Attributed to Jeff Jacob, Regional Business Development Lead – ISBG at ASUS

What does the UAE’s strong AI skills ranking mean for ASUS, and why an AI-ready market matters for the region?

The UAE’s strong AI skills ranking is an encouraging sign of how quickly the country is building the capabilities needed to turn its AI ambitions into reality. What’s particularly significant is that this talent development is happening alongside substantial investment in research, technology and digital infrastructure, creating an environment where businesses are increasingly equipped to move from exploring AI to putting it into practice.

For ASUS, this makes the UAE a particularly exciting market to be part of. As more organizations develop the skills and confidence to adopt AI, demand for the infrastructure needed to support it will continue to grow. The conversation is shifting from what AI can do to how businesses can deploy it effectively, securely and at scale. That requires more than computing power. Organizations need reliable, high-performance infrastructure that can support increasingly complex workloads, manage costs and evolve alongside their needs.

With a regional presence in the UAE, we’re well positioned to understand these changing requirements and work closely with businesses and government entities as their ambitions evolve. This helps us ensure our computing solutions keep pace with the market, while supporting the UAE’s wider ambition to turn AI innovation into real economic value.

This is also important for the wider region. The UAE is demonstrating what becomes possible when talent, investment and infrastructure develop together, helping establish a model for AI adoption that can encourage innovation, accelerate digital transformation and create new economic opportunities across the Middle East.

How is the fast-growing use of AI among UAE businesses driving demand for AI computing power?

As AI adoption grows among UAE businesses, so does the need for computing infrastructure that can keep up with their day-to-day operations and increasingly demanding workloads. Almost three-quarters (72%) of UAE businesses are now classified as AI adopters, highlighting how quickly AI is becoming part of the business landscape. This is driving demand for infrastructure that can deliver the performance, efficiency and scalability businesses need.

Meeting this demand requires more than powerful processors. Businesses need sufficient memory, fast storage and high-speed networking to handle increasingly complex workloads, while also managing power consumption, cooling and operating costs.

The key is to match infrastructure to the work it needs to do. Adding more computing capacity won’t necessarily improve performance if storage or networking becomes a bottleneck. Businesses need to look at the entire system and understand what it takes to deliver useful results efficiently. This makes choosing the right computing solutions essential to scaling AI sustainably.

How is ASUS meeting this demand, from AI servers and workstations to edge computing?

At ASUS, we recognize that every enterprise applies artificial intelligence in its own way, and that no single solution can serve all. We therefore work closely with our customers to understand their objectives, the workloads they must run and the infrastructure they already have in place. On that foundation, we tailor our computing solutions to their needs, whether they require greater processing power, additional memory and storage, or the capacity to scale as their AI applications mature.

For organizations running the most demanding workloads, our AI POD solutions unite computing, storage and high-speed networking within a single, integrated system, while our NVIDIA HGX-based servers deliver the performance required for intensive AI training and inference. We also take the broader view, giving due attention to cooling, power efficiency and system management, so that these systems continue to perform reliably as demand grows.

Nor does every application belong in the data center. Our workstations and edge computing solutions enable organizations to process data closer to its source, a consideration of real importance where rapid response is essential. Ultimately, our purpose is to help every customer strike the right balance between performance, efficiency and flexibility, with infrastructure that evolves alongside their AI ambitions and with support that extends well beyond installation.

How can ASUS infrastructure support the UAE’s goal to build and scale AI companies across key sectors?

As the UAE advances its ambition for AI sovereignty, the priority is to build the capabilities needed to develop and deploy AI solutions locally. With sectors such as energy, logistics, healthcare and cybersecurity among the country’s AI priorities, this requires infrastructure that can support everything from secure computing and AI model development to practical applications at scale.

At ASUS, we have been developing sovereign AI infrastructure and delivering tailored AI solutions since 2018, when our first project resulted in Taiwan’s first AI supercomputer, Taiwania 2. Building on this experience, Taiwan AI Cloud (TWCC) was established in 2021 as an ASUS subsidiary to advance public-private collaboration with the government on large-scale AI projects.

