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PayerMax Showcases Services Beyond Payments Enabling Merchants to Boost Global Business at Seamless ME 2024

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PayerMax, a global-payment solution provider, has taken the center stage as the Gold Sponsor at Seamless Middle East 2024 and showcased ways to seamlessly integrate financial services at the event. The event, renowned as the largest gathering in the digital commerce landscape, lately.

PayerMax’s participation in the exhibition confirms its commitment to supporting companies by providing innovative solutions that contribute to developing the payment market in the Middle East, stimulating economic growth, and enhancing digital commerce. This is in line with the objectives of the Dubai Economic Agenda and national strategies related to the digital economy. The company seeks to contribute to achieving comprehensive digital transformation and technological development in the Emirate of Dubai.

During the exhibition, Fede Chen, Head of Global Business Development at PayerMax, highlighted the challenges facing merchants seeking to expand their payment options in emerging markets. His keynote presentation, titled “Boosting Business Globally: Beyond Payments,” addressed the financial risks associated with entering new markets, which may be exacerbated by fluctuations in foreign exchange rates and expose traders to significant losses.

Chen also discussed the risks of non-compliance with local tax laws, which may lead to financial penalties. He noted that poor understanding of the purchasing behavior of consumers in these markets constitutes another obstacle. Inappropriate marketing campaigns for payment services may lead to unsatisfactory results. He stressed that PayerMax’s solutions go beyond just providing basic payment services. They offer comprehensive, value-added solutions that help merchants navigate the complexities of the emerging market trading landscape and achieve success in today’s competitive business environment, he said.

Marwan Nader, Director of Global Partnerships in MENA at PayerMax, participated in a panel discussion on the embedded finance era during the exhibition. He presented his insights on how PayerMax can enable embedded payments in the merchant journey by seamlessly integrating payment functionalities within merchant apps or their websites. This includes cards, digital wallets, bank transfers, and even cash payments in multiple countries, all within one integrated system. PayerMax aims to offer merchants convenient local payment methods and simplify the customer experience, he explained.

Seamless Middle East 2024 is a leading platform where latest innovations and solutions in the fields of payment, financial technology, and digital commerce are showcased. It included nine main themes: payments, financial technology, banking, identity services, cards, retail trade, digital commerce, home delivery services, and payment marketing.

The exhibition hosted more than 800 exhibitors from around the world, offering the latest products and services in these fields. The exhibition also included more than 800 expert and specialist speakers who shared their experiences and visions about the latest trends and factors affecting the market, as well as the technological solutions that shape the future of the fintech, retail, and digital commerce sectors.

Commenting on PayerMax’s participation in Seamless ME 2024, Fede Chen, Head of Global Business Development, said, “We are pleased to participate in this exceptional event as a gold sponsor, and we believe that our innovative solutions will contribute to enhancing the growth of companies in the region and achieving success in the growing world of digital commerce.”

He continued, “At PayerMax, we realize the importance of the Middle East and North Africa region, and we affirm our commitment to developing innovative technologies that make it easier for companies and individuals to do their business. Our solutions aim to simplify payment procedures, seamlessly integrate financial services into daily life, and reduce the burden of financial operations on companies. This allows them to focus on their core tasks and achieve growth.”

Chen stressed that PayerMax’s participation in the Seamless ME 2024 exhibition is an ideal opportunity to communicate with potential merchants and strengthen its relationships with current partners. He noted that it allows the company to showcase its innovations in the field of payment solutions to an audience of senior industry experts and specialists.

PayerMax is a prominent player in the field of payments globally and has extensive experience in providing innovative solutions that meet the needs of companies of different sizes. Its solutions enable them to simplify and accelerate their payment processes and improve the customer experience. This, in turn, contributes to increasing sales, improving business efficiency, and achieving sustainable profits.

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MidChains and Standard Chartered establish strategic banking partnership

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MidChains FZE, a digital asset platform licensed by the Virtual Assets Regulatory Authority (VARA) to provide broker-dealer services to retail, institutional and qualified investors, today announced a strategic banking partnership with Standard Chartered. 

