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Veeam 2024 Cloud Protection Trends Report Provides New Insight into Cloud‑Powered Data Protection Strategies

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dave russell

New report shows the top drivers impacting data protection strategies are organizations’ desire to integrate cyber technologies with data protection and backup, and an improved, consistent protection of cloud-hosted workloads

Veeam Software, the #1 leader by market share in data protection and ransomware recovery, today released the Veeam 2024 Cloud Protection Trends Report, a comprehensive research project that explores the use of cloud-powered protection mechanisms for production data. The new report examines various cloud-based data protection strategies, including cloud storage, Backup as a Service (BaaS), Managed BaaS, and Disaster Recovery as a Service (DRaaS). The findings are based on 1,600 unbiased responses from IT decision-makers responsible for data protection of their on-premises servers or workloads and use cloud services as part of their data protection strategy. 

“Enterprises are starting to realize that it’s not if or even when they will suffer from a ransomware or cyberattack, but how many times,” said Dave Russell, senior vice president of strategy at Veeam. “As the #1 leader in data protection and ransomware recovery, Veeam’s latest Data Protection Trends Report finds that two of the top drivers affecting changes in data protection strategy are the desire to integrate cyber technologies with data protection and backup, and secondly, the improved, consistent protection of cloud-hosted workloads. As our recurring market research watched the evolutions within the BaaS market, customer preference that ‘the first-party software vendor should deliver BaaS’ has risen to become the most important aspect for new buyers. In line with customer demands, Veeam recently launched the Veeam Data Cloud which provides first-party protection of Microsoft 365 and Microsoft Azure. We strive to support organizations on their journey to cloud-powered data protection and as part of Veeam’s ongoing mission to enable cyber resiliency and keep businesses running.”

The Veeam 2024 Cloud Protection Trends Report highlights several key trends and insights:

  • Drivers for cloud-based backup: The top drivers for organizations to consider cloud-based backup are the desire to integrate cyber technologies with data protection and backup, and the improved/consistent protection of cloud-hosted workloads.
  • BaaS means cloud-powered, managed, and trusted: BaaS solutions are expected to be run in the cloud, managed via a web-based UI, and have data stored in a cloud repository outside of the production environment. Organizations prefer BaaS solutions offered by the same vendor who produces the backup software.
  • Reasons for using BaaS and DRaaS: Organizations choose BaaS to improve operational efficiency by reducing hardware upgrades, internal resources, and manageability. DRaaS appeal is driven by organizations looking to leverage the expertise of third-party subject matter experts for implementation and planning, thereby allowing internal IT teams to focus on strategic tasks.
  • The journey to cloud-powered protection: Organizations often begin by simply adding cloud storage to their existing on-premises data protection tools. Only 22% are still using the same mode that they originally began using for their cloud-powered data protection, while 78% switched from one mode to the other. Fifty-one percent now use managed BaaS, while 49% rely on self-managed cloud storage. When making the switch, organizations prefer managed BaaS to fully benefit from expertise and operational support.
  • Multiple roles responsible for protection and recovery: The report highlights that multiple roles are involved in data protection, such as IT operations, managed BaaS or DRaaS teams, backup teams, workload administrators, and trusted resellers/integrators. On average, organizations have 2.3 roles dedicated to ensuring backups and 1.8 roles responsible for restoration. This indicates the importance of having expertise and judgment in data recovery processes.
  • IT wants to run BaaS rather than outsource: IT teams have varied expectations for MSP involvement in managing backup services. The majority prefer to handle daily operations themselves, with only a quarter expecting equal responsibility sharing. This indicates organizations’ desire for choice in how they leverage MSP expertise and support while aligning to their unique operating processes.
  • Organizations look for outcomes when choosing an MSP: Organizations prioritize outcome-driven capabilities and expertise when choosing MSPs. This includes disaster recovery, hybrid cloud operations, and cyber resiliency. Providers offering improved disaster recovery and regulatory compliance are driving organizations to switch from ‘simply’ BaaS to strategic DRaaS solutions.

Veeam recently launched Veeam Data Cloud which delivers the confidence and reliability of the industry’s leading backup and ransomware recovery platform with the ease and accessibility of a cloud service. Microsoft and Veeam have announced an extended strategic partnership to jointly develop AI innovation and co-sell Veeam Data Cloud.

The Veeam 2024 Cloud Protection Trends Report provides valuable insights into the adoption and benefits of cloud‑powered data protection strategies. The report’s findings can help organizations make informed decisions about their data protection strategy and choose the right managed service provider for their unique needs.

