Shure is unveiling a number of innovations today at the start of NAMM 2025. In addition to the new products announced today and highlighted below, Shure will also be providing NAMM attendees a closer look at the new Axient Digital PSM Advanced Digital In-Ear Monitor System and MV7i Smart Microphone and Interface.

The new innovations come on the back of the Middle East’s rapidly growing conferencing, events and content creation scene industry, which has seen technological enthusiasts in the regional broadcast, production, recording, and podcasting industries develop a need for products that deliver sound experiences that immerse, inspire, and exceed expectations.

With Shure products now sold in more than 120 countries, the Middle East is steadily rising as a key market as its appetite for game-changing wired and wireless microphones, meeting solutions, and personal and professional listening products balloon year-on-year.

“Shure products have remained the top choice for vocal performances regionally. These new innovations align with the evolving audio needs of the Middle East consumer and we are super excited to be introducing a series of special products that will elevate the regional industry,” said Antony Lovell, sales director, Shure MEASA.  

Nexadyne Instrument Microphones

Shure announced the expansion of its Nexadyne product line with the introduction of three all-new dynamic instrument microphones: the Nexadyne 2 Kick Drum Microphone, Nexadyne 5 Guitar Amp Microphone, and Nexadyne 6 Tom/Snare Microphone.

Each Nexadyne microphone boasts Shure’s patented Revonic Dual-Engine Transducer Technology. While typical instrument microphones use a single transducer, Nexadyne microphones feature two precisely calibrated transducers working together to achieve optimal performance that delivers natural, authentic clarity while minimizing unwanted noise.

SLX-D Quad-Channel Digital Receivers

The SLX-D Quad-Channel Digital Receiver is available in both standard (SLXD4Q+) and Dante-enabled (SLXD4QDAN+) versions. Paired with existing SLX-D transmitters, the new Quad-Channel Digital Receivers build upon the rich feature set of SLX-D digital wireless with a suite of new and improved capabilities, including an expanded 138 MHz tuning range capability, enabling country-wide frequency versatility.

SM39 Vocal Performance Headset Microphone

The SM39 Vocal Performance Headset Microphone is specifically engineered for performers who demand the freedom to move boldly and command the stage with uncompromising sound quality. Its lightweight, low-profile design provides a comfortable, secure fit for extended wear, empowering musicians from lead vocalists to instrumentalists to focus solely on their stage presence and perform with confidence. The SM39 integrates seamlessly with Shure Axient Digital and all Shure Wireless Systems, providing reliable sound for any environment.

Wired KSM11 Cardioid Condenser Vocal Microphone

Building on the KSM11’s reputation as the premium standard for vocal microphones, the wired KSM11 now makes top-tier performance accessible to artists and engineers who demand an XLR solution for live performance, broadcast, simulcast, and live-streamed applications. For performances that require efficient and unmatched quality, the KSM11 requires substantially less processing and EQ to reproduce the true quality and intelligibility of artists’ vocals.

Global technology brand HONOR announced the launch of the HONOR Magic7 Pro in the UAE market. Unveiling the latest addition to the prestigious HONOR Magic Series, the HONOR Magic7 Pro debuts with a host of advanced innovations aimed at delivering the ultimate smartphone AI encounter.

Boasting AI-enabled and enhanced user experience, photography capabilities, battery, and hardware performance, the HONOR Magic7 Pro presents a comprehensive flagship experience tailored to users across the Middle East Region.

The HONOR Magic7 Pro comes in three unique colours: Lunar Shadow Grey, Breeze Blue, and Black. Users can purchase the HONOR Magic7 Pro through the HONOR Online Store, HONOR Experience Store, Sharaf DG, Emax, Jambo, noon, Amazon, Virgin Megastore, Etisalat by e&, Carrefour, Ecity, lulu, Eros and select retailers across the UAE.

Those who purchase the all-new smartphone will receive free gifts worth AED 1547, including instax mini Link 3, 6-month 360 damage protection and HONOR Choice earbuds. Paired with the instax mini Link 3, this promotion offers the perfect fusion of advanced tech and creative expression. Stylish and compact, the instax mini Link 3 not only produces high-quality prints but does so with ease, thanks to features like Google’s Fast Pair, allowing for a seamless connection with your HONOR device.

Unparalleled Photography Experience with AI Capabilities

Setting a new standard for photography excellence, HONOR Magic7 Pro is tailored to optimize the quality of portraits, snapshots, and telephoto images, providing users with a holistic AI-driven photography experience, thanks to AI HONOR IMAGE ENGINE.

The HONOR Magic7 Pro debuts the innovative AI Super Zoom feature, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances. Tailored for scenarios like concerts and music festivals, the device presents Stage Mode, which utilizes AI training to optimize shooting outcomes under complex light settings in various performances.

Tailored for various dynamic scenarios, the AI HONOR IMAGE ENGINE seamlessly incorporates the Capture Enhancement Large Model, optimizing the image quality of motion shots through AI Motion Sensing Capture and HD Super Burst.

The AI Motion Sensing Capture automatically identifies subtle facial expressions like smiles and dynamic body movements such as jumping, facilitating users to capture snapshots with rich detail and unmatched clarity.

Additionally, the HONOR Magic7 Pro introduces the HD Super Burst feature, allowing users to seize fast-paced action sequences with exceptional precision at impressive rates of 10 frames per second, ensuring that every fleeting moment is preserved in breathtaking detail.