Under the partnership, Standard Chartered will support MidChains with a range of banking services, including fiat settlement capabilities, segregated client money accounts, and correspondent banking. These services will power MidChains’ day-to-day operations and enable efficient settlement. 

Rola Abu Manneh

Rola Abu Manneh, Chief Executive Officer, UAE, Middle East and Pakistan, Standard Chartered, said: “The UAE has established itself as one of the world’s leading regulatory environments for digital assets and a global centre for financial activity. That creates a strong setting for regulated digital asset firms and established financial institutions to work together. Our partnership with MidChains puts that opportunity into practice, with Standard Chartered providing the banking services that support its institutional activity, including fiat settlement, segregated client money accounts and correspondent banking.” 

Basil Al Askari, Chief Executive Officer, MidChains, added: “Institutional capital moves continuously between traditional and digital markets, and the infrastructure supporting that activity must keep pace. For institutional investors, digital asset services need to connect with the banking system that supports their wider activity. Our partnership with Standard Chartered brings that connection to MidChains’ institutional services, supporting clients as capital moves between traditional and digital markets.” 

By bringing a VARA-licensed digital asset platform together with an established international bank, the partnership connects institutional digital asset activity with the banking infrastructure behind fiat settlement. It is a practical example of how the UAE’s regulated financial ecosystem can link innovation with established banking capabilities to support international business. 

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Ukrainian Business Council elects new Board to advance Ukraine–UAE trade and investment

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The Ukrainian Business Council in the UAE (UBC) elected a new Board at its General Assembly at Dubai Chamber, where members also approved a 2026–2028 strategy to strengthen trade and investment between the two countries.

Over the next three years, the Council plans to extend its trade delegation programme to new markets, deepen ties with international business councils and launch structured investment dialogues to connect UAE investors with opportunities in Ukraine. The UAE–Ukraine Comprehensive Economic Partnership Agreement (CEPA), Ukraine’s first agreement of its kind with a Gulf state, came into force in July 2026 and removes or reduces customs duties on most goods traded between the two countries.

“Ukrainian companies are achieving real results in the UAE, and we see significant untapped potential for Emirati business and investment in Ukraine. Our role is to build on this momentum: to connect the right partners, support companies at every stage of their growth and help investment flow with confidence in both directions.” commented Olena Shyrokova, President, Ukrainian Business Council in the UAE.

In 2025 and 2026, UBC led business delegations to Vienna, Qatar, Ras Al Khaimah, Fujairah, Oman and the Seychelles. It also ran webinars on UAE market entry for Ukrainian companies and business associations and supported the Ukrainian IT delegation at GITEX. Since its founding in 2016, the Council has established a dialogue with the Federation of UAE Chambers and chambers of commerce across the Emirates.

Under the new strategy, UBC will work with international business councils to give Ukrainian companies access to wider business networks in the Emirates and use the UAE as a base for trade missions to the Gulf, Asia and Africa. The Council will help Ukrainian companies in the UAE with registration, investment and expansion. It also plans to help Ukrainian investors find opportunities in the Emirates, attract Emirati investment to support Ukraine’s recovery and develop arbitration and investor protection mechanisms to build confidence in cross-border agreements.

The Council sees the strongest potential in sectors where Ukrainian strengths meet Emirati priorities: agri-food and food security, IT and digital services, renewable energy, logistics and port infrastructure, and post-war reconstruction. These are also the areas both governments have highlighted for future cooperation.

UBC works closely with the Embassy of Ukraine in the UAE and with H.E. Dr Oleksandr Balanutsa, Ambassador Extraordinary and Plenipotentiary of Ukraine to the UAE. The Council took part in the Cities Unite: Cultural and Business Exchange between the UAE and Ukraine dialogue at Expo City Dubai, initiated by H.E. Reem bint Ebrahim Al Hashimy, UAE Minister of State for International Cooperation, and the Embassy of Ukraine.

