Hospitality

Future Food Foundry Investmented in Greeneration to Transform UAE Food Production

Published

2 years ago

November 8, 2024

Future Food Foundry (3F), headquartered in the UAE and a leader in transformative agri-food technology, announces a significant investment in Greeneration, a longevity brand company. This strategic deal is a pivotal step forward for 3F in creating an ecosystem of unique companies and technologies that are revolutionizing the future of food production.

Greeneration has quickly become a key player in Dubai’s agricultural landscape. The high-end specialty greens vertical farm specializes in growing hyperlocally and supplying premium edible flowers, microgreens, and specialty leaves tailored to the needs of high-end culinary professionals.

With this investment, 3F supports Greeneration in expanding beyond premium ingredients for fine dining. Greeneration’s ultimate vision is a longevity brand company, focused on health and sustainability. This new direction will encompass superfoods, adaptogens, medical herbs, and more, offering products that support long-term vitality and holistic well-being for end customers.

The strategic tranche will be used by Greeneration to achieve breakeven and launch the first sub-brands of the longevity platform while continuing to support the food safety, and the culinary excellence of the UAE.

Leo Musatov, Co-Founder and Managing Director at Future Food Foundry commented, “Our investment in Greeneration marks a pivotal moment in 3F’s mission to create a new generation of superfoods with restorative health benefits. Greeneration’s rapid commercial success showcases their innovative approach, quickly becoming a leader in the sector and establishing a financially self-sustainable company. While technology is a key enabler, their product focus on novel functional foods aimed at extending life spans is transforming the business into a ‘longevity brand company.’ As we continue to grow, this partnership not only reinforces Greeneration’s success but also supports our commitment to enhancing food security in the UAE, ensuring that the region can thrive independently amidst global food supply challenges.”

“We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food,” said Roman Ulyanov, Founder of Greeneration. “This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company. We are bringing a new product category to the market, centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future.”

The UAE’s heavy reliance on food imports has long posed a challenge to the nation’s food security. By supporting Greeneration’s growth and expansion, 3F is directly contributing to reducing this reliance and advancing the UAE’s vision for a resilient and self-sufficient food system. Greeneration’s vertical farming techniques, which include water-efficient hydroponic systems and environmentally responsible practices, align perfectly with 3F’s mission to blend innovative technologies with traditional knowledge for a more sustainable future.

Hospitality

Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi

Published

2 hours ago

September 22, 2026

Integrator Web-Editor

TYAM – Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi. The project brings together emerging and independent artists, galleries, collectors, cultural institutions, and international experts from the art world.

The event will take place from September 25–27, 2026, at the National Palace of Youth, on Rustaveli Avenue in Tbilisi. TYAM is a new platform created to support young and independent artists, increase their visibility, and establish connections with the broader art market.

The first edition brings together artists working in Georgia and abroad under the theme “COEXISTENCE.” The concept reflects the meeting of different generations, artistic practices, perspectives, and approaches within one shared creative space.

The programme includes an Art Market section, public and panel discussions featuring international guests, opportunities for professional networking and the development of an artistic network, as well as a special VIP programme. TYAM aims to become a new point of attraction for Georgia’s and the international creative community, connecting artists with collectors, galleries, institutions, and the wider public.

TYAM 2026, September 25–27, 2026
National Palace, Rustaveli Avenue, Tbilisi, Georgia
Tbilisi Youth Art Market

Hospitality

COFFEE PLANET CELEBRATES SAUDI NATIONAL DAY WITH A TRIBUTE TO THE STORIES, MEMORIES AND PRIDE OF THE KINGDOM

Published

4 hours ago

September 22, 2026

Integrator Web-Editor

This Saudi National Day, Coffee Planet is inviting customers to celebrate the Kingdom through the memories, messages and everyday moments that make it feel like home.

As part of the celebrations on 23 September, Coffee Planet cafés in Hail and King Abdullah Financial District (KAFD), Riyadh, will be dressed for the occasion with Saudi flags and National Day decorations, creating a festive setting for customers to enjoy with friends and family.

At the centre of the celebration will be a Memory Board, where customers can leave a short message sharing their feelings, memories or pride for Saudi Arabia. The initiative will bring together personal reflections from visitors throughout the celebrations, creating a collective expression of what the Kingdom means to the people who live, work and spend time here.

Customers will also be invited to enjoy complimentary coffee and a dessert, adding to the relaxed National Day experience and giving visitors another reason to pause, gather and celebrate together.

The activation will take place at Garden Mall in Hail and KAFD in Riyadh, two locations that reflect the brand’s growing presence in the Kingdom.

For Coffee Planet, the National Day celebration is a natural extension of the role its cafés play in bringing people together, whether over a morning coffee, a catch-up with friends or a shared moment with family.

“Saudi National Day is about celebrating the Kingdom and the people who make it what it is,” said Allan Jones, Founder and Chairman of Coffee Planet. “We wanted to create an experience that gives our customers a chance to share their own memories and feelings of pride, while enjoying a simple moment together over coffee. It is a small gesture, but one that reflects the warmth and connection at the heart of the occasion.”

