Automotive
Global Premiere of the All-New Nissan Patrol – Media Commentary by Irfan Tansel, CEO, Al Masaood Automobiles
Following the exhilarating launch of the All-New Nissan Patrol in Abu Dhabi – one of the most popular markets for the vehicle, Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, commented: “It’s pertinent to reflect on the enduring legacy that this iconic model has cultivated over the decades, particularly here in Abu Dhabi. The Nissan Patrol isn’t merely an SUV; it’s a reflection of our city’s spirit and the adventurous hearts of its people. Dubbed “The Hero of all Terrains”, the Nissan Patrol has proven to be a reliable companion – from the vast sandy desert to the bustling city streets, and an icon defined by strength and resilience.
Since its introduction to our roads, the Nissan Patrol has become synonymous with the cultural and environmental foundation of the UAE. Its stature and sturdy performance, paired with the luxurious comfort it offers, meets the unique needs of our customers and has solidified its place as a beloved family vehicle and a powerful performer in urban and off-road adventures.
The Nissan Patrol marked a significant milestone, dominating its segment and consistently ranking as the number one SUV in the UAE for many years. This model has contributed enormously to Nissan’s reputation in our region, and has become a go-to choice for Emirati customers who accounted for close to 80 percent of Patrol purchasers at Al Masaood Automobiles in 2024 alone.
Over the past decade, the Nissan Patrol has created legions of owners and fans. This is clearly reflected in the model’s sales in Abu Dhabi, which marked an impressive 58 percent increase, and a steady rise in our sales customer satisfaction rates year-on-year, testifying to both its popularity and the trust of our customers in Nissan and Al Masaood Automobiles.
The introduction of the All-New Nissan Patrol 2025 is sure to escalate this legacy. Beyond its sophisticated, strong, and impressive body and design, the car also features the latest advanced Nissan Intelligent Mobility technologies, and boasts higher performance and efficiency with a 3.5L Twin Turbo V6 engine, an intuitive 9-speed automatic transmission, and state-of-the-art safety systems, setting new standards for what vehicles can provide their drivers and passengers.
At Al Masaood Automobiles, the customer is always at the heart of everything we do, and our deep understanding of the significant role the Patrol plays in our customers’ lives motivates us to keep exceeding their expectations. The feedback we receive from customers is invaluable, continually helping us to improve our services, enhance convenience and customer satisfaction, and elevate their overall experience with us.
The fervent interest in the All-New Nissan Patrol that we have witnessed, well before its launch, speaks volumes about its anticipated success, and we are certain that this will only grow. At Al Masaood Automobiles, we’re excited and ready to keep delivering our best service to customers and present them with delightful purchase and ownership experiences.
We are immensely proud of the role the Nissan Patrol plays in the lives of our customers and how it intertwines with the broader narrative of Abu Dhabi’s growth and development. To us, it is a symbol of the collective spirit of our people and their values, and an icon of rugged durability.
Automotive
Cadillac’s most iconic SUV is set to arrive in the Middle East
Cadillac Middle East has announced that the highly anticipated 2025 Cadillac Escalade will be available across UAE showrooms by the first quarter of 2025, starting the new year on the highest note and bringing a thoughtfully refreshed interior and exterior to the luxury SUV. Aspiring customers who wish to be ahead of the game, can pre-order the 2025 Escalade in the UAE starting now.
“The Escalade is our flagship vehicle in the region for a reason and has been going from one height to another for over twenty-five years. We’re thrilled to be welcoming the refreshed 2025 model to the Middle East shortly after achieving our highest ever sales recorded of the Escalade.” said Omar Elkhishin, Managing Director, Cadillac International Operation and Cadillac Middle East. “The Escalade is an integral part of our portfolio and story, and we can’t wait for our valued customers to experience the unmissable 2025 Escalade presence.” The new 2025 Escalade elevates what owners love most about the iconic luxury SUV.
Design
The expectations and desires of Escalade customers are well understood by the Cadillac design team. The 2025 Escalade takes design cues from the best of what Cadillac has to offer and brings them to life in the refreshed model. On the exterior, it features thoughtful updates that continue the successful design language launched with the 2021 model, including a new, bolder front-end design.
The new Escalade incorporates advanced lighting technology inherited from ESCALADE IQ. Functional lighting elements move from a horizontal to vertical arrangement, reinforcing the strong Cadillac identity — both during the day and at night.
