Tech News
HP Transforms the Future of Work
HP announced its newest innovations, including next-gen AI PCs, AI-enabled video conferencing solutions, and a scalable GPU performance sharing solution for AI developers – all designed to transform the future of work.
“HP is deeply ambitious in its commitment to reshape the way people work, fostering growth, nurturing creativity, and unleashing limitless innovation,” said Alex Cho, President of Personal Systems at HP Inc. “We’re bringing AI to life and delivering powerful new experiences through our next-gen AI PCs, advanced audio and video solutions, and innovative AI development platform.”
Transforming the Way People Work and Play
AI is transforming the way people feel about work. According to the 2024 HP Work Relationship Index, 68% of knowledge workers believe AI creates new opportunities to enjoy work, and 73% believe AI makes their job easier. Those who use AI are 11-points happier with their relationship with work than their colleagues who don’t. The future of work requires high-performing, AI-powered PCs and solutions that push the limits of what’s possible while freeing up time to focus on what matters.
Flexible Style and Performance Without Compromise: The OmniBook Ultra Flip
Designed for freelancers and creators, the HP OmniBook Ultra Flip 14-inch Next-Gen AI PC is HP’s first next-gen AI PC 2-in-1 laptop, offering uncompromising style, performance, and flexibility for those seeking the perfect AI creation experience. The device delivers:
- Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 3K OLED display offers an immersive visual experience to draw or review creative designs. Personalize content generation on the world’s first next-gen AI convertible PC with inking and a haptic touchpad. Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
- Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel Core Ultra processor (Series 2) with a dedicated AI engine, delivering up to 20 hours of battery life (local video playback) for a seamless creation experience.
- Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and protecting against cyber-threats. McAfee Smart AI Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.
- Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimizing energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics, and an EPEAT Gold with Climate+ and ENERGY STAR certified design.
Pushing the Envelope for Tech-Forward Leaders: The HP EliteBook X
Empowering tech experts and business consultants to tackle intense workflows locally and in the cloud, the HP EliteBook X 14-inch Next-Gen AI PC delivers ultimate power, performance, and security so workers can prioritize what they love while AI takes care of the rest. As the first EliteBook X in HP’s Commercial PC lineup, this device unlocks:
- Turbocharged productivity: For power users requiring high-performance computing for content creation, data analysis, and AI-driven applications, HP developed a memory architecture with an impressive 8000 Mbps on 64 GB of LPDDR5x RAM for high-speed AI processing. The PC also harnesses a next-generation AMD Ryzen PRO processor enabling up to an industry-leading 55 TOPS of NPU performance for demanding workloads. HP Smart Sense paired with 40W Thermal Design Power (TDP) and dual turbo high density fans drive fast responsiveness with cool and quiet performance.
- Intuitive collaboration: Conduct meetings from anywhere and show up authentically with the device’s new AI-enhanced webcam sensor for more accurate presence detection and adaptive dimming. Audio tuning by Poly Studio provides crystal-clear conferencing experiences with AI noise reduction and HP Dynamic Voice Leveling to optimize voice clarity.
- Industry-leading protection enhanced by AI: The world’s most secure next-gen AI PC and the first next-gen AI PC with quantum hack protection protects the most sensitive data without sacrificing performance. Wolf Security offloads processor-intensive security tasks to the NPU to preserve the CPU for all-day productivity. HP’s Endpoint Security Controller future-proofs the device against evolving threats, and intentional features are built into the device, including onlooker detection, which utilizes an AI-powered webcam sensor to alert users when prying eyes are detected and automatically blur the screen if needed.
- Sustainable innovations protecting our planet: As part of the world’s most sustainable PC portfolio, the device is responsibly crafted with a heat plate made with at least 50% recycled copper and bezels containing at least 20% recycled cooking oil.
Personalization Built-In: HP AI Companion & Poly Camera Pro
HP’s next-gen AI PCs are equipped with AI Companion and Poly Camera Pro, which personalize and optimize a user’s experience for greater productivity and collaboration.
- Interact intuitively: AI Companion uses generative AI to help people analyze private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimize PC performance, customize settings, and troubleshoot HP products.
- Collaborate clearly: Poly Camera Pro utilizes the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.
Enabling Companies to Build AI
GPU access is often a scarce resource for a company’s most valuable resource, data scientists and AI developers. As AI workloads grow exponentially, 81% of data scientists believe AI makes their job more fulfilling. Z by HP Boost solves for scarcity by maximizing GPU utilization to deliver secure, scalable, and on-demand performance to meet rising AI demands, enhance productivity, and accelerate development.
