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Veeam 2024 Cloud Protection Trends Report Provides New Insight into Cloud‑Powered Data Protection Strategies

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dave russell

New report shows the top drivers impacting data protection strategies are organizations’ desire to integrate cyber technologies with data protection and backup, and an improved, consistent protection of cloud-hosted workloads

Veeam Software, the #1 leader by market share in data protection and ransomware recovery, today released the Veeam 2024 Cloud Protection Trends Report, a comprehensive research project that explores the use of cloud-powered protection mechanisms for production data. The new report examines various cloud-based data protection strategies, including cloud storage, Backup as a Service (BaaS), Managed BaaS, and Disaster Recovery as a Service (DRaaS). The findings are based on 1,600 unbiased responses from IT decision-makers responsible for data protection of their on-premises servers or workloads and use cloud services as part of their data protection strategy. 

“Enterprises are starting to realize that it’s not if or even when they will suffer from a ransomware or cyberattack, but how many times,” said Dave Russell, senior vice president of strategy at Veeam. “As the #1 leader in data protection and ransomware recovery, Veeam’s latest Data Protection Trends Report finds that two of the top drivers affecting changes in data protection strategy are the desire to integrate cyber technologies with data protection and backup, and secondly, the improved, consistent protection of cloud-hosted workloads. As our recurring market research watched the evolutions within the BaaS market, customer preference that ‘the first-party software vendor should deliver BaaS’ has risen to become the most important aspect for new buyers. In line with customer demands, Veeam recently launched the Veeam Data Cloud which provides first-party protection of Microsoft 365 and Microsoft Azure. We strive to support organizations on their journey to cloud-powered data protection and as part of Veeam’s ongoing mission to enable cyber resiliency and keep businesses running.”

The Veeam 2024 Cloud Protection Trends Report highlights several key trends and insights:

  • Drivers for cloud-based backup: The top drivers for organizations to consider cloud-based backup are the desire to integrate cyber technologies with data protection and backup, and the improved/consistent protection of cloud-hosted workloads.
  • BaaS means cloud-powered, managed, and trusted: BaaS solutions are expected to be run in the cloud, managed via a web-based UI, and have data stored in a cloud repository outside of the production environment. Organizations prefer BaaS solutions offered by the same vendor who produces the backup software.
  • Reasons for using BaaS and DRaaS: Organizations choose BaaS to improve operational efficiency by reducing hardware upgrades, internal resources, and manageability. DRaaS appeal is driven by organizations looking to leverage the expertise of third-party subject matter experts for implementation and planning, thereby allowing internal IT teams to focus on strategic tasks.
  • The journey to cloud-powered protection: Organizations often begin by simply adding cloud storage to their existing on-premises data protection tools. Only 22% are still using the same mode that they originally began using for their cloud-powered data protection, while 78% switched from one mode to the other. Fifty-one percent now use managed BaaS, while 49% rely on self-managed cloud storage. When making the switch, organizations prefer managed BaaS to fully benefit from expertise and operational support.
  • Multiple roles responsible for protection and recovery: The report highlights that multiple roles are involved in data protection, such as IT operations, managed BaaS or DRaaS teams, backup teams, workload administrators, and trusted resellers/integrators. On average, organizations have 2.3 roles dedicated to ensuring backups and 1.8 roles responsible for restoration. This indicates the importance of having expertise and judgment in data recovery processes.
  • IT wants to run BaaS rather than outsource: IT teams have varied expectations for MSP involvement in managing backup services. The majority prefer to handle daily operations themselves, with only a quarter expecting equal responsibility sharing. This indicates organizations’ desire for choice in how they leverage MSP expertise and support while aligning to their unique operating processes.
  • Organizations look for outcomes when choosing an MSP: Organizations prioritize outcome-driven capabilities and expertise when choosing MSPs. This includes disaster recovery, hybrid cloud operations, and cyber resiliency. Providers offering improved disaster recovery and regulatory compliance are driving organizations to switch from ‘simply’ BaaS to strategic DRaaS solutions.

Veeam recently launched Veeam Data Cloud which delivers the confidence and reliability of the industry’s leading backup and ransomware recovery platform with the ease and accessibility of a cloud service. Microsoft and Veeam have announced an extended strategic partnership to jointly develop AI innovation and co-sell Veeam Data Cloud.

