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Cadillac’s most iconic SUV is set to arrive in the Middle East

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A front three-quarter shot of a red 2025 Cadillac Escalade parked outdoors

Cadillac Middle East has announced that the highly anticipated 2025 Cadillac Escalade will be available across UAE showrooms by the first quarter of 2025, starting the new year on the highest note and bringing a thoughtfully refreshed interior and exterior to the luxury SUV. Aspiring customers who wish to be ahead of the game, can pre-order the 2025 Escalade in the UAE starting now.

“The Escalade is our flagship vehicle in the region for a reason and has been going from one height to another for over twenty-five years. We’re thrilled to be welcoming the refreshed 2025 model to the Middle East shortly after achieving our highest ever sales recorded of the Escalade.” said Omar Elkhishin, Managing Director, Cadillac International Operation and Cadillac Middle East. “The Escalade is an integral part of our portfolio and story, and we can’t wait for our valued customers to experience the unmissable 2025 Escalade presence.” The new 2025 Escalade elevates what owners love most about the iconic luxury SUV.

front-three-quarter shot of a silver 2025 Cadillac Escalade parked outdoor

Design
The expectations and desires of Escalade customers are well understood by the Cadillac design team. The 2025 Escalade takes design cues from the best of what Cadillac has to offer and brings them to life in the refreshed model. On the exterior, it features thoughtful updates that continue the successful design language launched with the 2021 model, including a new, bolder front-end design.

The new Escalade incorporates advanced lighting technology inherited from ESCALADE IQ. Functional lighting elements move from a horizontal to vertical arrangement, reinforcing the strong Cadillac identity — both during the day and at night.

A bolder front-end includes a standard illuminated front crest and, on the V-Series and Premium Luxury Platinum trims, an illuminated grille surround. Rear lighting has been refined while remaining unmistakably Escalade. New for the 2025 Escalade are available 24-inch wheels, the largest ever offered on an Escalade, and a new exterior color Aegean Stone, a bold, deep green gray with a confident solid appearance, and power open-and-close doors are also available.

Inside, much of ESCALADE IQ’s interior design comes to life, balancing technology and luxury for an immersive experience for drivers and passengers. Two new interior palette options are available. Renaissance Red features a leather interior, adorned with a faceted quilt and perforated seats, and a dark open pore wood veneer with a high contrast pore filler to complete the look.  Sheer Gray features a contrasting leather and heathered grey fabric, faceted quilted and perforated seats, and high gloss wood veneer utilizing a linear marquetry technique to create a layering effect of tones and textures. Customers can personalize their interior lighting, choosing from 126 color ambient lighting options in two zones.

Additionally, the Escalade-V receives a new authentic carbon-fiber performance-focused interior, surrounded by a deep Jet Black leather interior and uniquely quilted and perforated seats exclusive to V-Series.

interior shot of the 2025 Cadillac Escalade

Technology
Escalade has always featured the best of what Cadillac has to offer from a technology and innovation perspective. The 2025 Escalade is no different, brimming with technology to enhance the in-cabin experience.

The 2025 Escalade features:

  • Curved pillar-to-pillar 55-inch total diagonal display for an immersive and personalized infotainment experience with voice control, navigation, an app store, and more. Apple CarPlay1 and Android Auto are also available
  • Seating available for up to eight total passengers, with a power folding third row which folds flat for more storage.
  • AKG Studio 19-speaker audio system standard, with available AKG Studio Reference 36-speaker system
  • Available 4G Wi-Fi hotspot capability connected by OnStar, along with a comprehensive suite of OnStar connected services that enhances each journey and delivers extra peace of mind. OnStar connected services comes standard for three years across all 2025 Escalade trims.
  • Ample passenger entertainment options, including content projection, and in the future the capability to browse and stream apps
  • Available Night Vision (standard on V-Series & Platinum trims)
  • Full-color Head-Up Display (standard for Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series trims)
  • 8-inch command center where driver can control the interior lighting, massage seats, ventilated seats, air condition, park assist features, cameras and open/close doors.
  • Available power open-and-close exterior door entry system (standard on Platinum and V-Series trims). All four doors power open and close at the touch of a button on the door handle or from the command center, and if activated, the driver’s door will automatically open as the driver approaches with the key fob.
rear-three-quarter shot of a red 2025 Cadillac Escalade V

Performance
The 2025 Escalade features proven driving dynamics, paired with the passenger and cargo capacities customers expect.Confident performance with advanced chassis technologies and a spacious interior combine to offer an elevated driving experience, continuing the success of the performance and driving dynamics introduced with the 2021 Escalade.

