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Yasmina: the human-like AI assistant transforming everyday life in the UAE

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Yasmina Yango

By: Swithin D’Silva, Director International Business, Yango

With the rapidly advancing world of technology, the UAE has emerged as a front-runner in digital transformation. This shift is evident in the country’s various sectors, including healthcare, education, and government. As smart devices become increasingly prevalent, the AI assistant Yasmina has the potential to play a crucial role in this transformation.

Yasmina is a human-like AI assistant that speaks both Khaleeji Arabic and English and is deeply connected to the culture of the Middle East. When developing Yasmina, our goal at Yango Group was to create a human-like AI assistant, which inherently requires a deep understanding of local culture. Therefore, Yasmina is culturally attuned to the Middle East and can provide users with Hijri calendar dates and play surahs from the Quran, among other features.

Hyperlocal AI with a human-centred approach

What makes Yasmina unique is its innovative natural language understanding, speech recognition, and speech synthesis technologies. At the core of Yasmina lies a powerful large language model, which enables it to continuously learn and enhance its knowledge and skills. We have improved Yasmina’s ability to generate natural language by exposing its large language model (LLM) to diverse linguistic contexts that capture the intricacies of regional dialects, idioms, and cultural references.

Yasmina can also act as a smart home hub, enabling users to control their environment through voice commands. This, along with Yasmina’s entertainment and educational skills, can make the assistant an indispensable tool for UAE residents.

The assistant’s increased relevance for the region relies heavily on user feedback. Prior to the launch of the product, we established a beta testing community, which allowed us to engage directly with users, gather valuable feedback, and make sure that Yasmina meets the unique needs of the region.

Yasmina embodies the future of hyperlocal AI, where innovation directly addresses the unique needs of our users. It’s an example of how large language models can be used to create not just intelligent, but truly personalised experiences.

Yasmina’s role in shaping the digital future of the UAE

Our intent from the outset was to treat the Middle East — and the UAE in particular — not as an afterthought, but as a region to invest in. We wanted to create something for the local people and build a legacy by utilising our GLOCAL (think global, act local) approach.

As the UAE continues to embrace digital transformation, driven by the National Strategy for Artificial Intelligence 2031 and the UAE Vision 2030, Yasmina’s role becomes even more significant. With its advanced features, the assistant aligns perfectly with these ambitious projects aiming to position the country as a leading global hub for AI technologies.

In conclusion, the adoption of Yasmina in the UAE will not only make everyday tasks more efficient, but it will also open up new opportunities for innovation and advancement in the digital world. As technology continues to evolve, Yasmina will remain a key player in the UAE’s ongoing digital transformation journey.

Tech Features

Leading Enterprise Systems Through Smart Integration

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IT professionals in formal attire working together around a cloud dashboard and server racks, with holographic interfaces showing connection diagrams and performance metrics.

Exclusive Interview with Bibin Varghese & Jins Alex, Managing Partners, Hedges Information Technology LLC

Enterprise systems integration is more than just linking hardware; it’s about forging trust-based partnerships, delivering tailored solutions, and providing ongoing support. In this exclusive interview, Bibin Varghese and Jins Alex, Managing Partners at Hedges Information Technology LLC, share how they steer complex integrations in the UAE market.

What Sets You Apart in Enterprise Systems Integration?

Bibin Varghese:

At Hedges, we’ve always believed that technology alone doesn’t drive value—relationships do. What sets us apart is our commitment to building long-term partnerships based on trust, agility, and results. We don’t operate as just another vendor; we become embedded in our clients’ growth journeys. Every solution is tailored to the client’s unique environment, backed by deep technical expertise, and approached with complete ownership. That’s why clients across sectors rely on us not only for today’s needs but as future-ready advisors.

Technology Partners Fueling Enterprise Systems Integration

Jins Alex:

Over the years, we’ve curated partnerships with leaders like Bitdefender for next-gen cybersecurity, Synology for scalable backup and storage, and Dell and HP for robust infrastructure. Post-implementation, our managed services include proactive system monitoring and both remote and on-site support—because for us, support isn’t an afterthought, it’s a strategic commitment.

UAE Trends in Enterprise Systems Integration

Bibin Varghese:

Enterprises here are embracing hybrid digital ecosystems—mixing cloud and on-premises infrastructure for agility and compliance. To stay ahead, we integrate Dell and HP enterprise servers, Synology storage solutions, and Bitdefender security into a unified stack that underpins our client’s digital transformation initiatives.

