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NMK InterActiVe 2024: Redefining Audiovideo Excellence in Middle East

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NMK Electronics, a Midwich Group Company launched its Experience Center and showcased advanced Audiovideo (AV) technologies at NMK InterActiVe in Riyadh. The Kingdom of Saudi Arabia’s (KSA) professional AV market is set to grow at a CAGR of over 7% by 2026, driven by Vision 2030 initiatives and investments in entertainment, education, and smart city projects.

In line with this growth, NMK Electronics, a Midwich Group company, hosted its flagship networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh.

The event brought together over 400 professionals from KSA’s thriving AV industry, showcasing advanced technologies, fostering partnerships, and celebrating innovation. 

Speaking during the NMK InterActiVe 2024, Stephen Fenby, Group Managing Director of Midwich, said “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”

Strategic Link Between KSA and UAE in the AV Industry

The UAE and Saudi Arabia are increasingly interconnected in terms of AV industry developments, driven by both countries’ investments in smart city projects, education, and entertainment sectors. While KSA’s Vision 2030 focuses on transforming the Kingdom into a global hub for innovation and technology, the UAE’s leadership in smart cities, major events, and infrastructure projects continues to influence the region’s AV needs. The UAE’s role as a launchpad for innovative AV solutions and its proximity to KSA strengthens cross-border collaboration in the sector.

NMK Electronics, a Midwich Group company, has long been established in the UAE, supporting leading AV projects and providing solutions that also cater to the rapid development taking place in KSA. With their expanding office in Riyadh, the NMK Electronics’ team is in prime position to support the growing market demand across both countries and the region. 

Advancing KSA’s AV Industry

The event attracted a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Attendees included representatives from renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm, who presented their latest AV solutions tailored for the KSA market.

Key Highlights

  • Live Demonstration – Shure Axient Digital PSM
    A highlight of the evening was the live demonstration of Shure’s Axient Digital PSM, a cutting-edge wireless monitoring system that delivers exceptional clarity, reliability, and precision. This innovation is set to transform live audio production in dynamic environments.
  • Innovative Product Showcases
    Attendees explored standout technologies, including:
  • Epson’s 4K projector, which delivered stunning visuals ideal for Saudi Arabia’s booming entertainment and education sectors.
  • Arthur Holm’s Dynamic 3, designed to enhance collaborative and professional AV environments.
  • Riyadh Experience Center Announcement
    NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to KSA’s growth.

Recognition and Engagement

The event also celebrated NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. Guests enjoyed an immersive sound and light show powered by L-Acoustics L-ISA, accompanied by captivating music from local artists, highlighting NMK’s expertise in delivering extraordinary AV experiences. Adding an interactive element, attendees received PixMob light wristbands that synchronized with the light and sound show, creating a memorable and engaging experience.  “NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision,” said Alex Kemanes, Regional Director, NMK Middle East.

Saudi Arabia’s Strategic Role in the AV Industry

The Saudi government’s focus on smart city initiatives and giga-projects such as NEOM and Vision 2030 has elevated the demand for advanced AV solutions. This aligns with NMK’s mission to deliver transformative technologies tailored to the market’s needs

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Snowflake powers KSA’s Zahid Group’s data and AI transformation to unlock enterprise value

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Zahid Group, one of Saudi Arabia’s leading diversified business groups spanning heavy equipment, energy, transport and manufacturing, and others, has selected Snowflake, the AI Data Cloud company, as the strategic foundation for its enterprise data and AI transformation, giving the Group a scalable way to strengthen governance, advance AI adoption, and elevate customer experiences enterprise-wide. The relationship was formalized during a signing ceremony at Zahid Business Park in Jeddah, launching a multi-year investment that will strengthen productivity and support technology-led growth in line with Saudi Vision 2030.

With Snowflake, Zahid Group’s Digital Solutions Division is unifying data from across its business streams and departments on a governed, secure, centralized and scalable lakehouse platform. A modern business intelligence ecosystem will give leaders faster access to information, enabling them to spend less time reconciling reports and more time acting on insights. The next phase will use Snowflake Cortex AI to enable employees to engage with data through natural language, reducing reliance on traditional reporting and shortening the path from question to decision.

Snowflake’s adoption at Zahid Group comes as Saudi Arabia accelerates its goal of becoming the Middle East’s leading AI infrastructure and technology hub. The Council of Ministers has designated 2026 as the Year of AI, and PwC estimates that AI could contribute around 12.4% of the country’s GDP by 2030.

Before adopting Snowflake, Zahid Group’s data was dispersed across multiple systems, requiring extensive manual consolidation and resulting in reporting inconsistencies that slowed decision-making. As an early proof of value, the Caterpillar Helios initiative demonstrated the power of secure, real-time data sharing through Snowflake. Building on this foundation, Zahid Group is now extending Snowflake’s capabilities across its digital ecosystem, enabling real-time data streaming and integration with core platforms such as Infor and Salesforce.

This connected architecture has standardized critical reporting processes, reducing month-end reporting cycles from days to hours, and in many cases minutes. By eliminating manual effort and improving data consistency, it provides leaders with timely, trusted insights that support faster decision-making and strengthen a culture of data-driven innovation.

Suzan Sadek, Group IT Manager, Zahid Group, said: “Data is one of the most valuable assets of the digital economy. By choosing Snowflake, we are building a trusted and scalable data foundation that enables AI-driven innovation, faster decision-making, and improved customer experience. This transformation strengthens Zahid Group’s competitiveness, while supporting Saudi Arabia’s Vision 2030 ambition to create a data-driven economy.”

