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In a boost to Dubai’s GDP, DXB sets record with 44.9 million guests in first half

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DXB traffic

Dubai International (DXB) has raised the bar on its contribution to Dubai’s economy by welcoming a record 44.9 million guests during the first six months of this year.

Marking an 8% year-on-year increase in guests, DXB has established its position as a globally preferred gateway, boosted by strong connectivity with key international markets, while reaffirming its central role in supporting Dubai’s economic growth.

Dubai attracted 9.31 million international visitors in H1 2024, reflecting its burgeoning appeal as a global hub for talent, enterprises, and investors. These figures, recently released by Dubai’s Department of Economy and Tourism, tie in closely with the growth of Dubai’s GDP, which reached AED 115 billion in Q1 2024, up 3.2% from the previous year.

Paul Griffiths, CEO of Dubai Airports, commented, “The record-breaking performance in the first half of this year highlights our strategic importance as a global aviation hub. Dubai is at the forefront of global cities when it comes to attracting talent, businesses, and tourists from around the world, and we are proud to be the gateway to the city, driving growth and enhancing the airport experience for every guest.  Strong demand from key source markets such as India and the gradual but certain resurgence of markets such as China, have been instrumental in our success. We have a very optimistic outlook for the remainder of the year, and we are on track to break records with 91.8 million annual guests forecasted for 2024.”

Established and growing markets

The size and significance of DXB’s established and growing markets including South Asia, Western Europe, the GCC, and East Asia has played a crucial role in the airport’s continued success. In the first half of 2024, India remains DXB’s top destination country with 6.1 million passengers, while traffic from China exceeded 1 million passengers, representing 80% year-on-year growth and a 90% recovery compared to 2019 levels.

DXB’s top destination countries after India are Saudi Arabia with 3.7 million guests, the United Kingdom with 2.9 million guests and Pakistan with 2.3 million guests. Other significant markets include the United States (1.7 million guests), Russia (1.3 million), and Germany (1.3 million). The top three city destinations were London with 1.8 million guests, Riyadh (1.6 million), and Mumbai (1.2 million).

DXB is connected to 269 destinations across 106 countries, served by 101 international airlines, reinforcing Dubai’s position as a leading global business and logistics hub.

Key figures

The total number of flight movements reached 216,000, a 7.2% increase compared to the first six months of last year. The busiest month was January with 7.9 million guests.

DXB efficiently managed 39.7 million bags in the first half of the year, a 6.7% year-on-year increase, marking the highest-ever baggage volume handled in the first half of the year. Highlighting the airport’s commitment to operational excellence, impressively, 92% of all arriving baggage was delivered to guests terminating at DXB within 45 minutes of the aircraft arriving on stand.

The average number of guests per aircraft movement was 213, and the load factor remained steady at 77% compared to H1 2023. Direct traffic accounted for 56% of the total, witnessing a slight increase, while transfer traffic comprised 44%.

Meanwhile, during the second quarter of 2024, the airport saw 21.8 million guests, an increase of 7.5% compared to the same period last year and total movements were recorded at 107,000.  

Enhancing the guest experience

As part of Dubai Airports’ continuous efforts to enhance the guest experience, with a focus on operational excellence and seamless travel experiences, new developments will be rolled out in the coming months. These include colour-coded car parks for easier navigation, a new signature aroma in Al Majlis to create a welcoming atmosphere befitting the VIP facility, and an advanced queue management system.

The real-time monitoring system used at DXB helps the airport anticipate and prevent queues from building up across touchpoints, ensuring a smoother and more efficient journey for all guests. During H1, 98% of guests experienced less than 10 minutes of wait times at departure passport control and the same percentage waited less than 15 minutes at arrivals passport control.  95% of guests at departure security screening waited less than three minutes.

Hospitality

CELEBRATE EID WITH FAMILY AT AL HALLAB – A FEAST OF LEBANESE FLAVOURS AND FESTIVE SURPRISES

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As the joyous occasion of Eid draws near, Al Hallab, the UAE’s beloved Lebanese dining destination, welcomes families to celebrate togetherness, flavour, and festivity across its Dubai branches. From Garhoud to Dubai Mall and Mall of Emirates, Al Hallab is setting the stage for a heartwarming Eid experience where every member of the family can indulge, relax, and create lasting memories.

This Eid, Al Hallab transforms into a vibrant haven for families. Children are greeted with colorful balloons, while a special surprise awaits to make their Eid extra magical. The restaurant’s spacious and inviting setting allows families to gather comfortably, celebrate, and enjoy the festive spirit together, making it the perfect destination for multi-generational gatherings.

The menu is a true celebration of authentic Lebanese flavours, bringing families together over a generous spread of classics and signature favourites. Guests can indulge in a generous spread of authentic Lebanese favourites, from freshly prepared mezze such as hummus, moutabal, and vine leaves to perfectly marinated mixed grills, shish taouk, and lamb, followed by traditional desserts including kunafa, baklava, maamoul, and more. 

Eid is a time for connection and joy, and Al Hallab provides the perfect backdrop for families to reconnect, celebrate milestones, and enjoy a memorable meal together.

Whether it’s a celebratory breakfast after Eid prayers, a leisurely lunch, or a family dinner, Al Hallab promises a feast that satisfies the senses and warms the heart.

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Hospitality

A NEW CHAPTER BEGINS AT ARTISAN BAKERS’ THE GARDEN CONCEPT

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Artisan Bakers has announced the reopening of its The Garden Concept following a complete refurbishment and expansion, marking an important evolution for the brand’s sixth outlet in Dubai. The refreshed space brings together elevated design, an enhanced menu, and a more seamless guest experience, while staying true to Artisan Bakers’ roots as a warm, neighbourhood bakery and café.