Cybersecurity Integration: Securing Your Enterprise Systems

Jins Alex:

Cybersecurity is a business-critical function. We deploy Bitdefender’s AI-powered threat detection, Synology’s structured backup, and secure Dell/HP hardware to build multilayered defenses. In the UAE, the shift is from reactive to predictive security—automated threat response, integrated monitoring, and real-time threat intelligence are the next frontier.

Cloud Integration Strategies for Enterprise Systems

Bibin Varghese:

Cloud is now core to digital strategy. We guide clients through readiness assessments, strategy, migration, and long-term governance across public, private, and hybrid environments. Our cloud offerings leverage our OEM partnerships and a dedicated services team to ensure cost control, scalability, and security.

Sales Literacy in Enterprise Systems Integration

Jins Alex:

While not every sales rep must be deeply technical, a solid grasp of AI, cybersecurity, infrastructure, and cloud is essential. Our sales professionals translate technical value into business impact, enabling them to have meaningful conversations with CIOs and CTOs and ensure smooth, aligned implementations.

AI-Driven Enterprise Systems Integration

Bibin Varghese:

We treat AI not just as a tool but as a differentiator. From Bitdefender’s AI threat detection to Dell’s intelligent servers, we help clients map out use cases, manage change, and make AI actionable, turning abstract concepts into real business value.

Startup Collaborations in Enterprise Systems Integration

Jins Alex:

We work with startups in health tech, logistics, e-commerce, and fintech, providing secure, scalable IT foundations from day one. The most exciting verticals in the UAE are AI-driven applications, sustainable technologies, and digital finance—areas where robust integration can make all the difference.

Find out more on Digital Magazine Technology – The Integrator

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Tech Features

Artificial Intelligence and the Future of Education

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A modern UAE classroom where students use tablets and an AI-powered smart board displaying personalized learning modules, guided by a teacher.

By Stewart Monk, Senior Vice President and General Manager, International at PowerSchool

AI in education is revolutionizing how we learn, teach, and manage classrooms. By embedding adaptive platforms, personalized feedback systems, and data-driven insights into every lesson, schools can empower students, streamline administration, and uphold ethical best practices from day one.

AI in Education: Real-World Implementation

Empowering students to become AI creators rather than passive consumers is essential. The UAE’s initiative to integrate AI into the national curriculum equips learners with skills in data analysis, algorithmic thinking, and software development, preparing them for a future where AI drives industry innovation. Early exposure fosters digital literacy, ethical reasoning, and hands-on project design that bridge theory and practice.

Schools are already transforming through tools like adaptive learning platforms, personalized feedback systems, and advanced data analytics. These innovations streamline administrative tasks, tailor instruction to individual needs, and free educators to focus on student engagement and mentorship.

Ethical AI in Education

With a majority of educators advocating early AI education, ethical considerations must be front and center. Protecting student data through secure, in-house AI deployments and enforcing strict access controls are best practices. Addressing bias requires vendors to share training data for third-party audits and continuous system monitoring to ensure fairness and inclusivity.

AI in Education as Your Study Buddy

AI isn’t just a buzzword—it’s becoming an integral part of the educational experience. In a recent UAE-based study, 86% of students said they use AI tools for academic tasks, and over half rely on them weekly for things like summarization, brainstorming, and coding assistance. Tools like the “All Day TA” from the University of Toronto—now adopted by nearly 100 universities globally—answer thousands of student queries per semester, showing us what’s possible when tech meets educator.

Ensuring AI Assists, Not Replaces

AI’s integration into grading, lesson planning, and operations lets teachers devote more time to creativity, critical thinking, and relationship-building. Educators also need robust AI literacy training to understand limitations, ethical use, and the necessity of human oversight.

The Future of Artificial Intelligence in Education

AI promises a dynamic, efficient, and responsive education system—personalizing learning, supporting teachers, and addressing equity. Thoughtful implementation, grounded in ethical principles and continuous oversight, will ensure every student stays on a path toward academic growth and long-term success.

