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Axis Communications to showcase cutting-edge security innovations at ISNR 2024 in Abu Dhabi

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Axis Communications, a leader in security and network surveillance solutions, will be participating in the 2024 edition of the International Exhibition for National Security and Resilience (ISNR). The event is scheduled to take place from 21 to 23 May at the Abu Dhabi National Exhibition Centre (ADNEC).

ISNR brings buyers, officials, experts, and all supply chain stakeholders together for the opportunity to do business, showcase the latest innovations and products, engage in high-impact discussions, and unpack the security trends that are shaping the world.

“In line with this year’s theme of accelerating transformation in the national ecosystem, Axis’s presence at ISNR 2024 is about showcasing the full value offering of our solutions to enhance security posture at an organisational and national level. ISNR provides an opportunity to explore and critically evaluate the current security landscape, as well as engage on important topics such as cybersecurity and the total cost of ownership of security products. We are excited to showcase everything Axis has to offer and be part of the solutions to problems the region currently faces,” said Ettiene van der Watt, Regional Director of Axis Communications MEA.

Axis will be participating in ISNR 2024 alongside two of its trusted industry partners, Milestone Systems and Dell Technologies.

A leading provider of open platform video management software (VMS), Milestone Systems’ solutions are leveraged across multiple different industries and enable organisations to monitor their premises and resources securely. Milestone’s VMS platform can be integrated into a wide range of third-party devices and is highly scalable, offering unparalleled network flexibility and efficiency.

As one of the world’s leading technology companies, Dell Technologies designs, develops, manufactures, and supports IT infrastructure that transforms companies and effectively protects data, their most important asset. Dell Technologies’ comprehensive portfolio ranges from client systems and storage solutions to software, security, and consulting.

Visitors at the Axis exhibition stand can engage with Axis representatives and co-exhibitors, experience the latest innovations in integrated security technologies, and unpack key focus areas of product research and development. Highlights of the Axis stand will include:

  • Body Worn Solutions: A valuable method of capturing evidence, Axis body worn devices can effectively deter bad behaviour and influence the actions of both wearers and members of the public. Body worn solutions can be connected to an Axis VMS platform and produce high-quality video and images that leave nothing to interpretation.
  • Axis Object Analytics: Using sophisticated video analytics platforms that provide actionable insights, organisations can leverage real-time intelligence and enhance their decision making across their organisational structures.
  • Axis Perimeter Defender: With Axis Perimeter Defender, organisations can optimise their physical access controls with automated detection and response capabilities.
  • End-to-End Access Control Solutions: Control access with Axis solutions that offer flexibility and scalability, built to suit and adapt to your changing security requirements.
  • The Lifecycle Approach to Cybersecurity: With so much at stake, Axis’s approach to cybersecurity mitigates risks and helps secure operations from the beginning to the end of the whole value chain.
  • Total Cost of Ownership (TCO): From installation to decommissioning, a TCO approach to security allows organisations to capture all costs associated with their systems, thus enabling them to optimise even further and improve overall system quality and performance.

In addition, Axis will be showcasing several physical security devices that push the boundaries of what’s possible with network surveillance. These include the following:

  • AXIS XC1311 Explosion-Protected Horn Speaker: Certified for use in Class 1/ Division 1 hazardous areas, the AXIS XC1311 enables live, scheduled, and event-triggered voice messages and enhances health and safety, security, and operational efficiency in hazardous environments.
  • AXIS W120 Body Worn Camera: With on-demand streaming and location tracking, the AXIS W120 Body Worn Camera enables operators to clearly see and hear what camera wearers see and hear. The AXIS W120 also connects to the operator’s VMS, letting them manage video and audio their way.
  • AXIS P1468-XLE Explosion-Protected Bullet Camera: The world’s first explosion-protected camera designed for Zone 2/Division 2 hazardous areas, the AXIS P1468-XLE is ideal for health and safety applications and supports deep-learning based analytics on the edge.
  • AXIS Q1656-DLE Radar-Video Fusion Camera: Offering wide-area intrusion protection and 24/7 detection, the AXIS Q1656-DLE combines two powerful technologies for precise localisation and object classification.