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Vertiv expands Manufacturing and Testing Capacity at Tognana Campus near Padua

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced investments to expand chiller manufacturing and integrated testing capabilities at its Tognana campus near Padua. The company expects to double chiller production capacity in the region by the end of 2026 and complete a new large-scale testing laboratory in early 2027. The growth is also creating additional career opportunities across the campus. The site serves as one of Vertiv’s principal centers for cooling technology development, bringing together research and development, product management, manufacturing, and a Customer Experience Center, where customers and consultants can participate in witness testing of a broad range of cooling technologies across the thermal chain under real-world operating conditions.

With the growing demand for thermal systems to support high-density AI applications, Vertiv is focused on increasing manufacturing operations and new production processes at the Tognana site to support regional and global chiller capacity. The company is also investing in a new integrated testing laboratory for large-scale chillers, to validate their integration with liquid cooling systems under high-density load conditions and extreme temperature ranges. The expanded capability is intended to help customers validate thermal performance under expected site conditions and deploy increasingly complex cooling systems with greater speed and confidence.

“AI is driving thermal demands that didn’t exist two years ago, with higher densities, faster deployment demands, and no room to compromise on reliability,” said Giordano Albertazzi, CEO of Vertiv. “The expansion at Tognana puts us further ahead with more manufacturing capacity, integrated testing, and advanced thermal management systems built for current and future generations of silicon. This investment reinforces our position at the front of the curve.”

Vertiv has maintained a longstanding presence at the Tognana site since the 1960s, building on the legacy of brands such as Vertiv™ Liebert® and Vertiv™ Hiross, pioneers in precision cooling. Today, the campus serves as one of Vertiv’s principal European centers for data center thermal management, integrating innovation, manufacturing, testing, and customer engagement capabilities. Together with the Castel Guelfo facility near Bologna, it forms one of Vertiv’s main European technology hubs. Bologna and Tognana are also Vertiv Academy sites, providing training programs for technicians, partners and industry professionals. They are part of a network of 30 training centers and academies worldwide, of which 15 are based in Europe, Middle East and Africa (EMEA).

“The expertise of our Tognana teams is central to Vertiv’s ability to support increasingly complex cooling requirements,” said Sam Bainborough, vice president, thermal business at Vertiv in EMEA. “By expanding manufacturing, integrated testing and our local talent base, we are strengthening the campus’s role in serving customers across EMEA and other global markets while creating skilled opportunities in the region.”

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OPTRO LAUNCHES ‘OPTRO PARTNER CONNECT’ TO POWER GLOBAL GRC ECOSYSTEM GROWTH

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Optro (formerly AuditBoard), the leading AI-powered GRC Intelligence Platform empowering enterprises to transform risk into opportunity, has announced the formal launch of Optro Partner Connect. The new partner program offers partners flexible ways to go to market, a comprehensive suite of enablement, certification, technical, and co-marketing support, and a clear, predictable path to expand into new markets, deepen their service offerings, and drive lasting customer outcomes.

Optro Partner Connect replaces legacy frameworks with a modular design centered around distinct partner tracks, initially launching with Advisory Partners and Solution Providers, and a transparent tier structure in which benefits grow as partners do. Because benefits are tiered, partners will know exactly what they can access and unlock at each stage of their journey with Optro. Supporting every partner is a dedicated Partner Center of Excellence (PCoE): a team solely focused on partner success that guides firms through onboarding and ongoing “everboarding,” helping partners reach their first wins sooner and maintain a clear line of sight on their next stage of growth.

“Partners are a critical growth engine for Optro, and Optro Partner Connect ensures our ecosystem’s experience matches the enterprise-grade quality of our platform,” said Scott Whitlock, Global VP of Alliances and Channels at Optro. “By moving away from transaction-only metrics and adopting a holistic evaluation of capacity and competency, we are giving our partners a clear blueprint to build highly profitable services practices around our GRC Intelligence Platform.”

A differentiator of the program is Optro’s roadmap to weave an AI layer throughout the partner experience to give partners back time and help them win by automating repeatable manual tasks, surfacing real-time co-sell guidance in the field, and personalizing each partner’s onboarding so they can spend less time on administration and more time on value creation.