Read more about smart learning in MENA in our article Beyond the Blackboard: The Arab World’s Leap into Smart Learning (Digital Magazine Technology – The Integrator)

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Tech Features

Role of EdTech in MENA region: How Online Education is Enhancing Future Readiness of Workforce

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a tablet with an AI agent portrayed in on the screen placed on a table alongside papers, pencils and a cup of coffee - all depicting AI-powered online education
By Vikraman Poduval, CEO of Saal.ai
a portrait of Vikraman-Poduval, CEO of Saal.ai
Vikraman Poduval, CEO, Saal.ai

The EdTech industry in the Middle East and North Africa (MENA) region is undergoing rapid expansion. The regional online education market is projected to reach a value of USD 1.31 billion by 2029, with a compound annual growth rate (CAGR) of 19.81% between 2025 and 2029.

EdTech plays an important role in modernising the regional education landscape as it can enhance learning experiences, Moreover, as the ongoing digital revolution raises concerns about employability and skill gaps, advanced digital learning solutions promise to drive innovation in learning, promote continuous professional development, and help foster a digitally literate workforce, aligning with the demands of a knowledge-based economy.

For instance,  Saal’s AI-based learning platform synergises the capabilities of AI and big data to create detailed skill maps for individuals, align them with target roles or desired career paths, and streamline their journey to professional success. Furthermore, online educational platforms help optimise the search for the right talents, by maintaining a comprehensive skill and occupation-based database, a competency mapping engine, leadership development modules, and robust mechanisms for aggregating data from diverse systems.

UAE’s role as a key driver of the regional EdTech revolution

The UAE stands out as a trailblazer and a true pioneer, catalysing the ongoing growth of the regional online education industry, through its groundbreaking initiatives such as the recent decision to make AI a formal subject in the national curriculum. This makes the UAE one of the first nations to integrate AI as an integral facet of its foundational education framework.

This strategic decision is poised to help develop a robust local talent pipeline, by developing AI literacy at an early age and building a self-sustaining ecosystem consisting of future developers, and engineers. It will also help equip learners with critical thinking and technical skills, which are necessary to succeed in a tech-centric world. This exemplary strategic endeavour also provides a practical model which the rest of the world can aspire to emulate, highlighting the nation’s enduring commitment to innovation and positioning education as the cornerstone of broader economic transformation.

In such a scenario, there is a need for smart, scalable platform which promote competency-based education using AI algorithms that can tailor content, assessments, and learning paths in real-time based on student needs. Such advanced systems also feature unique capabilities like AI-powered learning companions, intelligent feedback and progress monitoring, real-time risk detection and predictive analytics to guide timely intervention.

Furthermore, these tools enable learners to consistently enhance market-specific skills, while gaining powerful insights via behavioural tracking, cohort analysis, and content effectiveness metrics. Institutions can leverage these tools to ensure improved student outcomes, optimised teaching strategies, and better alignment with industry demands. Advanced AI learning platforms also automate routine academic tasks and integrate multilingual AI chatbots that answer student queries and flag knowledge gaps, enhancing institutional efficiency and elevating the learner’s experience.

AI-powered learning: Key to nurturing a future-ready workforce

In the MENA region, there is a growing disconnect between education and job market needs, led by rapid digitalisation and economic diversification efforts. To ensure that the regional educational sector can keep pace with evolving market demands, it is vital to prioritise competency-based, personalised learning. For instance, ‘AcademyX’, Saal.ai’s flagship AI-powered competency development platform designed for educational institutions, government bodies, and enterprises, can create personalised learning journeys based on user profiles, performance trends, and evolving industry requirements. Such platforms also support national efforts to enhance employability, promote lifelong learning, and foster a digitally fluent, innovation-driven workforce. It also enables educational institutions to identify learning gaps as early as in the first semester, empowering educators to initiate timely interventions and ensure improved academic outcomes, engagement, and retention.

Such a holistic approach is critical to making sure that educational goals and outcomes are aligned with broader market requirements so that students gain practical skills which can enhance their employability and future readiness. Saal.ai’s ‘DigiXT’ platform plays a vital role in this regard as it empowers both learners and educators to work with real-world datasets, while familiarising them with industry-grade tools, AI research capabilities, and cloud-based analytics environments.

Though EdTech holds the potential to transform the MENA region’s educational landscape, it is essential to address key challenges like access, affordability, and quality. Furthermore, it is vital to understand the role of AI in promoting personalised feedback and interactive methods. By embracing AI-powered online education as a tool that complements traditional education, the regional education industry can catalyse its growth, while achieving improved learning outcomes and greater educational equity.

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