Our Five-Layer AI City Architecture builds on this experience and offers a concrete framework that could be adapted to support the UAE’s National AI Strategy 2031. By connecting sovereign computing, sovereign models, platforms, applications and innovation, it brings together the capabilities needed to move from AI infrastructure to real-world deployment. Combined with our experience integrating these technologies and delivering solutions for applications such as smart transportation, healthcare and energy management, this approach can help the UAE develop a connected, scalable AI ecosystem tailored to its national priorities.

How can companies scale agentic AI, physical AI and digital twins with the right infrastructure?  

Scaling these technologies begins with sound foundations. Agentic AI requires sustained inference capacity and swift access to enterprise data. Physical AI depends on powerful training environments in the data center, paired with responsive computing at the edge, where decisions must be made in real time. Digital twins demand high-performance simulation and visualization, continuously refreshed with live data. Enterprises that plan for these distinct needs early will move from pilot to production with the greatest confidence.

The right infrastructure is therefore integrated and adaptable: servers built for training and large-scale inference, validated systems that shorten the path to deployment, workstations for development and simulation, and edge platforms that process data at its source. Cooling, power efficiency and system management matter just as much, ensuring that performance remains reliable as workloads grow. At ASUS, this is the philosophy behind our AI POD solutions and NVIDIA HGX-based servers, complemented by workstations and edge computing that bring intelligence closer to where it is needed.

Such thinking resonates across the Gulf, where national ambition is matched by action. In the United Arab Emirates, the UAE Strategy for Artificial Intelligence 2031 sets the direction. In Abu Dhabi, the Artificial Intelligence and Advanced Technology Research Council, ALERIA , MBZUAI, G42 and Khazna Data Centers are building sovereign capability, while ADNOC and Masdar stand to gain from digital twins and physical AI in energy and sustainable development. In Dubai, Digital Dubai, the Dubai Future Foundation, the Roads and Transport Authority, DEWA and DP World are advancing smart-city services, autonomous mobility and intelligent logistics.

In the Kingdom of Saudi Arabia, Vision 2030 provides a similarly bold framework. The Saudi Data and AI Authority is shaping national policy, HUMAIN is building AI infrastructure and services at scale, and KAUST is nurturing world-class research. Saudi Aramco is applying advanced analytics and digital twins across its operations, while giga-projects such as NEOM and Red Sea Global are conceived as intelligent, data-driven environments from the outset. ASUS is proud to support our customers across the UAE and the Kingdom of Saudi Arabia on this journey, with infrastructure that evolves in step with their ambitions.

What key developments will shape AI infrastructure over the next three to five years?

Over the next three to five years, AI will move from something businesses experiment with to something they rely on every day. In the UAE, where building home-grown, sovereign AI capability is a priority across many industries, that shift will drive demand for more computing power, more data center space and more storage.

As AI tools become part of daily work, the big question will be how to run them day in, day out. Using a trained AI model to answer questions and make decisions, known as inference, will matter more and more, and so will keeping the cost of doing it under control.

This will also change how AI systems are built. Simply adding more computing power will not be enough. Businesses will need setups that can handle different kinds of work and adjust as needs change. That means thinking of the whole system as one: the processors, the power supply, the cooling and the overall design all have to work together to keep things reliable and ready to grow.

Energy will be at the heart of all this. The more AI is used, the more electricity it consumes, the more heat it creates and the more it costs to run. The challenge is to get the performance AI needs while using energy wisely and limiting the impact on the environment. In our region, keeping systems cool will be especially important as more powerful, tightly packed AI equipment is installed.

In short, the next chapter of AI infrastructure is about balance: strong performance, the flexibility to adapt and the sustainability to last. The aim is systems that are secure, efficient and able to grow, so that every dirham invested in AI delivers lasting value to the business.

Exclusive interview with Lara Salem, Head of Content Strategy, MENA, LexisNexis Legal & Professional

How is artificial intelligence changing the way legal professionals research information, analyze cases and prepare legal documents?