Visitors to the Axis stand will also have the opportunity to view and experience the Wiseled STARLING Q62, the latest PTZ network camera developed in collaboration with Axis. Capable of recognising and identifying targets in large open areas in low or poor lighting conditions, the STARLING Q62 offers military-grade multispectral illumination thanks to its long-range searchlight and infrared module. The camera is ideal for comprehensive network security deployments in various application areas, including border protection, critical infrastructure, and production and logistics.

“ISNR 2024 poses a unique opportunity to demonstrate the full potential of partnering with Axis to meet all your security and surveillance needs. We’re looking forward to hosting stimulating discussions and forging new relationships, while strengthening those we already have,” said Mohammed Hoteit, Regional Sales Manager at Axis Communications MEA.

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The Executive Health Upgrade: Why Personalized Prevention Is the UAE’s Next Premium Category

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How Prana AI + SindyXR Want to Make Personalized Health Routine in the UAE

By Integrator Web Editor

Most healthcare is built for emergencies. But the biggest risks to long-term health often develop quietly—sleep debt, metabolic drift, chronic stress, early cardiovascular strain. Prana AI and SindyXR are building a UAE-first model that treats health like a modern dashboard: establish your baseline, detect drift early, and guide course-correction through an AI “longevity OS” paired with concierge support.

The UAE is rapidly becoming a proving ground for next-generation, consumer-friendly health models that blend premium services with data-driven personalization. This article explores a shift underway in Dubai and the wider Emirates: moving from reactive, appointment-led care toward continuous, proactive “health operating systems.” Prana AI and SindyXR are among the emerging players aiming to productize prevention—making personal health measurable, understandable, and easier to follow through on.

“Most healthcare is built for emergencies. Personalized health is built for trajectory.” – Christopher M. Hill, Board Chair, President, and CEO of SindyXR

From Firefighting to Flight-Checking

Most of us treat health like a fire alarm: we respond when it’s loud enough to ignore. A symptom appears, we book an appointment, get a prescription or advice, and move on. That model isn’t “bad”—it’s just built for a different job.

Reactive healthcare is excellent at handling acute problems. But the biggest threats to long-term wellbeing often don’t arrive with sirens. They creep in quietly: chronic stress patterns, sleep erosion, metabolic instability, early cardiovascular risk, burnout. By the time something becomes obvious, the fix is harder, slower, and more expensive.

This is why “personalized health”—often described as preventive, longevity-focused, or precision wellness—is accelerating globally. The promise is simple and non-medical: know your baseline, track changes over time, and act early with clarity.

In the UAE, where performance, pace, global mobility, and high expectations are everyday realities, that promise is especially relevant. People want health experiences that match how they actually live: fast, discreet, premium, and practical—with minimal friction and real follow-through.

Personalized Health, Explained Without the White Coat

Personalized health doesn’t require a medical degree to understand. It’s a system that does four things well:

  • Establishes your baseline — a clear snapshot of how your body is functioning today.
  • Detects drift over time — what’s improving, what’s stuck, what’s slipping.
  • Translates data into action — simple, tailored steps you can actually do.
  • Keeps you consistent — so improvements don’t fade after a “good month.”

The goal isn’t perfection. It’s trajectory. You’re not trying to “win health.” You’re trying to reduce risk and increase resilience—month after month.

“Think of it as a health command center: baseline, drift detection, and guided course-correction.” – Charles Cavo, DO Co-founder, Pounds Transformation

Why the UAE Is Ready for This Category

Dubai and the wider UAE are fertile ground for this model for three reasons:

  • High intent: Many professionals already invest in fitness, nutrition, mental performance, recovery, and longevity practices.
  • High friction: Even motivated people struggle to stay consistent when travel, deadlines, and family responsibilities pile up.
  • High expectations: Premium experience isn’t a “nice to have” in the UAE; it’s a baseline for adoption.

Most people don’t need more information. They need a system that makes follow-through easier than falling off track.

That’s the core thesis behind Prana AI + SindyXR: the real disruption isn’t “one more health test.” It’s a repeatable operating model around the person that converts insight into sustained action.

Prana AI + SindyXR: A Hybrid ‘Longevity Concierge’ Built for Busy Lives

The Prana AI + SindyXR approach can be understood as three layers working together—each solving a different part of the real-world problem.

Layer 1: Precision diagnostics (the baseline)

This is the “what’s happening inside my body?” layer—advanced diagnostics designed to establish a meaningful baseline across key health domains. Not just a basic annual check, but a deeper view intended to help identify risk patterns early and prioritize what matters now.

