Hospitality
Feed Your Curiosity, Feed Your Soul
Exclusive Interview with Fetty Aryanie, Brand Head Chef, The Noodle House
Fetty brings her rich Indonesian heritage and culinary expertise to Dubai’s dining scene. Rising through prestigious kitchens including SLS Dubai and Le Méridien, she now leads an all-female partnership celebrating Asian cuisine while championing women in the culinary world through innovative farm-to-table concepts.
The Noodle House has been a cornerstone of Dubai’s food scene for 18 years. What do you think has been the key to maintaining such longevity and relevance in a competitive market?
At The Noodle House, we believe consistency is key. Our commitment to quality shines through in every dish, and we regularly update our menu to reflect seasonal ingredients, guest preferences, and current food trends. This keeps our offerings fresh and exciting for our guests, encouraging them to return. Additionally, we’ve embraced sustainable practices—everything from farm-to-table sourcing to reducing food waste and creating zero-waste menus—which really helps us stand out in a crowded marketplace.
Can you tell us more about the collaboration with Curious Elephant and how the concept of “Feed Your Curiosity, Feed Your Soul” came to life?
This collaboration is a true blend of two homegrown brands that share a passion for unique flavors. “Feed Your Curiosity, Feed Your Soul” isn’t just about mixing ingredients; it’s about merging ideas, sharing culture, and fostering a deep connection with Asian cuisine. Our journey has always been about bringing people closer to the vibrant diversity of Asian flavors, and this partnership embodies that mission.
How does Chef Fetty Aryanie’s Indonesian background influence the new menu?
Asian cuisine is beautifully diverse, yet it also shares certain elements across different countries. For me, creating these dishes isn’t just about crafting unique menus; it’s about creating moments. Growing up in Indonesia, I deeply understand the importance of tradition, authenticity, and the stories behind each dish. I bring those values to the table, crafting each dish to reflect the heart and soul of Asian cuisine.
The collaboration highlights a powerful all-female partnership between Chef Fetty and Melody Mok. How important is it to The Noodle House to support female leadership in the culinary world?
As a female leader, I’m incredibly proud to be part of this movement. I’m committed to empowering women to reach new heights in the culinary world, working towards a future where every woman has the chance to pursue her dreams and make her mark. This collaboration is a testament to the strength, resilience, and talent that women bring to our industry.
What’s your personal favorite dish from the new collaboration menu, and what makes it stand out?
My personal favorite has to be the Indonesian-style beef ribs with sambal. This dish is incredibly special to me; it’s a family recipe that has been passed down through generations—from my great-grandparents to my grandparents, then to my father, and now to me. My father used to cook it over a slow fire for five to six hours, using spices like chili, cinnamon, bay leaves, and Indonesian herbs. The dish combines sweetness from soy sauce with a spicy kick from CES Indonesian Sambal. It’s full of rich, layered flavors and a lot of love.
Almost everything served at The Noodle House is made in-house. How do you ensure consistent quality across all your locations, especially with such intricate dishes?
We have strict brand SOPs in place to maintain consistency. Each recipe is carefully documented, and every chef has access to these recipes while preparing the dishes. We also conduct regular product training to ensure all chefs are on the same page. And, of course, tasting is key! It’s my favorite part of the process; tasting allows us to ensure every dish meets our standards before it reaches our guests.
Hospitality
TRAVEL TRENDS DRIVING THE RISE OF BLENDED STAYS IN THE UAE
JS Anand, CEO and Founder, LEVA Hotels
Multi-generational and family travel is becoming a defining trend in the UAE, with 41% of travellers now planning trips with extended family members and actively looking for destinations that balance adventure with relaxation across age groups. At the same time, bleisure travel is gaining momentum as professionals mix work and leisure, often extending trips and choosing flexible short stays.
These shifts are directly contributing to the rise of blended stays across the UAE and wider GCC. What was once described as bleisure or workation is now a common travel pattern, where the boundaries between work, rest, and leisure are increasingly fluid. Travellers are staying longer, choosing lifestyle-led hotels, and expecting spaces that can support multiple needs within a single journey.
This change is closely linked to how work itself has evolved, with hybrid models and greater mobility enabling people to work from almost anywhere. In response, hotels are now viewed as flexible environments that support both productivity and personal time. The UAE is particularly well positioned for this shift, with its strong infrastructure, connectivity, and diverse hospitality offering making extended, blended stays both practical and appealing.
As a result, stay behaviour is changing noticeably. Traditional short business trips are being replaced by longer, more adaptable bookings, with hotels increasingly functioning as multi-purpose living spaces. This trend is influencing design, operations, and pricing strategies, with a stronger emphasis on flexibility and continuity.
Guest expectations have also evolved significantly. Travellers now expect purpose-built work environments within hotels, including co-working areas, meeting pods, and more thoughtful in-room setups that support sustained productivity. At the same time, wellness and lifestyle features like gyms, outdoor spaces, and social areas are now key factors in how people choose where to stay, reflecting a growing focus on balance in travel.
The UAE continues to lead this transformation, supported by a hospitality ecosystem that is closely integrated with retail, business, entertainment, and residential infrastructure. This natural alignment has created the ideal conditions for blended stays to grow and become a long-term feature of the region’s travel landscape.
For developers and investors, this shift is also redefining value creation. Occupancy alone is becoming less indicative of performance, with greater focus placed on a hotel’s ability to support longer stays, adaptable layouts, and multi-functional experiences. Hotels that can seamlessly shift between short-term and extended-stay demand are better positioned for the future of hospitality in the region.
Ultimately, blended stays reflect a deeper structural change in how people approach travel, work, and time away from home. For the UAE and the wider GCC, the opportunity lies in building hospitality experiences that respond to these evolving behaviours and remain aligned with how people choose to live and move today.
Hospitality
STAY DOWNTOWN, SAVE MORE
Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.
Guests can enjoy:
• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions
Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.
Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.
Hospitality
UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”


Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.
Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.
Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.
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