exacerbated by fluctuations in foreign exchange rates and expose traders to significant losses.

Chen also discussed the risks of non-compliance with local tax laws, which may lead to financial penalties. He noted that poor understanding of the purchasing behavior of consumers in these markets constitutes another obstacle. Inappropriate marketing campaigns for payment services may lead to unsatisfactory results. He stressed that PayerMax’s solutions go beyond just providing basic payment services. They offer comprehensive, value-added solutions that help merchants navigate the complexities of the emerging market trading landscape and achieve success in today’s competitive business environment, he said.

Marwan Nader, Director of Global Partnerships in MENA at PayerMax, participated in a panel discussion on the embedded finance era during the exhibition. He presented his insights on how PayerMax can enable embedded payments in the merchant journey by seamlessly integrating payment functionalities within merchant apps or their websites. This includes cards, digital wallets, bank transfers, and even cash payments in multiple countries, all within one integrated system. PayerMax aims to offer merchants convenient local payment methods and simplify the customer experience, he explained.

Seamless Middle East 2024 is a leading platform where latest innovations and solutions in the fields of payment, financial technology, and digital commerce are showcased. It included nine main themes: payments, financial technology, banking, identity services, cards, retail trade, digital commerce, home delivery services, and payment marketing.

The exhibition hosted more than 800 exhibitors from around the world, offering the latest products and services in these fields. The exhibition also included more than 800 expert and specialist speakers who shared their experiences and visions about the latest trends and factors affecting the market, as well as the technological solutions that shape the future of the fintech, retail, and digital commerce sectors.

Commenting on PayerMax’s participation in Seamless ME 2024, Fede Chen, Head of Global Business Development, said, “We are pleased to participate in this exceptional event as a gold sponsor, and we believe that our innovative solutions will contribute to enhancing the growth of companies in the region and achieving success in the growing world of digital commerce.”

He continued, “At PayerMax, we realize the importance of the Middle East and North Africa region, and we affirm our commitment to developing innovative technologies that make it easier for companies and individuals to do their business. Our solutions aim to simplify payment procedures, seamlessly integrate financial services into daily life, and reduce the burden of financial operations on companies. This allows them to focus on their core tasks and achieve growth.”

Chen stressed that PayerMax’s participation in the Seamless ME 2024 exhibition is an ideal opportunity to communicate with potential merchants and strengthen its relationships with current partners. He noted that it allows the company to showcase its innovations in the field of payment solutions to an audience of senior industry experts and specialists.

PayerMax is a prominent player in the field of payments globally and has extensive experience in providing innovative solutions that meet the needs of companies of different sizes. Its solutions enable them to simplify and accelerate their payment processes and improve the customer experience. This, in turn, contributes to increasing sales, improving business efficiency, and achieving sustainable profits.

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Standard Chartered Supports Pakistan’s First Panda Bond Issuance in Chinese Interbank Market

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Pakistan has successfully completed its inaugural Panda bond issuance in China’s interbank bond market, raising RMB 1.75 billion through a three-year transaction that marks the country’s first direct entry into China’s capital markets.

Standard Chartered (China) Ltd. Co acted as the only foreign bank serving as joint lead underwriter and joint book runner for the transaction, supporting Pakistan in broadening its international financing channels while strengthening financial connectivity between regional capital markets.

The issuance received strong support from multilateral development institutions, including the Asian Infrastructure Investment Bank (AIIB) and the Asian Development Bank (ADB), which together guaranteed 95 per cent of the bond’s principal and interest payments. The structure helped attract significant demand from Chinese banks, securities houses, and international financial institutions.

The transaction was reportedly more than five times oversubscribed, allowing Pakistan to price the bond at 2.50 per cent, the tightest end of the indicated pricing range.

Salman Ansari, Global Head, Capital Markets, Standard Chartered, described the issuance as a strategically important transaction that expands Pakistan’s access to global liquidity pools while demonstrating the growing relevance of regional capital markets within the international funding landscape.

The transaction also reflects the broader evolution of the Renminbi within global financial markets, as China continues expanding the role of its currency beyond trade settlement into cross-border financing and sovereign funding structures.