In the middle east region, one of the key challenges has always been access to legal information. Finding the right law, the latest amendment or the one judgment that changed everything took hours, sometimes days. That scarcity is ending. What is becoming scarce instead is judgement.

AI is changing legal work at three levels.

Research is moving from searching to asking. Lawyers no longer have to guess the right combination of keywords. They can pose a complex question in plain language and receive an answer linked to the sources behind it. The skill shifts from finding information to interrogating it.

Analysis is moving from single documents to synthesis. Agentic AI can take an assignment, such as comparing how a commercial agency dispute would be treated onshore in the UAE, in the DIFC and in Saudi Arabia, break it into steps, work through each one and present the results for review. Work that once filled a week of associate time can be framed, reviewed and challenged in an afternoon.

Drafting is moving from the blank page to the review. The first draft is no longer the work. The work is knowing whether that draft is right: whether the clause reflects the correct jurisdiction, whether the terminology is accurate, and whether it serves this client’s commercial reality.

In my earlier writing I described this as the rise of the “hybrid lawyer”. What has changed since is the margin for error. We can no longer say we missed a case because it was obscure, or overlooked an amendment because there was no time to look. AI has removed many of those excuses, and in doing so it has raised the standard we are held to.

AI has not made legal judgement less important. It has made it the thing that sets one lawyer apart from another.

LexisNexis recently launched Lexis+ with Protégé in the region. How does the platform help legal professionals work more efficiently, and what makes it different from general-purpose AI tools?

Early in development, our subject-matter experts told us something that became our guiding principle: an AI assistant is only as useful as the content behind its output.

General-purpose AI can tell you what the law says. That is no longer enough. Lawyers need to know how the law is applied: how a court reads a provision, what a regulator expects in practice, what a clause has to look like to stand up in a given forum. That knowledge cannot be scraped from the internet. It has to be built.

We have been building it in this region since 2010. Over those years we have put together a substantial body of Practical Guidance written by regional experts, and it sits in Lexis+ with Protégé alongside UAE federal law and other GCC laws, legislation, regulations, official gazette materials, case decisions and expert commentary. Additionally, UK content is available through the same sign-in. This is what makes the difference in the output. Protégé does not stop at the statute. It brings in the practical layer lawyers rely on every day, and every answer links back to its sources.

The region’s many layers of jurisdiction also needed particular care, especially when we built the agentic drafting. An affidavit in the UAE is not the same as an affidavit in Saudi Arabia. The differences are small, and our experts caught them. A general-purpose tool would miss them. And that is the difference.

For efficiency, the platform supports the whole cycle of legal work. It handles conversational research in plain English. Its agentic workflows break complex assignments such as due diligence, compliance reviews or legal comparisons into structured steps you can review. It drafts contracts, clauses, memos and client correspondence, drawing on a firm’s own precedents where authorised. It also analyses matter documents securely, pulling out key issues, building timelines and comparing materials. Customer data is never used to train public AI models.

What I am proudest of is how it was built. Protégé comes from a marriage between leading regional legal experts, data scientists and software engineers. Practitioners tested it, challenged it and told us where it fell short. That is what localization really means: not translating a product but teaching it how law works here.

And it is not finished. The product evolves every week, and refining its agentic skills is one of the most fascinating parts of the work. Each refinement brings it closer to the needs of our clients and of each jurisdiction we serve.

Globally, Forrester Consulting studies commissioned by LexisNexis project a 344% three-year return on investment for a composite large law firm, and 284% for a composite corporate legal department, using the platform behind Lexis+ with Protégé. We are now validating performance with regional users and will share those results as they become available.

With the growing use of AI in legal work, how can professionals ensure that the information they receive is accurate, reliable and based on trusted legal sources?

My rule is simple: never trust an answer you cannot trace.

AI can produce something that sounds convincing and is entirely wrong, and courts in this region have already had to deal with it. Earlier this year, the ADGM Courts ordered a law firm to pay wasted costs after it filed a defence relying on authorities that did not exist, generated by an AI tool and never checked. The message was clear: the failure to verify belongs to the lawyer, not the machine. The DIFC Courts have also issued guidance requiring practitioners to verify AI-generated content they rely on in proceedings.

