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Shure Announces New Innovations at NAMM 2025
Shure is unveiling a number of innovations today at the start of NAMM 2025. In addition to the new products announced today and highlighted below, Shure will also be providing NAMM attendees a closer look at the new Axient Digital PSM Advanced Digital In-Ear Monitor System and MV7i Smart Microphone and Interface.
The new innovations come on the back of the Middle East’s rapidly growing conferencing, events and content creation scene industry, which has seen technological enthusiasts in the regional broadcast, production, recording, and podcasting industries develop a need for products that deliver sound experiences that immerse, inspire, and exceed expectations.

With Shure products now sold in more than 120 countries, the Middle East is steadily rising as a key market as its appetite for game-changing wired and wireless microphones, meeting solutions, and personal and professional listening products balloon year-on-year.
“Shure products have remained the top choice for vocal performances regionally. These new innovations align with the evolving audio needs of the Middle East consumer and we are super excited to be introducing a series of special products that will elevate the regional industry,” said Antony Lovell, sales director, Shure MEASA.
Nexadyne Instrument Microphones
Shure announced the expansion of its Nexadyne product line with the introduction of three all-new dynamic instrument microphones: the Nexadyne 2 Kick Drum Microphone, Nexadyne 5 Guitar Amp Microphone, and Nexadyne 6 Tom/Snare Microphone.
Each Nexadyne microphone boasts Shure’s patented Revonic Dual-Engine Transducer Technology. While typical instrument microphones use a single transducer, Nexadyne microphones feature two precisely calibrated transducers working together to achieve optimal performance that delivers natural, authentic clarity while minimizing unwanted noise.
SLX-D Quad-Channel Digital Receivers

The SLX-D Quad-Channel Digital Receiver is available in both standard (SLXD4Q+) and Dante-enabled (SLXD4QDAN+) versions. Paired with existing SLX-D transmitters, the new Quad-Channel Digital Receivers build upon the rich feature set of SLX-D digital wireless with a suite of new and improved capabilities, including an expanded 138 MHz tuning range capability, enabling country-wide frequency versatility.
SM39 Vocal Performance Headset Microphone
The SM39 Vocal Performance Headset Microphone is specifically engineered for performers who demand the freedom to move boldly and command the stage with uncompromising sound quality. Its lightweight, low-profile design provides a comfortable, secure fit for extended wear, empowering musicians from lead vocalists to instrumentalists to focus solely on their stage presence and perform with confidence. The SM39 integrates seamlessly with Shure Axient Digital and all Shure Wireless Systems, providing reliable sound for any environment.
Wired KSM11 Cardioid Condenser Vocal Microphone
Building on the KSM11’s reputation as the premium standard for vocal microphones, the wired KSM11 now makes top-tier performance accessible to artists and engineers who demand an XLR solution for live performance, broadcast, simulcast, and live-streamed applications. For performances that require efficient and unmatched quality, the KSM11 requires substantially less processing and EQ to reproduce the true quality and intelligibility of artists’ vocals.
VAR
HONOR Announces the Official Availability of HONOR X7e Plus 5G
HONOR, a global AI device ecosystem company, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.
The Biggest Battery in Its Segment
At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery[1], the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.
Built for Real-Life Durability
Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.
Industry-Leading Water and Dust Resistance
The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.
Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.
Creativity Powered by AI Image-to-Video 2.0
HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.
Intuitive AI Integration and Superior Processing
Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.
Flagship-Level AI for Everyday Convenience
Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.
The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.
Color, Price and Availability
HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.
VAR
HONOR Announces the Official Availability of HONOR X7e Plus 5G
Built for demanding days, with an 8100mAh battery, industry-leading durability and AI Image to Video 2.0
HONOR, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.
The Biggest Battery in Its Segment
At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery, the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.
Built for Real-Life Durability
Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.
Industry-Leading Water and Dust Resistance
The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.
Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.
Creativity Powered by AI Image-to-Video 2.0
HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.
Intuitive AI Integration and Superior Processing
Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.
Flagship-Level AI for Everyday Convenience
Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.
The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.
Color, Price and Availability
HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.
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More Than a Storage Device, Less Than a Collector’s Trophy: SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive
SanDisk has given one of its everyday USB-C flash drives a football-inspired makeover with the FIFA World Cup 2026 Global Edition, and the result is a storage accessory that blends practicality with collector appeal. While the internals remain familiar, it is the packaging, colourful finish and official FIFA branding that make this version stand out.
This review unit comes with 128GB of storage, USB 3.2 connectivity and quoted read speeds of up to 300MB/s, making it suitable for quickly transferring large photo libraries, 4K videos or project files between smartphones, tablets and laptops equipped with USB-C ports. It also supports SanDisk’s mobile backup application for users looking to automate backups from compatible Android devices.
Design is where this limited edition earns its personality. The drive adopts a compact, cap-style construction, with the USB-C connector protected by a removable cover that fits securely during use.
The colourful geometric artwork inspired by the FIFA World Cup 2026 branding gives the drive a fresh, premium appearance, while the embossed football pattern on the rear adds a subtle finishing touch.
Unlike many novelty editions, this one doesn’t feel overly flashy and still looks professional enough to carry daily.

A welcome addition is the included official FIFA World Cup 2026 lanyard. Besides adding collector value, it makes the tiny drive significantly easier to carry or attach to a backpack, camera bag or key organiser, reducing the chances of misplacing such a compact storage device.
In everyday handling, the flash drive feels lightweight yet well assembled. Its compact size means it occupies very little space when plugged into laptops or tablets, although, like most cap-based drives, users will need to keep track of the removable cap when in use.
Overall, the SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive is a simple but attractive limited-edition product.
It combines dependable USB-C storage performance with official tournament branding that football fans will appreciate.
For users already looking for a high-speed USB-C flash drive, the FIFA edition adds enough exclusivity and thoughtful presentation to make it more memorable than a standard storage device, without compromising the practicality SanDisk is known for.
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