Jerry Zhang, Global Head of Banks & Broker Dealers and Head of Coverage, Greater China and North Asia at Standard Chartered, said the transaction highlighted the bank’s role in connecting international issuers with China’s domestic capital markets while also reflecting the continued internationalisation of the Renminbi.

The Panda bond market has increasingly attracted a wider range of sovereign, supranational, and institutional issuers in recent years as regional economies explore diversified funding channels and deeper access to Chinese liquidity pools.

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WHY GLOBALLY CONNECTED FAMILIES MUST PLAN FOR GEOPOLITICAL CHANGE

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By Nazneen Abbas, Founder, Ma’an

Families with wealth across borders are already used to complexity. They live with different legal systems, different inheritance regimes, and different tax realities, often all at once. That part is not new. What has changed is the speed at which the environment around those structures is moving. The geopolitical backdrop is no longer something families can treat as distant noise. It is beginning to alter the conditions in which wealth is held, transferred, and protected.

That is becoming visible in the questions families are now asking. Across the GCC, many who already have Wills, trusts, foundations, and succession structures in place are no longer asking whether they have planned. They are asking whether what they put in place still holds. The conversation is shifting away from documents and toward durability, resilience, and relevance over time.

The issue is not complexity, it is movement

Cross-border planning has always required care. What feels different now is the sense that the regulatory environment may be entering a period of faster movement. Tax agreements that were once taken as given could come under review. Reporting standards may tighten further.  Frameworks in some jurisdictions may no longer offer the same level of certainty that families have relied on.

That does not automatically make an existing plan ineffective. It does mean the assumptions on which it was built may no longer be fully reliable. A structure that made sense five or seven years ago may still be valid on paper, but it may now interact differently with another jurisdiction’s rules. That difference is where risk begins to accumulate.

Many families are not dealing with poor planning. They are dealing with planning built for a slower-moving environment. A framework can be professionally drafted and entirely appropriate for its time, yet still require review because the conditions around it have changed. The gap, in many cases, is one of timing rather than quality.

 

Families do not experience risk as corporations do

Public discussion around geopolitical risk is usually framed in corporate language – market access, supply chains, revenue exposure. But geopolitical literacy is no longer just a corporate issue.

The same forces that alter corporate decision-making also alter the legal and tax environment in which private wealth sits. The difference is that families encounter those forces at far more personal moments. A business responds through compliance and restructuring. A family may discover, during a bereavement or a generational transition, that a structure meant to preserve stability is now sitting between conflicting legal systems or newly expanded obligations. The cost of outdated planning is rarely just technical. It is emotional, and it often surfaces when a family is least equipped to navigate it.

What a meaningful review actually covers

Families and family offices in the GCC with assets or obligations across multiple jurisdictions need to review their planning as a connected system. The question is not whether the Will is signed or the foundation properly established. It is whether those elements continue to work together under current conditions.

Do existing Wills still align with the succession laws of each jurisdiction involved? Do trust or foundation structures still operate as intended alongside local inheritance frameworks, reporting obligations, and tax treatment? The review also needs to reach instruments often created with care and then left untouched. Private Placement Life Insurance (PPLI), for example, may still be appropriate, but its treatment can vary depending on where the family is resident, where beneficiaries sit, and how international agreements evolve. Dynasty Trusts and Irrevocable Life Insurance Trusts (ILITs), especially when governed by US law, deserve renewed scrutiny where family circumstances or legal interpretation have materially changed.

This is not about alarm. It is about alignment. Cross-border structures fail less often because a single instrument is flawed, and more often because the instruments stop speaking to one another.

The plan may hold. Does it still fit?

A plan can remain legally intact and still fall behind. Families change. Children grow up. New dependents enter the picture. Businesses expand into new jurisdictions. Property is acquired in places never part of the original conversation.

If a structure no longer reflects the family’s wishes, responsibilities, or values, it is no longer doing its full job. The real test is not whether it remains untouched, but whether it continues to reflect the life it is meant to support. That matters especially in this region, where families operate across borders almost by default.