Z by HP Boost is an industry-first solution that revolutionizes GPU sharing across HP AI workstations:
- On-demand performance: Delivers instant access to GPU resources, with the flexibility needed to perform complex computations and manage large datasets.
- Enterprise optimization: Provides companies a more efficient way to allocate and fully utilize its GPU resources, reducing the reliance on costly cloud instances and increasing productivity.
Both Z by HP Boost and the Z by HP Gen AI Lab solutions further extend HP’s AI creation center as the most comprehensive workstation solution for AI development. The Z by HP Gen AI Lab provides a built-in trust layer for large language model (LLM) development to detect and correct bias. With streamlined data management, standardized tools, and integration of trust, HP’s AI creation center maximizes the efficiency and impact of valuable AI.
Transforming Where People Work
People work in different places throughout the workday, whether in a meeting room, at the desk, or on the go. 72% of knowledge workers say having access to technology that best suits their work style is important. HP offers a range of products and solutions that make it easier for people to be their most collaborative and productive.
Authentic Connection and Collaboration: Poly Studio Video Bars, Poly VideoOS, and Poly Lens
HP is expanding AI integration across various room sizes and collaboration setups. Whether small or large rooms, BYOD or appliance-based, Windows or Android, video bar or modular, HP provides multi-camera, AI-driven experiences for genuine connection and improved collaboration.
HP’s newest additions to the industry’s broadest portfolio of AI-enabled multi-camera capable video conferencing solutions include the Poly Studio X32 and Poly Studio X72 all-in-one video bars and Poly Studio V32 and Poly Studio V72 premium USB video bars.
The latest Poly VideoOS 4.4 software brings new AI capabilities to devices already installed in meeting rooms. With live setup for Poly DirectorAI Perimeter, IT administrators can configure smart camera boundaries in real-time, ensuring that only participants in the meeting space are captured. PolyNoiseBlockAI v2 utilizes machine learning technology and advanced noise filtering to eliminate reverberations caused by glass walls and reflective surfaces.
Poly Labsis a new program that provides customers with early access to experimental features. For example, VoiceScoreAI is a program feature that provides an analysis of audio quality in meeting rooms and suggests ways to enhance the overall experience.
HP is enhancing its Poly Lens cloud management platform and private cloud infrastructure with more customized and secure options. Poly Lens Premium includes advanced features like Remote Room Control for IT admins to troubleshoot and resolve issues remotely, saving time and assisting users in meeting rooms. Poly CloudConnect for Zoom Rooms offers participants the flexibility to join Microsoft Teams calls from Zoom Rooms with a robust interface, dual monitor support, and content sharing. Poly PrivateConnect Meeting Control offers greater flexibility and configuration options for customers in secure and controlled video environments using the PrivateConnect cloud infrastructure.
HP is also harnessing its expertise in audio, video, and computing to take video conferencing to the next level to create more meaningful interactions. HP is partnering with Google to bring Project Starline technology to the workplace, delivering a breakthrough communications solution that uses advanced AI and 3D imaging to create an immersive experience that goes beyond traditional video calls. It makes participants feel like they are sitting across the table in the same room. Interested parties can make reservations for priority delivery for the first available units shipping in 2025.
Personalizing Audio and Visual Experiences
As AI enables more immersive experiences at home and in the office, the role audio and visual technologies play has never been more important. 70% of Work Relationship Index respondents say it’s important to have access to technology that allows everybody to be seen and heard regardless of where they are. And HP’s broad portfolio of audio and visual solutions equip any environment to make work and play more captivating and enjoyable than ever before.
Versatility Redefined: HyperX Cloud MIX2
The HyperX Cloud MIX2takes flexibility to the next level with personalized, HyperX Signature Sound. Its over-ear headset design featuring plush memory foam earcups and up to 110 hours of battery life via Bluetooth offer all-day comfort and power that’s perfect for gaming on the go, music, or work calls. Hybrid Active Noise Cancellation blocks out distractions, and the Transparency feature keeps users aware of surroundings. Dual wireless options – 2.4GHz USB-C dongle and Bluetooth 5.3 LE Audio ensure seamless connectivity. Enjoy ultra-low latency for gaming and fast-paced activities, with crystal-clear communication thanks to AI-enhanced microphones.
