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HP Transforms the Future of Work

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HP announced its newest innovations, including next-gen AI PCs, AI-enabled video conferencing solutions, and a scalable GPU performance sharing solution for AI developers – all designed to transform the future of work.

“HP is deeply ambitious in its commitment to reshape the way people work, fostering growth, nurturing creativity, and unleashing limitless innovation,” said Alex Cho, President of Personal Systems at HP Inc. “We’re bringing AI to life and delivering powerful new experiences through our next-gen AI PCs, advanced audio and video solutions, and innovative AI development platform.”

Transforming the Way People Work and Play

AI is transforming the way people feel about work. According to the 2024 HP Work Relationship Index, 68% of knowledge workers believe AI creates new opportunities to enjoy work, and 73% believe AI makes their job easier. Those who use AI are 11-points happier with their relationship with work than their colleagues who don’t. The future of work requires high-performing, AI-powered PCs and solutions that push the limits of what’s possible while freeing up time to focus on what matters.

Flexible Style and Performance Without Compromise: The OmniBook Ultra Flip

Designed for freelancers and creators, the HP OmniBook Ultra Flip 14-inch Next-Gen AI PC is HP’s first next-gen AI PC 2-in-1 laptop, offering uncompromising style, performance, and flexibility for those seeking the perfect AI creation experience. The device delivers:

  • Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 3K OLED display offers an immersive visual experience to draw or review creative designs. Personalize content generation on the world’s first next-gen AI convertible PC with inking and a haptic touchpad. Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
  • Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel Core Ultra processor (Series 2) with a dedicated AI engine, delivering up to 20 hours of battery life (local video playback) for a seamless creation experience.
  • Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and protecting against cyber-threats. McAfee Smart AI Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.
  • Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimizing energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics, and an EPEAT Gold with Climate+ and ENERGY STAR certified design.

Pushing the Envelope for Tech-Forward Leaders: The HP EliteBook X

Empowering tech experts and business consultants to tackle intense workflows locally and in the cloud, the HP EliteBook X 14-inch Next-Gen AI PC delivers ultimate power, performance, and security so workers can prioritize what they love while AI takes care of the rest. As the first EliteBook X in HP’s Commercial PC lineup, this device unlocks:

  • Turbocharged productivity: For power users requiring high-performance computing for content creation, data analysis, and AI-driven applications, HP developed a memory architecture with an impressive 8000 Mbps on 64 GB of LPDDR5x RAM for high-speed AI processing. The PC also harnesses a next-generation AMD Ryzen PRO processor enabling up to an industry-leading 55 TOPS of NPU performance for demanding workloads. HP Smart Sense paired with 40W Thermal Design Power (TDP) and dual turbo high density fans drive fast responsiveness with cool and quiet performance.
  • Intuitive collaboration: Conduct meetings from anywhere and show up authentically with the device’s new AI-enhanced webcam sensor for more accurate presence detection and adaptive dimming. Audio tuning by Poly Studio provides crystal-clear conferencing experiences with AI noise reduction and HP Dynamic Voice Leveling to optimize voice clarity.
  • Industry-leading protection enhanced by AI: The world’s most secure next-gen AI PC and the first next-gen AI PC with quantum hack protection protects the most sensitive data without sacrificing performance. Wolf Security offloads processor-intensive security tasks to the NPU to preserve the CPU for all-day productivity. HP’s Endpoint Security Controller future-proofs the device against evolving threats, and intentional features are built into the device, including onlooker detection, which utilizes an AI-powered webcam sensor to alert users when prying eyes are detected and automatically blur the screen if needed.
  • Sustainable innovations protecting our planet: As part of the world’s most sustainable PC portfolio, the device is responsibly crafted with a heat plate made with at least 50% recycled copper and bezels containing at least 20% recycled cooking oil.

Personalization Built-In: HP AI Companion & Poly Camera Pro

HP’s next-gen AI PCs are equipped with AI Companion and Poly Camera Pro, which personalize and optimize a user’s experience for greater productivity and collaboration.

  • Interact intuitively: AI Companion uses generative AI to help people analyze private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimize PC performance, customize settings, and troubleshoot HP products.
  • Collaborate clearly: Poly Camera Pro utilizes the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.

Enabling Companies to Build AI

GPU access is often a scarce resource for a company’s most valuable resource, data scientists and AI developers. As AI workloads grow exponentially, 81% of data scientists believe AI makes their job more fulfilling. Z by HP Boost solves for scarcity by maximizing GPU utilization to deliver secure, scalable, and on-demand performance to meet rising AI demands, enhance productivity, and accelerate development.

