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Shure Announces New Innovations at NAMM 2025

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Shure

Shure is unveiling a number of innovations today at the start of NAMM 2025. In addition to the new products announced today and highlighted below, Shure will also be providing NAMM attendees a closer look at the new Axient Digital PSM Advanced Digital In-Ear Monitor System and MV7i Smart Microphone and Interface.

The new innovations come on the back of the Middle East’s rapidly growing conferencing, events and content creation scene industry, which has seen technological enthusiasts in the regional broadcast, production, recording, and podcasting industries develop a need for products that deliver sound experiences that immerse, inspire, and exceed expectations.

With Shure products now sold in more than 120 countries, the Middle East is steadily rising as a key market as its appetite for game-changing wired and wireless microphones, meeting solutions, and personal and professional listening products balloon year-on-year.

“Shure products have remained the top choice for vocal performances regionally. These new innovations align with the evolving audio needs of the Middle East consumer and we are super excited to be introducing a series of special products that will elevate the regional industry,” said Antony Lovell, sales director, Shure MEASA.  

Nexadyne Instrument Microphones

Shure announced the expansion of its Nexadyne product line with the introduction of three all-new dynamic instrument microphones: the Nexadyne 2 Kick Drum Microphone, Nexadyne 5 Guitar Amp Microphone, and Nexadyne 6 Tom/Snare Microphone.

Each Nexadyne microphone boasts Shure’s patented Revonic Dual-Engine Transducer Technology. While typical instrument microphones use a single transducer, Nexadyne microphones feature two precisely calibrated transducers working together to achieve optimal performance that delivers natural, authentic clarity while minimizing unwanted noise.

SLX-D Quad-Channel Digital Receivers

The SLX-D Quad-Channel Digital Receiver is available in both standard (SLXD4Q+) and Dante-enabled (SLXD4QDAN+) versions. Paired with existing SLX-D transmitters, the new Quad-Channel Digital Receivers build upon the rich feature set of SLX-D digital wireless with a suite of new and improved capabilities, including an expanded 138 MHz tuning range capability, enabling country-wide frequency versatility.

SM39 Vocal Performance Headset Microphone

The SM39 Vocal Performance Headset Microphone is specifically engineered for performers who demand the freedom to move boldly and command the stage with uncompromising sound quality. Its lightweight, low-profile design provides a comfortable, secure fit for extended wear, empowering musicians from lead vocalists to instrumentalists to focus solely on their stage presence and perform with confidence. The SM39 integrates seamlessly with Shure Axient Digital and all Shure Wireless Systems, providing reliable sound for any environment.

Wired KSM11 Cardioid Condenser Vocal Microphone

Building on the KSM11’s reputation as the premium standard for vocal microphones, the wired KSM11 now makes top-tier performance accessible to artists and engineers who demand an XLR solution for live performance, broadcast, simulcast, and live-streamed applications. For performances that require efficient and unmatched quality, the KSM11 requires substantially less processing and EQ to reproduce the true quality and intelligibility of artists’ vocals.

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KINGSTON MARKS MAJOR MILESTONE WITH 100 MILLION A400 SATA SSDS SHIPPED GLOBALLY

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Kingston Digital Europe Co LLP, the flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it has shipped more than 100 million units of the Kingston A400 SATA solid-state drive. Launched in 2017, the Kingston A400 quickly gained recognition for its impressive performance in terms of booting, loading, and transferring data when compared to traditional hard drives1.

The Kingston A400 SATA SSD boasts remarkable read/write speeds of up to 500MB/s and 450MB/s1, respectively. This significant speed enhancement provided customers with a performance improvement over conventional hard drives. With this level of efficiency, the A400 series became a preferred choice for consumers seeking enhanced data transfer rates and overall system responsiveness.

“Kingston remains committed to delivering products that combine performance, quality, and reliability. The widespread adoption and positive reception of the A400 SATA SSD demonstrate Kingston’s ability to meet the evolving storage needs of a broad range of users,” said Tony Hollingsbee, SSD Business Manager, Kingston EMEA. “Building on this success, Kingston continues to accelerate innovation across high-performance NVMe solutions, enterprise-grade data center SSDs, and integrated industrial SSD offerings to support the demands of modern data centers, edge environments, and mission-critical applications.”

