Innovo, an industry leader in construction and innovation, has signed a strategic partnership with Siemens, a leading technology company, to drive innovation, digital transformation, and sustainable growth across building technologies in the UAE.

Under the agreement, Innovo Technology Services has officially become a Siemens Solution Partner for Building Automation, authorised to deliver and integrate the Building X portfolio in the UAE. Building X is Siemens’ open, cloud-based platform for smart building management.

Innovo will provide full sales, integration, and support across modules including Lifecycle Twin, Energy Manager, Operations Manager, Comfort AI, Security Manager, Fire Manager, and API Manager.

This milestone strengthens Innovo’s commitment to digital adoption and sustainability in the built environment, while extending Siemens’ global leadership into one of the world’s fastest-growing construction markets.

The strategic partnership was formalised at a signing ceremony attended by Bishoy Azmy, CEO, Innovo, and Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East.

Bishoy Azmy, CEO, Innovo, said: “Our partnership with Siemens reflects our shared vision, to create smarter, safer, and more sustainable digital ecosystems. By combining Siemens’ advanced solutions with Innovo’s digital innovation, we are delivering intelligent solutions that will transform building performance and enhance quality delivery across the UAE.”

Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East, said: “Innovo is a trusted partner with a proven record in digital solutions. Their appointment as a Siemens Solution Partner will accelerate the deployment of our Building X portfolio in the UAE, supporting more efficient, resilient, and connected communities.”

Innovo continues to operate at the forefront of innovation. This strategic partnership supports the company’s vision to be part of the future of intelligent, sustainable building solutions that transform communities across its global markets.

Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.

Lexar MEA expansion: momentum built with partners

At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

“For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”

Lexar MEA expansion at GITEX: what creators and gamers will see

At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.

Partner enablement that scales across MEA

To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.

“Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”

Why the Lexar MEA expansion footprint matters for end users

Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.

Looking ahead

Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.

Bottom line

The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.

Check Out Our Previous Post on RTX 50 student laptops: AI tools for school

Back-to-school shopping just got easier. RTX 50 student laptops bring AI acceleration, cutting-edge graphics, and efficient mobility together in one device—so students can learn, create, and unwind without compromise. With RTX 50 student laptops, you cover lectures, labs, content projects, and gaming in a single, reliable setup.

RTX 50 student laptops built for class, labs, and late nights

Performance is the starting point. The latest RTX 50 Series pairs fast CPUs with next-gen GeForce RTX GPUs, so multitasking feels snappy even with dozens of tabs, a video call, and a code compile running. Moreover, power efficiency matters. Designs are slimmer and lighter, with up to 40% longer battery life versus prior generations, which helps you move from lecture to library without the charger hunt.

AI tools that actually save time

Students don’t just need raw speed; they need smart speed. Out of the box, RTX 50 laptops tap a suite of AI-powered tools that accelerate common tasks:

• NVIDIA Broadcast cleans background noise and improves webcam presence for remote classes.
• RTX Video enhances streamed lectures and tutorials.
• NVIDIA NIM and ChatRTX help with local, private AI experiments and quick research summaries.

Additionally, NVIDIA Studio Drivers prioritize stability in creative apps. That means fewer crashes and faster renders when you’re editing 4K video, polishing photos, or building motion graphics for class.

Create by day, game by night

When the homework is done, gaming can finally begin. DLSS 4 boosts frame rates while keeping visuals crisp, and NVIDIA Reflex lowers system latency for faster reactions in competitive titles. Meanwhile, Game Ready Drivers tune performance for new releases on day one. In practice, you get a smooth, consistent experience without manual tweaking.

Study setup that travels well

Because students bounce between classrooms, dorms, and cafés, portability counts. RTX 50 systems ship in slim, lightweight designs with bright displays and comfortable keyboards. Bluetooth calling and headset support make group work easy, while modern Wi-Fi keeps collaboration tools responsive. Crucially, battery life remains strong even when you split time between note-taking, editing, and light gaming.

Why it’s the right platform for students

Choosing one laptop to do it all can feel risky. However, this platform covers the key use cases:

• STEM and design: GPU acceleration speeds simulations, CAD previews, and data-viz.
• Content creation: AI features shorten edit time, so projects hit deadlines.
• Hybrid learning: noise removal, video enhancement, and stable drivers improve remote sessions.
• Leisure: DLSS 4 and Reflex keep games fluid without sacrificing study time.

As Chantelle Tavid, Head of Marketing for MENAT and CIS at NVIDIA, notes, students need more than specs; they need devices that support creativity, collaboration, and play—in one reliable package.

Availability

GeForce RTX 50 laptops are available now at leading retailers across the region. Configurations vary by brand and model, so students can match performance, portability, and budget to their course load.

Bottom line

For campus life in 2025, one device should be enough. GeForce RTX 50 laptops blend AI tools, efficient performance, and great graphics to handle school, projects, and downtime—without juggling multiple machines. Pick the form factor you like, install your study stack, and get moving.

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