Tech News
Dell Technologies Helps Organizations in the UAE Create a Modern Workplace with New AI Experiences
 
																								
												
												
											Dell Technologies is making significant strides in the realm of AI with the introduction of the most comprehensive portfolio of AI PCs and workstations in the market.
Setting a new benchmark for battery life, productivity, security, and performance, the PCs are tailored to meet the evolving needs of businesses, prioritizing customer choice and flexibility, and equipping them for a future powered by AI. The innovative solutions mark a significant step forward in Dell’s broader AI strategy, which aims to use its AI portfolio to support businesses from the desktop to the data center to the cloud.
“From running complex AI workloads on workstations to using day-to-day AI-powered applications on laptops, the AI PC will be an important investment that pays dividends in productivity and paves the way to a smarter, more efficient future. Dell’s advantage starts with offering more AI PCs across the commercial portfolio from day one, catering to customers’ unique needs and giving them the ability to start future proofing for AI today,” said Haidi Nossair, Sr. Director – Client Solutions Group – META, Dell Technologies.
AI PCs for hybrid work
The neural processing unit (NPU)–equipped AI PC will grow from nearly 50 million units in 2024 to more than 167 million in 2027, representing nearly 60% of all PC shipments worldwide. The NPU adds an AI acceleration engine that can take on more dedicated AI tasks, freeing up the CPU and GPU to do other things. This creates a more responsive experience and enhances performance, security, battery life and productivity.
Dell provides the world’s most intelligent, manageable and secure commercial PCs. With a new line-up of Latitude laptops and Precision mobile workstations, Dell will offer customers the broadest portfolio of commercial AI laptops and mobile workstations, from entry-level to ultra-premium laptops and workstation options. Powered by Intel Core Ultra processors with Intel vPro, Dell commercial PCs drive AI workloads and unlock new levels of productivity and efficiencies. For example, employees can now:
- Collaborate more effectively. Combining the benefits of the NPU to offload capabilities like auto-framing, background blur and eye-tracking with the power efficiency of Intel Core Ultra processors, gives workers up to 38% more battery life and valuable working time in a day packed with Zoom calls.
- Create content faster. By distributing AI processing across the CPU, GPU and now NPU, users can create generative AI images over five times faster with Stable Diffusion, a text-to-image model.
- Work more securely in a hybrid work environment. More ISVs will continue to build applications for the AI PC. For example, Dell is working with CrowdStrike and Intel to offload security functions onto the device via the NPU. This provides more comprehensive threat detection, helping customers swiftly detect malicious sites and security vulnerabilities with reduced latency compared to cloud-based solutions.
- Stay in the flow of work. The portfolio features Windows 11 and a Copilot key to make it even easier to get things done and stay in the flow of work. With the press of a key, you can have faster access to your everyday AI companion.
AI-powered, automated services
Building on years of industry leadership in proactive, predictive automation as well as expert advice and managed services, new Dell Services capabilities help customers:
- Maximize PC uptime and improve productivity with new self-healing capabilities through the ProSupport Suite for PCs. Customers who connect to Dell’s SupportAssist technology can leverage telemetry and AI to fix PC issues without human intervention. This lets IT activate Dell-authored scripts to autonomously correct blue screen errors, thermal issues and more across their entire fleet of PCs.
- Keep PC fleet refreshes on track and on budget with Dell’s managed services. When customers need new AI devices, Dell provides detailed planning, forecasting and supply chain management to enable timely, targeted multi-vendor device rollouts.
- Adopt and maximize GenAI investments with Digital Employee Experience Services for Gen AI. These services equip employees with the tools and technology tailored for their diverse roles.
Product spotlights
- Dell’s most intelligent headset portfolio in its class includes five new headsets. The Dell Premier Wireless ANC Headset (WL7024) features AI-based noise canceling microphones that distinguishes human speech signals from background noises from both the user and their audience and adjusts the level of noise cancellation based on the user’s environment. The advanced smart sensor intelligently performs tasks like mute/unmute, pause/play as long as earcup is lifted, while intuitive touch controls tailor the audio experience.
- The fully refreshed Latitude portfolio features updates across 5000, 7000 and 9000 series. Latitude 5000 is Dell’s mainstream series of devices, offering flexibility, scalability, and security. The series is sustainable by design with materials ranging from recycled plastics to reclaimed carbon fiber, renewable materials and ocean bound plastics.
- The Latitude 7350/7450 Ultralights are the world’s lightest 13.3” and 14” premium commercial laptops. The Latitude 7455 is a premium AI laptop up to 21 hours of battery life stacked with a stunning 14-inch QHD+ touch display, quad speakers with AI noise reduction, Qualcomm FastConnect Wi-Fi 7 and optional 5G for greater connectivity and collaboration. As Dell’s thinnest Latitude laptop ever, team members have the mobile form factor they need for productivity at the desk or on-the-go.
- Designed for executives, salespeople and consultants, the Latitude 9450 2-in-1 provides a peek into the future of work from anywhere focused on ultra-premium design, collaboration & productivity. It boasts a haptic collaboration touchpad with support for Microsoft Teams and Zoom, a stunning QHD+ Infinity Edge display, top-firing speakers and a new HDR webcam. As new WiFi-7 capability rolls out throughout 2024, the Wi-Fi 7 capable wireless card on Latitude 9450 will expand throughput and connect us to our peers even faster. These enhancements paired with the ability to utilize AI to improve collaboration will deliver a premium new experience to end users.
- Now featuring Intel Core Ultra processors Series 2, Dell’s thinnest XPS provides more power and efficiency to effortlessly tackle the most demanding tasks. This includes a dedicated NPU capable of up to 48 TOPS, enabling advanced AI capabilities such as text and image creation and faster photo or video editing. XPS 13 is the first laptop in the world to offer a tandem OLED display, allowing for higher brightness than a traditional OLED display and 26 hours of battery life while streaming on an FHD+ display.
- Dell has also introduced new video conferencing monitors with upgraded convenience, a better camera and next level multitasking features. These monitors are the world’s first 23.8-inch, 27-inch and 34-inch video conferencing monitors certified for both Microsoft Teams and Zoom7. These monitors include an integrated camera, speakers, and microphones to allow for a clean desk setup.
Tech News
New Rubrik Agent Cloud Accelerates Trusted Enterprise AI Agent Deployments
 