Founded more than 23 years ago and formerly known as Bakemart, Artisan Bakers is a home-grown UAE brand built on European artisanal baking traditions and a deep commitment to craftsmanship. Founded by master baker TK Khaleel, the brand is known for its 18-year-old sourdough culture, preserved in the Puratos Sourdough Library in Belgium, and its focus on handcrafted breads, pastries, and all-day café offerings made using premium ingredients. Today, Artisan Bakers operates six locations across Dubai, combining time-honoured techniques with a modern, community-led café experience.

Located on Sheikh Zayed Road in Al Quoz (Industrial Area 3), the reimagined The Garden Concept has been designed as a relaxed yet elevated space that invites guests to slow down and stay awhile. Open daily from 8 AM – 11 PM, the interiors draw inspiration from classic European café warmth, layered with natural woods, stone textures, and soft lighting. Through its collaboration with The Garden Concept, the space introduces the garden-inspired elements throughout the dining area, including lush greenery, floral accents, and koi fish features, creating a calming indoor-outdoor atmosphere.

The menu at The Garden Concept has been thoughtfully refined to match the upgraded space while remaining rooted in Artisan Bakers’ core offering. Alongside the brand’s full signature bakery range, the refreshed menu introduces upgraded savoury dishes, refreshed breakfast favourites, and a stronger focus on specialty coffee. Weekly specials will rotate exclusively at this location, while a newly introduced Business Lunch (AED 89 for 2 two-course meal and AED 103 for a three-course meal) adds to its all-day appeal.

Signature dishes at The Garden Concept include the Benedict Royale (AED 55), a refined take on the breakfast classic featuring perfectly poached eggs and rich hollandaise, and the Prawn Chilli Herb Cream with Saffron Rice (AED 68), a comforting yet elevated dish that showcases bold flavours and careful technique. Other highlights include Fish & Chips with Tartare Sauce and Artisan’s Morning Delight Toast, while bakery favourites such as the Plain Croissant, Pain au Chocolat, Pistachio Croissant, Mango Mousse Cake, and Kifaya Cake remain at the heart of the experience.

A standout feature of the outlet is the live baking counter, where guests can watch artisan breads and pastries being prepared in real time, reinforcing the brand’s commitment to transparency and craft. The space also features improved display systems for cakes and viennoiserie, a dedicated coffee station, and an enhanced grab-and-go section designed for guests on the move.

With the reopening of The Garden Concept, Artisan Bakers continues to strengthen its presence across Dubai, offering spaces designed for every part of the day, whether stopping in during a morning walk for freshly baked croissants, settling in for a relaxed lunch, or picking up artisanal breads and cakes to take home. Thoughtfully designed and rooted in craftsmanship, the refreshed The Garden Concept brings together elevated café culture and everyday comfort, reaffirming Artisan Bakers as a neighbourhood favourite where guests return time and again.

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Hospitality

BLINGWOOD LAUNCHES AS THE MIDDLE EAST’S FIRST MICRO-DRAMA OTT PLATFORM

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BlingWood launches as Middle East’s first dedicated micro-drama OTT platform, expanding access to vertical short-form series through multilingual and dubbed content for diverse audiences. The platform features original vertical micro-dramas that combine regional storytelling with global production standards, serving changing viewing habits and demand for short-form premium content, with early BlingWood Originals including titles such as Kadak Coffee, Dooriyan Hi Hai Zaroori, and Forget Me Not.

Designed for today’s digital-first audiences, BlingWood delivers sharp, snappy, and engaging narratives through a proprietary micro-drama format. Each series consists of 30 episodes, with each episode running for two minutes, creating a complete 60-minute mini-series. This structure enables immersive storytelling in digestible chapters, maintaining narrative depth and character development while aligning with modern attention spans.

BlingWood’s content offering is entirely curated and professionally produced. Unlike user-generated platforms, all programming is scripted, written, and produced by industry professionals to ensure consistent editorial and production quality. The platform features professionally produced micro-drama series available in eight or more languages through original, dubbed, and localized versions, including English, Hindi, Urdu, Arabic, Korean, and others, reinforcing its commitment to language accessibility and cross-market reach. BlingWood focuses on original micro-dramas that resonate culturally while meeting international benchmarks, with the slate spanning romance, character drama, and high-concept fiction, including titles such as Bot Ne Bana Di Jodi and The Perfumer.

Commenting on the launch, Mohammad Faizan, Founder & CEO of BlingWood, said: “With BlingWood, we are introducing a new storytelling format to the Middle East that reflects how audiences consume content today. Micro-dramas allow us to deliver powerful, emotionally engaging stories in a concise format, without compromising on quality or narrative depth. Our vision is to create a platform that champions regional voices while operating at global production standards, positioning the Middle East as a key player in the future of short-form entertainment.”

The launch comes at a time of rapid global growth for the micro-drama category, which has demonstrated strong engagement and monetization potential. Globally, the format has attracted more than 830 million viewers, with approximately 60 percent identified as paying users. Leading platforms in the space have reported significant year-on-year growth, pointing to sustained audience retention and repeat viewing behavior, with BlingWood’s Originals line-up built around this high-retention episodic model.

BlingWood has been strategically designed for rapid global expansion, with an initial focus on key markets including the UAE and India, followed by a broader international rollout. While global in ambition, the platform remains rooted in regional storytelling, offering narratives that reflect local culture while appealing to a worldwide youth audience, supported by a growing slate of BlingWood Original micro-drama series.

With its launch, BlingWood aims to redefine how premium entertainment is created and consumed in the Middle East, establishing micro-drama as a mainstream OTT format and setting a new benchmark for short-form storytelling in the region.

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