Hospitality

Feed Your Curiosity, Feed Your Soul

Published

2 months ago

December 17, 2024

Exclusive Interview with Fetty Aryanie, Brand Head Chef, The Noodle House

Fetty brings her rich Indonesian heritage and culinary expertise to Dubai’s dining scene. Rising through prestigious kitchens including SLS Dubai and Le Méridien, she now leads an all-female partnership celebrating Asian cuisine while championing women in the culinary world through innovative farm-to-table concepts.

The Noodle House has been a cornerstone of Dubai’s food scene for 18 years. What do you think has been the key to maintaining such longevity and relevance in a competitive market?

At The Noodle House, we believe consistency is key. Our commitment to quality shines through in every dish, and we regularly update our menu to reflect seasonal ingredients, guest preferences, and current food trends. This keeps our offerings fresh and exciting for our guests, encouraging them to return. Additionally, we’ve embraced sustainable practices—everything from farm-to-table sourcing to reducing food waste and creating zero-waste menus—which really helps us stand out in a crowded marketplace.

Can you tell us more about the collaboration with Curious Elephant and how the concept of “Feed Your Curiosity, Feed Your Soul” came to life?

This collaboration is a true blend of two homegrown brands that share a passion for unique flavors. “Feed Your Curiosity, Feed Your Soul” isn’t just about mixing ingredients; it’s about merging ideas, sharing culture, and fostering a deep connection with Asian cuisine. Our journey has always been about bringing people closer to the vibrant diversity of Asian flavors, and this partnership embodies that mission.

How does Chef Fetty Aryanie’s Indonesian background influence the new menu?

Asian cuisine is beautifully diverse, yet it also shares certain elements across different countries. For me, creating these dishes isn’t just about crafting unique menus; it’s about creating moments. Growing up in Indonesia, I deeply understand the importance of tradition, authenticity, and the stories behind each dish. I bring those values to the table, crafting each dish to reflect the heart and soul of Asian cuisine.

The collaboration highlights a powerful all-female partnership between Chef Fetty and Melody Mok. How important is it to The Noodle House to support female leadership in the culinary world?

As a female leader, I’m incredibly proud to be part of this movement. I’m committed to empowering women to reach new heights in the culinary world, working towards a future where every woman has the chance to pursue her dreams and make her mark. This collaboration is a testament to the strength, resilience, and talent that women bring to our industry.

What’s your personal favorite dish from the new collaboration menu, and what makes it stand out?

My personal favorite has to be the Indonesian-style beef ribs with sambal. This dish is incredibly special to me; it’s a family recipe that has been passed down through generations—from my great-grandparents to my grandparents, then to my father, and now to me. My father used to cook it over a slow fire for five to six hours, using spices like chili, cinnamon, bay leaves, and Indonesian herbs. The dish combines sweetness from soy sauce with a spicy kick from CES Indonesian Sambal. It’s full of rich, layered flavors and a lot of love.

Almost everything served at The Noodle House is made in-house. How do you ensure consistent quality across all your locations, especially with such intricate dishes?

We have strict brand SOPs in place to maintain consistency. Each recipe is carefully documented, and every chef has access to these recipes while preparing the dishes. We also conduct regular product training to ensure all chefs are on the same page. And, of course, tasting is key! It’s my favorite part of the process; tasting allows us to ensure every dish meets our standards before it reaches our guests.

Hospitality

Yas Island Annual Passes are back on sale

Published

37 minutes ago

February 18, 2025

Integrator Web-Editor

Yas Island is excited to announce the highly anticipated return of the Yas Annual Pass. Guests can once again choose from the Silver, Gold, or Diamond Yas Annual Pass, granting exclusive access to unforgettable experiences at Yas Theme Parks and across the Island.

The Yas Annual Pass offers a variety of options to choose from, including the Silver Pass, Gold Pass, Diamond Pass, and VIP Pass. The Bronze pass will be discontinued and Bronze pass holders will be automatically upgraded to the Silver Pass at no extra cost, giving them access to an enhanced range of benefits.

Passholders can enjoy unlimited access to Ferrari World Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, and SeaWorld Yas Island Abu Dhabi. Along with thrilling attractions, they’ll benefit from exclusive discounts on dining and retail, plus priority access to seasonal events and activities, ensuring unforgettable experiences all year long.

With unmatched perks and year-round benefits, the Yas Annual Pass guarantees every visit to Yas Island is filled with excitement, adventure, and lasting memories. Annual Passes and theme parks tickets can only be purchased through Yas Island Theme Parks official channels.

Hospitality

Bumblebee Food Launches the World’s First Bone Broth Cookies

Published

19 hours ago

February 17, 2025

Integrator Web-Editor

Bumblebee Food is thrilled to announce the launch of the world’s first-ever bone broth cookies for babies and kids. Proudly crafted in Dubai, these innovative cookies combine the rich, nutrient-dense benefits of bone broth with the convenience and appeal of a delicious snack.

Bumblebee Food specialise in offering products that are free from additives, preservatives and artificial ingredients, ensuring parents can confidently feed their little ones only the best. These cookies, made in partnership with The Broth Lab, the UAE’s leading bone broth specialist, are the first of their kind globally, offering parents an entirely new way to nourish their children.