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HONOR UNVEILS MAGICPAD4: WORLD’S THINNEST TABLET POWERED BY 3NM SNAPDRAGON 8 GEN 5 WITH PC-CLASS PRODUCTIVITY  

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Global smart device innovator HONOR today unveiled the HONOR MagicPad4, a flagship device that redefines portable computing as the world’s thinnest tablet at just 4.8mm. As the industry’s first tablet powered by the 3nm Snapdragon 8 Gen 5, it merges elite performance with a stunning 165Hz OLED display and a suite of AI-driven productivity tools to reach PC-Level Productivity. Designed to break ecosystem barriers, the MagicPad4 offers seamless cross-brand connectivity even with iPhone, iPad, and Mac now.

Record-Breaking Slim Design and Premium Portability

The HONOR MagicPad4 sets a new world record as the thinnest tablet ever created, measuring only 4.8mm thick—surpassing the 5.1mm iPad Pro. Weighing approximately 450g, it is the lightest tablet of its size, achieved through a revolutionary “Crescent Structure” and aerospace-grade special fiber that increases stiffness by 30% while reducing weight by 32%. For a complete mobile office, the tablet, keyboard, and stylus combined weigh approximately 852g, making the entire setup lighter than a 13-inch MacBook Air.

Immersive 165Hz OLED Display with Advanced Eye-Care

Featuring a 12.3-inch[1] OLED screen, the MagicPad4 boasts a 93%[2] screen-to-body ratio and an ultra-narrow 4mm bezel for a truly borderless experience. The display supports an industry-leading 165Hz refresh rate[3], 3000×1920-pixel resolution[4] and 2400 nits HDR peak brightness, ensuring exceptional motion smoothness and outdoor visibility. The display supports 1.07 billion colors[5] and offers TÜV Rheinland certifications for low blue light and flicker-free performance[6], prioritizing your comfort during extended use. To protect users, it incorporates seven eye-comfort technologies, including 5280Hz PWM dimming, industry-exclusive Chip-Level AI Defocus Display, and the industry-first DOT Eye Comfort Technology.

Flagship Performance with 3nm Architecture
The MagicPad4 is the world’s first tablet to feature the 3nm Snapdragon 8 Gen 5, delivering unparalleled speed and next-generation performance. Equipped with Eight Speakers HONOR Spatial Audio[7] , it delivers immersive sound for enhanced multimedia experiences and clear communication. Supporting this power is a 10,100mAh battery with 66W[8] HONOR SuperCharge, ensuring all-day productivity and rapid recharging. And it maintains peak performance through the HONOR Ice Cooling System, which utilizes a 13-layer 3D thermal architecture with a massive 81,717 mm2 heat-dissipation area.

PC-Class Productivity and Seamless Connectivity

The MagicPad4 transforms into a true productivity powerhouse by initiating PC Mode. This smart interface provides a desktop-level computing experience, complete with a PC-class file management system, navigation bars, and full mouse support. Users can leverage familiar desktop shortcuts such as Ctrl+C, Alt+Tab, and complex multi-selection gestures to manage the advanced multi-window system. This seamless transition from tablet to desktop interface allows for high-efficiency multitasking that rivals traditional laptops.

AI-Efficient Office and Seamless Connectivity with iPhone/iPad/Mac

Beyond raw power, the MagicPad4 integrates advanced AI tools and industry-breaking connectivity to streamline modern workflows. The HONOR AI Memo serves as a smart assistant that automatically generates meeting minutes and identifies speakers, with all the other help from AI Meeting Agent, Smart Reminder, AI Summary, AI Voiceprint Noise Cancellation etc. Furthermore, through HONOR Connect, the device achieves seamless cross-brand connectivity, allowing the tablet to function as an extended screen for Mac computers and enabling instant connection and sharing between all brands, even now including iPhone, iPad and Mac.

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HONOR ANNOUNCES PRE-ORDERS FOR HONOR 600 SERIES, REDEFINING THE FLAGSHIP-LEVEL PERFORMANCE IN ITS SEGMENT

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HONOR, a global AI device ecosystem company, unveiled the HONOR 600 Series including HONOR 600 and HONOR 600 Pro, at a special launch event held in Dubai, bringing together media, partners, influencers, and technology enthusiasts for an immersive first look at its latest innovation.

In his keynote, Debo Zhang, General Manager of HONOR GCC, emphasized HONOR’s growth in the GCC region, achieving +53% increase in GCC smartphone & tablets Shipment year over year, reflecting the brand’s position as The Fastest-Growing Tech Brand in the region. Debo also highlighted how HONOR’s recent innovations are transforming the daily smartphone experience in the region. He highlighted improvements in camera technology, device performance, and AI features that enhance everyday convenience, while emphasizing the brand’s swift expansion in GCC smartphones, tablets, and ecosystem products.

Debo mentioned increased partnerships with prominent global apps and services, aimed at ensuring HONOR users have access to their preferred tools and platforms from the start.

