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Al Moosa Enterprises Targets an ambitious 30% Growth in its car rental business for 2025

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The Car Rental division (Thrifty and Dollar) of A.A. Al Moosa Enterprises has unveiled an ambitious plan to grow its fleet size and revenue by 30% in 2025, solidifying its dominant position as a market leader in the UAE’s car rental and business sectors. Central to this strategy is the modernization, convenience and accessibility of all its facilities, including revamping its car rental corporate headquarters on Zabeel Road, according to Mr. Abdullah Al Moosa, Founder and Chairman, who highlighted the group’s long-standing commitment to innovation.

“Our journey began with the vision of introducing unique concepts to the UAE, more than 50 years ago when we established the country’s first-ever car rental business at a time when hardly anyone was even familiar with the concept of rental cars”, Mr. Abdullah Al Moosa said during the inauguration. “With this pioneering spirit and the newly revamped facilities, we remain committed to building a bright future as we continue to innovate and adapt to the evolving needs of our employees, associates, and most importantly out customers.”

The renovated office which spans 10000 square feet in phase 1 and another 10,000 square feet to happen in phase 2 soon would serve as the corporate headquarters for the car rental business. The office features cutting-edge design, state-of-the-art facilities, and a collaborative environment aimed at fostering productivity and engagement, such as: 

  1. State of art conference rooms blended with the latest technology including AI for higher productivity and efficiency.
  2. Focused on sustainability, eliminating any plastic and making more greener spaces
  3. Apart from the spacious spaces and bright sunshine entering the offices, the aesthetic look and feel of the office has been tailoredto promote healthy wellbeing of the employees.

Elaborating on the group’s strategic vision, Rahul Singh, Managing Director of the Car Rental Division at A.A. Al Moosa Enterprises, said, “Our plans for a 30% growth in our topline are extremely ambitious when you consider that they are coming on the back of a 25% year on year growth for the last 2 years and what is even more encouraging is that this topline growth also provides for a substantial expansion in the bottom line too. Both our brands Thrifty and Dollar are well known for their customer centric approach and our constant endeavor to bring innovative solutions to our discerning customers.”

Since pioneering the UAE’s car rental industry in the late 1980s, Thrifty and Dollar have the largest distribution network in the industry with 80+ locations across UAE which include airports, malls and business districts.

The group’s efforts signal its readiness to shape the industry’s future while staying true to its founder’s legacy.

Automotive

Daimler Truck MEA EliteClass 2024 Awards Celebrates Commercial Automotive Excellence

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Daimler Truck MEA EliteClass 2024 Awards

The highly anticipated EliteClass 2024 Awards Ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration. Held at the One&Only Royal Mirage, the prestigious black-tie event honoured top-performing General Distributors who have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.

The EliteClass 2024 Awards Ceremony was the culmination of a year long EliteClass program for Middle East and Africa measuring 24 categories across the entire business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.

The awards highlighted the dedication and resilience of partners who have achieved outstanding performance and a remarkable commitment to excellence, and therefore contributed significantly to Daimler Truck success in the MEA regions.

Mr. Michael Dietz emphasised the importance of collaboration and performance-driven success during his opening address: “EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners. Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region.”

The evening was capped with the awarding of the three prestigious “EliteClass General Distributor of the Year 2024” awards:

  • EliteClass MENA Fuso Truck & Bus General Distributor of the Year 2024:
    • Al Habtoor Motors – UAE
  • EliteClass MENA Mercedes-Benz Trucks General Distributor of the Year 2024:
    • Emirates Motor Company – AbuDhabi
  • EliteClass Central Africa General Distributor of the Year 2024:
    • Akagera Business Group – Rwanda

The EliteClass 2024 Awards reaffirm the company’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.

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Automotive

AW Rostamani Trading Company and Groupauto Middle East, Africa & India Forge Strategic Partnership to Advance Automotive Aftermarket Industry

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AW Rostamani Trading Company, the strategic arm of AW Rostamani Group’s mobility services division, and Groupauto Middle East, Africa & India, a regional subsidiary of Groupauto International, have entered a strategic partnership to drive innovation and growth in the automotive aftermarket sector.

