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The Future of Finance: Confluence of Digital Banking and Payments-as-a- Service

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digital banking

Authored by: Manasvi Ghelani, Associate Director – Customer Engagement, Frost & Sullivan

The Ever-Evolving Financial Landscape

Gone are the days of long lines at the bank and physical cheques. Today, a simple tap on your phone can manage your finances, from bill payments to investment tracking. This digital revolution, driven by Digital Banking and Payments-as-a-Service (PaaS), has transformed the financial landscape for consumers and businesses, delivering unprecedented convenience and security. But like every great transformation, there will be winners and losers. Understanding these evolving trends and their strategic implications is crucial for any participant in the financial landscape.

Digital Banking: Convenience Redefines Finance

In an age where speed and security are paramount, traditional banking practices must evolve a mile a minute. Today, banks deliver financial products and services through electronic channels, primarily mobile applications and web interfaces, virtual wallets, peer-to-peer payments, and personalized financial management tools. Alongside, access to smartphones and high-speed internet connectivity has only fuelled the growth of digital banking, enabling customers to perform financial transactions anytime, anywhere. According to Ericsson Mobility Report [1], the GCC is forecast to have 62 million 5G mobile subscriptions by the end of 2026, accounting for nearly three-quarters of all mobile subscriptions in the Gulf region at that time. So, it is not surprising that 90% of consumers prefer to use mobile banking applications and digital tools to manage their finances, as found in the Digital Banking Attitudes Survey conducted by Chase in 2023 [2].

To understand how Digital Banking became fundamental, we need to track back a few decades. In 1980, United American Bank, a community bank headquartered in Tennessee, partnered with then- electronics giant Radio Shack to offer the first home banking service via a special modem. By 2006, internet banking became commonplace in the USA. The East caught up in no time.

The United Arab Emirates has emerged as a global leader in digital banking adoption, ranking sixth in penetration according to Finder, an Australian financial comparison website. This trend is reflected in a 40% decline in branches of locally incorporated banks over the past decade, with only 489 remaining at the end of December 2023, as reported by the central bank [3].

The benefits of digital banking are undeniable. For banks, it provides significant cost savings, allowing them to invest in innovation and improve profitability. For customers, it offers convenience, accessibility, and real-time control over their finances. Millennials and Gen Z, the dominant demographic cohorts, are digital natives who expect a seamless online experience. Traditional banks risk losing these tech-savvy customers if they fail to offer robust digital solutions. Frost & Sullivan analysis shows that the global market for mobile commerce was valued at about USD 814 billion in 2021 and is expected to grow by 32% between 2022 and 2030. Hence, these platforms leverage cutting-edge technologies such as cloud computing, artificial intelligence (AI), machine learning (ML), and biometric authentication to deliver personalized experiences and enhance security.

And wisely enough, most banks prefer to focus on their core banking activities and partner with specialised cloud platform providers for the non-core functions in the payments value chain, such as transaction processing, gateway integration, regulatory compliance, information security management, etc. This infrastructure is Payments-as-a-Service (PaaS).

PaaS eliminates the need for expensive in-house payment infrastructure development and maintenance, resulting in significant cost savings. Businesses can quickly integrate payment functionalities into their platforms with minimal development effort, accelerating time to market. The solution is designed to scale with business growth, accommodating increased transaction volumes and evolving payment needs.

Competitive Landscape Widens Opportunity Horizon

PaaS facilitates the rise of embedded finance, where financial services are seamlessly integrated into non-financial applications. This allows a wide array of businesses – from ride-hailing services to online marketplaces – to offer payment functionalities within their platforms, creating a smooth and frictionless user experience.

Traditional banks, fintech startups, technology giants, and payment processors are all exploring cutting-edge payment technologies like blockchain and tokenization to stay ahead of the curve. Traditional banks in the Middle East, such as Emirate NBD, Mashreq, Qatar National Bank, Al Rajhi Bank, and others, are increasingly investing in digital transformation initiatives to stay competitive in the digital age. They are enhancing their digital banking platforms and partnering with fintech companies to offer innovative services to customers.

