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Revenue Management Transforming the Hospitality Market

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revenue management hospitality

Integrator Media had an exclusive interview with Ibrahim Saba, Principal Sales Director Middle East at IDeaS. He shared insightful perspectives on how IDeaS Revenue Solutions is revolutionizing the future of revenue management in the hospitality industry through advanced analytics, cutting-edge technology, and tailored solutions designed to meet the unique needs of the Middle Eastern market.

Could you please provide us with an overview of IDeaS Revenue Solutions and how the company is currently shaping the future of revenue management in the hospitality industry?

IDeaS provides intelligent, automated pricing and inventory decisions to help businesses achieve rapid revenue growth. Our revenue management software is trusted by over 30,000 hotels, meeting and event spaces, and parking facilities ranging from the most well-known brands to the independent owner.  Providing key capabilities like advanced forecasting, confident pricing and automated revenue management decisions have enabled us to grow to have clients in over 158 countries and territories.  IDeaS continually invests and innovates in technology and our thriving client relationships to shape the future of revenue management through impactful and meaningful solutions to the hospitality and travel industry.  

What sets IDeaS apart from other revenue management solution providers in the Middle East, and what is your vision for the company’s future in the region?

IDeaS leverages cutting-edge analytics and machine learning algorithms to provide unparalleled demand forecasting and pricing recommendations that quickly adapt to changing market conditions, ensuring optimal revenue performance for hotels and other hospitality businesses. The Middle East and Africa (MEA) region represents one of the fastest-growing hospitality markets globally. We have been a trusted partner in the region for over 25 years, supporting both global and local hotels and resorts. Through our global expertise and local experience, we have been able to help our hotel partners drive strategic growth in the Middle East and Africa. Earlier this year we amplified our commitment to the region through the establishment of our office in the UAE to focus on meeting the region’s rapidly evolving needs. Our global and local knowledge helps us to truly understand the nuances of the MEA region and hotels’ unique business needs. Managed from our Dubai office, our vision is to provide impactful, tailored solutions that align with the region’s requirements and business practices.

Can you provide insights into how IDeaS Revenue Solutions specifically caters to the unique challenges faced by hospitality businesses in the Middle East region?

The Middle East is culturally diverse, and guest expectations can vary significantly. At IDeaS, we collaborate closely with clients to understand local preferences and norms, along with a deep consideration of the different hotel tiers and locations.

Our suite of products and solutions are tailored to the needs of hospitality operators big and small. With automated revenue management systems, tools for maximizing meetings and events opportunities, and practical business intelligence and operational forecasting software, IDeaS has a breadth of flexible solutions built to fit the needs of busy operators in this diverse market.

How does IDeaS stay abreast of the evolving needs and trends within the Middle Eastern hospitality market?

IDeaS invests in comprehensive market research to understand the unique dynamics of the Middle Eastern hospitality industry. We analyze data related to guest preferences, booking patterns, and regional demand fluctuations. Most importantly, though, we collaborate with local and regional hotel chains, industry associations, and technology partners. These partnerships provide valuable insights into market trends. By staying informed, we adapt our solutions to meet changing requirements.

With the growing importance of sustainability and responsible tourism practices, how does IDeaS incorporate these factors into its revenue management strategies for hospitality clients in the Middle East?

 We see sustainability and responsible tourism as a very important goal.  Not only in our own business practices, but as a key deliverable to our clients.  We also see it as a way to uniquely invest in the creative use of our product features and capabilities.  The effective forecasting and automation capabilities of our products have allowed organizations to find incredibly creative ways to contribute to their own efforts.  For example, our revenue solutions can give insight to where their business is coming from or not, here, hotels can focus on sourcing business from closer markets to reduce the carbon footprint of air travel.  In other cases, hotels can use our highly accurate demand forecasts to see the type of incoming business, tie them to operational forecasts to make more informed decisions on their hotel operations.  This allows hoteliers to better plan, from housekeeping, room turn-over to food ordering.  In addition, our cloud-based solutions are a more energy efficient way to handle data due to efficiencies of scale.

 How does IDeaS leverage data analytics and technology to help hospitality businesses make informed decisions and optimize revenue streams in real-time?

IDeaS use a series of highly sophisticated self-learning algorithms to project future demand at a granular, room- or product-type level more accurately. By analyzing historical booking patterns, seasonality, events, and market trends, we provide revenue managers with actionable insights powered by machine learning and AI. With real-time dynamic pricing, the available rooms are optimally allocated. Our RMS also assists hotels in maximizing their channels and group bookings with effective controls. With advanced technology, we can also evaluate the impact of group reservations on overall revenue, balance group business with transient bookings, ultimately driving and maintaining hotels profitability.

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Hospitality

A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN

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Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.

Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.

Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi

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Hospitality

PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT

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Project Chaiwala branded takeaway iced chai cup, canvas tote bag, and rolling suitcase covered with brand stickers being carried while walking through an airport terminal

Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.

With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.

“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.

“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.

“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.

Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.

Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.

Activation Locations at DXB:

●      Project Chaiwala, Concourse C, S34, Terminal 3

●      Project Chaiwala, Daily DXB, Concourse B, Terminal 3

●      Project Chaiwala, Concourse A, Terminal 3

●      FIX Coffee, Daily DXB, Terminal 1

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Hospitality

DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

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Families and children queue around a colourful HAG AL LEILA activation inside a Dubai shopping mall, where staff distribute sweets and lead festive activities in a decorated central atrium

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.

Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.

Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.

Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.

Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.

Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”

With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.

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