Powering Up Productivity: HP Series 5 Pro
For today’s workers to be successful, the new HP Series 5 Pro Monitors enable productivity for any work environment by providing large canvases for AI workflows and high refresh rates for AI-assisted design and content creation. Featuring eight models ranging in sizes from 23.8 inches to 34 inches, the monitors are the world’s broadest commercial mainstream monitor series with 100W USB-C power delivery. The three-sided borderless display with a micro-edge bezel design enables users to seamlessly connect, charge, and power PCs through one USB-C cable for data and video.
The Series 5 Pro portfolio immerses individuals in their work environment and helps limit distractions with integrated AI noise reduction. Collaborate confidently and securely with the integrated Poly Studio 5MP pop-up tiltable webcam, which secures the device easily with the Auto Lock & Awake feature. This capability detects the user’s presence to instantly wake the system and dims or locks the PC when the user walks away.
On a single charge using Bluetooth mode with ANC off. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.
Tech News
Anomali to Address the Next Phase of AI-Led Cyber Defense at GISEC 2026
Anomali, the leading global Managed Intelligence and Agentic SOC platform, announced its participation at GISEC Global 2026, taking place through 16-18 September at Dubai Exhibition Centre (DEC), Expo City.
The company’s discussions at GISEC will center on Autonomous SOC with Governed AI, Agentic AI, Actionable Threat Intelligence and Unified Security Data Lake capabilities that are changing the manner in which security teams investigate threats, manage workflows and make decisions.
Samer Jadallah, Vice President, Middle East & Africa at Anomali, will represent the company at GISEC and will focus on the growing impact of AI on both attackers and defenders, emerging shifts in the threat landscape, including the need to counter CEO impersonation attacks as well as key challenges facing modern security teams. He will also highlight AI’s role is helping organizations respond more effectively to evolving threats, Anomali’s commitment to the region and ongoing product innovation and plans to expand adoption of the Anomali platform across global enterprises and government organizations.
A key focus at this year’s event will be the changing nature of cyberattacks. As threat actors promptly adopt AI to scale campaigns and further accelerate attacks, security operations centers (SOC) are under growing pressure to process rising volumes of alerts with limited resources. To help with this, Anomali will demonstrate how AI can support analysts in multiple ways like surfacing higher- value insights, reducing manual effort and enabling quicker, informed responses.
Visitors can find Anomali at Booth E156 and Booth A80.
- Event: GISEC Global 2026
- Booths: E156 and A80
- Location: Dubai Exhibition Centre (DEC), Expo City
- Dates: 16 th to 18 September 2026
- Time: 9:00 am to 5:00 pm GST
Tech News
HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION
HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued transformation from a company predominantly known for smartphones into a broader global AI device ecosystem company.
Commenting on the participation, Lei Kunming, CMO HONOR Middle East & Africa said, “LEAP 2026 showed how HONOR’s ALPHA PLAN is moving from vision to reality. From the world’s first Robot Phone and Robotics to our connected ecosystem, we demonstrated how AI can work more naturally around people.” He added “Our ‘Dare to Be’ direction gives that transformation a stronger identity, with Saudi Arabia remaining central to our growth in AI and digital innovation.”
Bringing the HONOR Booth Experience to Life
Visitors explored HONOR’s expanding ecosystem through interactive experiences spanning sports, gaming, smart office, learning and everyday scenarios.
The booth demonstrated how smartphones, PCs, tablets, wearables and other smart devices can work together to deliver more seamlessly, across work, entertainment, sports and health, reflecting the ALPHA PLAN’s ambition to create a more intelligent, connected and human-centric ecosystem around the user.
Introducing the World’s First Robot Phone
At the centre of HONOR’s showcase was the world’s first Robot Phone, a defining proof point of the ALPHA PLAN and a new category combining AI, robotics and cinematic imaging.
Its integrated robotic gimbal can move, track subjects and respond to its surroundings, enabling more intuitive and proactive content creation. LEAP also marked the Robot Phone’s reveal for the Middle East and Africa, making the region the first overseas market to experience the new category.
HONOR also highlighted its collaboration with ARRI, bringing more than 100 years of professional cinema and image science expertise together with HONOR’s AI and robotics capabilities to make cinematic content creation more accessible to everyday users.
Advancing a Future Built on Human and AI Collaboration
Beyond the Robot Phone, HONOR showcased its ambitions in robotics through HONOR Robotics D1, reinforcing its vision of a future shaped not by humans competing against AI, but by humans working with AI to achieve more. The company also explored the future of AI devices and robotics through its LEAP keynote and panel discussions.