The 2025 Escalade features:

  • Magnetic Ride Control 4.0 (standard for Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series trims) and Air Ride Adaptive Suspension isolate passengers from undesirable road surfaces while providing precise steering and feel
  • Isolated Precision, Cadillac’s ride and handling philosophy – quiet, smooth and effortless with a strong connection to the road
  • Independent front and rear suspension standard
  • Available V-Series variant, with 6.2L Supercharged V8 engine with 682 horsepower
  • A suite of standard active safety and driver assistance features

The 2025 Escalade will be offered in five distinct trims – Premium Luxury, Sport, Premium Luxury Platinum, Sport Platinum and V-Series.

Automotive

New Vantage Roadster: Engineered for Real Drivers, Designed for Open Air Thrills

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top-angle front-three-quarter shot of a 2025 Vantage Roadster driven on the road

Aston Martin has introduced the new Vantage Roadster, a convertible stablemate of the world-beating Vantage Coupe. Launched in 2024, the new Vantage continued the marque’s shift in sector defining luxury and dynamic credentials, far exceeding the capabilities and engagement of any Vantage before. Now, Vantage Roadster arrives to enhance the real driving experience even further.

Powered by the Aston Martin 4.0-litre V8 twin-turbo engine delivering 665PS/800Nm, Vantage Roadster brings all the class leading performance, dynamic sensations and visual excitement of the coupe, with an additional dimension of top-down freedom and thrills for those addicted to open air motoring. Vantage Roadster brings a new level of emotion to the already unforgettable driving experience, broadening still the phenomenal appeal of this quintessential, yet state-of-the-art British sports car.

New Vantage Roadster has been designed to offer all the style, sense of freedom and adventure for which convertibles are known, but without the limitations traditionally inherent in their design. As beautiful as its hard top companion, with minimal weight increase and the fastest operating fully automatic roof on the market, Vantage Roadster is a convertible without compromise and a worthy new member of the Vantage family.

It continues a tradition of open top Aston Martin Vantage models that date back 75 years to the launch of the Vantage engine upgrade pack for the DB2 (available both as a coupe – known as a saloon – and convertible – known as drophead coupe) in 1950, which featured larger carburettors and a higher compression ratio to raise power for the 2.6-litre twin cam engine from 105bhp to a heady 125bhp.

This year, Aston Martin is celebrating the 20th anniversary of the 2005 introduction of the V8 Vantage. The first Gaydon-built ‘modern’ Aston Martin to use the name and the first Vantage to be a distinct model in its own right, rather than a derivative, with its own Roadster version arriving just one year later.

Aston Martin Chief Executive Officer, Adrian Hallmark, said: “The technical and dynamic capability of New Vantage delivered outstanding performance; far beyond any other preceding Vantage and it is now seen as a true class leading sports car. Vantage Roadster was no different feat in that it is a fully reinvented experience, with all the benefits of the Coupe and no compromise to refinement or performance through meticulous work by our engineering and dynamics teams. Vantage Roadster delivers a world-class roof-down driving experience like no other.”

Engineering

Key to Vantage Roadster’s ability to retain the crucial dynamic attributes of Vantage Coupe is that both cars were designed and engineered in parallel rather than in sequence, the Roadster therefore being a fully developed model in its own right, allowing the team to implement features and attributes that result in zero compromises to performance, ride and handling and excessive additional weight.

Compared to the previous Vantage Roadster, Aston Martin’s bespoke 4.0-litre V8 twin-turbo engine has seen power and torque rise by an unprecedented 155PS and 115Nm thanks to larger turbochargers, revised camshaft profiles and an optimised compression ratio. With a total of 665PS and an incredible 800Nm of torque running through an eight-speed paddle-shift transmission to an electronically controlled limited slip differential driving the rear wheels alone, Vantage Roadster combines explosive performance (0-60mph in 3.5seconds, top speed 202mph) and state-of-the-art technology within the classic, front engine, rear-wheel drive configuration adored by those who simply love to drive. With thanks to a retractable roof, even more of the inimitable V8 thunder can be heard by occupants, emanating from under Vantage’s dramatically sloping bonnet and exhaust tail pipes.