The Veeam 2024 Cloud Protection Trends Report provides valuable insights into the adoption and benefits of cloud‑powered data protection strategies. The report’s findings can help organizations make informed decisions about their data protection strategy and choose the right managed service provider for their unique needs.

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MAXION REPORTS 399% USER GROWTH AMID RISING DEMAND FOR REAL-WORLD CONNECTION PLATFORMS

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MAXION, a UAE-based platform empowering social connections, has reported 399% year-on-year growth in its user base in 2025 following the introduction of an AI-powered infrastructure designed to prioritise real-world interaction. The growth reflects strong adoption of the platform’s technology-driven approach to facilitating meaningful relationships. Over the same period, the company reached a 406% increase in annual recurring revenue.

MAXION operates as a hybrid SaaS and marketplace platform built on an AI-powered system that processes behavioural, scheduling, and conversion data across the full lifecycle of an interaction. The system analyses availability alignment, time to meeting, attendance confirmation, repeat meeting patterns, and structured feedback following in-person meetings, helping members move from introduction to real-world conversation more efficiently. To support the continued development of these capabilities, MAXION has secured $900,000 in early-stage funding, which has been allocated toward AI integration, infrastructure development, senior product hires, and operational expansion.

The UAE’s international population provides a strong environment for MAXION’s growth, with Dubai alone home to a rapidly expanding base of ultra-high-net-worth individuals (UHNWIs). At the same time, the UAE online relationship services market is anticipated to grow by more than 9.21% by 2031, highlighting sustained demand for platforms that help individuals form meaningful connections in fast-moving urban environments.

To date, more than 40,000 individuals have applied to join MAXION, with approximately 7,000 active members accepted into the curated community. Through a selective onboarding process, the platform maintains a gender balance close to 50:50, compared with traditional platforms where participation averages approximately 70:30 male to female. The community primarily consists of high-performing professionals aged 25 to 45 working across finance, consulting, technology, entrepreneurship, and senior corporate leadership roles.

Christiana Maxion, Founder and CEO of MAXION, said: “Our long-term vision is to restore real-world connection in a fast-moving world. Technology should help people meet sooner rather than spend months behind a screen. We use data to make it easier for people to meet at the right time, allowing members to focus on getting to know each other rather than spending weeks in digital conversation. MAXION is designed to move people from introduction to real conversation quickly, where interactions feel more natural, and intentions become clearer. Over time, we want to build a platform that supports strong partnerships and lasting communities.”

In the past six months alone, MAXION has facilitated more than 2,000 in-person meetings between members. The platform measures success by the relationships formed between members, with users typically returning every three months and continuing to engage with the app over periods of up to two years. MAXION has also established strategic partnerships with brands to reduce logistical friction surrounding real-world meetings and create a smoother experience for members.

Adoption is currently concentrated in Dubai, with growing traction in Abu Dhabi. The company plans to deepen its presence across the UAE while preparing for expansion into international professional hubs such as Singapore, London, and New York, where dense expatriate populations and fast-paced professional environments create similar demand for intentional connection.

Over time, MAXION aims to support members beyond the first stage of connection by creating value for couples as their relationships develop. The long-term vision is to help build urban communities where meaningful relationships remain central to modern professional life.

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Yango Tech launches Industrial AI Agents to accelerate UAE’s digital workforce agenda

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Yango Tech, B2B technology solutions provider by Yango Group, launches a new business practice focused on developing and deploying autonomous industrial AI agents. These AI agents are designed to execute real operational tasks across customer service, analytics, compliance, and decision-making, serving industries such as fintech, medtech, e-commerce, logistics, smart cities, and the public sector. Yango Tech offers both ready-to-deploy solutions and a customizable platform for building AI agents tailored to the specific needs of each business. This new business direction addresses the rapidly growing demand across the Middle East for scalable AI systems that deliver measurable business impact, as the region accelerates toward a projected $320 billion AI economy by 2030.

AI Agents connect directly to enterprise applications and data sources, including CRM, HR and finance systems, allowing AI to act like digital employees with memory, execution capabilities and built-in security. For governments and enterprises building digital workforces and smart cities, Yango Tech deploys AI employees across customer support, sales, recruitment and debt recovery, delivering 95% first-contact resolution, faster hiring and up to $100K in monthly operational savings. Its Smart City stack enables digital twins, emergency navigation, mobility optimization and real-time urban analytics, helping municipalities accelerate decision-making, improve traffic flow, and reduce energy and operational costs through AI-powered city modelling and dispatch optimization.