Mini Moo Bone Broth is packed with essential nutrients, providing many benefits for babies and toddlers during their critical early stages of development. It is rich in collagen, which supports the healthy growth and development of skin, joints and bones. It is high in minerals, which promote strong bones and teeth while supporting the immune system. Mini Moo Bone Broth also boosts gut health by aiding digestion and supporting a healthy gut microbiome. Additionally, it supports brain development as it contains amino acids like glycine, which are essential for cognitive function and nervous system health.

Each of Bumblebee’s bone broth cookie is carefully crafted to ensure maximum nutritional value while offering a soft, easy-to-eat texture perfect for young children. These cookies make for an ideal snack that is convenient, wholesome, and packed with the powerhouse goodness of bone broth.

‘We are incredibly excited to be the first to bring bone broth cookies to the world,’ says Qadreya Al Awadhi, Founder of Bumblebee Food. ‘At Bumblebee Food, we believe innovation is key, and with this product, we are offering a truly unique and nourishing snack option. We are proud to collaborate with The Broth Lab, whose expertise in bone broth ensures that our cookies provide the highest quality nutrients for growing babies and toddlers.’

The new range of bone broth cookies uses The Broth Lab’s Mini Moo range, this includes Banana Cookies with Bone Broth, Beetroot Cookies with Bone Broth, Cheese Crumbles with Bone Broth, and Pizza Crumbles with Bone Broth.

Bumblebee Food is also introducing a new puree range using The Broth Lab’s Mini Moo range, including Veggie Mix with Bone Broth, and Carrots & Beef with Bone Broth. This three-pack of purees fortified with bone broth from The Broth Lab is available for AED 80, marking another first in the UAE baby food market.

Hospitality

KSIADC and Huawei Join Forces to Revolutionize Smart Aviation in KSA

Published

21 hours ago

February 17, 2025

Integrator Web-Editor

The King Salman International Airport Development Company (KSIADC) and Huawei have signed a landmark Memorandum of Understanding (MoU) during LEAP 2025 to drive innovation and digital transformation in the aviation sector. This strategic partnership is set to revolutionize airport operations and passenger experiences by leveraging Huawei’s global expertise in Information and Communication Technology (ICT) and KSIADC’s leadership in transforming King Salman International Airport into a state-of-the-art aviation hub.

Spanning an impressive 57 square kilometers, King Salman International Airport is envisioned as one of the world’s largest and most advanced aviation hubs. The development will feature six runways, six terminals, and an iconic terminal designed to redefine the passenger experience. It will also include a private aviation hub, a cargo and logistics center, and an integrated airport city that combines residential, hospitality, retail, entertainment, office, logistics, and industrial assets. This comprehensive vision positions the airport as a global gateway for business, tourism, and logistics.

The collaboration will focus on integrating advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT) and Private 5G-Advanced (5G-A) to enhance operational efficiency and elevate passenger services. It also includes the development of an AI-powered digital guest platform to streamline interactions, improve wayfinding, and offer personalized services. Additionally, the partnership aims to incorporate smart infrastructure solutions Private and IoT into airport operations, while exploring future innovations such as predictive analytics and advanced biometrics to ensure scalability and adaptability for evolving needs.

Linda Schucroft, VP of Digital Innovation of KSIADC, said: “This partnership with Huawei represents a significant milestone in our journey to transform King Salman International Airport into a global leader in smart aviation. By integrating cutting-edge technologies, we aim to redefine operational efficiency, elevate passenger experiences, and set new benchmarks for innovation in the aviation sector.”

Simon Zousiyi, Deputy CEO of Huawei Saudi, added: “At Huawei, we believe that technology has the power to transform industries and create smarter, more sustainable ecosystems. This collaboration with KSIADC reflects our commitment to delivering innovative ICT solutions tailored to the unique needs of the aviation sector. Together, we aim to build a next-generation airport that not only enhances operational excellence but also redefines the passenger experience, setting a new standard for smart airports globally. This partnership aligns seamlessly with Saudi Arabia’s Vision 2030, and we are proud to contribute to this transformative journey.”

The MoU reflects the shared vision of KSIADC and Huawei to harness the power of technology to drive innovation and sustainability in the aviation industry. It also aligns with Saudi Arabia’s Vision 2030, which emphasizes the importance of modernizing infrastructure and fostering strategic partnerships to position the Kingdom as a global logistics and tourism hub.

The partnership highlights the critical role of technology-driven collaborations in shaping the future of industries. With this MoU, KSIADC and Huawei are poised to lead the transformation of the aviation sector, setting a global benchmark for smart airport solutions.

Huawei also showcased its innovations at LEAP 2025, held from February 9th to 12th in Riyadh, where it demonstrated how its holistic approach to digital transformation is revolutionizing industries with next-generation solutions. The company’s diverse range of offerings caters to the evolving demands of smart cities, healthcare, education, and industrial sectors, with a strong emphasis on delivering intelligent infrastructure that promotes sustainability and enhances operational efficiency.