Thanks to its ultra-stiff yet lightweight aluminium structure, composite body panels and 49:51 front to rear weight distribution, Vantage Roadster provides the ideal platform for the suspension to act upon. Featuring race-inspired unequal length double wishbones at the front, a multi-link rear axle, coil springs and Bilstein DTX adaptive dampers (with a bespoke tune), along with a non-isolated steering column, Vantage Roadster provides the precision, balance, poise and, above all, the confidence that are the unmistakable hallmarks of the truly great high performance driver’s car.

front-angle shot of a 2025 Vantage Roadster parked outdoors

Brake discs measuring 410mm at the front (with carbon ceramic brakes) clamped by six piston monoblock calipers ensure Vantage Roadster can shed speed even more rapidly than it is gained – and do so repeatedly. The necessary grip is provided by bespoke Michelin Pilot Sport S 5 tyres, specially developed by Michelin and tuned by Aston Martin with a compound tailored to the specific requirements of the Vantage. These provide not just superlative grip in both dry and wet conditions but also outstanding steering feel and progressive breakaway characteristics.

All of this hardware is supported by an electronic architecture using six axis sensors, capable of creating an astonishingly detailed overview of precisely how the car is behaving, allowing the ESP system to adopt optimal settings both for the road conditions and the style in which the car is being driven. In addition, Vantage Roadster carries over the innovative Advanced Traction Control system from the Vantage Coupe, allowing the driver to choose one of eight settings for the traction control; the default setting of five is optimised for achieving the fastest, cleanest laps. The lower the number the greater the level of intervention, providing an additional level of reassurance and safety in, for example, adverse weather conditions, while drivers wishing to hone their skills most likely on track have the option to turn traction control off and experience the car free of any electronic influence.

From the outset several measures were designed into the structure of Vantage Roadster to ensure the Vantage spirit, astonishing ability and love of the open road were passed across from Coupe to Roadster in undiluted form. To do this, two primary goals, traditionally seen as diametrically opposed objectives, were given top priority from the start. These were to keep the Roadster as light as possible relative to the Coupe and to maintain structural rigidity at an outstandingly high level for a convertible car.

These include identifying the load paths through the structure and body and modifying the way the body is attached at the back of the car to add additional stiffness relative to the Coupe. In addition, weight-optimised shear panels have been added in strategic positions to laterally stiffen the structure further even than the Coupe in order to offset the reduction in rigidity inherent in any convertible car.

The roof itself comes in ‘Z-fold’ configuration, which is both faster and lighter than a traditional ‘K-fold’ roof and removes the requirement for a tonneau cover, further saving weight and lowering the centre of gravity. The roof on Vantage Roadster can be opened or closed at any speed up to 31mph (50km/h) with the entire roof fold operation (open or closed) taking just 6.8sec – the fastest fully automatic deployable roof mechanism on the market today. Additionally, this slick operation can be performed when seated in the car or remotely via the key, so long as the operator is within a two-metre radius of the car.

front three-quarter shot of two 2025 Vantage Roadsters parked outdoors

Despite the extraordinary speed of the roof operation and its lightweight design, no sacrifice to refinement has been made. The roof comprises no fewer than eight levels of insulation ensuring that cabin sound levels with the roof up are comparable to those of Vantage coupe.

The Z-fold action results in a simpler and therefore lighter roof, leading to Vantage Roadster delivering an overall weight increase of just 60kg, an outstanding achievement – and class leading – for a car in this category.

Even the roll-over structure has been carefully optimised to be both as strong and lightweight as possible. The aluminium Roll-Over and Protection System (ROPS) is formed using a process called ‘Castrusion’ for the way it combines optimal elements from both casting and extrusion to create a system that is robust, light and simple to package.

Finally, attention has also been paid to the suspension system to account both for the change in mass and weight distribution. Minimal though these changes are, the fact that Vantage Roadster has recalibrated software for its rear dampers and retuned mountings for its rear mounted gearbox just shows the lengths Aston Martin engineers go to in order to ensure a full measure of the legendary Vantage handling prowess is carried over from Coupe to Roadster.

