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SOBHA FURNITURE INTRODUCES FLAER AT MILAN DESIGN WEEK 2026

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Sobha Furniture, part of Sobha Group, announces the introduction of Flaer, its new premium furniture brand, during Milan Design Week 2026.

An independent, design led brand from the house of Sobha Group, Flaer enters the international design arena as a global design brand with a distinctive identity rooted in Italian and European design culture and shaped by advanced manufacturing in the UAE.

Flaer draws on more than five decades of expertise in interiors, bespoke furniture, and integrated manufacturing. It is underpinned by the Group’s pioneering backward integration model, recognised globally as a Harvard Business School case study. Creative direction is led from Milan, while production takes place in the UAE through Sobha Furniture’s advanced manufacturing ecosystem, built on Industry 4.0 technologies, European engineering standards, and rigorous quality control.

Flaer reflects the mindset of a globally minded, culturally fluent, and future facing audience. At its core is Soft Elegance, an elevated approach to contemporary living rooted in balance, restraint, and emotional resonance. Expressed through fluid forms, refined proportions, tactile materials, and carefully calibrated colour palettes, it defines a design language that is both timeless and forward looking.

The first collection, conceived as the initial expression of the brand’s vision, introduces Flaer’s design language through seating systems with soft architectural lines, sculptural tables, refined chairs, and lounge pieces designed for enveloping comfort. Together, these pieces form a coherent design grammar rooted in Soft Elegance.

While Flaer makes its official debut in Milan, its foundation lies firmly in the UAE. More than a brand launch, this moment reflects Sobha Furniture’s long-term vision and the strength of the industrial ecosystem behind it.

Despite all challenges, Sobha Furniture has continued to move forward with clarity and commitment. Its facilities remained fully operational, with manufacturing and deliveries continuing without interruption. The decision to introduce Flaer at Milan Design Week is therefore not only strategic, but symbolic, reflecting resilience, confidence, and belief in what is being built from the UAE for the world.

“Flær represents our vision of what a contemporary design brand can be today: globally minded, culturally grounded, and uncompromising in execution,” said Ravi Menon, Chairman, Sobha Group. “By uniting Italian creative heritage with our advanced manufacturing capabilities in Dubai, we have built an ecosystem where design and engineering operate as one. This launch is our boldest step yet, setting a new benchmark for luxury furniture on the global stage.”

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H&H’s AED 30 Billion Dubai Peninsula Development Takes Shape, Home to Five World-Renowned Hospitality Brands

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Located along one of Jumeirah’s most desired shorelines, Dubai Peninsula continues to take shape as H&H’s defining waterfront destination, marking a new chapter in the company’s long-standing presence in one of the city’s most sought-after seafront neighborhoods.

Dubai Peninsula is conceived as an enclave of exceptional design, embracing the best of beachfront and waterfront living, home to a curated collection of globally acclaimed hotels and residences, a superyacht marina, one kilometer of private beach and over two million square feet of lush landscaped gardens.

“Dubai Peninsula is an expression of our ambition to create something truly distinctive along Jumeirah’s coastline,” said Shahab Lutfi, Chairman of H&H. “We have been deliberate in bringing together hospitality brands and creative visionaries that each have their own identity, philosophy and approach to exceptional living. It is this individuality that gives the destination its depth and character, creating a theatre of experiences where architecture, hospitality and residential living each offer something different, yet belong to one destination.”

The Living Landscape

At the core of Dubai Peninsula, the Central Park extends across more than two million square feet of interconnected gardens, creating a verdant landscape that connects the destination from marina to beach, linking its collection of residences, hotels and cultural spaces. A two-kilometer landscaped pathway winds through the park, bringing together nature, culture and everyday life in a setting designed for seclusion and leisure.

This considered approach extends beneath the landscape itself, with parking, service vehicle access and the development’s supporting infrastructure designed below ground to preserve the tranquility of the gardens and pedestrian spaces above.