Every AI output should face three questions. Where did this come from? Is it current? Is it the right jurisdiction? If the tool cannot answer the first, the other two do not matter.

That is why the choice of tool matters as much as the discipline of the user. Before adopting any legal AI, firms should ask hard questions. What content is the system grounded in? Is that content verified for accuracy and currency? Does every output link to its source? How was it tested, and by whom?

But even the best tool does not replace the lawyer. The lawyer is the ultimate owner of the output, and their judgement is what matters most. A provision can be quoted correctly and still be the wrong answer. It may not be the only law that applies, or the one that best fits the question at hand. Only a lawyer who understands the matter can make that call.

This is why every firm and legal department needs a clear review process for AI output, written into an AI use policy. The policy should set out who reviews what, how sources are checked, when senior sign-off is needed, and how AI use is recorded. Verification should not depend on individual habit. It should be how the firm works.

Grounding and citations reduce risk. They do not remove responsibility. So, treat AI as an assistant, not an authority. Expect speed, not certainty. Read the source and ask whether you would have reached the same conclusion yourself. AI raises the bar. It does not lower it.

What are the biggest challenges law firms in the UAE and wider GCC face when adopting AI, and how can they overcome them?

Adoption is no longer the main hurdle. Trust is. Most lawyers in the region have already tried AI. The question is whether they can rely on it for real client work, and four challenges stand in the way.

Data. Generic models are trained mostly on English-language, common-law material. Arabic legal content is far less structured and digitised. A model that has rarely seen Gulf legislation cannot reason reliably about it.

Language. Arabic is the authoritative legal language across most of the region, yet the same legal concept is not always expressed the same way from one country to the next, and a single diacritical mark can change the meaning of a provision. Legal AI here has to reflect the terminology of each jurisdiction rather than one standardised vocabulary. This was one of the hardest, and most interesting, parts of localising Protégé.

Confidentiality and data sovereignty. GCC clients are rightly protective of their information, and data protection laws such as the UAE and Saudi PDPLs set strict expectations on how personal data is handled and transferred. Many firms hesitate because they cannot answer a simple client question: where does my data go?

Culture. Partnership models, the billable hour and concerns about how juniors will learn all create reasons to wait. Too many firms are stuck in pilots that never scale.

None of these is a reason to stand still. Choose AI built for the region’s law and languages, not adapted as an afterthought. Put governance in place before you scale, not after. Start with defined, high-value use cases such as research, document review and first drafts, where results can be measured. Train every lawyer, not only the enthusiasts. And measure what changes, so the business case rests on evidence rather than excitement.

How can legal professionals use AI responsibly while protecting confidential client information and maintaining professional standards?

Every lawyer begins their career by making a promise: to act with integrity, independence and confidentiality. That oath is personal. It cannot be delegated, and it cannot be automated.

AI does not take the oath. Lawyers do.

Protecting the client starts with the choice of tool. Consumer-grade AI has no place near confidential client information. Lawyers should know where their data goes, whether it is stored, whether it is used to train models and how it is encrypted. With Lexis+ with Protégé, customer information is protected through encryption and enterprise-grade security, and it is never used to train public AI models. That should be the minimum standard for any legal AI.

Good habits matter just as much. Share only what the task requires, and redact what it does not. Be open with clients about how AI supports your work. Clients value honesty over ambiguity, and openness signals confidence, not risk.

My test is simple: use AI only in ways you would be comfortable explaining to your client, or to a judge.

What skills will lawyer and legal teams need to develop as AI becomes a bigger part of their daily work?

The most important skill of the AI era is the oldest one in the profession: knowing when something is wrong.

Verification. It will become a core discipline, taught and practised as rigorously as drafting. Lawyers will need to read sources rather than summaries, test conclusions against their own reasoning and spot the output that is plausible but missing the nuance.