Crucially, the output has to be readable, not intimidating: scores, trends, and plain-language insights that allow non-medical professionals to understand what they should focus on—without getting buried in numbers.

Layer 2: Prana AI as the Personal Longevity OS (the daily system)

This is where personalization becomes real. Many wellness apps can nudge, but they often lack context—your baseline and your changes over time.

Prana AI’s role is to function like a health command center:

  • Daily routines that fit real schedules (sleep, movement, recovery, nutrition prompts)
  • Wearable integration where available (to track trends, not obsess over single readings)
  • Progress tracking that emphasizes trajectory (what’s changing, what isn’t)
  • Quarterly and annual comparisons to identify drift early

The design intent is simple: reduce decisions. When people are busy, friction kills follow-through. The “OS” needs to feel like a co-pilot—not a second job.

Layer 3: SindyXR concierge + expert ecosystem (the follow-through engine)

The uncomfortable truth about health is that many people already know what to do. The problem is friction:

  • booking
  • scheduling
  • follow-up
  • accountability
  • decision fatigue

SindyXR’s concierge layer aims to handle the “life admin” of better health—connecting users to curated experts, creating structured sessions, enabling community learning (webinars and roundtables), and coordinating next steps so momentum doesn’t fade.

This is the difference between:

  • “I should do something about this,” and
  • “It’s scheduled, guided, and underway.”

“The innovation isn’t one more test—it’s the operating model around the person.” – Sumit Puri, CEO & Co-Founder, Prana AI

The Closed Loop Most Health Experiences Don’t Deliver

Here’s what separates a premium testing service from a real system: the loop.

Most offerings stop at “test + report.” Some add “test + report + generic advice.”

The Prana AI + SindyXR model is designed to deliver a full cycle:

In other words:

  • you don’t just learn your numbers,
  • you change the trajectory, and
  • you prove it over time.

That loop is the true product: a repeatable “operating model” for personal health.

Who It’s For First: The Executive Longevity Circle

The initial positioning is clear: this is built for people who are time-poor, performance-driven, and outcome-focused—CXOs, founders, board-level leaders, and globally mobile professionals (often 45+).

It’s a pragmatic wedge. High-touch membership models can:

  • protect quality while the system is refined,
  • build trust through experience rather than marketing,
  • generate credible outcomes stories (the only marketing that matters in health).

From there, the model can expand into broader segments and partnerships—especially in an environment like the UAE where premium experience and measurable outcomes are powerful adoption catalysts.

The Trust Test: No Magic Claims, Just Clear Guardrails

AI in health is powerful—and sensitive. Adoption depends on trust:

  • What is informational vs diagnostic?
  • How is data stored and consent managed?
  • How are recommendations explained?
  • Where does clinician oversight come in?

The healthiest framing is simple: AI doesn’t replace doctors. It reduces noise, spots patterns, and improves follow-through. It helps people act earlier, more consistently, and with fewer blind spots.

What Success Looks Like in the UAE

If Prana AI + SindyXR execute well, the UAE could become a flagship market for a new category: personalized preventive health that feels as seamless as concierge banking.

Success won’t be measured by how “advanced” the tech sounds. It will be measured by:

  • consistent engagement over months (not weeks),
  • measurable improvement in key markers,
  • fewer health surprises,
  • better energy, sleep, recovery, and resilience.

Because the future of health won’t be another appointment.

It will be a smarter system around you—quietly keeping you on course.

“The UAE is uniquely positioned to lead this shift: people here value time, discretion, and outcomes. Personalized health will win when it feels as seamless as concierge banking—and as measurable as a performance dashboard.” – Subrato Basu, Global Managing Partner, The Executive Board

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AL OSTAD PALLET FACTORY APPOINTS ZAYSTACK INTELLIZENCE TO ADVISE ON DIGITISATION AND AUTOMATION PROGRAMME

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Process digitalisation programme set to create another industry benchmark for Dubai Industrial City-headquartered Al Ostad Pallet Factory

Al Ostad Pallet Factory, based in Dubai Industrial City, has appointed ZayStack Intellizence to deliver a groundbreaking programme to digitise and automate core business processes across sales, procurement, production, inventory, and delivery.

Under the agreement, ZayStack will support an initial three-month phase focused on “quick wins and foundations”, including current-state assessment, process mapping and advanced software and AI tool recommendations. The project will also see rollout of practical templates, dashboards and minimum viable automations, designed to improve visibility and accountability across operations.