A bolder front-end includes a standard illuminated front crest and, on the V-Series and Premium Luxury Platinum trims, an illuminated grille surround. Rear lighting has been refined while remaining unmistakably Escalade. New for the 2025 Escalade are available 24-inch wheels, the largest ever offered on an Escalade, and a new exterior color Aegean Stone, a bold, deep green gray with a confident solid appearance, and power open-and-close doors are also available.
Inside, much of ESCALADE IQ’s interior design comes to life, balancing technology and luxury for an immersive experience for drivers and passengers. Two new interior palette options are available. Renaissance Red features a leather interior, adorned with a faceted quilt and perforated seats, and a dark open pore wood veneer with a high contrast pore filler to complete the look. Sheer Gray features a contrasting leather and heathered grey fabric, faceted quilted and perforated seats, and high gloss wood veneer utilizing a linear marquetry technique to create a layering effect of tones and textures. Customers can personalize their interior lighting, choosing from 126 color ambient lighting options in two zones.
Additionally, the Escalade-V receives a new authentic carbon-fiber performance-focused interior, surrounded by a deep Jet Black leather interior and uniquely quilted and perforated seats exclusive to V-Series.
Technology
Escalade has always featured the best of what Cadillac has to offer from a technology and innovation perspective. The 2025 Escalade is no different, brimming with technology to enhance the in-cabin experience.
The 2025 Escalade features:
- Curved pillar-to-pillar 55-inch total diagonal display for an immersive and personalized infotainment experience with voice control, navigation, an app store, and more. Apple CarPlay1 and Android Auto are also available
- Seating available for up to eight total passengers, with a power folding third row which folds flat for more storage.
- AKG Studio 19-speaker audio system standard, with available AKG Studio Reference 36-speaker system
- Available 4G Wi-Fi hotspot capability connected by OnStar, along with a comprehensive suite of OnStar connected services that enhances each journey and delivers extra peace of mind. OnStar connected services comes standard for three years across all 2025 Escalade trims.
- Ample passenger entertainment options, including content projection, and in the future the capability to browse and stream apps
- Available Night Vision (standard on V-Series & Platinum trims)
- Full-color Head-Up Display (standard for Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series trims)
- 8-inch command center where driver can control the interior lighting, massage seats, ventilated seats, air condition, park assist features, cameras and open/close doors.
- Available power open-and-close exterior door entry system (standard on Platinum and V-Series trims). All four doors power open and close at the touch of a button on the door handle or from the command center, and if activated, the driver’s door will automatically open as the driver approaches with the key fob.
Performance
The 2025 Escalade features proven driving dynamics, paired with the passenger and cargo capacities customers expect.Confident performance with advanced chassis technologies and a spacious interior combine to offer an elevated driving experience, continuing the success of the performance and driving dynamics introduced with the 2021 Escalade.
The 2025 Escalade features:
- Magnetic Ride Control 4.0 (standard for Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series trims) and Air Ride Adaptive Suspension isolate passengers from undesirable road surfaces while providing precise steering and feel
- Isolated Precision, Cadillac’s ride and handling philosophy – quiet, smooth and effortless with a strong connection to the road
- Independent front and rear suspension standard
- Available V-Series variant, with 6.2L Supercharged V8 engine with 682 horsepower
- A suite of standard active safety and driver assistance features
The 2025 Escalade will be offered in five distinct trims – Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series.
Automotive
TOYOTA GAZOO Racing claims victory at 8 Hours of Bahrain
TOYOTA GAZOO Racing (TGR) has secured top podium position at 8 Hours of Bahrain, the final race of the 2024 FIA World Endurance Championship (WEC) season. Sébastien Buemi, Brendon Hartley, and Ryo Hirakawa raced to victory in the No.8 Toyota GR010 Hybrid Electric Hypercar thanks to their incredible team effort and a dominant driving performance. TGR’s relentless determination has also helped Toyota achieve its sixth successive manufacturers’ World Championship title.
Nobuyuki Takemura, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, commented: “Buemi, Hartley, and Hirakawa, thank you for ending this season on such an incredible high note with your first-place victory in the Toyota GR010 Hybrid Electric Hypercar! Your dedication, masterful performance, and team spirit is what made this year such a success for TGR as well as for Toyota by achieving the manufacturers’ World Championship title. We look forward to returning to racetracks around the world next season to showcase our ongoing advancements in electrified vehicle technology and continue our pursuit of ‘ever-better cars’, as well as strengthening our commitment to providing sustainable mobility for all, with no one left behind. Thank you to every member of TGR for making this year yet another success, and to our fans and supporters worldwide for cheering us on every step of the way.”