														AI agents represent the biggest opportunity and the biggest threat to organizations everywhere. Rubrik, Inc., the Security and AI Operations Company, today announced the launch of the Rubrik Agent Cloud to accelerate enterprise AI agent adoption while managing risk of AI deployments.
AI transformation is now mandatory for most organizations. However, IT leaders are constrained because Agentic AI has significant risks including hallucination as well as compromise by threat actors. Rubrik Agent Cloud is designed to monitor and audit agentic actions, enforce real-time guardrails for agentic changes, fine-tune agents for accuracy and, finally, undo agent mistakes. Built on the Rubrik Platform that uniquely combines data, identity and application contexts, Rubrik Agent Cloud gives customers security, accuracy, and efficiency as they transform their organizations into AI enterprises.
“IT and security leaders often don’t know what their AI agents are doing or how to undo their mistakes. Rubrik wants to help them answer: ‘What agents do I have?’ ‘What are they capable of doing?’ ‘How are they performing?’ ‘What did they do?’ and ‘Can I undo that when they screw up?’ said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “AI agents have the potential to cause 10x the damage in 1/10 of the time. With Rubrik Agent Cloud, we uniquely address this challenge by leveraging our leadership in data, identity, and resilience to help our customers deploy AI agents with peace of mind.”
Accelerate Enterprise AI Deployment and Resilience
Rubrik Agent Cloud will offer comprehensive agent management capabilities that encompass the entire AI agent lifecycle – from observability and control to performance management and simulation.
- Agent Monitor:
- Auto-discovers both infrastructure-as-a-service (Azure/AWS) agents as well as platform-as-a-service (M365/AgentForce) agents.
 