Simon Newton, Director of Vehicle Performance, said “Vantage made headlines last year for the huge increases in power and torque over the outgoing model, and the vivid way in which it deployed such immense performance completely seduced enthusiasts and purists alike. Developing both Vantage Coupe and Roadster simultaneously meant we were able to retain the outrageous dynamic capabilities and agile sporting character of Vantage with no compromise upon removal of the roof, allowing drivers to revel at the limit with the added exposure to the elements. This has been achieved from meticulous optimisations in the body structure combined with Roadster specific chassis tuning carried out by our skilled dynamics team and is the perfect stablemate to its Coupe cohort.”

top-angle side profile shot of a 2025 Vantage Roadster driven on the road

Design

It was essential that all of the visceral impact and beauty of Vantage Coupe was retained for Vantage Roadster, and that it should retain its stunning lines whether the roof is in its raised or lowered position. So successfully has this been achieved that when the roof is stowed Vantage Roadster looks like it was never designed to be anything else. The dramatically angled windscreen joins with the car’s high waistline to create a proportionally perfect thoroughbred sports car profile.

The roof stows seamlessly behind the seats with no need for a bulky and heavy tonneau cover while the bootlid deck slopes gently downwards until it meets the dramatic upkick of the distinctive rear spoiler. The widened stance introduced on the coupe is retained on Roadster, as is the increased aperture of the signature Aston Martin grille; an object lesson in how to combine beauty with function, with the large grille increasing air flow the powerful engine by almost 30 per cent.

With a spectacular canvas to create a sporting masterpiece, three new paint colours – Iridescent Sapphire, Satin Iridescent Sapphire and Bronze Flare have been added to the paint palette, while the Vantage Roadster’s roof can be specified in Black, Red, Blue or Black and Silver. To enhance the cars sporting character further still, a selection of painted liveries can also be applied in a choice of 21 complementary colours. There are four 21” wheel styles, available in a range of finishes, behind which can be seen one of seven different colour choices of brake calipers.

Marek Reichman, Aston Martin Chief Creative Officer, said: “This new Vantage Roadster is a sculptural masterpiece. The resonant roar of its engine brings its simple yet refined surface design to life, creating a connection that’s impossible to ignore. Its form exudes beauty, its athletic stance conveys predatory intent, and its sound delivers a visceral, sensory experience. Created as both art and performance, the engine’s sound amplifies this balance, turning the auditory experience into an essential part of the journey. With the roof down, the soundscape becomes as dynamic as the design, blending simplicity, power, and a visceral connection that transcends driving into an unmatched sensory experience.”

Like all Aston Martin models, Vantage customers can explore endless bespoke and customisation possibilities via the Q by Aston Martin personalisation service. Enlisting the skills of Q’s designers and crafts people, customers take an unforgettable personal commissioning journey that can encompass everything from a single small distinguishing detail to full-scale engineering and production of entirely bespoke components to create a true one-off.

top-angle rear-three-quarter shot of a 2025 Vantage Roadster driven on the road

Vantage Roadster, like its Coupe counterpart, is the latest model to feature Aston Martin’s next-generation infotainment. Created in-house and first introduced on DB12, it is entirely bespoke and developed in-house from scratch. The system combines a fully integrated multi-screen system with full online connectivity, featuring 10.25” Pure Black touchscreen technology with full capacitive single and multi-finger gesture control. Touchscreen commands remain balanced with the tactility of physical switches, with buttons retained for the key mechanical operations of gear selection, drive selection, heating and ventilation. There are also control switches for Chassis, ESP and Exhaust, Active Safety System settings and Park Distance Control, ensuring the most used controls can be operated intuitively and without the need to take your eyes off the road. Supplemented by a new Aston Martin customer connectivity app which supports iOS and Android devices, it allows interaction, control and feedback to and from the customer’s Vantage via their personal device.

Vantage Roaster is fitted as standard with the Aston Martin 390w 11 speaker audio system. Developed utilising advanced hardware, this system features a Surround sound mode with QuantumLogic® surround sound processing for an immersive soundscape. However, if a musical soundtrack to the drive is deemed truly significant, some customers will delight in the optional system developed with Aston Martin’s audio partner, Bowers & Wilkins. Acoustically engineered to the Vantage Roadster’s interior volume and shape, this exceptional system uses technologies and innovations found in Bowers & Wilkins’ acclaimed world-class loudspeakers.

Vantage Roadster deliveries will commence in Q2 2025. It joins its Coupe sibling, the DB12 and DB12 Volante, the stunning new Vanquish and, of course the Supercar of SUVs, DBX707 as well as the forthcoming Valhalla supercar to form unquestionably the most capable, comprehensive and desirable product line up in the 112-year history of the Aston Martin marque.

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Michelin Appoints Vitor Silva as President, Africa, India, and Middle East Region

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Vitor Silva - Michelin new President

Michelin, the world’s leading tyre technology leader, today announced the appointment of Vitor Silva as President of the Africa, India, and Middle East (AIM) Region. He will be based out of Pune, India.