The agreement was formalised at AW Rostamani Group’s Head Office, with the signing ceremony attended by Sanaa Ouahmane, CEO of AWR Mobility Services & AWR Trading, and Mesut Urgancilar, Managing Director of Groupauto Middle East, Africa & India.

This collaboration represents a significant milestone for both entities, combining AWR Trading’s regional expertise and distribution capabilities with Groupauto’s global network spanning 33 subsidiaries and over 114 countries. By aligning strengths, both parties aim to elevate supply chain efficiencies, enhance supplier engagement, and expand market access – ultimately benefiting the broader automotive aftermarket industry in the region.

Sanaa Ouahmane, CEO of AWR Mobility & AWR Trading, commented on the partnership: “At AWR Trading, we are committed to driving innovation and expanding our capabilities within the automotive aftermarket industry. Our partnership with Groupauto Middle East, Africa & India enables us to tap into their extensive global network and supplier relationships, reinforcing our position as a leading distributor in the region. This collaboration allows us to not only enhance our access to high-quality automotive components but also bring greater efficiencies and value to our customers.”

Mesut Urgancilar, Managing Director, Groupauto Middle East, Africa & India, stated: “We are happy and honoured to enter this partnership with AWR Trading. With the strong presence and expertise of AWR Group in this region and the global automotive network of Groupauto, we look forward to synergies for both the Groups and enhanced presence in this region. Groupauto looks forward to working with AWR Trading on all aftermarket products, workshop programmes and digitalisation in line with their vision of growth and innovation.”

Through this partnership, both AWR Trading and Groupauto Middle East, Africa & India will unlock new opportunities. AWR Trading will gain optimised procurement processes and cost advantages on key brands under its distribution portfolio, while Groupauto strengthens its regional foothold and expands collaboration with a trusted and established partner in the UAE. Together, both companies are setting new benchmarks for innovation, efficiency, and customer value within the automotive aftermarket sector.

This agreement highlights AW Rostamani Group’s and Groupauto’s shared vision for strategic growth and industry leadership. By leveraging their collective expertise and resources, they aim to create a more connected and competitive aftermarket ecosystem in the Middle East and Africa.

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Automotive

Gargash Enterprises Unveils Refurbished Mercedes-Benz Service Centre in Deira

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Gargash Enterprises, the official distributor of Mercedes-Benz in Dubai and the Northern Emirates, proudly announces the refurbishment of its iconic Deira Service Centre, a facility that has been central to its legacy since the 1960s.

At the ribbon-cutting ceremony, Thomas Schulz, General Manager of Mercedes-Benz Passenger Cars, stated, “This service centre is more than just a facility—it represents our commitment to excellence and customer trust. The refurbishment reflects our dedication to innovation, sustainability, and an enhanced customer experience.”

The upgraded facility aligns with the latest Mercedes-Benz Corporate Identity (CI) MAR20X, integrating state-of-the-art digital tools, interactive screens, and ergonomic design to improve service efficiency. With 48 working bays, the service centre can handle a higher volume of vehicles while maintaining precision and care. The three active receptions ensure smoother customer intake and reduced waiting times. Additionally, the 11,000-item parts inventory guarantees that genuine Mercedes-Benz parts are always available, minimizing delays in repairs and maintenance. The refurbishment also incorporates advanced technology and ergonomic design, enabling a team of eight Service Advisors and 35 Parts professionals to work more effectively, ensuring faster turnaround times and superior service quality. To further enhance convenience, the facility features a 24/7 Express Self Check-in service, allowing customers to drop off their vehicle keys at a check-in kiosk for regular service at any time, with minimal waiting times.

Beyond infrastructure improvements, the customer journey has been redefined to reflect the luxury and sophistication of Mercedes-Benz. Enhanced waiting lounges, dedicated Service Advisors, and streamlined operations offer a premium and stress-free experience.

Gargash Enterprises extends its gratitude to its loyal customers, dedicated team, and partners at Mercedes-Benz Cars Middle East for their continued support. As the Gargash Mercedes-Benz Service Centre in Deira embarks on its next chapter, it remains a trusted destination for Mercedes-Benz owners, ensuring their vehicles are in the best hands. 

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