Neo Banks in the region that initially were subsidiaries of established traditional banks now have digital-only competitors like Wio, Zand, YAP, and others, creating a tremendous impact on consumers owing to their new business model, which is customer-centric, operationally efficient, and profitable at scale.

Fintech startups are disrupting the traditional banking sector with their agile and customer-centric approach. These startups are leveraging technology to provide a wide range of financial services, including digital banking, lending, wealth management, and payments. Some notable players in the Middle East region are Mamo, Tabby, Tamara, Telr, and NymCard.

Technology giants such as STC Pay, Etisalat Digital, Du Telecom, and Careem Pay are some of the regional players that have expanded into the digital banking and payments market. These companies offer digital wallet solutions, allowing users to make secure payments using their smartphones.

Payment processors like Tap Payments, Checkout.com, and Network International play a critical role in enabling digital payments for businesses of all sizes. These companies provide payment processing services, payment gateways, fraud prevention solutions, and other payment optimization tools that streamline the payment process for merchants and consumers alike.

This digital revolution presents a double-edged sword. Agile incumbents can unlock unprecedented opportunities, while those who do not adapt will face momentous challenges. Tech-savvy newcomers will erode traditional revenue streams, and lower barriers to entry will intensify competition within the sector.

Regulatory Frameworks for Checks and Balances

Many countries in the Middle East region have stringent licensing requirements for digital banks and payment service providers. These regulations often involve capital requirements, cybersecurity standards, and compliance measures to prevent money laundering and terrorist financing. In addition to that, a thorough understanding of local laws and regulations, proactive engagement with regulators, and robust compliance measures to mitigate risks and ensure long-term success are also a must.

Having said that, regulators are playing their part to promote and support digital banking. The UAE Digital Economy Strategy, Egypt Vision 2030, Qatar Vision 2030, Mauritius Vision 2050, Saudi Vision 2030 are all strategic initiatives that will reshape the financial services landscape in the region positioning the region as a hub for digital banking and PaaS innovation. They distinguish themselves by embracing Islamic finance principles, driving government-led digital transformation initiatives, investing in digital identity solutions, facilitating collaboration between banks and fintech startups, and adopting real-time payments. Open banking, for instance, championed by regulators across the region, will empower consumers with more control over their financial data. This will foster innovation and competition, leading to a broader range of enhanced financial services from third-party providers. Blockchain-powered solutions such as smart contracts and decentralized finance (DeFi) will reduce the risk of fraudulent activities and provide customers with a high level of trust in digital banking systems.

To conclude, the future of digital banking and Payment-as-a-Service is being shaped by a confluence of megatrends, including digital transformation, open banking, personalization, fintech ecosystems, security and trust, financial inclusion, and regulatory evolution. By fostering innovation and prioritizing customer-centricity, stakeholders can shape a future of finance that is inclusive, resilient, and sustainable for all.

References:

Https://Media.Chase.com/. https://media.chase.com/news/consumers-rely-more-and-more-on- mobile-banking

Financial

Standard Chartered Supports Pakistan’s First Panda Bond Issuance in Chinese Interbank Market

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Pakistan has successfully completed its inaugural Panda bond issuance in China’s interbank bond market, raising RMB 1.75 billion through a three-year transaction that marks the country’s first direct entry into China’s capital markets.

Standard Chartered (China) Ltd. Co acted as the only foreign bank serving as joint lead underwriter and joint book runner for the transaction, supporting Pakistan in broadening its international financing channels while strengthening financial connectivity between regional capital markets.

The issuance received strong support from multilateral development institutions, including the Asian Infrastructure Investment Bank (AIIB) and the Asian Development Bank (ADB), which together guaranteed 95 per cent of the bond’s principal and interest payments. The structure helped attract significant demand from Chinese banks, securities houses, and international financial institutions.

The transaction was reportedly more than five times oversubscribed, allowing Pakistan to price the bond at 2.50 per cent, the tightest end of the indicated pricing range.

Salman Ansari, Global Head, Capital Markets, Standard Chartered, described the issuance as a strategically important transaction that expands Pakistan’s access to global liquidity pools while demonstrating the growing relevance of regional capital markets within the international funding landscape.

