Hospitality
Revenue Management Transforming the Hospitality Market

Integrator Media had an exclusive interview with Ibrahim Saba, Principal Sales Director Middle East at IDeaS. He shared insightful perspectives on how IDeaS Revenue Solutions is revolutionizing the future of revenue management in the hospitality industry through advanced analytics, cutting-edge technology, and tailored solutions designed to meet the unique needs of the Middle Eastern market.
Could you please provide us with an overview of IDeaS Revenue Solutions and how the company is currently shaping the future of revenue management in the hospitality industry?
IDeaS provides intelligent, automated pricing and inventory decisions to help businesses achieve rapid revenue growth. Our revenue management software is trusted by over 30,000 hotels, meeting and event spaces, and parking facilities ranging from the most well-known brands to the independent owner. Providing key capabilities like advanced forecasting, confident pricing and automated revenue management decisions have enabled us to grow to have clients in over 158 countries and territories. IDeaS continually invests and innovates in technology and our thriving client relationships to shape the future of revenue management through impactful and meaningful solutions to the hospitality and travel industry.
What sets IDeaS apart from other revenue management solution providers in the Middle East, and what is your vision for the company’s future in the region?
IDeaS leverages cutting-edge analytics and machine learning algorithms to provide unparalleled demand forecasting and pricing recommendations that quickly adapt to changing market conditions, ensuring optimal revenue performance for hotels and other hospitality businesses. The Middle East and Africa (MEA) region represents one of the fastest-growing hospitality markets globally. We have been a trusted partner in the region for over 25 years, supporting both global and local hotels and resorts. Through our global expertise and local experience, we have been able to help our hotel partners drive strategic growth in the Middle East and Africa. Earlier this year we amplified our commitment to the region through the establishment of our office in the UAE to focus on meeting the region’s rapidly evolving needs. Our global and local knowledge helps us to truly understand the nuances of the MEA region and hotels’ unique business needs. Managed from our Dubai office, our vision is to provide impactful, tailored solutions that align with the region’s requirements and business practices.
Can you provide insights into how IDeaS Revenue Solutions specifically caters to the unique challenges faced by hospitality businesses in the Middle East region?
The Middle East is culturally diverse, and guest expectations can vary significantly. At IDeaS, we collaborate closely with clients to understand local preferences and norms, along with a deep consideration of the different hotel tiers and locations.
Our suite of products and solutions are tailored to the needs of hospitality operators big and small. With automated revenue management systems, tools for maximizing meetings and events opportunities, and practical business intelligence and operational forecasting software, IDeaS has a breadth of flexible solutions built to fit the needs of busy operators in this diverse market.
How does IDeaS stay abreast of the evolving needs and trends within the Middle Eastern hospitality market?
IDeaS invests in comprehensive market research to understand the unique dynamics of the Middle Eastern hospitality industry. We analyze data related to guest preferences, booking patterns, and regional demand fluctuations. Most importantly, though, we collaborate with local and regional hotel chains, industry associations, and technology partners. These partnerships provide valuable insights into market trends. By staying informed, we adapt our solutions to meet changing requirements.
With the growing importance of sustainability and responsible tourism practices, how does IDeaS incorporate these factors into its revenue management strategies for hospitality clients in the Middle East?
We see sustainability and responsible tourism as a very important goal. Not only in our own business practices, but as a key deliverable to our clients. We also see it as a way to uniquely invest in the creative use of our product features and capabilities. The effective forecasting and automation capabilities of our products have allowed organizations to find incredibly creative ways to contribute to their own efforts. For example, our revenue solutions can give insight to where their business is coming from or not, here, hotels can focus on sourcing business from closer markets to reduce the carbon footprint of air travel. In other cases, hotels can use our highly accurate demand forecasts to see the type of incoming business, tie them to operational forecasts to make more informed decisions on their hotel operations. This allows hoteliers to better plan, from housekeeping, room turn-over to food ordering. In addition, our cloud-based solutions are a more energy efficient way to handle data due to efficiencies of scale.
How does IDeaS leverage data analytics and technology to help hospitality businesses make informed decisions and optimize revenue streams in real-time?
IDeaS use a series of highly sophisticated self-learning algorithms to project future demand at a granular, room- or product-type level more accurately. By analyzing historical booking patterns, seasonality, events, and market trends, we provide revenue managers with actionable insights powered by machine learning and AI. With real-time dynamic pricing, the available rooms are optimally allocated. Our RMS also assists hotels in maximizing their channels and group bookings with effective controls. With advanced technology, we can also evaluate the impact of group reservations on overall revenue, balance group business with transient bookings, ultimately driving and maintaining hotels profitability.
Hospitality
A Normal Day Rolls Out a Fresh Menu at Dar Al Wasl’s Neighbourhood Bistro

Located in the heart of Dar Al Wasl, Jumeirah, A Normal Day has quickly established itself as one of Dubai’s most talked-about neighbourhood dining spots. Conceived by a team of locally raised creatives, the bistro strikes a balance between sophistication and ease – somewhere you can drop by for a quick coffee and pastry in the morning, linger over lunch with friends, or settle in for dinner that feels both relaxed and refined.
The new menu builds on that philosophy, introducing a line-up of dishes that are inventive yet grounded, drawing inspiration from both global flavours and local tastes, while embracing the spirit of everyday eating and easy eating.
Breakfast has been refreshed with new favourites including Turkish Eggs, with poached eggs, tzatziki, and crunchy citrus oil served with pizza bread; Mushroom Toast, where sourdough is layered with truffle provolone, sautéed mushrooms, chewy onions, and macadamia nuts; and the Sour Cherry Muffin, a
fresh-from-the-oven bake with white chocolate, sesame, and a side of raspberry butter.
For lighter bites and starters, the menu brings bold sharing plates: Foul Madames Dip with fava beans, tahini, cumin, and spices; classic Tzatziki with fresh cucumber and herbs; Charcuterie Chips, pairing house-made crisps with salami, pickle chilli, mayo, paprika, and parmesan; and Roasted Beetroot with Feta and Nuts, combining baked beetroot with smoked feta, caramelised walnuts, and rocket.
New main courses showcase the bistro’s playful, globally inspired approach: Casarecce with Trapanese Pesto and burrata; the Kimcheesburger, with kimchi cabbage, kimchi mayo, cheddar, and fries; crisp Chicken Schnitzel with herb butter and coleslaw; and the Focaccia Sandwich, stacked with beef mortadella, fresh figs, pesto, and stracciatella.
To close, Date Pudding takes its place on the menu permanently – making a comeback from their Test Kitchen Series. It’s a moist date cake with toffee sauce and ice cream, offering the perfect sweet ending. With art-lined walls, warm interiors, and a buzzing energy that flows from morning to late, A Normal Day
continues to redefine what dining out in Dubai feels like: creative, comfortable, and always memorable.
Hospitality
Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine


As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead. With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.
What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen. In high amounts, deuterium can slow down how efficiently cells produce energy.
DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.
Health specialists point to three areas where hydration is especially important for families in September:
- Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
- Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
- Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.
“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”
Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.
Hospitality
DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”
Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.
This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.
“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”
Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.
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