The recently inked agreement is part of Al Ostad’s continuing evolution, ensuring it keeps delivering value to its ever-growing customer base, building on more than 25 years in business with strong investment in the technology-driven future of the logistics sector.

The engagement aims to help Al Ostad reduce manual, person-dependent workflows and move towards a more digitally enabled, data-driven operating model that supports long-term growth, improved decision-making, and stronger customer communication. The project will help employees understand how to use cutting-edge AI tools to increase productivity.

Alex George, Managing Director, Al Ostad Pallet Factory, said: “Al Ostad Pallet Factory has grown on the strength of operational know-how and a hands-on approach.  Now, we need to ensure our team is AI prepared, and that we all understand how to make best use of AI across our business.

“This programme is about putting the right digital foundations in place so we can improve visibility, reduce friction in day-to-day workflows, and scale with confidence, all while continuing to deliver reliably for our customers.”

Alex is keen to implement cutting-edge technologies at his 8,000 square meter DIC manufacturing facility, and is intent on becoming “best in class” for logistics and packaging solutions, aiming for the number one position regionally.

“We’re on track,” Alex says with confidence. “It’s about being ready for the future – a future where technology, sustainability, and supply chain resilience define the leaders in manufacturing. We want to be at the forefront of that shift.”

Alex believes the new workflows Zaystack will deliver will create a new industry benchmark in the region.

Tarun Malik, Partner, ZayStack Intellizence LLP, said: “Manufacturing businesses don’t need ‘digital’ for its own sake, they need practical systems that improve speed, accuracy and accountability. We’ll be working closely with Al Ostad to identify critical workflows and establish the dashboards, templates and ‘intelligent’ automation foundations that support sustainable, long-term adoption.”

The programme also includes a review of document management and IT readiness (hardware and network), with training and change-management support to help teams adopt new ways of working.

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BOLT GAINS GROWTH MOMENTUM AS 1,823 NATIONAL TAXIS JOIN PLATFORM

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Marking another milestone towards shaping the future of urban mobility in the UAE, Dubai Taxi Company (DTC), together with its strategic partner Bolt, has entered into a strategic alliance with National Taxi LLC to enhance the ride-hailing experience for residents and visitors across Dubai.

The partnership was formalised through the signing of an agreement between Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, and Toufic Mitri, Managing Director of National Taxi LLC, marking a significant milestone in Dubai’s journey toward smarter, more accessible, and customer-centric transport solutions.

Under the agreement, 1,823 National Taxi vehicles will be seamlessly integrated into the Bolt platform, significantly expanding fleet capacity and service coverage. The integration will increase availability, reduce waiting times, and enhance overall operational efficiency, delivering faster ETAs and a more reliable customer experience, particularly during peak periods. The expanded fleet also supports higher driver earnings through increased trip volumes, while reinforcing Bolt’s position as a trusted and growing e-hailing platform in Dubai.

Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, said: “At DTC, we are committed to building strategic partnerships that enhance customer experience while strengthening Dubai’s mobility ecosystem. Through this collaboration, and with the addition of National taxis to our existing fleet of over 10,000 taxis on the Bolt platform, we are expanding access to taxis and embedding them more deeply into the digital ride-hailing experience. This integration brings us closer to reaching 80 percent target set by Dubai Government of converting street hailing trips to e-hailing.”

“The growing demand for taxi services in Dubai is being driven by rapid digital transformation, sustained urbanisation, strong tourism growth, and ongoing fleet modernisation, key pillars of a thriving city’s economy. By aligning our services with these drivers, we are building a resilient, future-ready mobility network that supports economic growth, improves driver opportunities, and delivers seamless journeys for residents and visitors alike.”, he added.

“We are glad to have our fleet of 1823 taxis on one of the UAE’s leading e-hailing platforms, Bolt. This partnership represents a significant step forward in optimising fleet utilisation and enhancing operational efficiency. With the smart technology and real-time demand matching capabilities of the Bolt platform, we are able to reduce idle time, improve driver productivity, and deliver faster, more reliable service to customers. Beyond efficiency, this collaboration enables us to elevate service quality while supporting more sustainable mobility through better route optimisation and reduced unnecessary mileage.”, said Toufic Mitri, Managing Director of National Taxi LLC.

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