As the UAE leads the way in building a sustainable workforce environment, HP is redefining the Future of Work by designing solutions that inspire meaningful and collaborative work to accelerate progress and productivity. HP highlights its expertise in the AI-first world, emphasizing its commitment to delivering seamless, personalized experiences and improving business practices sustainably through AI-driven solutions.

“The technology people use every day can either hold them back or drive them forward, and the main objective for AI should always be to provide tangible benefits for creativity and efficiency,” said Peter Oganeasen, Managing Director Middle East and East Africa, HP. “At HP, we’re not just responding to the changes in the workplace -we’re leading them, ensuring individuals and businesses have the tools to thrive in an AI-driven world.”

Insights from HP’s Work Relationship Index reveal the critical transformative role of AI in enhancing work satisfaction and productivity. In 2024, AI adoption among knowledge workers surged to 66%, up from 38% the previous year. Workers who use AI report an 11-point higher satisfaction level in their relationship with work compared to non-users. However, the Index also revealed that only 28% of knowledge workers globally enjoy a healthy relationship with work, emphasizing the need for AI-enhanced tools to bridge this gap.

Additionally, people increasingly seek meaning from their jobs, particularly younger members of the workforce. According to a recent study, 89% of millennials say having a sense of purpose in their work is critical to them. HP’s vision for the future is one where work is rewarding and fulfilling. The company is creating technology with embedded AI capabilities that fit the needs of every worker, enabling them to make an impact wherever they are. With advancements in Generative AI, HP is now delivering the tools to help people work faster, think more creatively, and connect on a deeper level—all while being perfectly tailored to their unique work experiences.

HP’s Next-Gen AI PCs: Power and Performance Redefined

HP’s latest product lineup of AI PCS, including the HP EliteBook X Flip G1i, HP EliteBook X 14-inch, HP OmniBook Ultra Flip, embodies the company’s commitment to innovation:

• HP EliteBook X Flip G1i: Designed to unlock a modern leader’s full potential with its versatile x360 flip design, the HP EliteBook X Flip G1i is built from eco-friendly materials. It features AI-powered Intel Core Ultra 5 and 7 processors, advanced collaboration tools, and robust security.
• HP EliteBook X 14-inch: This powerful notebook boasts up to 55 TOPS of NPU performance, cutting-edge memory architecture, and AI-powered security features to support the most demanding workflows.
• HP OmniBook Ultra Flip: This 2-in-1 next-gen AI PC delivers flexibility and power for creators and freelancers, offering advanced features like a 3K OLED display, 20-hour battery life, and AI-enhanced collaboration tools, keeping data secure and protecting against cyber-threats.

Alongside these innovations, HP continues to lead in collaboration technology with its Poly portfolio, offering AI-enabled video conferencing solutions that redefine hybrid work experiences.

OPPO announced 17-year-old Spanish football talent Lamine Yamal as its global brand ambassador. The emerging star will play a pivotal part in OPPO’s “Make Your Moment” brand refresh initiative, working with OPPO to inspire more young people worldwide to seize the present, channel their passion into action, and create their own extraordinary stories for the future.

OPPO Opens a New Chapter with Yamal

Yamal represents more than just talent; he embodies the pursuit of authenticity and individuality. His commitment to responsibility and mindfulness aligns perfectly with OPPO’s “Make Your Moment” philosophy, making him the ideal choice as the global brand ambassador.

Since 2015, OPPO has been expanding its brand collaboration in the world of sports, including its partnership with the UEFA Champions League. By combining its cutting-edge AI and imaging technology with the passion and energy of sport, OPPO is creating unparalleled experiences for fans worldwide. The partnership with Yamal not only brings together sports and technology but also strengthens the connection between the brand and younger generations to inspire young fans globally to make their moment.

Giving Back Through Football

Yamal holds a deep connection to his roots and is a source of pride and inspiration for aspiring young footballers who share his love for the game. As OPPO global brand ambassador, Yamal will channel this same attitude into a series of football-related community initiatives designed to spread the “Make Your Moment” spirit to even more people. These efforts aim to support grassroots football development while supporting facility upgrades and calling on young people to submit creative ideas for football charity projects, empowering them to bring innovation and energy to football philanthropy. Additionally, Yamal’s stunning images will be featured on OPPO’s AI Studio platform, giving fans the unique opportunity to “become Yamal’s teammate” and experience the passion and joy that football brings.