Z by HP Boost is an industry-first solution that revolutionizes GPU sharing across HP AI workstations:

  • On-demand performance: Delivers instant access to GPU resources, with the flexibility needed to perform complex computations and manage large datasets.
  • Enterprise optimization: Provides companies a more efficient way to allocate and fully utilize its GPU resources, reducing the reliance on costly cloud instances and increasing productivity.

Both Z by HP Boost and the Z by HP Gen AI Lab solutions further extend HP’s AI creation center as the most comprehensive workstation solution for AI development. The Z by HP Gen AI Lab provides a built-in trust layer for large language model (LLM) development to detect and correct bias. With streamlined data management, standardized tools, and integration of trust, HP’s AI creation center maximizes the efficiency and impact of valuable AI.

Transforming Where People Work

People work in different places throughout the workday, whether in a meeting room, at the desk, or on the go. 72% of knowledge workers say having access to technology that best suits their work style is important. HP offers a range of products and solutions that make it easier for people to be their most collaborative and productive.

Authentic Connection and Collaboration: Poly Studio Video Bars, Poly VideoOS, and Poly Lens

HP is expanding AI integration across various room sizes and collaboration setups. Whether small or large rooms, BYOD or appliance-based, Windows or Android, video bar or modular, HP provides multi-camera, AI-driven experiences for genuine connection and improved collaboration.

HP’s newest additions to the industry’s broadest portfolio of AI-enabled multi-camera capable video conferencing solutions include the Poly Studio X32 and Poly Studio X72 all-in-one video bars and Poly Studio V32 and Poly Studio V72 premium USB video bars.

The latest Poly VideoOS 4.4 software brings new AI capabilities to devices already installed in meeting rooms. With live setup for Poly DirectorAI Perimeter, IT administrators can configure smart camera boundaries in real-time, ensuring that only participants in the meeting space are captured. PolyNoiseBlockAI v2 utilizes machine learning technology and advanced noise filtering to eliminate reverberations caused by glass walls and reflective surfaces. 

Poly Labsis a new program that provides customers with early access to experimental features. For example, VoiceScoreAI is a program feature that provides an analysis of audio quality in meeting rooms and suggests ways to enhance the overall experience. 

HP is enhancing its Poly Lens cloud management platform and private cloud infrastructure with more customized and secure options. Poly Lens Premium includes advanced features like Remote Room Control for IT admins to troubleshoot and resolve issues remotely, saving time and assisting users in meeting rooms. Poly CloudConnect for Zoom Rooms offers participants the flexibility to join Microsoft Teams calls from Zoom Rooms with a robust interface, dual monitor support, and content sharing. Poly PrivateConnect Meeting Control offers greater flexibility and configuration options for customers in secure and controlled video environments using the PrivateConnect cloud infrastructure.

HP is also harnessing its expertise in audio, video, and computing to take video conferencing to the next level to create more meaningful interactions. HP is partnering with Google to bring Project Starline technology to the workplace, delivering a breakthrough communications solution that uses advanced AI and 3D imaging to create an immersive experience that goes beyond traditional video calls. It makes participants feel like they are sitting across the table in the same room. Interested parties can make reservations for priority delivery for the first available units shipping in 2025.

Personalizing Audio and Visual Experiences

As AI enables more immersive experiences at home and in the office, the role audio and visual technologies play has never been more important. 70% of Work Relationship Index respondents say it’s important to have access to technology that allows everybody to be seen and heard regardless of where they are. And HP’s broad portfolio of audio and visual solutions equip any environment to make work and play more captivating and enjoyable than ever before.

Versatility Redefined: HyperX Cloud MIX2

The HyperX Cloud MIX2takes flexibility to the next level with personalized, HyperX Signature Sound. Its over-ear headset design featuring plush memory foam earcups and up to 110 hours of battery life via Bluetooth offer all-day comfort and power that’s perfect for gaming on the go, music, or work calls. Hybrid Active Noise Cancellation blocks out distractions, and the Transparency feature keeps users aware of surroundings. Dual wireless options – 2.4GHz USB-C dongle and Bluetooth 5.3 LE Audio ensure seamless connectivity. Enjoy ultra-low latency for gaming and fast-paced activities, with crystal-clear communication thanks to AI-enhanced microphones.

Powering Up Productivity: HP Series 5 Pro

For today’s workers to be successful, the new HP Series 5 Pro Monitors enable productivity for any work environment by providing large canvases for AI workflows and high refresh rates for AI-assisted design and content creation. Featuring eight models ranging in sizes from 23.8 inches to 34 inches, the monitors are the world’s broadest commercial mainstream monitor series with 100W USB-C power delivery. The three-sided borderless display with a micro-edge bezel design enables users to seamlessly connect, charge, and power PCs through one USB-C cable for data and video.