The transaction also reflects the broader evolution of the Renminbi within global financial markets, as China continues expanding the role of its currency beyond trade settlement into cross-border financing and sovereign funding structures.

Jerry Zhang, Global Head of Banks & Broker Dealers and Head of Coverage, Greater China and North Asia at Standard Chartered, said the transaction highlighted the bank’s role in connecting international issuers with China’s domestic capital markets while also reflecting the continued internationalisation of the Renminbi.

The Panda bond market has increasingly attracted a wider range of sovereign, supranational, and institutional issuers in recent years as regional economies explore diversified funding channels and deeper access to Chinese liquidity pools.

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WHY GLOBALLY CONNECTED FAMILIES MUST PLAN FOR GEOPOLITICAL CHANGE

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By Nazneen Abbas, Founder, Ma’an

Families with wealth across borders are already used to complexity. They live with different legal systems, different inheritance regimes, and different tax realities, often all at once. That part is not new. What has changed is the speed at which the environment around those structures is moving. The geopolitical backdrop is no longer something families can treat as distant noise. It is beginning to alter the conditions in which wealth is held, transferred, and protected.

That is becoming visible in the questions families are now asking. Across the GCC, many who already have Wills, trusts, foundations, and succession structures in place are no longer asking whether they have planned. They are asking whether what they put in place still holds. The conversation is shifting away from documents and toward durability, resilience, and relevance over time.

The issue is not complexity, it is movement

Cross-border planning has always required care. What feels different now is the sense that the regulatory environment may be entering a period of faster movement. Tax agreements that were once taken as given could come under review. Reporting standards may tighten further.  Frameworks in some jurisdictions may no longer offer the same level of certainty that families have relied on.

That does not automatically make an existing plan ineffective. It does mean the assumptions on which it was built may no longer be fully reliable. A structure that made sense five or seven years ago may still be valid on paper, but it may now interact differently with another jurisdiction’s rules. That difference is where risk begins to accumulate.

Many families are not dealing with poor planning. They are dealing with planning built for a slower-moving environment. A framework can be professionally drafted and entirely appropriate for its time, yet still require review because the conditions around it have changed. The gap, in many cases, is one of timing rather than quality.

 

Families do not experience risk as corporations do

Public discussion around geopolitical risk is usually framed in corporate language – market access, supply chains, revenue exposure. But geopolitical literacy is no longer just a corporate issue.

The same forces that alter corporate decision-making also alter the legal and tax environment in which private wealth sits. The difference is that families encounter those forces at far more personal moments. A business responds through compliance and restructuring. A family may discover, during a bereavement or a generational transition, that a structure meant to preserve stability is now sitting between conflicting legal systems or newly expanded obligations. The cost of outdated planning is rarely just technical. It is emotional, and it often surfaces when a family is least equipped to navigate it.

What a meaningful review actually covers

Families and family offices in the GCC with assets or obligations across multiple jurisdictions need to review their planning as a connected system. The question is not whether the Will is signed or the foundation properly established. It is whether those elements continue to work together under current conditions.

Do existing Wills still align with the succession laws of each jurisdiction involved? Do trust or foundation structures still operate as intended alongside local inheritance frameworks, reporting obligations, and tax treatment? The review also needs to reach instruments often created with care and then left untouched. Private Placement Life Insurance (PPLI), for example, may still be appropriate, but its treatment can vary depending on where the family is resident, where beneficiaries sit, and how international agreements evolve. Dynasty Trusts and Irrevocable Life Insurance Trusts (ILITs), especially when governed by US law, deserve renewed scrutiny where family circumstances or legal interpretation have materially changed.

This is not about alarm. It is about alignment. Cross-border structures fail less often because a single instrument is flawed, and more often because the instruments stop speaking to one another.

The plan may hold. Does it still fit?

A plan can remain legally intact and still fall behind. Families change. Children grow up. New dependents enter the picture. Businesses expand into new jurisdictions. Property is acquired in places never part of the original conversation.

If a structure no longer reflects the family’s wishes, responsibilities, or values, it is no longer doing its full job. The real test is not whether it remains untouched, but whether it continues to reflect the life it is meant to support. That matters especially in this region, where families operate across borders almost by default.

