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PwC Middle East and Liferay forge strategic collaboration to deliver full-spectrum digital services

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MoU

Liferay has partnered with PwC Middle East to enhance digital experiences for businesses across the region. This collaboration combines Liferay’s technology with PwC Middle East’s advisory and technology delivery expertise to deliver a comprehensive suite of digital services to elevate customer engagement strategies.

In an increasingly competitive digital landscape, a collaboration of this nature is crucial for businesses looking to innovate and optimise digital experiences. By merging Liferay’s powerful DXP capabilities with PwC Middle East’s insights in digital strategy, experience design and digital delivery, this alliance will equip organisations to design digital experiences aimed to drive growth making it a significant step towards more technologically advanced future for clients in the regions,

The strategic alliance was formalised during a MoU signing at GITEX GLOBAL between Moussalam Dalati – General Manager, MEA and France, Liferay, and Esan Tabrizi – Partner, Customer Transformation Practice Leader, PwC Middle East.

Esan Tabrizi, Partner, Customer Transformation Practice Leader at PwC Middle East, commented: “This collaboration is a testament to our dedication to offering the best solutions to our clients in the Middle East. With Liferay’s innovative DXP technology, we will enhance digital experience management and provide a more digitally driven approach to customer engagement challenges. We look forward to providing unparalleled digital services and customer experience efficiency in the region. At PwC Middle East, we are committed to supporting our clients in their transformation journeys and ensuring that the outcomes we deliver are sustainable in a transparent strategy through execution offering”

Moussalam Dalati, General Manager – MEA and France stated, “Liferay has been reimagining its MENA presence by steadily expanding its footprints through strong customer relationships across diverse verticals, built alongside a robust partner network. Our collaboration with PwC Middle East is in sync with our strategy to deliver comprehensive digital experience solutions through our optimal pairing. By integrating PwC’s expertise in digital strategy with Liferay DXP, we aim to create scalable future-ready frameworks poised to set new standards for excellence in digital experiences across the region.”

The strategic collaboration will deliver customised digital experiences across multiple touch points, including customer websites, mobile apps and e-commerce platforms. PwC will complement these efforts with its data driven insights and expertise, ensuring clients can continually refine and elevate their digital experiences to meet changing market demands.

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Syncrow Revolutionises Smart Building Management with New IoT Platform SyncOS

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Smart Building Management

Syncrow, a provider of scalable and innovative automation solutions powered by the Internet of Things (IoT), has launched SyncOS, a cloud-based IoT platform set to redefine smart building management across the GCC region.

SyncOS’ flexibility and scalability provide a more effective way for businesses and organisations to manage multiple buildings, floors, or rooms through the web or a mobile app. With this launch, Syncrow is expanding its lineup of comprehensive IoT and automation solutions that enhance efficiency, comfort, sustainability, and wellness across various sectors.

Featuring an intuitive dashboard, SyncOS gives property and facility managers all the information they need at a glance. This allows for easy monitoring and control of all connected devices, including lighting, water, HVAC, and security systems, across residential, commercial, and mixed-use environments.

Syncrow App

Leveraging the power of IoT and smart sensors, SyncOS offers predictive maintenance capabilities by monitoring device health and sending out early warnings to reduce downtime and prevent costly failures.

SyncOS’ advanced technology enables a smooth transition from traditional wired systems. With Syncrow’s wireless-first approach, the platform transforms existing buildings into smart environments – delivering cost-efficiency, peak system performance, and minimal operational disruption.

To ensure effortless onboarding and rapid adoption of new smart devices, SyncOS supports over 60 device types, with more added on a regular basis. This wide compatibility allows businesses and partners to integrate their existing apps and ecosystems using open APIs and white label options.

Syncrow App Devices Management 03

One of Syncrow’s key focus areas with the launch of SyncOS is wellness. The company is committed to advancing people’s wellbeing by creating technologies that respond to increasingly stringent occupant health standards. The IoT platform is capable of automating key environmental factors, including thermal comfort, air quality, water purity and more.

The launch of SyncOS contributes to various government initiatives, such as the UAE’s Green Agenda – 2030 and Saudi Vision 2030. Both programmes emphasise the use of advanced technologies to promote energy efficiency and sustainable development.

With roots in the UAE and active operations in Saudi Arabia, Syncrow has critical hands-on knowledge and experience with building codes, technical standards, and project workflows in the region. The company has successfully delivered projects for leading brands across the GCC, demonstrating its capability to meet regional demands with precision and reliability.

Syncrow App Workflow Automation 04

Commenting on the launch, Syncrow Co-Founder and CEO, Talal Debs, says: “We developed SyncOS to combine the capabilities of legacy building management systems with modern controls, data, IoT automation, and cloud connectivity. Our platform enables businesses to benefit from real-time actionable insights with detailed device-level information to drive smarter decisions.”