Across his 28-year plus tenure with the Michelin Group, Vitor has held several key leadership roles in sales, marketing and other commercial functions across North America, Europe and Asia.

Most recently, Vitor was the Chief Operating Officer at Euromaster, a wholly owned Michelin Group subsidiary and Europe’s leading service provider for car, van and truck fleets, that operate in over 2,500 centres across 18 countries. Earlier in his career, he has held several other leadership positions within the Michelin Group in various domains such as Two-wheel, Truck, Retread and Distribution.

In his new role, Vitor will steer Michelin’s growth in the Africa, India, and Middle East region, in addition to enhancing customer experiences, and drive innovation that aligns with the company’s vision of sustainable mobility.

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Automotive

Chery Debuts First-Ever TIGGO 9 in UAE and MENA Markets

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Chery UAE, in partnership with AW Rostamani Group, has launched the TIGGO 9, Chery’s flagship SUV and the largest vehicle in the TIGGO line-up. This model sets a new benchmark for elegance, safety, and performance, catering to SUV customers in the UAE and MENA markets.

With its refined design, high-performance engineering, and thoughtful craftsmanship, the TIGGO 9 enters a highly competitive segment with the goal of delivering a vehicle that not only offers a sophisticated experience but also promises lasting value for modern drivers.

As the first generation of the model, the TIGGO 9 is specifically designed to meet the growing demand for premium, powerful SUVs in the UAE market. This launch marks a significant milestone for Chery, as it expands its footprint in the UAE and MENA region with a vehicle that combines performance, elegance, and durability in one comprehensive package.

a front-three-quarter shot of a Chery Tiggo 9 parked indoors under studio lighting

The TIGGO 9 launch event took place at the Bluewaters Forum at Banyan Tree Bluewaters Island, where senior representatives from Chery Global and AW Rostamani Group, media representatives from the UAE and MENA, and regional distributors attended the event, underscoring the importance of this debut for both the UAE and the broader region. This event highlights Chery’s strategic focus on the UAE and MENA markets, marking a pivotal moment in the company’s expansion and its commitment to meeting the growing demand for high-end SUVs in the region.

Commenting on the launch, Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE’s automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years. Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today’s vehicles.”

He continued: “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”

Zaher Sabbagh, Director of Chery UAE, added: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”

Sabbagh continued: “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”

Crafted for Pure Elegance

The Chery TIGGO 9 is the brand’s most ambitious SUV, fully embodying the philosophy of “Conquer with You, Guard for Love.” Its bionic-inspired design, featuring the iconic Tiger Eyebrow Bow, Sharp Teeth accents, and diamond-accented grille, radiates both strength and elegance. The rear diamond-shaped taillights and tiger-stripe fog light frames further elevate its commanding presence on the road.

Inside, the TIGGO 9 prioritizes luxurious comfort and cutting-edge technology. The 8-way power-adjustable driver’s seat, equipped with lumbar support, memory settings, ventilation, heating, and massage functions, ensures a premium driving experience. Advanced features like a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain provide a dynamic, eco-conscious driving experience. The 14-speaker surround sound system, with integrated headrest speakers, delivers an immersive audio experience that enhances every journey. Additionally, the auto-folding rear seats offer practicality, transforming the cabin to provide a spacious 2.08m² bed when the backrests are folded down. This seamless transformation ensures flexibility for both passengers and cargo.

Safety is a key feature of the TIGGO 9, which boasts a 5-star Euro NCAP rating, 13 ADAS systems (including lane-keeping assist, emergency braking, and adaptive cruise control), and 10 airbags. Its reinforced steel frame provides maximum protection, while intelligent voice control and adaptive cruise control enhance the driving experience. The SUV’s exterior and interior technology combine to offer an unparalleled level of convenience and security.

This SUV excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, offering essential information to drivers without distractions. These features, along with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, make the TIGGO 9 a standout option for those seeking luxury, performance, and peace of mind on the road.

The debut of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. With the opening of its showrooms in Sharjah and Dubai, Chery is also expanding in Abu Dhabi with the Sh. Rashid Bin Saeed showroom and the Mussafah service center. This move makes a clear statement about the brand’s long-term intentions in the region. The TIGGO 9 is more than just a car; it represents Chery’s growing role in the MENA automotive market, catering to the evolving demands of local consumers for reliable, high-performance vehicles.

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