The Series 5 Pro portfolio immerses individuals in their work environment and helps limit distractions with integrated AI noise reduction. Collaborate confidently and securely with the integrated Poly Studio 5MP pop-up tiltable webcam, which secures the device easily with the Auto Lock & Awake feature. This capability detects the user’s presence to instantly wake the system and dims or locks the PC when the user walks away.

On a single charge using Bluetooth mode with ANC off. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.

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AVEVA Awarded 2025 Databricks Manufacturing ISV Partner of the Year at Data + AI Summit

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A group shot of of AVEVA team being recognized as the 2025 Databricks Manufacturing ISV Partner of the Year

AVEVA, a global leader in industrial software driving innovation and sustainability, is honored to announce it has been named as the 2025 Databricks Manufacturing ISV Partner of the Year. Presented at the annual Data + AI Summit, the award highlights AVEVA’s exceptional contributions to innovations in data-powered manufacturing.

Over the past year, AVEVA, in strategic partnership with Databricks, the data and AI company, launched a ground-breaking integrative solution through its CONNECT industrial intelligence platform that redefines how industrial and enterprise data can be unified, analyzed, and operationalized.

This collaboration addresses one of the most pressing challenges in modern industry: turning vast amounts of siloed operational technology (OT) and information technology (IT) data into meaningful insights, while ensuring data integrity, minimizing the development and maintenance costs, and significantly shortening time-to-value.

By using the Databricks Data Intelligence Platform alongside CONNECT, customers can securely unify industrial data with enterprise business systems in an open, governed, and scalable manner via Delta Sharing, Databricks’ open source approach that enables customers to share live data across platforms, clouds, and regions. This enables AI, machine learning, and real-time analytics to be applied to data sets that were historically isolated or underutilized. Manufacturers can now leverage Databricks with CONNECT for smarter decision making, predictive maintenance, demand forecasting, sustainability tracking, safety monitoring and boosted operational efficiency.

“At AVEVA, we’re proud to have established Databricks and Delta Sharing as key foundation-stones of our strategy for our industrial intelligence platform, CONNECT,” said Bry Dillon, SVP of Partners and Commercial Strategy at AVEVA. “Together, we’re enabling our joint customers to access real-time insights, accelerate AI, and deliver tangible outcomes across the industrial landscape. Our partnership with Databricks marks a pivotal moment in the advancement of industrial AI. This collaboration presents a powerful opportunity to accelerate the deployment of AI-driven solutions and drive greater industry-wide collaboration — capabilities that are needed for companies across the industrial sector to stay relevant, remain competitive, and build efficient, sustainable businesses of the future.

“We are thrilled to name AVEVA the 2025 Databricks Manufacturing ISV Partner of the Year,” said Shiv Trisal, Global Manufacturing, Transportation & Energy GTM Leader at Databricks. “As more enterprises leverage data intelligence to solve challenges across the manufacturing and energy industries, AVEVA’s partnership with Databricks is essential to helping organizations everywhere harness the full potential of their data.”

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FUJIFILM seeks to extend role in region’s economic and technological development with new offices at Expo City Dubai

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FUJIFILM

FUJIFILM Middle East and Africa recently announced the inauguration of its new offices at Expo City Dubai, – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The site will also host the FUJIFILM Technology Center (FTC) to support the training of employees, business partners, and end-users in the Middle East, Africa, Europe, and Asia.

FUJIFILM brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the region, reflecting its commitment to early detection and better health outcomes.

Over the past five years, FUJIFILM has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa. The establishment of its new offices in the UAE is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The company also recorded impressive annual performance in 2024 and is looking to repeat the feat this year with an expected double-digit growth.

H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.”

Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.”

The FUJIFILM Technology Center (FTC) is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services.

Underscoring the global importance of the center for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, also stated: “Our investment in the new offices  and FUJIFILM Technology Center is a powerful enabler for product showcases, including a full-fledged center with hands-on training and lectures delivered by professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers. The FUJIFILM Technology Center will be invaluable asset in the efforts to leverage our rich heritage of innovation and continue to serve as a benchmark for progress in the region.”

Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, commented: “With the opening of our new offices at Dubai Expo City, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a focal point for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.”