The Council will continue to support Ukrainian businesses and the wider community, helping companies expand into the UAE and encouraging UAE investment in Ukraine. Businesses, investors and potential partners interested in working with the Council can get in touch by reaching out to info@ukrainianbc.org.

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UAE primed to convert FDI inflows into economic velocity, says new report

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The UAE has built one of the world’s most successful models for attracting foreign direct investment (FDI) and is now positioned to convert that capital into lasting innovation and skill development, according to a white paper from White Paper Media Consulting (WPM), a UAE-based strategic research house that is shaping business and policy conversations in the region using credible datasets and analytical tools. 

Beyond the Numbers: The Transformative Intangible Impact of FDI argues that the real returns on FDI now lie in the intangible value it embeds within host economies, with the UAE a defining case study. The paper contends that the next phase will go beyond investment volumes, number of projects, and job creation and be measured also in patents generated, skills transferred, data ecosystems built, and clean technologies commercialized, among other things.

Official data shows that the UAE attracted more than $48.3 billion in FDI inflows in 2025, capturing 3.1% of global flows. Greenfield FDI reflected both volume and capital depth, with 1,562 projects announced for a combined $34.1 billion in capex, or 1.8% of the global total.

The country’s ability to attract investment reflects its competitiveness as a hub for operational efficiency, supply chain integration, and regional headquarters functions. The UAE has deliberately repositioned its FDI strategy toward knowledge-intensive and future-oriented sectors, recognizing that long-term competitiveness is increasingly driven by innovation, digital capabilities, and human capital. This approach aligns closely with the OECD FDI Qualities framework, with tangible examples across each dimension: including the innovation and competitiveness, digitalization and technology adoption, sustainability and clean energy investments for climate targets, and human capital and local expertise.

Drawing on the OECD framework and benchmarks from Ireland, Singapore, Israel, Costa Rica, and Malaysia, the report documents how leading economies have shifted focus from the volume of capital they attract to the long-term value it creates. In the context of UAE, this is visible in the shift in the country’s policies across phases that begin with the Foundation Phase from 1985 to 2005 of Market Liberalization and Infrastructure Creation, culminating in the current positioning as Global Capital and Technology Hub.

The shift to value in the UAE has made a huge difference to the job-creation intensity of FDI. Approximately 2,816 jobs were created in the UAE for every billion dollars received in greenfield FDI in the five years from 2019 to 2023, compared to 2,265 in the previous five years. This is higher than the OECD average of 2,318 and 1,880 respectively.

The paper identifies seven ongoing policy shifts that deepen the qualitative impact of FDI in the UAE, including extending spillovers from free zones into the mainland economy, prioritizing R&D-intensive investment, embedding skills transfer requirements in major projects, and positioning the country as a global leader in IP creation and data governance.

Yazad Darasha, co-founder and director, WPM, said: “As trusted partners of public and private sector clients, we have tracked the UAE’s investment story for years, and the pattern is unmistakable. The country has positioned itself at the front of the race for capital. What we set out to map in this paper is the harder, more valuable contest: converting investment into skills, technology, and economic velocity. It reflects what we do at White Paper Media, turning complex evidence into decisions leaders can act on.”

Dr. Joachim Arnold, CEO of OCO Global, which advises governments and businesses on attracting FDI, building competitiveness, and strengthening economic resilience, and contributed to the study, said: “The UAE’s infrastructure, free zones, and business-friendly environment helped attract companies and drive growth. The National Investment Strategy 2031 signals a more deliberate focus on investment that raises productivity and embeds benefits into the wider economy. The question is no longer only how to attract capital, but how investment creates lasting value, strengthens existing companies, and helps domestic businesses upgrade their capabilities.”

The paper highlights live examples of this transition already underway, among them the Space42 and ICEYE joint venture building satellites on UAE soil, Microsoft’s $15.2 billion investment plan with a commitment to skill one million people, and the UAE’s $30 billion pledge to the Alterra climate fund.

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