Furthermore, featuring AI Enhanced Portrait, users can now capture stunning portraits with ultra-high definition, ensuring the true colors of every portraited person shine through.

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

HONOR has been pioneering smartphone AI advancements across both software and hardware realms within the industry. Building on this success, HONOR has introduced the latest MagicOS 9.0 based on Android 15, the HONOR Magic7 Pro is a game-changer in redefining user interactions through its AI-infused smart features. Harnessing the power of AI, HONOR has significantly elevated user experience across a wide array of scenarios, ranging from everyday smartphone tasks to entertainment, communication, photo editing, and professional tasks.

The AI Magic Portal 2.0 is upgraded with the Portal to anywhere capability, further enhancing precision and convenience in the smartphone experience. With this capability, users can easily circle objects to enable instant text and image comprehension and access wanted services instantly. For example, when users search for a book, they can simply circle the book image and Magic Portal will appear with relevant e-commerce apps.

Powered by AI, HONOR Notes further offers AI Summary function to help quickly summarize the content of your note, allowing you to insert it as a content abstract. The AI Minutes feature highlights key points from meetings, trainings, courses, or interviews. You can also choose from different styles—Basic, Business, Vivacious, and Classic—based on your needs. This makes note-taking easier and more organized, improving your workflow.

On the other hand, AI Translate feature enables seamless communication by providing instant translation support for up to 13 languages during face-to-face conversations.

Supercharge your Productivity and Creativity with Google Gemini

Equipped with the pre-installed Google Gemini app, the HONOR Magic7 Pro features a truly helpful personal AI assistant from Google to ignite your creativity. Gemini’s overlay provides quick access to Google AI assistance and context-aware help with what’s on your screen. With Gemini extensions, you can find and take action from information from the Google apps and services you rely on like Maps, YouTube, Flights, and Hotels.

Unleashing Unmatched Gaming Performance and AI Capabilities

Driven by the Snapdragon 8 Elite Mobile Platform, the HONOR Magic7 Pro delivers outstanding performance and advanced generative AI capabilities, making it an ideal device for gaming enthusiasts.

Furthermore, the Snapdragon 8 Elite Mobile Platform optimizes battery efficiency, enabling extended gaming sessions without the worry of rapid battery drain. With its blend of power, performance, and gaming-focused features, the HONOR Magic7 Pro is engineered to redefine mobile gaming enjoyment.

Exclusive Interview with Mohanad Mohsin, Regional Director, MEA Region, Aukey

What products did Aukey showcase at GITEX Global 2024?
We were excited to showcase our latest series at GITEX Global 2024. We launched two new product lines during the event. The first was the Omnia-Frez series, a revolutionary cooling wireless charger designed to optimize battery life for iPhones and other wireless charging-compatible devices. The second was the Comet series, featuring ultra-compact GaN (Gallium Nitride) chargers. These chargers are not only highly efficient but also come with a sleek and elegant design that sets them apart.

When were these products expected to hit the market?
The Comet series was in the final stages of production during GITEX and was expected to be available in the market within a month. Meanwhile, the OmniFreeze series had already been launched the previous month and is available in key markets at the time of the event.

Was GITEX the first platform where these products were showcased?
No, we first unveiled these products at IFA Berlin earlier in the year. GITEX Global was our second major platform to showcase the Omnia-Frez and Comet series to the Middle East audience.

How did you engage visitors at GITEX, particularly with interactive demos for the TrackMate series?
During GITEX, we showcased advancements building on last year’s MagFusion series, which featured Qi2 charging technology for Apple users. This year, we introduced the Omnia-Frez series with integrated advanced cooling technology, designed to prolong mobile battery life. The response from visitors to these demos was very positive, and the interactive showcases helped highlight the key benefits of our latest innovations.

How did participating in GITEX Global help you connect with partners and consumers?
GITEX Global was an essential event for us, especially in the Middle East market. We consistently participate in major global events, starting with CES in the US, followed by Channel Hub and Channel Summit in Abu Dhabi and Monaco. We also attend IFA Berlin and events in Hong Kong. This year, we expanded into Africa by exhibiting at GITEX Morocco for the first time. The response from partners and visitors at GITEX Global was overwhelmingly positive, and it further validated our growth strategy in key markets.

Aukey’s wireless chargers hold Qi2 certification. Why was obtaining this certification important for your products?
At Aukey, we focus on delivering affordable yet cutting-edge technologies that compete with the industry’s biggest players, such as Apple. Staying up to date with the latest innovations on a monthly, and sometimes weekly, basis is essential. Consumers are constantly looking for innovative products, and we pride ourselves on providing chargers that are not only powerful but also sustainable, elegantly designed, and long-lasting. Qi2 certification ensures that our wireless chargers meet the highest standards of reliability and safety, which is critical for consumer trust and satisfaction.

How was the feedback from visitors at GITEX regarding the two new product series?
The feedback was extremely positive. We received significant interest from visitors and forged several new partnerships leading up to and during GITEX. These collaborations have allowed us to expand further into new markets. GITEX Global once again proved to be a fantastic platform for connecting with industry leaders, engaging in meaningful discussions, and fostering new opportunities. The event provided us with valuable insights and an excellent opportunity to strengthen relationships with partners and customers.