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AI APPRECIATION DAY

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AI appreciation day

Check out what people have to say about AI.

AI is getting really important and is changing everything – business, healthcare, transportation, you name it. Learn about the impact of AI on various sectors including business, society, finance, and culture. The Middle East as a region is embracing AI technology and fostering investment in research and development.

Karim Azar, Regional VP of the Middle East and Turkey, at Cloudera:

“Artificial Intelligence (AI) is no longer just a buzzword but a critical driver of digital transformation across industries. As the internet expands and data generation accelerates, AI has evolved, harnessing this data to develop sophisticated models that are transforming our daily lives. From advanced image recognition and personalised recommendations to natural language processing, AI is becoming increasingly smarter and more integrated into our everyday experiences.

Globally, companies are investing heavily in AI to enhance productivity and efficiency. AI’s impact on business, society, finance, and culture is profound. In the GCC region, governments and the private sector are embracing AI technology, fostering investment in research and collaboration to propel economic growth. The UAE, Saudi Arabia, and Israel are leading the charge in AI research, development, and implementation, particularly in healthcare, education, urbanization, transportation, security, and robotics.

AI has driven substantial growth in the Middle East’s IT sector, with the region expected to see a potential economic boost of $320 billion from AI advancements. IT and ITES organizations are finding numerous opportunities in areas like automation, operational efficiency, cybersecurity, data analytics, and enhancing customer experience. The current influence of AI is just the start, as we are only beginning to uncover its full potential.

Cloud technology plays a pivotal role in this AI-driven digital transformation. By providing scalable and flexible infrastructure, cloud platforms enable the rapid development and deployment of AI solutions. This synergy between AI and cloud technology is driving innovation and unlocking new possibilities for businesses in the region.

As we celebrate AI Appreciation Day, it is essential to recognize the transformative power of AI and cloud technology in shaping the future. The Middle East is poised to become a global hub for AI innovation, and the continued collaboration between governments, businesses, and technology providers will be crucial in realizing this vision. Together, we can harness the power of AI to drive economic growth, enhance quality of life, and build a more connected and intelligent world.”

Kirsten Stoner, Product Strategy Technologist, Veeam Software:

“Cyberattacks have become more advanced, often going unnoticed for months or even a year. To stay protected, organizations should adopt a hybrid approach to detection, combining their existing security systems with AI-driven technology. AI-powered detection can analyze various data sources, like network traffic logs and user activity records, to identify suspicious patterns and anomalies. With the use of AI, organizations can detect current threats and provide predictive analysis. By training AI models with quality data sets, the detection process is accelerated, resulting in more accurate identification of anomalies, and reducing false positives. This allows organizations to detect threats early and respond faster to reduce data loss and avoid downtime associated with attacks.

By training AI models by using machine learning algorithms, the model can learn how to filter through the noise and differentiate between normal and malicious activities. This can help with predictive analysis and detecting unknown or emerging threats while improving over time.”

Rick Vanover, VP Product Strategy, Veeam Software:

“AI Appreciation Day 2024 is a newly recognized event, but this will be one that sticks around. In my professional experience, AI ( like any new technology), has to align to an organization’s risk tolerance balanced with business benefits. In fact, I put these two as the deciding factor to determine if an AI-enhanced or AI-powered solution is worth pursuing. So much AI activity today gravitates to an awareness and education exercise, and you may soon find that moment where the business benefit becomes clear. Never forget the risks with the data flow of AI (or anything for that matter!). Further, should this business benefit become something your organization depends on, how is it being kept resilient and available?

All of that considered, I’m super excited for the AI innovation in the market – both what we’re working on at Veeam and the broader ecosystem. This includes community-driven AI projects, continued integration of AI into Veeam’s data resiliency offerings, AI-powered customer experience solutions, and private AI solutions for our 5,000+ employees.”

Ziad Nasr, General Manager, Acronis Middle East:

“The UAE made history by appointing an AI minister in 2017, aiming to become a top global AI hub by 2031. Meanwhile, Saudi Arabia’s Vision 2030 places AI at the core of its strategy to diversify beyond petroleum reliance. These initiatives mark both nations as pioneers in the Middle East, shifting towards tech-driven innovation and expanding their global influence beyond the oil and gas sector.

The development of technologies like the Falcon 2 AI model underscores the region’s commitment to innovation, competing with global giants like Meta and OpenAI. As technology evolves, it is no surprise that threats loom in the online world for businesses. According to Acronis’ Cyberthreats H1 Report, Bahrain and Egypt were two of the most targeted countries for malware attacks in Q1 2024.

However, AI remains at the forefront of cybersecurity innovation in 2024. In the UAE, nearly 95% of organizations plan to increase investments in artificial intelligence to enhance cybersecurity measures. At Acronis, AI-based technologies are used to perform malware detections and behavioural analysis and assist our MSP partners in understanding and investigating cybersecurity incidents. These AI-powered security systems enable organizations to autonomously detect anomalies, predict breaches, and respond swiftly to cyber attacks in real-time.

As we celebrate Artificial Intelligence Appreciation Day, it is clear that AI is revolutionizing how we safeguard the digital landscape. By empowering IT professionals to anticipate and mitigate threats proactively, AI ensures robust defense mechanisms against evolving cyber risks, paving the way for a safer and more interconnected future.”

Barry Norton, VP of Research at Milestone Systems:

“Artificial Intelligence (AI) is undeniably transforming the landscape of technology and security, marking a pivotal moment in our digital era. 

One striking example of AI’s transformative power is Generative AI. Traditional internet searches yield millions of results, requiring considerable effort to find valuable information. GenAI streamlines this process, delivering coherent and concise answers, thus freeing humans to focus on higher-level tasks and actionable insights. The integration of AI with search engines is just the beginning; combining AI with other technologies, such as video surveillance, has shown tremendous potential.

Within the security landscape, AI-powered devices equipped with deep learning analytics are revolutionising how we interpret video data. These smart devices are becoming increasingly adept at understanding video scenes, potentially surpassing human capabilities due to their scalability. The synergy between AI and video technology promises to empower individuals, businesses, and societies by enhancing security and operational efficiency.

However, with these advancements come legitimate concerns about AI’s increasing role in our daily lives. Future generations may have different expectations of AI and technology, necessitating a shift from viewing technology as an end in itself to a means of achieving greater societal well-being.

At Milestone Systems, we are committed to developing AI solutions that prioritise the greater good of humanity. We believe that the successful integration of AI into everyday life hinges on responsible implementation, ensuring that AI serves as a tool for societal benefit rather than merely a profit generator.

To this end, we focus on enhancing AI solutions’ performance by addressing accuracy and fairness. Effective AI solutions require massive amounts of labelled training data, which can pose privacy and ethical challenges. To mitigate these issues, we utilise Synthetic Data—computer-generated data that replicates real-world conditions without infringing on individual privacy. This approach not only maintains data integrity but also ensures that our AI systems are trained on diverse datasets, leading to better performance and fairness.

As we celebrate AI Appreciation Day, we recognise the immense potential of AI to revolutionise security and beyond. By leveraging AI responsibly and ethically, we can create a safer, more efficient world, unlocking new possibilities for future generations. Together, we can harness the power of AI to drive positive change and secure a brighter future for all.”

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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