Entering a New “Dare to Be” Era
Reflecting this evolution, HONOR’s renewed“Dare to Be” direction reflects its evolution beyond individual devices towards an open AI ecosystem connecting technologies, industries and lifestyles. Supported by innovations including Agentic OS and AiMAGE, HONOR’s journey progresses from an intelligent phone to an intelligent ecosystem and, ultimately, an intelligent world.
Driving Growth Across MEA
HONOR entered LEAP with strong regional momentum. In H1 2026, the company grew by 35% while the Middle East smartphone market declined by 13%, making HONOR the only leading smartphone brand in the region to grow and the second-largest smartphone brand in the Middle East. This followed 73% year-on-year growth in Q1 2026.
Within this regional growth, Saudi Arabia remains a particularly important market for HONOR, supporting the company’s broader ambitions across AI devices and its connected ecosystem.
Strengthening HONOR’s AIoT Presence in Saudi Arabia
As part of this momentum, Saudi Arabia remains a strategic market for HONOR and an important part of the ALPHA PLAN. The Kingdom is now HONOR’s number one tablet market by share, while its AIoT business has grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000 units sold locally.
Building on this strong foundation, HONOR continues to strengthen its presence through retail, after-sales, local partnerships and deeper engagement with the Kingdom’s technology ecosystem.
Tech News
greytHR expands agentic AI-powered HR execution across Middle East region with greytHR NAVOS

greytHR, a leading full-suite Human Resource Management System (HRMS) platform, launched greytHR NAVOS across the Middle East region, bringing agentic AI competencies directly into its platform. The new capability enables HR teams to find information, navigate workflows, while completing authorised HR activities through simple, natural-language commands.
The Middle East rollout comes as agentic AI begins to reshape HR functions globally. According to McKinsey’s August 2026 research on the agentic era of HR, roughly two-thirds of today’s HR activities, including recruitment, payroll, onboarding and benefits administration, could be largely automated by 2030.
Unlike conventional AI assistants that primarily focus on answering questions, greytHR NAVOS follows an execution-first approach, helping users move from finding information to initiating and completing supported HR actions. Its three core functions – Navigate, Operate, and Support – enable information and workflow discovery, authorised action execution and contextual guidance.
Girish Rowjee, Co-founder & CEO of greytHR, said: “We have evolved from a system that you work on, to a platform that works with you. As a full-suite HRMS, greytHR already connects the entire hire-to-retire lifecycle across key HR operations. With the launch of greytHR NAVOS, we are adding an agentic AI layer across this connected ecosystem, enabling users to manage everyday HR activities through conversational commands rather than searching through multiple menus or disconnected tools. Furthermore, greytHR NAVOS works within each organisation’s existing security and access controls, reducing administrative friction and accelerating everyday HR execution.”
greytHR NAVOS supports a wide range of workflows across core HR, leave and attendance, workforce management, performance management, recruitment, platform navigation and support. HR teams can use the capability to update employee information, generate and publish letters, access attendance records, manage leave and regularisations, support performance reviews, search for job openings and candidates, handle recruitment approvals and generate hiring content.
Based on early greytHR NAVOS usage in comparable markets, HR administrators have reported productivity savings of approximately five hours per week by replacing repetitive manual workflows with conversational requests. In one practical example, an attendance-muster export that previously required around five separate steps can be completed through a natural-language prompt in approximately 10 seconds. By simplifying routine processes and reducing time spent on software interfaces, greytHR NAVOS enables HR professionals to devote more time to employee engagement, workforce planning and strategic decision-making.
greytHR NAVOS operates within each organisation’s existing role-based access control (RBAC) system, ensuring that access to employee information and platform actions remains aligned with individual user roles and permissions. Moreover, sensitive or irreversible actions require explicit human confirmation before execution. The platform also maintains a traceable audit record of AI-assisted activity, including the initiating user, timestamp, prompt and action details. Meanwhile, greytHR’s established privacy, security, and governance framework extends to greytHR NAVOS, including alignment with SOC 2 Type II, ISO 27001:2022, and GDPR frameworks, supported by human oversight.
The new capability is available across all paid greytHR plans, including essential, growth, and premium, with no per-seat AI fees, usage caps or separate purchase required.
The launch showcases the evolution of HRMS platforms from traditional systems of record towards systems of action, where technology can understand user intent, identify the relevant workflow and support the execution of the next authorised step.
greytHR currently supports over 34,000 organisations and 3.5 million users across over 30 countries, providing a strong foundation for expanding its agentic AI capabilities across the Middle East region. With greytHR NAVOS, the company is helping regional businesses simplify HR administration and narrow the gap between intent and execution.
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