OPPO Refreshes Brand Amid Continuing Global Success

The new “Make Your Moment” brand slogan comes as OPPO continues to expand its presence globally. Currently, the company operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. Helping to drive this success is the growing popularity of products such as the recently launched Find X8 series, which has garnered widespread acclaim globally thanks to its outstanding camera features, gaming performance, and battery life.

OPPO’s close involvement with football, particularly its partnership with the UEFA Champions League, has enabled the brand to break new ground. By bringing together its advanced technology with the energy of football, OPPO has created new technology experiences to resonate closely with global fans.

OPPO’s collaboration with Lamine Yamal extends this close synergy between technology and the passion for sport. From the football field to everyday life, OPPO continues to pay tribute to the power of young people, empowering them with technology and passion to seize every moment and shine in their unique way.

Lacasa Living, the boutique development arm of Lacasa Architects & Engineering Consultants, announced the launch of Ola Residences at Al Marjan Island. This residential project, valued at AED 200 million AED is set to add to the rapidly growing demand for properties in Al Marjan Island Ras Al Khaimah. With an expected handover in Q1 2027, Ola Residences is thoughtfully designed to offer an exquisite blend of contemporary aesthetics, natural beauty, and world-class amenities, making it a true haven for residents seeking tranquillity and elegance

With its stunning location on Al Marjan Island and its impeccable attention to detail, Ola Residences offers a lifestyle like no other, with ready-to-move-in apartments that combine the beauty of nature with the finest comforts of modern living. Ola Residences is a meticulously planned development featuring two basement levels, a ground floor, seven apartment floors, and rooftop amenities. The project comprises 96 fully furnished apartments, evenly split between studios and one-bedroom units. The average area for a studio is 390 sq. ft, leading up to one bedroom apartments sized at 820 sq ft and the more plush one bedroom apartments with a private pool spanning 1,289 sq ft. The prices start from AED 1.18 million, with a payment plan structured at 40% during construction and 60% upon completion. The anticipated handover is scheduled for the first quarter of 2027.

“We are very excited to launch Ola Residences, which will be our first project for boutique residential apartments. As architects we have always put precision and design at the heart of all our projects and Ola Residences brings the best of our creativity in every element. Each aspect of the space serves a purpose that inspires connection, belonging, and beauty, just as we believe is the core of Lacasa Living” emphasised Emad Jaber, Chairman of Lacasa Living. 

Backed by the expertise of Lacasa Architects & Engineering Consultants, Lacasa Living brings over 400 professionals together to craft thoughtfully designed spaces that blend timeless aesthetics with innovative solutions. Ola Residences is a reflection of this dedication, combining superior craftsmanship with a commitment to fostering vibrant communities. 

“As with all our projects, we conceptualised Ola Residences to be an epitome of design, destination and delight. We chose to be in Al Marjan Island as the location has a growing focus on tourism and opportunities for residential development, especially near coastal areas. It is perfectly tailored to every preference, whether you are chasing thrills, seeking relaxation, or creating family memories. The project’s design blends nature and artistry. Our amenities are crafted to elevate every aspect of life. Every detail, from the cohesive design to the inspired living experience, reflects our core philosophy of creating spaces that enhance human experiences,” says Eng. Ahmad Jaber, CEO, Lacasa Living.

The design philosophy seamlessly combines elegance and warmth. It imbibes the emirate’s natural beauty and reflects the rhythms of the sea and the majestic mountains. The reception area greets visitors with a striking water-drop feature, a magnificent chandelier adorned with ballerina figures, and a warm colour palette of pearl tones and burnt oranges, creating an inviting and serene ambiance. 

Designed for both residents and investors, Ola Residences is equipped with short-term rental readiness, complete with locker storage. Residents can unwind with a host of thoughtfully curated amenities and features like at the rooftop infinity pool and bar, offering stunning vistas where the sea meets the sky.  The state-of-the-art fitness centre with large ocean-facing windows, as well as sauna and steam rooms are perfect for wellness enthusiasts. Families can enjoy dedicated spaces such as a kids’ play area and pool, residents can avail co-working spaces, storage facilities, and in-house laundry services for added convenience and flexibility for all residents.

Lacasa Living has partnered with One Broker Group, an award-winning, developer-focussed real estate agency to prioritise the sales interest of end users and investors for the newly launched bespoke Ola Residences. Looking ahead, Lacasa Living has outlined an ambitious growth trajectory, with six projects already designed and ready for development. The company projects AED 1.2 billion in project values for 2025, AED 2 billion for 2026, and AED 3 billion for 2027. Each project will emphasize ready-to-move-in properties that combine bespoke design and boutique living in a functionality, community-centric environment.