Beyond the gardens, a sweeping one-kilometer crescent of private beach stretches along the eastern edge of Dubai Peninsula, offering panoramic views towards Dubai’s skyline and across the Arabian Gulf, with a sunrise-facing outlook. On the opposite waterfront, the superyacht marina offers a sunset-facing setting, conceived as a global stage bringing together refined design, the world’s most prestigious retail and dining brands and cultural experiences along a dynamic promenade spanning over 7,000 sqm.

Complementing the destination, the Beach Club offers a dedicated setting for sport, fitness, wellness and water-based activities, creating an active yet relaxed environment that brings residents closer to the sea. Together with the Cultural Pavilion and marina-side dining and lifestyle experiences, it contributes to a connected community shaped around leisure, wellbeing and a shared sense of place.

A Distinctive Portfolio of Hospitality, Residences and Design

A distinguished portfolio of globally renowned hospitality brands, each selected for its philosophy, craftsmanship and cultural resonance, forms the heart of Dubai Peninsula. Aman, Rosewood and Capella anchor a portfolio of premium hotels and residences that further enrich the destination’s waterfront offering. Each is distinct in character yet united by a shared commitment to exceptional design, community and contemporary waterfront living.

Aman Dubai brings together a hotel, private club and a limited collection of residences in one of Dubai’s most sought-after coastal settings. Designed by Kerry Hill Architects, the architecture and interiors reflect a contemporary, minimalist aesthetic, complemented by landscape design from renowned landscape architect Vladimir Djurovic. Desert-inspired tones, sea blues and natural materials, including oak and limestone, create a serene and understated atmosphere that embodies Aman’s signature emphasis on privacy and tranquility.

Rosewood’s Dubai debut will introduce a hotel and a collection of beachfront residences along the curved shoreline of Dubai Peninsula, complemented by five exclusive residential villas. Drawing on the brand’s renowned hospitality and thoughtful design, the residences offer a considered approach to coastal living, with access to Rosewood Dubai’s private beach, beach club, dining venues, wellness facilities and curated cultural experiences. Residences designed by Hopkins Architects, with interiors by BANDA, the residential villas by Jean-Michel Gathy of DENNISTON and landscaping by Greenways, the development reflects a seamless integration of architecture, nature and lifestyle.

Capella Dubai will bring the group’s intimate and highly personalized approach to hospitality to the destination. The nine-story hotel will feature 115 rooms and suites, including two villas, with architecture, interiors and landscape design by DENNISTON.

In addition, The Residences, Peninsula Dubai, designed by RSHP, the practice founded by Richard Rogers, reflects the firm’s approach to addressing social, environmental and economic considerations through architecture, shaping how people engage with their surroundings. With interiors by 1508 London, the residences offer contemporary homes defined by light, space and sweeping views, set around a marina designed by Luca Dini.

Together, these creative perspectives contribute to the architectural character of Dubai Peninsula, where individual expressions of design contribute to a shared vision for the destination.

 Progress on site

Construction began in November 2025 and is progressing in phases, with more than 3,500 workers currently involved in bringing Dubai Peninsula to completion. Works on the underground infrastructure running through the heart of the development, alongside supporting infrastructure, are now 45% complete.

Main works on The Residences, Peninsula Dubai began under main contractor Dutco Construction Company. Ground improvement works by DBB are complete at Capella Dubai.

At Aman Residences Dubai, ground improvement works are expected to be completed by the end of 2026, with the appointment and mobilization of the main contractor anticipated in Q1 2027.

At Rosewood, ground improvement works are 50% complete, with completion targeted by the end of December 2026. Dubai Peninsula’s vision continues to take shape, with H&H marking a new milestone with the sales launch of Rosewood Residences.

Rosewood Residences Dubai Now Open for Sales

Rosewood Dubai brings together the comfort of a private home with the thoughtful service and attention to detail associated with Rosewood. Sales are now underway for Rosewood Residences Dubai, with an average price of AED 10,000 per sq ft. Each home is conceived to offer a distinct expression of beachfront living.