Key Program Highlights At-A-Glance

  • Flexible Tracks & Engagement Models: Partners choose how they go to market across the Advisory and Solution Provider tracks, referring, selling, or servicing with a transparent tier structure, a flexible legal framework, and recognized status as they grow. Financial and servicing incentives reward that momentum, and a services-rich platform offers eligible partners room to build a high-value practice across the full customer lifecycle — from implementation and advisory through managed services.
  • Enablement, Expertise, and Market Presence: A comprehensive benefits suite spanning role-based training and certification, deep technical and co-sell support, and co-branded marketing resources. Beyond a searchable partner directory that helps customers find them, qualified partners have a path to build their own solutions, integrations, and accelerators with Optro — turning their expertise into valuable IP.
  • A Strategic Voice for Optro: Through continuous feedback loops and a formal Partner Advisory Board, invited partners can participate in roadmap and go-to-market strategy discussions, helping to impact the future of connected GRC alongside Optro’s leadership rather than just delivering it.

“Our collaboration with Optro helps us transform how our clients handle audit and compliance,” said Adam Pajakowski, Principal at Crowe. “Through this new partner program, we can continue to help companies move away from outdated, manual processes. We look forward to expanding our work together and continuing to drive great results for our joint clients.”

“We’re excited about the launch of Optro Partner Connect and the added structure it brings to an already strong collaboration,” said Andrew Struthers-Kennedy, Global Lead, CAE Solutions, Protiviti. “The program introduces clearer alignment, more formal recognition, and a scalable framework for how we work together, which we believe will help drive greater consistency and impact as both organizations continue to grow.”

Optro Partner Connect formally goes live today. Comprehensive program briefs, regional guides, and deal registration resources are now available to active partners via a unified, updated partner portal. To learn more or apply to join Optro Partner Connect, visit optro.ai.

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DXC INTRODUCES DXC PRIVATE CLOUD+, BRINGING GREATER CONTROL, SECURITY, AND FLEXIBILITY TO ENTERPRISE CLOUD

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DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, has announced that its DXC Private Cloud+ is now generally available. The solution delivers public cloud–like flexibility and pricing while maintaining full control over sensitive data and workloads. Powered by Dell Technologies infrastructure like servers, storage, and cyber resilience solutions and operated by DXC OASIS, DXC’s intelligent orchestration platform, Private Cloud+ helps organizations innovate more easily while still meeting strict requirements for data security, compliance, and sovereignty, at a time when enterprise cloud strategies are rapidly evolving.

As governance, security, data sovereignty, and industry-specific requirements become just as critical as scale, global organizations across industries are moving beyond a single-cloud approach and building multi-cloud portfolios that offer greater choice and control. In this environment, Private Cloud+ adds a powerful new option—combining the economics and agility of hyperscale with the control of private cloud, while providing a unified platform to connect data centers, integrate with public clouds, and prepare for AI workloads.

“Customers across industries from manufacturing to transportation, insurance and more want hyperscale economics, flexibility, and AI-readiness in a true hybrid environment, one that works across what they already run and the public clouds they depend on. Until now, they’ve had to compromise. Private Cloud+, powered by Dell and operated by DXC OASIS, ends that trade-off and enables them to be ready as AI workloads increase,” said Chris Drumgoole, President, Global Infrastructure Services, DXC.

Hosted in DXC’s data centers and orchestrated by DXC OASIS with a Human+ approach, Private Cloud+ supports the full range of enterprise workloads, including VMs, containers, data, backup and resiliency, and private AI. The result is a single environment where customers can reduce technical debt, strengthen security, and move faster from idea to production, supported by consumption-based economics that simplify financial planning.

Private Cloud+ is offered in three editions, enabling enterprises to choose the deployment model that matches their workload, tenancy, and compliance needs:

  • Core: a multi-tenant private cloud with the full Private Cloud+ feature set on consumption-based pricing
  • Dedicated: a single-tenant environment for customers requiring full isolation of compute, storage, and data sovereignty
  • Government: a hardened edition with advanced security controls, operated by cleared domestic personnel, for government agencies and regulated industries


“Enterprises are juggling sensitive workloads, modernization, and AI, all at once. Many are looking for infrastructure that handles it natively, without bolt-ons. That’s exactly what we built with Private Cloud+, with DXC OASIS removing the operational burden so customers can focus on innovation,” said Benjamin Greene, Director, Global Infrastructure Services, Private Cloud, DXC.

DXC and Dell have collaborated for over 25 years, jointly serving more than 2,000 customers worldwide. DXC is a Titanium Black partner in the Dell Technologies Partner Program. Private Cloud+ is a DXC Fast Track solution, focused on AI-fueled capabilities and automation that drive exponential growth.

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