“People today are more conscious than ever about their health and overall well-being, whether at home, at work, or while traveling,” Talal added. “At Syncrow, we’ve designed our solutions to prioritise these evolving needs by focusing on air quality and environmental wellness. By doing so, we’re not only improving people’s lifestyles but also enabling businesses to deliver healthier, more responsive environments for their customers.”

Following the launch of SyncOS, Syncrow will continue developing various smart automation solutions that are centred on the needs of the GCC markets and deliver long-term scalability and resilience in the fast-transforming region.

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OPSWAT and SentinelOne Enter OEM Partnership to Further Strengthen Multi-Layered Malware Detection with AI

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a cybersecurity professional analyzing threats using AI

OPSWAT, a global leader in critical infrastructure protection, and SentinelOne (NYSE:S) today announced their OEM partnership with the integration of SentinelOne’s industry-leading AI-powered detection capabilities into OPSWAT’s Metascan™ Multiscanning technology. This collaboration elevates malware detection across platforms, empowering enterprises to combat modern cyber threats with even greater precision and speed.

With SentinelOne’s AI/ML detection capabilities now part of OPSWAT’s Metascan Multiscanning, joint customers benefit from:

  • Enhanced detection accuracy through industry-leading AI capabilities
  • Cross-platform functionality, supporting both Windows and Linux deployments
  • Stronger ransomware and zero-day threat defense with autonomous, cloud-independent operation
Tom-Mullen-SVP-Business-Development-at-OPSWAT
Tom Mullen, SVP, Business-Development at OPSWAT

“OPSWAT’s mission is to ensure the secure and compliant flow of data across the world’s critical infrastructure,” said Tom Mullen, Senior Vice President, Business Development, OPSWAT. “Integrating SentinelOne’s AI detections strengthens Metascan’s multilayered defense, giving our customers faster, smarter protection against today’s most sophisticated threats.”

The inclusion of SentinelOne’s AI/ML detections in Metascan Multiscanning provides unmatched malware detection through simultaneous scanning with over 30 leading anti-malware engines, utilizing signature, heuristic, and machine learning techniques to achieve over 99% detection accuracy. The integration of SentinelOne’s AI/ML detections further amplifies this capability by identifying threats that bypass traditional defenses such as polymorphic malware.

“Our collaboration with OPSWAT reflects a shared commitment to strengthening cybersecurity through innovation,” said Melissa K. Smith, Vice President, Strategic Technology Partnerships and Initiatives, SentinelOne. “By integrating our AI/ML detections with Metascan Multiscanning, we’re delivering joint value that helps organizations elevate their threat detection strategies and better protect critical infrastructure across complex environments.”

This integration is available immediately as part of the latest Metascan Multiscanning release and supports key OPSWAT products both on-premises and cloud, including MetaDefender Core, MetaDefender ICAP Server, and MetaDefender Kiosk.

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PROVEN Reality Launches Comprehensive VR Lab Service Across the GCC

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a front-quarter shot of a man wearing a VE headset interacting with it
Pavel Makarevich, Vice President at PROVEN Solution
Pavel Makarevich, Vice President at PROVEN Solution

PROVEN Reality, a leading Virtual and Augmented Reality company, has announced the launch of a new service to help organizations establish a fully operational Virtual Reality (VR) lab. This service will help organizations set up a place to seamlessly integrate VR into their operations for education, training, and more.

The full-service offering will be an all-inclusive step-by-step solution designed for schools, universities, hospitals, and enterprises looking to adopt VR technologies without the hassle of going through a complex setup process.

“Virtual reality has moved from novelty to necessity,” said Pavel Makarevich, Vice President at PROVEN Solution. “With our VR lab service, PROVEN Reality can help institutions across the GCC take that critical leap—from passive learning and limited training models to immersive, high-impact experiences that improve outcomes and operational efficiency.”

A VR lab can be a dedicated, purpose-built space where everyone can experience immersive simulations using VR technology ideal for:

Universities – Using VR enables a more hands-on learning experience. For example, engineering students can now simulate complex machinery and electrical systems while medical students can safely practice procedures without risk.

Schools – VR transforms traditional classroom learning by making subjects interactive and engaging. The result is deeper engagement, improved comprehension, and stronger knowledge retention.

Enterprises – Businesses can use VR for onboarding, product design, and skill training simulations, such as crisis management and equipment handling, in a risk-free environment. VR can be utilized for real-time collaboration among remote teams and allow product prototyping in shared virtual spaces.

Hospitals – Medical students and professionals can safely practice surgeries and patient care scenarios in lifelike VR environments. Hospitals can also use VR to train staff in emergencies.

Backed by Expertise and Strategic Partnerships

PROVEN Reality draws on extensive  experience in the GCC market, with a regional presence in Riyadh and Dubai. The company’s VR solutions are powered by partnerships with global hardware vendors, including HTC, PICO, Apple, and Magic Leap.

PROVEN Reality’s unique blend of in-house R&D, subject-matter experts, and a vast consultant network ensures sector-specific insight and robust implementation across any industry.

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