Prompting. It is often misunderstood. Prompting is not a technical trick. It is structured legal reasoning. A good prompt sets out the jurisdiction, the facts, the question, the format and the standard expected, which is exactly how a good partner briefs a junior.

Supervision. Agentic AI breaks tasks into steps and works through them. The lawyer’s role becomes scoping the task, checking each stage and deciding what reaches the client. Think of it as managing a very fast junior who never sleeps and does not always say “I’m not sure”.

AI literacy. Lawyers need to understand how these systems work, where they fail and what to ask a vendor before trusting one.

The human skills. Commercial judgement, negotiation, empathy and the ability to explain complex advice clearly will matter more, not less. In the Middle East, where relationships and trust carry great weight, these are what clients will pay for.

There is also an uncomfortable question the profession has to answer: if AI produces the first draft, how do juniors learn? I believe the answer is to redesign training, not to slow down technology. Juniors can learn by critiquing AI output, tracing its sources and explaining why it is right or wrong. Done well, that builds judgement faster than years of formatting documents.

How do you see legal technology evolving in the Middle East over the next few years, and what role will AI play in this transformation?

The Middle East has an advantage many markets do not. Governments here are not reacting to AI; they are planning for it. The UAE National AI Strategy 2031 and Saudi Vision 2030 have made digital transformation a national priority, and in June the UAE announced a single federal authority for artificial intelligence and data. Legal technology will follow that ambition.

I see four shifts over the next few years.

From answering to acting. Today, most lawyers use AI to answer questions. Next, agentic systems will carry out multi-step work such as due diligence, regulatory monitoring and contract review, with the lawyer supervising and approving each stage.

From global to local. Localisation will become the price of entry. Firms will expect AI that understands the region’s mix of civil law, common-law free zones and Sharia principles, and that works natively in Arabic rather than through a translation layer.

From experimentation to governance. Regulation is emerging through courts, free zones and data protection law rather than a single AI statute. Governance will become a competitive advantage, because clients will choose firms that can show how their AI-assisted work is controlled and verified.

From hours to value. As routine work accelerates, pricing will change. LexisNexis research in the UK found that 55% of lawyers now expect firms to change how they bill because of AI. The same conversation is beginning here.

AI will be the engine of this transformation, but trusted content will be its fuel. The firms that lead will not necessarily be the ones that adopt AI first. They will be the ones whose clients trust their AI-assisted work the most.

For us at LexisNexis, after 16 years in the region, the launch of Lexis+ with Protégé is not a finish line. It is a starting point. The journey is only beginning, and it will be guided by three principles that have always defined good legal work: trust, accountability and transparency. They are not new. They are simply more important than ever.

As artificial intelligence becomes embedded in higher education, universities face a growing challenge: ensuring that students develop independent thinking rather than simply producing polished AI-assisted work. From rethinking assessments to preserving the value of intellectual effort, the conversation is shifting towards what Turnitin calls learning integrity.

In this interview with Amal Dimashki – Regional Director, MENAT & Pakistan, Turnitin explores how institutions can balance AI adoption with critical thinking, meaningful assessment and the development of essential learning skills.

Students are becoming increasingly comfortable prompting AI, but how can universities ensure they are still developing independent reasoning and critical thinking rather than simply producing better AI-assisted answers?

Prompting is becoming an important skill, but being able to write a sophisticated prompt is not the same as being able to think critically.

AI can be a very effective learning partner. It can help students brainstorm, explore different perspectives, challenge an argument or receive feedback on something they have written. But students still need to do the cognitive heavy lifting. If they simply prompt AI for an answer and then refine that answer until it looks better, we may improve the quality of the output without necessarily developing the student’s thinking.

This is why AI literacy needs to go beyond teaching students how to prompt. Students need to learn how to critically evaluate AI-generated content, verify information and sources, question what they are given and make their own judgments about the output. Turnitin’s guidance on responsible prompting encourages students to engage with AI iteratively and interrogate its responses rather than simply accepting what it produces.