A 24-hour concierge will support residents’ daily needs, complemented by a dedicated residences team offering a personalized approach to service, shaped around each homeowner’s preferences. The residential offering will also include a collection of residents-only amenities: residence and club lounges, a private office, gym and movement studio, spa and swimming pool.

The design deepens the connection between indoor and outdoor living. Hopkins Architects’ residential tower features generous terraces and thoughtfully designed spaces that offer shade and privacy while opening onto the surrounding landscape. BANDA’s interiors complement this setting through curved forms and natural finishes, including limestone, timber and plaster. The five-bedroom beachfront villas by DENNISTON are integrated into the wider landscape with private pools, terraces and gardens, while Greenways’ landscape design brings the masterplan’s emphasis on nature into everyday living.

A First Look at Dubai Peninsula’s Vision

As the destination continues to take shape, H&H launched a collection of dedicated galleries on site, offering a first opportunity to experience the vision behind Dubai Peninsula.

The Dubai Peninsula Sales Gallery, available by appointment only, offers an introduction to the destination’s collection of hospitality, residential and design experiences, bringing H&H’s vision for Dubai Peninsula to life as development progresses.

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BEYOND Developments launches SHIONE, an AED 3 billion twin-building residential community at SIORA on Dubai Islands

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BEYOND Developments today launched SHIONE, and AED 3 billion residential community and the second project within its SIORA beachfront masterplan on Dubai Islands. Comprising two residential buildings and 603 residences, the project is a distinctive architectural concept located on Island B, combining contemporary residential design, landscaped communal spaces, and an integrated selection of wellness, leisure, and retail amenities. Its broad range of homes caters to first-time buyers, growing families and international investors within one community, extending BEYOND’s presence in one of Dubai’s fastest-emerging residential destinations.

SHIONE comprises two residential buildings of 21 and 20 storeys, each with its own identity within a shared architectural language. Clean horizontal layering defines the façades, punctuated by a series of signature bridges that open into expansive double-height terraces and frame views towards the masterplan and the sea.

Commenting on the launch, Adil Taqi, CEO of BEYOND Developments, said: “Dubai has become one of the few cities in the world where people from every continent choose not only to invest, but to build their lives. The UAE’s long-term vision, its stability and the quality of life it offers are what sustain that confidence. On Dubai Islands, our buyers already span 70 nationalities, with Turkish, British and German buyers among the largest groups and close to half coming from across Europe. SHIONE is designed for that global audience. With a range of homes as diverse as the community choosing them, it serves both those investing in Dubai’s future and those putting down roots here, and reflects our belief that design-led coastal living should be open to a wider audience without compromising on quality.”

The community offers one-, two- and three-bedroom apartments alongside three- and four-bedroom duplexes. Spanning 38 typologies and more than 150 layouts across its 603 residences, almost every home at SHIONE is one of a kind, from efficient one-bedroom homes to premium duplexes with maid’s rooms, private outdoor spaces and dual-aspect views. Generous corner glazing draws in natural light, while 3.1-metre ceilings add a sense of volume throughout.

SHIONE builds on the momentum of HADO, the first residential project within SIORA, which introduced 678 residences across three 21-storey towers. The SIORA masterplan spans more than 2 million sq ft and is conceived as a coastal sanctuary inspired by Japanese garden philosophy and Ikigai, the Japanese concept of finding purpose and fulfilment in everyday life. Planned as a pedestrian district, it dedicates more than 70 per cent of its area to open green spaces, with over 1.5 million sq ft of landscaped grounds, shaded routes and 6 km of continuous white sandy beach, forming a complete ecosystem of homes, hospitality, retail, dining and lifestyle experiences.

At its heart, an elevated podium unfolds as an immersive landscape of water features, greenery and leisure spaces that steps down to street level and connects seamlessly with the wider SIORA masterplan. Drawing on the Japanese garden philosophy that shapes SIORA, residents will find a Zen garden, a meditation lawn, and a landscaped co-working terrace, alongside an elevated adults’ pool, a floating pool terrace, a canopied Jacuzzi, sunken seatings and a dedicated children’s pool.

