As the UAE leads the way in building a sustainable workforce environment, HP is redefining the Future of Work by designing solutions that inspire meaningful and collaborative work to accelerate progress and productivity. HP highlights its expertise in the AI-first world, emphasizing its commitment to delivering seamless, personalized experiences and improving business practices sustainably through AI-driven solutions.

“The technology people use every day can either hold them back or drive them forward, and the main objective for AI should always be to provide tangible benefits for creativity and efficiency,” said Peter Oganeasen, Managing Director Middle East and East Africa, HP. “At HP, we’re not just responding to the changes in the workplace -we’re leading them, ensuring individuals and businesses have the tools to thrive in an AI-driven world.”

Insights from HP’s Work Relationship Index reveal the critical transformative role of AI in enhancing work satisfaction and productivity. In 2024, AI adoption among knowledge workers surged to 66%, up from 38% the previous year. Workers who use AI report an 11-point higher satisfaction level in their relationship with work compared to non-users. However, the Index also revealed that only 28% of knowledge workers globally enjoy a healthy relationship with work, emphasizing the need for AI-enhanced tools to bridge this gap.

Additionally, people increasingly seek meaning from their jobs, particularly younger members of the workforce. According to a recent study, 89% of millennials say having a sense of purpose in their work is critical to them. HP’s vision for the future is one where work is rewarding and fulfilling. The company is creating technology with embedded AI capabilities that fit the needs of every worker, enabling them to make an impact wherever they are. With advancements in Generative AI, HP is now delivering the tools to help people work faster, think more creatively, and connect on a deeper level—all while being perfectly tailored to their unique work experiences.

HP’s Next-Gen AI PCs: Power and Performance Redefined

HP’s latest product lineup of AI PCS, including the HP EliteBook X Flip G1i, HP EliteBook X 14-inch, HP OmniBook Ultra Flip, embodies the company’s commitment to innovation:

• HP EliteBook X Flip G1i: Designed to unlock a modern leader’s full potential with its versatile x360 flip design, the HP EliteBook X Flip G1i is built from eco-friendly materials. It features AI-powered Intel Core Ultra 5 and 7 processors, advanced collaboration tools, and robust security.
• HP EliteBook X 14-inch: This powerful notebook boasts up to 55 TOPS of NPU performance, cutting-edge memory architecture, and AI-powered security features to support the most demanding workflows.
• HP OmniBook Ultra Flip: This 2-in-1 next-gen AI PC delivers flexibility and power for creators and freelancers, offering advanced features like a 3K OLED display, 20-hour battery life, and AI-enhanced collaboration tools, keeping data secure and protecting against cyber-threats.

Alongside these innovations, HP continues to lead in collaboration technology with its Poly portfolio, offering AI-enabled video conferencing solutions that redefine hybrid work experiences.

OPPO announced 17-year-old Spanish football talent Lamine Yamal as its global brand ambassador. The emerging star will play a pivotal part in OPPO’s “Make Your Moment” brand refresh initiative, working with OPPO to inspire more young people worldwide to seize the present, channel their passion into action, and create their own extraordinary stories for the future.

OPPO Opens a New Chapter with Yamal

Yamal represents more than just talent; he embodies the pursuit of authenticity and individuality. His commitment to responsibility and mindfulness aligns perfectly with OPPO’s “Make Your Moment” philosophy, making him the ideal choice as the global brand ambassador.

Since 2015, OPPO has been expanding its brand collaboration in the world of sports, including its partnership with the UEFA Champions League. By combining its cutting-edge AI and imaging technology with the passion and energy of sport, OPPO is creating unparalleled experiences for fans worldwide. The partnership with Yamal not only brings together sports and technology but also strengthens the connection between the brand and younger generations to inspire young fans globally to make their moment.

Giving Back Through Football

Yamal holds a deep connection to his roots and is a source of pride and inspiration for aspiring young footballers who share his love for the game. As OPPO global brand ambassador, Yamal will channel this same attitude into a series of football-related community initiatives designed to spread the “Make Your Moment” spirit to even more people. These efforts aim to support grassroots football development while supporting facility upgrades and calling on young people to submit creative ideas for football charity projects, empowering them to bring innovation and energy to football philanthropy. Additionally, Yamal’s stunning images will be featured on OPPO’s AI Studio platform, giving fans the unique opportunity to “become Yamal’s teammate” and experience the passion and joy that football brings.

OPPO Refreshes Brand Amid Continuing Global Success

The new “Make Your Moment” brand slogan comes as OPPO continues to expand its presence globally. Currently, the company operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. Helping to drive this success is the growing popularity of products such as the recently launched Find X8 series, which has garnered widespread acclaim globally thanks to its outstanding camera features, gaming performance, and battery life.

OPPO’s close involvement with football, particularly its partnership with the UEFA Champions League, has enabled the brand to break new ground. By bringing together its advanced technology with the energy of football, OPPO has created new technology experiences to resonate closely with global fans.

OPPO’s collaboration with Lamine Yamal extends this close synergy between technology and the passion for sport. From the football field to everyday life, OPPO continues to pay tribute to the power of young people, empowering them with technology and passion to seize every moment and shine in their unique way.

PNY Technologies announces its collaboration with Canonical, a provider of open source security, support and services. PNY and Canonical have officially signed a distribution agreement, aiming to provide the best AI infrastructure solutions to organizations in the EMEA region.

Canonical is known as the company behind Ubuntu, the world’s most popular Linux. According to Truelist research, 47% of professional developers prefer Linux and 33.9% of them use Ubuntu. In the age of AI, when open source is everywhere, Canonical supports from hardware up to cloud native apps and their portfolio spans hybrid and multi-cloud architectures. By joining forces with PNY’s AI Infrastructure expertise, the two companies hope to deliver modern AI solutions that not only meet current market requirements, but can also scale to anticipate future needs.

Christophe Lacroix, Software manager at PNY, declared: “At PNY, our mission is to provide the best Artificial Intelligence solutions based on NVIDIA GPU technologies. Canonical’s accelerating solutions, based on Ubuntu, the preferred OS on most on-premise and cloud infrastructures for AI, are a great match with our support for NVIDIA products. Their infrastructure and AI/ML expertise with open source perfectly complements our value-added product portfolio.”

Mauro Papini, Alliance Manager at Canonical, said: “We are pleased to collaborate with PNY to expand the availability of open-source artificial intelligence to a wider customer base. We strongly believe that community-driven contributions will advance practical AI solutions, resulting in superior tools capable of addressing a wider range of enterprise challenges. Canonical will provide customers with enterprise-grade support, as well as the high level of security that they require, ensuring flexibility and independence in their AI implementations.”