At the end of last year, FUJIFILM signed six Memorandums of Understanding (MoUs) with prominent healthcare and medical institutions in Saudi Arabia. These partnerships aim to enhance healthcare solutions by promoting digitalization, improving efficiency, and delivering better patient outcomes, underscoring FUJIFILM’s enduring collaboration with regional and Saudi organizations. FUJIFILM Middle East and Africa will also extend its commitment to the development of the region’s talent, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing.

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AI-powered personalized learning: The next frontier for Middle East education

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Pearson

By Isil Berkan, Marketing Director, Middle East, Africa & Turkey at Pearson

Artificial intelligence is no longer a distant promise: it’s already reshaping how we live, work, and learn. In the classroom, AI-powered tools are adapting lessons in real-time to each student’s strengths, gaps, and pace. That means less time marking, and more time for teachers to connect, coach, and inspire.

In the Middle East, governments are actively reforming education to build a digital-ready workforce. AI offers a unique opportunity to close skill gaps, increase engagement, and prepare youth not only for today’s jobs but for those yet to come. With thoughtful implementation and the right safeguards, AI-powered learning is reshaping education at an unprecedented scale and speed.

The current state of AI in Middle Eastern education

Across the region, governments are investing significantly in digital transformation in education. In the UAE, AI learning begins from kindergarten, part of its ambition to become a global leader in AI. The country now ranks third globally for attracting AI talent, according to Stanford’s 2024 AI Index report.

Saudi Arabia’s Vision 2030 includes a bold national strategy for data and AI, aiming to position the Kingdom among the world’s top AI-powered economies. Initiatives like “One Million Saudis in AI” and “Artificial Intelligence Hour” are already equipping hundreds of thousands of students with essential skills. Public-private partnerships are accelerating progress, especially in STEM and bilingual education.

Why AI-powered personalized learning is needed

Many traditional classrooms are constrained by fixed curricula and standardized teaching methods. This can make it difficult to meet the needs of individual students. AI can help close the gap—giving every student tailored support based on how they learn best. It doesn’t replace teachers; it gives them better tools to adapt, support, and engage.

The AI in education market is expected to grow to over $20 billion by 2027. Pearson’s own research found that 76% of teachers spend at least an hour a week planning lessons in their own time. This provided inspiration for innovations like our Smart Lesson Generator, which reduces admin and delivers curriculum-aligned content at the right level, in seconds.

Generative AI can identify at-risk learners early, recommend specific interventions, and dynamically adapt materials for better comprehension and retention. These tools tailor content to each learner’s unique needs by offering personalized explanations, summaries, and practice questions.

How it can be implemented and the benefits

AI needs more than access to devices; it works best when integrated into pedagogy. Tools like Mondly by Pearson let learners practise speaking and listening in realistic, role-based scenarios, powered by speech recognition and adaptive feedback.

This kind of real-time assessment is especially valuable for workforce preparation, where language skills, particularly English, directly influence employability. In Saudi Arabia, Pearson’s research shows a 40% gap in English skills across industries, something AI can help address at scale.

Challenges and considerations

In a world where 60% of educators are already implementing AI in the classroom, concerns around data privacy, digital literacy, and equitable access cannot be ignored.

Many schools still lack the infrastructure or teacher training needed to roll out AI programs effectively, with 61% of teachers indicating they would feel more confident using AI if they were properly trained. However, these challenges present opportunities for regional collaboration and innovation. Ethical frameworks, clear data policies, and inclusive curriculum design can mitigate risks.

AI-powered tools that are built on proprietary standards like the Global Scale of English can ensure precision and alignment with real-world learning outcomes. Rather than replacing educators, AI should be positioned as a tool that empowers them, providing real-time assistance during lessons, answering questions, and offering extra resources.

Government initiatives and national strategies

The UAE’s AI Strategy 2031 and Saudi Arabia’s Vision 2030 show a clear commitment to integrating AI across all levels of education. Programs like the King Abdullah Scholarship Program (KASP) are sending students abroad to study advanced technologies, while EdTech partnerships are multiplying across the region.

By 2030, AI is expected to contribute over $96 billion to the UAE’s economy and $135 billion to Saudi Arabia’s. To realise this, education must lead the way.

The road ahead

To make the most of AI in education, we need more than devices and dashboards. We need collaboration.

Educators need hands-on training. Policymakers need to create regulations that promote safe, equitable use of AI. And technology providers must build tools with—not just for—teachers and learners. That includes embedding AI into curricula and teaching the next generation how to use it responsibly.

The Middle East has momentum on its side. If governments, educators, and tech companies act together, the region can set a global example, building an education system that’s more personalised, more agile, and fit for the future.

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