Wellness is woven into the design. The health club sits beneath the main pool, creating a distinctive indoor-outdoor training environment lit by natural light and the cascading water feature above, complemented by cycling and yoga studios, an outdoor training area, steam and sauna. Shared spaces include a residents’ lounge, a residents’ chef’s kitchen, a multipurpose room, indoor and outdoor children’s play areas, male and female changing rooms and elevated social terraces across selected levels.

At ground level, 14 retail and F&B units, set within the buildings and in two standalone pavilions, bring daily convenience and a lively street frontage to the community. SHIONE is pet-friendly and offers 24-hour security. Handover is scheduled for Q4 2030.

Spanning 18.6 square kilometres across five islands, Dubai Islands extends Dubai’s historic Deira coastline with more than 60 km of waterfront and more than 20 km of beaches and connects to the mainland via three bridges linked to the Al Shindagha Corridor. SHIONE residents will be around 15 minutes from Dubai International Airport and Dubai’s historic old city, and 25 minutes from Downtown Dubai.

The launch comes as Dubai Islands cements its position among the city’s most active waterfront markets, recording around AED 18.8 billion in residential sales across 5,035 transactions in the 12 months to 28 September 2026, according to Dubai Land Department records.

With SHIONE, BEYOND continues to shape SIORA as one of Dubai’s most considered waterfront communities for global audience, translating its coastal vision into homes designed for balance, connection and a slower, more intentional rhythm of living.

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Dubai Residential partners with Rentify to offer residents greater flexibility in rent payments

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Dubai Residential, the owner and operator of one of the city’s largest and most diversified residential leasing portfolios, has partnered with Rentify, a UAE-based fintech and proptech platform, to introduce a new rental payment option for eligible new and renewing residents. Available across Dubai Residential’s 22 communities, the service will extend to a portfolio home to more than 146,000 residents.

The partnership expands the range of rental payment options available to eligible residents, offering greater flexibility in how they manage their rent and monthly finances.

Residents whose rent is structured across four equal instalments can also use Rentify to break down their first instalment into smaller payments, while new residents can access the option when signing their lease.

Rentify complements Dubai Residential’s existing payment methods, giving eligible residents an additional way to structure their rental payments according to their needs. The service can be accessed using credit cards from select banks, with competitive rates, subject to applicable eligibility criteria and terms.

Ahmed Al Suwaidi, Managing Director of Dubai Residential, said: “As the owner and operator of one of Dubai’s largest residential portfolios, we have a responsibility to continuously enhance the experience we provide our residents. Partnering with Rentify reflects our commitment to making the rental journey simpler, more flexible and increasingly digital, while responding to the evolving needs of our residents. It is another step in creating a seamless experience across every stage of the resident journey, from enquiry and onboarding through to payments and renewals.”

Rashed Hareb Al Mheiri, Co-Founder and CEO, Rentify, said: “Expectations around renting are changing, with residents increasingly looking for greater choice and flexibility in how they manage their payments. Our partnership with Dubai Residential brings this approach to one of Dubai’s largest residential portfolios, while marking an important milestone in Rentify’s growth. Together, we are making the rental experience more flexible, accessible and aligned with the evolving needs of residents.”

Rajneel Kumar, Co-Founder, Rentify, said: “The rental market is evolving, and technology has an important role to play in creating a more connected and seamless experience for residents and property owners alike. Our partnership with Dubai Residential represents an important step in that evolution, bringing together technology, financial services and residential real estate to broaden payment choice and support a more flexible rental experience.”

The partnership forms part of Dubai Residential’s wider digital-first approach to the resident experience, spanning contracts, payments and services. Through the Dubai Residential app, residents can already access a range of services, including maintenance requests, contract renewals, move-in and move-out services, payments, profile management, community updates and exclusive offers.

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