○ Automatically discovers and maps active agents across popular agent builders such as OpenAI, Microsoft Copilot Studio, Amazon Bedrock and other popular agent building tools.
○ Continuously monitors agent activity and data access, and maintains immutable audit trails capturing context from data, identity, and applications.
- Agent Govern:
- Tracks agent usage, evaluates performance against prompts, and gives teams the tools to control destructive/undesired actions.
 
○ Defines and enforces agent behavior, access, and action policies in real-time.
○ A centralized tool to provide integration with enterprise identity systems—helping ensure secure, compliant, and controlled innovation.
- Agent Remediate:
- Announced in August 2025, Agent Rewind integrates with Rubrik Security Cloud to provide the industry’s only solution for precise time and blast radius rollback of undesirable or destructive actions.
 
○ Goes beyond observability to allow organizations to instantly undo unwanted or destructive actions, without any downtime or data loss.
○ Selective rollback of agent-driven changes ensures continuous protection for critical data and systems, and immutable recovery.
Tech News
UAE’s AI market set to soar to Dh170 billion by 2030, driving MENA’s Dh610 billion Artificial Intelligence boom
 
														The UAE’s Artificial Intelligence (AI) market is forecast to hit Dh170 billion (USD 46.33 billion) by 2030, according to new data from Grand View Research (GVR) in a study that underscores the country’s accelerating dominance in the region’s USD 166 billion (Dh610 billion) AI boom.
Close on the heels of the UAE unveiling its first Arabic-language AI model earlier this year, the new research by the California headquartered- firm reveals that the MENA AI market, valued at USD 11.92 billion (Dh43.7 billion) in 2023, is set to expand almost fifteen-fold to USD 166.33 billion (Dh610 billion) by 2030, growing at an annual rate of 44.8 percent.
“The Middle East, and especially the UAE, is no longer just an adopter of global AI technologies – it’s, in fact, shaping its own playbook,” said Swayam Dash, Managing Director at Grand View Research. “With sovereign funds backing innovation, and policies like the UAE’s new Strategic Plan 2031 leading the way with focus on utilising artificial intellegence in achieving greater financial efficiency for the federal government, the region is becoming a laboratory for how AI can drive both governance and growth.”
GVR’s report further highlights that nearly three in four UAE companies have maintained or increased their AI investments in the past year. Machine learning and deep learning remain the backbone of this transformation, particularly in healthcare, logistics, and financial services.
According to the report, the AI in Healthcare market in the Middle East and Africa, valued at USD 193.1 million (Dh 709 million) in 2023, is projected to reach USD 1.47 billion (Dh 5.39 billion) by 2030 growing at a CAGR of 33.6 per cent, while the region’s legal AI sector – currently at USD 43.3 million (Dh 159 million) – is expected to almost triple to USD 121.5 million (Dh 446 million) at a CAGR of 18 per cent over the same period.
“The release of region-specific AI metrics for the first time quantifies what many have sensed – that the UAE and its neighbours are at the tipping point of a generational transformation,” Dash added. “And the next wave of opportunity will come from specialisation. Sectors like healthcare and legal technology are still emerging here and hence the potential is immense. With the AI in regional healthcare market alone projected to touch USD 8.39 billion (AED 30.8 billion) by 2033, we’re looking at a decade of exponential growth. Likewise, the legal AI space, though currently small, represents a first-mover opportunity in digitising governance, compliance, and regulatory frameworks – areas where the Middle East can define its own benchmarks rather than follow global ones.”
The study also notes how the MENA region is further emerging stronger as one of the world’s most dynamic AI frontiers driven particularly by government-led digital transformation agendas, rapid urbanisation, and the rollout of AI-enabling technologies such as 5G, cloud, and IoT,
“Machine learning and deep learning continue to dominate adoption across smart-city initiatives, healthcare, and urban management – with the UAE leading the charge in real-world integration,” said Dash.
The full Grand View Research MENA AI Market Report offers an in-depth analysis of these evolving trends, uncovering how data, policy, and innovation are converging to redefine the region’s digital economy.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
 
														FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
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