We want students to use AI as a learning partner while remaining actively engaged in the learning process and taking ownership of the work they produce. Turnitin’s guidance to students reinforces this by encouraging them to ensure that the majority of their work remains their original thinking.

Universities therefore need to develop AI literacy alongside critical thinking and independent judgment, so that becoming better at using AI does not come at the expense of developing the skills students are there to learn.

What should a modern assessment look like if institutions want to measure a student’s actual understanding rather than just the quality of the final submitted work?

In an AI-enabled environment, assessing only the final product gives us a limited view of whether learning actually took place. A polished final submission does not necessarily tell us how the student arrived there.

This is where a process-based approach to assessment becomes increasingly important. Educators can build meaningful checkpoints into the learning journey through outlines, drafts, formative feedback, revisions and reflection. This allows them to see how the student’s thinking developed, how they responded to feedback and where they may need additional support. Turnitin’s multipart assignments, for example, are designed around structured checkpoints for guidance and reflection throughout the writing process.

At Turnitin, we refer to the broader framework behind this as learning integrity. It expands traditional academic integrity by placing greater emphasis on the integrity of the learning process and ensuring that students are doing the work necessary to learn and develop.

It brings us back to a familiar principle: “show your work.” Greater visibility into drafts, revisions and the development of ideas gives educators richer evidence of how a student approached the assignment rather than relying on a single snapshot at the end. Turnitin Clarity, for example, provides visibility into how students develop their work from ideation through to final submission.

This does not mean making every assessment more complicated. It means designing assessment around the learning objective and creating opportunities for students to demonstrate that they have developed the skills being assessed.

The final submission will continue to matter, but it can be considered alongside evidence of the learning process that produced it.

AI makes it possible to get answers, summaries and explanations almost instantly. Do you worry that this could reduce students’ ability to sustain attention, read deeply and work through difficult material without immediate assistance?

There is certainly a risk, and students themselves recognise it. Turnitin’s research found that 64% of students are concerned that the use of AI in education may be shortcutting their learning.

Learning should not become a completely frictionless process. Researching a subject, developing a point of view, articulating ideas with evidence, editing and working through something difficult all require effort, and some of that effort is where learning happens.

Turnitin refers to this through the concept of “productive struggle.” Cognitive growth and long-term retention require students to engage with difficulty rather than having every challenge immediately removed for them.

That does not mean students should struggle without support. AI can provide guidance and feedback throughout the learning process. Turnitin Clarity’s AI Assistant, for example, is designed to prompt reflection and support students throughout their writing without generating the full response for them.

As AI becomes more capable, preserving productive struggle will become increasingly important. We want students to benefit from the support AI can provide without removing the effort involved in developing knowledge and skills.

4. Looking ahead, how do you see the role of academic integrity evolving as AI becomes embedded in writing, research and learning, and what will universities need to change over the next few years?

Academic integrity will remain fundamental, but its role is expanding as AI becomes embedded in learning.

At Turnitin, we describe this evolution through learning integrity, a proactive expansion of traditional academic integrity that places greater emphasis on the integrity of the learning process. It reflects the need to understand how students are developing their work and ensure they are developing the skills their education is intended to build.

Over the next few years, universities will need to translate this into practice. AI governance needs to provide educators with clear guidance, while recognising that responsible AI use will not look the same across every subject or assessment. Turnitin’s learning integrity framework recognises a spectrum ranging from no AI in some contexts to defined AI use cases and more open use in others.

Educators will also need greater agency over how AI is introduced into teaching and assessment. Turnitin’s latest Learning Integrity Insights found that AI decision-making is moving closer to faculty and teaching and learning leaders, while educators are asking for education-specific AI that is flexible enough to reflect how they actually teach and design assignments.

Technology therefore needs to adapt to pedagogy, rather than pedagogy adapting to the technology. This is the principle behind Turnitin Clarity’s configurable AI settings, which allow educators to determine the level and type of AI support appropriate for an individual assignment.

Over the next few years, universities will need to bring these pieces together: clear AI governance, greater educator agency, assessment practices that support learning integrity, and technology designed around the needs of teaching and learning.