Michel Nader, General Manager for the Middle East, Turkey & Africa, Snowflake, said: “Zahid Group is demonstrating how trusted data can become the foundation for enterprise AI at scale. Snowflake brings information closer to customers while providing leading AI capabilities to enable digital transformation across Zahid’s operating environment. We are proud to support the company’s next phase too, where employees can access trusted insights faster and strengthen the Group’s ability to create lasting and scalable value across its businesses.”

Looking ahead, Zahid Group will expand Snowflake’s platform’s role across the Group, extending governed data products, advanced analytics and AI capabilities into more business functions to deliver measurable value for customers, partners and employees.

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PNY Technologies Joins LEAP 2026 with the Latest AI Technologies – Riyadh, Saudi Arabia | 31 August to 3 September | Booth H3-D10

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PNY Technologies announces its participation in LEAP 2026, taking place in Riyadh from 31 August to 3 September, where it will present its latest AI infrastructure and accelerated computing solutions.

The showcase will feature the technologies behind PNY’s AI infrastructure portfolio, from the AI Enterprise Factory to the latest NVIDIA RTX PRO and GeForce graphics solutions, together with networking and infrastructure technologies.

Visitors will also be able to explore the PNY AI Factory Digital Twin Configurator, which allows users to design and configure their own AI factory using digital twins and NVIDIA Omniverse.

PNY will also host live demonstrations developed in collaboration with its technology partners, including SOMOD, DDN, INFINIARC, VERTIV, and F5.

The company’s participation in LEAP 2026 reflects its continued commitment to supporting AI innovation across the Middle East and helping shape the technologies powering the region’s digital transformation.

The PNY team, including regional representatives, will be on-site throughout LEAP 2026 to meet with visitors, partners, and members of the media at Hall H3, Booth D10. Attendees wishing to arrange a briefing or interview are welcome to submit a request below.

Contact request: https://forms.pny.eu/pny-at-leap-2026/

Press contact: sverdier@pny.com / mhamdouche@pny.com

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Globant Introduces Glob.AI, Reinventing Technology Services for the AI Era

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Globant (NYSE: GLOB), a global company focused on driving enterprise reinvention through AI, today introduces Glob.AI, a new AI-native tech services model that fundamentally changes how enterprises access, purchase and deploy AI services. Available online through a self-service model, Glob.AI gives organizations access to enterprise-grade, high quality AI Pods (service units run by a set of AI agents and supervised by humans). Companies are charged for what they produce -per output or per consumption- never per seat or per hour.

“For over 20 years, Globant has stayed ahead of every major technology shift, and AI is no different. Glob.AI is our next step: the one-stop shop where our AI Pods live, each specialized by task and industry. Traditional AI adoption drives token consumption far beyond what efficient output requires, and the real cost is the wasted tokens plus the unstructured, manual supervision of AI. AI Pods introduce a smarter model, running the right AI through parallel agents, loops, workflows, and deterministic processes, representing the true state of the art of what AI can deliver today,” said Martín Migoya, CEO and co-founder of Globant.

Glob.AI brings together AI-native velocity with Globant’s 23 years of enterprise delivery baked into the governance layer. AI agents do the heavy lifting, with Globant’s experts supervising their outputs and guiding every step. Glob.AI works to standards–documented, tested, secure, built for enterprise scale. It’s the speed AI promises, with the rigor and quality that businesses need, by including:

  • Well-defined, deterministic, and repeatable processes, supervised end to end by experts
  • Optimized AI usage and transparent pricing: customers pay strictly for expert-validated outputs and/or real consumption — not hours, seats, AI hallucinations, retries, or wasted cycles.
  • At least 30% more productive than the typical engineer-plus-AI approach
  • Full AI sovereignty and governance: total flexibility over which models customers use and where they run them, with zero client data ever used to train external models.
  • Token consumption secured in a client’s proprietary Token Vault, providing full traceability and compounding a client’s institutional knowledge over time.

“AI is not just making the same projects faster, it is making thousands of projects viable that never were before,” said Guibert Englebienne, co-founder of Globant. “Until today, enterprises could not buy technology services this way: instantly, transparently, paying only for results. That is the shift Glob.AI delivers, and the strong demand for AI Pods shows enterprises are ready for it.”

Organizations joining the waiting list at Glob.AI will gain early access to a comprehensive catalog of agentic workflows capable of building and deploying solutions for enterprise platforms and specialized industry use cases. The AI Pods in the offering also include partnerships with major organizations including Anthropic, AWS, Vercel, OpenAI, Adobe, Azure, Google Cloud Platform, SAP and Salesforce.

Traditional enterprise tech services require months of discovery, RFPs, and procurement cycles before the work begins. Glob.AI changes that model entirely. Users can log in and immediately start building enterprise grade software. Tech delivery becomes a live, continuous service rather than a fixed-term project — every improvement and release happening on the platform, fully visible to the client, in real time.

Globant released AI Pods in mid-2025, and they are already in use by several Fortune 500 organizations across media, entertainment, professional services, and finance, delivering early results that include:

  • FIFA experiencing a 20% efficiency increase in throughput generation while maintaining or improving quality rates
  • LALIGA deploying AI across key functions in three months
  • YPF reducing contract timelines by up to 40%
  • PharmaMar achieving 15x faster insights in oncology research
  • A leading commercial bank completing a COBOL migration in 2 months versus 14 as projected with a traditional approach
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