The strongest plans are not always the most elaborate. They are the ones revisited honestly and adjusted before pressure forces the issue. Families often treat estate planning as something to complete and put away, which is understandable.

Cross-border wealth planning across jurisdictions cannot remain static. It requires ongoing stewardship. Families that pause to review their structures now are doing what good planning has always required: ensuring the framework continues to reflect not just the world it operates in, but the family it is there to serve.

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FIVE FUNDRAISING LESSONS FOR FOUNDERS BUILDING OUTSIDE THE MAINSTREAM

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Raising capital is never just about convincing investors that an idea is interesting but proving that it can survive pressure, attract a defined audience, and grow with discipline. The region’s startup ecosystem is maturing, with early 2026 data showing funding activity remaining steady, with $327 million deployed in February alone across 62 deals, reflecting strong investor appetite but also intense competition. For niche companies, capital is available, but it goes to businesses that can prove commercially valuable demand in their category. MAXION, a UAE-based platform empowering social connections, puts together five fundraising tips for niche businesses preparing to attract investor backing.

Start with proof, not pitch

Investors are naturally careful with niche ideas because they are harder to size, explain, and compare. Founders should prove demand through users, applications, retention, revenue, or repeat behaviour, while clearly defining the underserved market they are building for. They also need to show why customer behaviour, market gaps, or timing make the opportunity commercially urgent.

Defensibility is just as important. In a market where an app can be built quickly, investors need to understand what cannot be easily replicated, whether that is founder expertise, proprietary data, community trust, or a product model shaped by years of real customer behaviour. MAXION’s moat comes from its “cupid in the loop” approach, shaped by the founder’s nearly decade-long experience matchmaking the world’s top 1% and translating those learnings into a tech platform for a wider audience.

Educate the market on your niche

Niche businesses often need to help investors understand the category before they can evaluate the company. Founders should explain the problem why existing solutions fall short, and how the business creates a different measure of value. A strong fundraising story explains where the company overlaps with existing players, where it performs differently, and where it has the potential to outpace them. In a niche category, taste, trust, and execution can become as important as technology.

In social connection apps, for example, the market cannot be understood only through likes or matches. Stronger indicators may include in-person dates, event attendance, quality of introductions, and connections that develop into lasting relationships.

Build a strong community

In a crowded consumer market, attention is expensive. Investors want to see that customers are willing to apply, engage, attend, return, recommend, and stay. A clear path to customers should be built before the fundraising process begins. They also need to feel confident that founders know how to reach their audience and can break through the noise with a clear marketing strategy. For MAXION, this proof came from its matchmaking business, with a curated community of over 5,000 members, 32,000 on the waiting list, and $750K secured in early-stage funding.

Founders need to understand where their audience spends time, who influences them, how they communicate, and what makes them trust a new product. This may come through targeted events, private communities, member referrals, micro-influencers, or highly focused social campaigns.

Focus on outcomes, not features

A company cannot raise capital on a strong idea alone. For founders raising from venture capital, the business case should come before the mission. VCs need to see the scale of the opportunity, revenue logic, unit economics, and a credible path to significant returns. Storytelling may open the door, but numbers make the business investable.

Investors also want to understand what changes because the company exists. A strong business should create access, build trust, improve retention, or solve a problem people repeatedly face. The company must understand its audience, deliver consistently, and show that the team can execute with discipline. Early engagement, behavioural data, a prototype, or initial commercial indicators can make that case far stronger.

Choose the right investors

Not all capital supports the same kind of growth. Niche businesses need investors who understand industry, customer behaviour, and long-term value built through community. Fast capital can become expensive if it pushes the company in the wrong direction.

Founders should look beyond traditional angel and venture capital routes and consider strategic investors, grants, corporate partnerships, and ecosystem-backed programmes where relevant. For instance, in February 2026, UAE-based startups secured $162.8 million across 23 deals, nearly half of the region’s total funding that month. This funding momentum is reinforced by government-backed initiatives such as the National Agenda for Entrepreneurship, Future100, Hub71, accelerators, free zones, and startup incentives that improve access to capital, talent, partners, and new markets.

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