The strongest plans are not always the most elaborate. They are the ones revisited honestly and adjusted before pressure forces the issue. Families often treat estate planning as something to complete and put away, which is understandable.

Cross-border wealth planning across jurisdictions cannot remain static. It requires ongoing stewardship. Families that pause to review their structures now are doing what good planning has always required: ensuring the framework continues to reflect not just the world it operates in, but the family it is there to serve.

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FIVE FUNDRAISING LESSONS FOR FOUNDERS BUILDING OUTSIDE THE MAINSTREAM

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Raising capital is never just about convincing investors that an idea is interesting but proving that it can survive pressure, attract a defined audience, and grow with discipline. The region’s startup ecosystem is maturing, with early 2026 data showing funding activity remaining steady, with $327 million deployed in February alone across 62 deals, reflecting strong investor appetite but also intense competition. For niche companies, capital is available, but it goes to businesses that can prove commercially valuable demand in their category. MAXION, a UAE-based platform empowering social connections, puts together five fundraising tips for niche businesses preparing to attract investor backing.

Start with proof, not pitch

Investors are naturally careful with niche ideas because they are harder to size, explain, and compare. Founders should prove demand through users, applications, retention, revenue, or repeat behaviour, while clearly defining the underserved market they are building for. They also need to show why customer behaviour, market gaps, or timing make the opportunity commercially urgent.

Defensibility is just as important. In a market where an app can be built quickly, investors need to understand what cannot be easily replicated, whether that is founder expertise, proprietary data, community trust, or a product model shaped by years of real customer behaviour. MAXION’s moat comes from its “cupid in the loop” approach, shaped by the founder’s nearly decade-long experience matchmaking the world’s top 1% and translating those learnings into a tech platform for a wider audience.

Educate the market on your niche

Niche businesses often need to help investors understand the category before they can evaluate the company. Founders should explain the problem why existing solutions fall short, and how the business creates a different measure of value. A strong fundraising story explains where the company overlaps with existing players, where it performs differently, and where it has the potential to outpace them. In a niche category, taste, trust, and execution can become as important as technology.

In social connection apps, for example, the market cannot be understood only through likes or matches. Stronger indicators may include in-person dates, event attendance, quality of introductions, and connections that develop into lasting relationships.

Build a strong community

In a crowded consumer market, attention is expensive. Investors want to see that customers are willing to apply, engage, attend, return, recommend, and stay. A clear path to customers should be built before the fundraising process begins. They also need to feel confident that founders know how to reach their audience and can break through the noise with a clear marketing strategy. For MAXION, this proof came from its matchmaking business, with a curated community of over 5,000 members, 32,000 on the waiting list, and $750K secured in early-stage funding.

Founders need to understand where their audience spends time, who influences them, how they communicate, and what makes them trust a new product. This may come through targeted events, private communities, member referrals, micro-influencers, or highly focused social campaigns.

Focus on outcomes, not features

A company cannot raise capital on a strong idea alone. For founders raising from venture capital, the business case should come before the mission. VCs need to see the scale of the opportunity, revenue logic, unit economics, and a credible path to significant returns. Storytelling may open the door, but numbers make the business investable.

Investors also want to understand what changes because the company exists. A strong business should create access, build trust, improve retention, or solve a problem people repeatedly face. The company must understand its audience, deliver consistently, and show that the team can execute with discipline. Early engagement, behavioural data, a prototype, or initial commercial indicators can make that case far stronger.

Choose the right investors

Not all capital supports the same kind of growth. Niche businesses need investors who understand industry, customer behaviour, and long-term value built through community. Fast capital can become expensive if it pushes the company in the wrong direction.

Founders should look beyond traditional angel and venture capital routes and consider strategic investors, grants, corporate partnerships, and ecosystem-backed programmes where relevant. For instance, in February 2026, UAE-based startups secured $162.8 million across 23 deals, nearly half of the region’s total funding that month. This funding momentum is reinforced by government-backed initiatives such as the National Agenda for Entrepreneurship, Future100, Hub71, accelerators, free zones, and startup incentives that improve access to capital, talent, partners, and new markets.

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