In the medical world, Yango Tech reduces physician admin workloads through appointment transcription, smart search across electronic medical records, imaging analysis and AI and BI command centres. The solutions automate documentation, surface unified patient data in seconds, improve diagnostic accuracy and enable clinicians to treat more patients. In financial services, AI functions support front-, middle- and back-office transformation through AI-powered chatbots, smart search, credit scoring, anti-fraud analytics and workflow automation.

Commenting on the launch, Vladimir Razuvaev, Chief Executive at Yango Tech, said: “Enterprises today are under pressure to turn AI into practical outcomes. Our AI Agents were built to help organizations deploy autonomous digital employees that integrate securely into existing systems and deliver measurable productivity gains. With around 84% of GCC organisations adopting AI, the opportunity now lies in execution. Our vision is to help healthcare providers, banks, private firms and cities scale AI responsibly while strengthening performance, transparency and service quality.”

The launch reinforces Yango Tech’s alignment with the UAE’s national innovation agenda and broader regional ambitions for AI-led economic growth, smart infrastructure and digital government. By enabling sovereign deployments, local data control and enterprise-grade security, the platform supports the UAE’s vision for future-ready public services and knowledge-driven economies while helping organizations move faster from strategy to implementation.

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QBURST DEEPENS MIDDLE EAST COMMITMENT, APPOINTS SHIVKUMAR SUBRAMANIAM

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TO LEAD FROM DUBAI

QBurst, a design-led digital engineering company powered by High AI-Q™, has appointed Shivkumar Subramaniam as Regional Head, Middle East, based in Dubai, UAE.  The appointment underscores QBurst’s strategic commitment to building a locally-rooted presence in the Middle East and strengthening its ability to serve enterprises and governments across the region.  

The Middle East represents one of the most significant growth opportunities in the global technology services market. According to Deloitte & MBZUAI, State of AI in the Middle East 2025 report, over 80% of organizations in the region feel intense pressure to adopt AI, yet nearly half lack the talent and technology capabilities to scale it successfully, and a third report no returns from their AI initiatives. Closing that gap between AI adoption and AI value is the opportunity QBurst is positioned to capture.

Shivkumar is a global technology business leader with over three decades of experience building and scaling digital and technology services businesses across the Middle East, Asia Pacific, and India. He has led multi-country P&L portfolios and driven large-scale digital transformation initiatives for enterprises and governments across industries.

The velocity of digital and AI transformation in the Middle East is remarkable. What’s truly compelling is the complexity and scale of the projects being undertaken—from smart governments to intelligent enterprises. This is where QBurst provides a decisive advantage, bringing a world-class engineering pedigree and practical AI experience. Our main focus is on embedding QBurst into the fabric of the region’s innovation ecosystem, building a team that co-creates solutions and ensures we are the trusted, long-term partner for our clients’ success,” said Shivkumar Subramaniam, Regional Head, Middle East, QBurst.  

QBurst CEO Arun ‘Rak’ Ramchandran added, “The Middle East is a strategic market for us with long-term growth potential. Governments across the region – from the UAE’s AI Strategy to Saudi Arabia’s Vision 2030 – are building the foundation for an AI-driven future, and that is creating demand for partners who can genuinely deliver at scale. Building an on-ground team despite the ongoing geopolitical developments is our clearest statement of commitment and conviction in the region. Shivkumar brings proven depth of regional experience and leadership QBurst needs, to accelerate that growth and support our clients in building intelligent, future-ready digital platforms.”

Before joining QBurst, Shivkumar held senior leadership roles at Siemens, Satyam Computer Services, Mindtree, and Larsen & Toubro Infotech, where he helped expand regional technology businesses and led large digital transformation programs for clients across the Middle East and Asia Pacific.

A year since Multiples Alternate Asset Management, India’s leading alternate asset management firm, acquired a controlling stake in QBurst in a ~USD 200 million transaction, the company has moved decisively to scale its international footprint, strengthen its leadership team and bolster its offerings. The Middle East expansion marks one of the most significant steps in that growth journey, with QBurst bringing deep experience in delivering AI-driven solutions across Realty, Hospitality, Retail, Manufacturing, and Healthcare – industries that sit at the heart of the region’s economy.

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