The chequered flag in Bahrain concluded a 2024 season which featured 72 hours of racing, at eight rounds on four continents over almost 10 months. TOYOTA GAZOO Racing’s season record stands at five podiums, including three wins, and two pole positions, earning 190 World Championship points.
The race kicked off with Buemi leading confidently from pole, setting a strong pace for the team. He showed impressive resolve after sustaining an early rear collision, quickly recovering several positions before Hartley took over late in the second hour. Hartley and Hirakawa then demonstrated determination in managing tyre wear, working diligently to keep the No.8 Toyota GR010 Hybrid Electric Hypercar within reach of the front runners.
Two safety car periods in the second half of the race closed the gaps throughout the Hypercar field and set up a thrilling final stage. When racing resumed, Buemi was in 10th, just 15 seconds behind the leader. He mounted an extraordinary charge, overtaking multiple competitors to claim second place following his final pit stop.
With only half an hour left in the season, Buemi completed an astonishing comeback to seize the lead. He extended his advantage, crossing the finish line comfortably to win by 27.539 seconds, marking the No.8 Toyota GR010 Hybrid Electric Hypercar’s second win of the season and the team’s 10th in Bahrain.
Over the years, Toyota has been participating in many different forms of motorsports, including Formula One, the World Endurance Championship (WEC), and the Nürburgring 24 Hours endurance race. Toyota’s participation in these events was overseen by separate entities within the company until April 2015, when Toyota established TGR, to consolidate all of its motorsport’s activities under one in-house brand. Representing Toyota’s belief that ‘the roads build the people, and the people build the cars,’ TGR highlights the role of motorsports as a fundamental pillar of Toyota’s commitment to making ‘ever-better’ cars. Harnessing years of experience gained under the extreme conditions of various motorsports events, TGR aims to forge new technologies and solutions that bring the freedom, adventure, and joy of driving to everyone.
Race Notes:
- No. 8 Toyota GR010 Hybrid Electric Hypercar (Sébastien Buemi, Brendon Hartley and Ryo Hirakawa)
- Position: 1st
- No. of Laps: 235
- Best lap: 1:50.492
- Elapsed time: 8:01:25.839
Automotive
Walking Towards Wellness: How Chery UAE is Empowering UAE Residents to Prioritize Health
In recent years, the United Arab Emirates has become a hub for innovation in wellness and healthy living, with national initiatives like the National Strategy for Wellbeing 2031 aiming to create a healthier, more vibrant society. Against this backdrop, Chery has taken an unprecedented step as the first automotive brand in the UAE to launch a fitness-focused partnership with Fitze, a local digital platform encouraging physical activity. Through a unique steps challenge, Chery UAE and Fitze are promoting wellness as a community-driven endeavor for residents across the country.
Chery’s collaboration with Fitze reflects a broader movement in Dubai and the other emirates toward integrating physical activity into daily life. Aligned with the Dubai Fitness Challenge 30×30 and UAE Vision 2031, the Chery Steps Challenge encourages regular activity by walking 300,000 steps over 30 days. Participants who complete the challenge not only improve their personal health but also stand a chance to own a Chery TIGGO 4 PRO, making the journey toward better health both rewarding and fun.
By launching this initiative, Chery UAE positions itself as more than a car dealer, championing Dubai’s wellness goals and enhancing lives beyond the driver’s seat. This partnership with Fitze reflects Chery’s mission to uphold quality, trust, and customer satisfaction while encouraging a healthier, more active lifestyle. The campaign is designed to inspire participants of all ages and backgrounds, building a community where wellness, engagement, and excitement come together under a shared goal of fitness and well-being.
For Chery’s UAE chapter, this partnership demonstrates a deep understanding of local values and a commitment to making a meaningful impact. As wellness gains prominence, Chery’s efforts are both timely and culturally relevant, aiming to build a lasting connection with the community through shared goals. In a society embracing healthier lifestyles, the opportunity to own a top-of-the-line SUV provides a tangible reward and added motivation for participants.
This month-long challenge encourages residents to take their first steps toward a healthier lifestyle, with Chery supporting every stride. To join the Chery Steps Challenge, participants can download the Fitze app from the Apple Store, Google Play, or HUAWEI AppGallery, where they’ll find all the information needed to sign up and track their progress over 30 days. Through this initiative, Chery is helping to advance the UAE’s wellness goals, setting a new standard for promoting active, healthy lifestyles. Step up and embrace better health with Chery UAE.
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