With Saudi Arabia’s coffee culture continuing to evolve, Coffee Planet has seen growing demand for premium specialty coffee and café experiences across the Kingdom.

“Saudi National Day is a proud moment for all of us at HB Brands and an opportunity to celebrate the Kingdom’s remarkable journey, its people, and its ambitions for the future,” said Abdullah Ihlaiel, Group Marketing & Business Development Director, HB Brands. “As Coffee Planet continues to grow in Saudi Arabia, our focus is not only on expanding the brand’s presence, but on building a meaningful connection with the communities we serve. We are proud to be part of this journey and to celebrate this special occasion together with our customers across the Kingdom.”

The celebration reflects the spirit of Saudi National Day 2026 and its theme, ‘Our Pride is in Our Nature’, while giving customers an opportunity to mark the occasion in a way that feels personal, social and rooted in community.

Hospitality

CHEF SARADHI DAKARA BRINGS THE MEDITERRANEAN TO THE TABLE WITH NEW VIVA ORILLA BRUNCH

Published

6 hours ago

September 22, 2026

Integrator Web-Editor

Orilla, the chef-led MediterrAsian restaurant from Saradhi Dakara and Stellar Society Group, is entering a new season with a renewed focus on the things at the heart of the restaurant: Mediterranean-inspired food, generous hospitality, music, community and the pleasure of sharing a table.

Set on the 27th floor of Hotel Local, Autograph Collection by Marriott, in Jumeirah Village Triangle, Orilla brings together the flavours of the Mediterranean coast with subtle Asian influences, drawing on Chef Saradhi’s travels, memories and nearly two decades working in Dubai’s culinary scene.

At the centre of the new season is Orilla’s Family Sharing Brunch, taking place every Saturday from 12.30pm to 4pm. Designed around the Mediterranean tradition of gathering around the table, the experience brings guests a selection of dishes served for sharing, including tomato salad, salmon roll, beef carpaccio, garden maki, baba ganoush, focaccina, risotto ai gamberi, rigate alla Norma, tagliata and koji chicken, followed by desserts including doughnuts and chocolate mousse.

The brunch is available with Soft, House and Prosecco packages, with children under seven dining free and a dedicated children’s menu available for younger guests.

Champagne also plays a starring role at VIva Orilla with bottles of Perrier-Jouët Grand Brut NV available at AED600 and Bollinger Special Cuvée NV at AED650, offering guests the opportunity to make the weekend experience a little more celebratory.

“Orilla has always been about more than the food,” says Chef Saradhi Dakara. “It is about the feeling you get when you sit down, the people you are with, the music, the hospitality and the memories you take away with you. The Mediterranean has always been about that sense of community and generosity, and this season is about bringing even more of that spirit to Orilla.”

For Saradhi, Orilla represents a particularly personal chapter. After spending 10 years with The Maine Group and helping shape its growth, he created Stellar Society to develop concepts through his own culinary voice. His experiences across Dubai, London, Ibiza and Bodrum continue to influence the way he approaches food, hospitality and the spaces around it.

“Orilla” means shore in Spanish: a meeting point where cultures, journeys and experiences come together. That idea remains central to the restaurant: a place to eat, drink, listen to music and spend time together, from a long weekend lunch overlooking the Dubai skyline to a late evening around the bar.

Beyond brunch, Orilla’s weekly programme continues to bring different sides of its personality to life. Sunset Rituals run on weekdays from 4pm to 8pm, while After Shift offers three beverages for AED100 on Mondays and Tuesdays, Wednesdays feature Mi Amor, with complimentary wine for ladies at the bar, and Fridays introduce Neighbourhood Nights, built around community and a three-course dinner.

Every second and fourth Sunday, R&B Sundays bring a live DJ, two-course menu and late-afternoon energy to the rooftop. A new Comedy Night will also be announced soon, with all-you-can-eat sushi on the menu.

The programme reflects Chef Saradhi’s belief that a restaurant should be somewhere guests want to return to regularly, not just a place to visit once.

The menu is inspired by the coastal towns and cultures that have shaped Saradhi’s culinary journey. His approach is rooted in seasonality, ingredient-led cooking and storytelling, with each dish intended to connect guests to a place, memory or experience.

The new season also marks the continued development of Stellar Society Group, the UAE-based hospitality company co-founded by Chef Saradhi Dakara and US restaurateur Utkarsh Patel. Orilla is the group’s first concept, representing the beginning of a wider hospitality vision centred on ingredient-led dining, thoughtful execution, authenticity, community and craft.

Viva Orilla Information

When: Every Saturday, 12.30pm-4pm | How Much: AED275 (soft drinks), AED390 (house package), AED475 (prosecco) | Free (kids under seven), A la carte (kids seven-12), AED150 (kids 12 and above) | Where: Orilla, Hotel Local Dubai, Jumeirah Village Triangle | To Book: +971 04 575 2986