He also highlighted HONOR’s new business directions, including pre-installation services and the expansion of B2B sales across sectors such as corporate, healthcare, education, finance, and more. He further emphasized the brand’s growing focus on IoT products, showcasing a richer connected lifestyle through devices such as mousepads, HONOR CHOICE Cupuds, headphones, earbuds clips, HONOR CHOICE Enbot Pet Companion, watches and more.

The event experience was designed as an interactive journey, that allowed attendees to explore the HONOR 600 Series in depth. Guests engaged with hands-on product experience areas showcasing the flagship-level 200MP Ultra-Clear AI Night Camera[1], industry-exclusive AI Image to Video 2.0, segment-leading 7,000mAh Long-life battery, and Snapdragon flagship-class processors on HONOR 600 Pro.

As part of HONOR 600 Series launch, HONOR teamed up with Snapchat to roll out an interactive filter that transforms users’ photos into artworks. The collaboration brings AI creativity to life in a fun and accessible way, allowing users to reimagine their moments through an artistic lens.

Flagship-level 200MP Ultra-Clear AI Night Camera

The HONOR 600 Series redefines smartphone photography in its segment with a flagship-level 200MP Ultra-Clear AI Camera[2], built on a large 1/1.4-inch sensor to deliver exceptional detail and low-light performance. Enhanced by advanced AI night algorithms, it excels in night portrait photography, preserving natural skin tones and depth even in challenging lighting conditions.

AI-powered stabilization with CIPA 6.0[3] on the HONOR 600 and CIPA 6.5[4] on the HONOR 600 Pro version ensures sharper, more stable shots when shooting handheld, while the proprietary AI Color Engine delivers true-to-life colors by correcting artificial lighting. The Pro model also pushes maximum zoom to 120x, delivering with impressive clarity, offering a well-rounded, flagship imaging experience in every shot.

Creativity Powered by AI

Creativity is at the core of the HONOR 600 Series experience. With AI Image to Video 2.0[5], users can transform still images into short cinematic videos using natural language prompts and built‑in templates, unlocking new ways to tell stories and create content.

For ease and simplicity, the HONOR 600 series introduces a dedicated AI Button for AI Image editing. Users can open a photo and long-press this AI Button to quickly open AI Image to Video 2.0 and AI Photos Agent, enabling them to unleash various creative ideas quickly. AI Photos Agent supports natural language interaction, allowing users to add, delete, or modify image elements with a single natural language command.

All‑Day Battery Life in a Slim, Premium Design

Despite its refined and slim form factor, the HONOR 600 Series houses a 7000mAh[6] long‑life battery, the largest ever in the HONOR Number Series. Supported by 80W HONOR SuperCharge[7] technology, the device is designed for extended daily use across content creation, streaming and multitasking, offering reliable all-day performance without compromising design.

Performance Without Compromise

The HONOR 600 Series is powered by Snapdragon processors on HONOR 600 Pro, with HONOR 600 Pro powered by the Snapdragon 8 Elite processor built on an advanced 3nm process, delivering a 45% CPU and 44% GPU performance leap over its predecessor. This generational shift provides the computational headroom required for real-time AI Image to Video 2.0 and high-performance gaming with flagship-level speed across demanding applications. The combination of elite processing power and AI-driven battery management enables sustained peak performance and seamless multitasking without excessive power drain.

AI-Powered MagicOS 10.0 & Seamless Cross-Platform Connectivity

MagicOS 10.0 on the HONOR 600 Series introduces a suite of intelligent AI features designed to enhance everyday productivity and convenience. From AI writing tools and AI summaries that simplify content creation and comprehension, to Magic Portal enabling smooth multitasking across apps, the system is built for efficiency. Additional capabilities such as AI deepfake detection provide enhanced security, while features like HONOR Share, AI translation, and AI subtitles support fast file transfers and real-time understanding of conversations and media, creating a smarter and more intuitive user experience.

Extending beyond the device itself, the HONOR 600 Series also delivers seamless integration with the Apple ecosystem. With the upgraded HONOR Connect, users can sync notifications with iPhone, share files instantly with iPhone and Mac, enable hotspot sharing, and even view messages on Apple Watch, bridging Android and Apple platforms to enable a more connected and productive cross-device experience.

Pre‑Order Availability & Sales Channels

The HONOR 600 Series will be available in Orange, Golden White, and Black[8].

HONOR 600 Series is available for pre-order starting from AED 1599. Upon purchase, consumers will get free gifts worth up to AED 897, including free HONOR Watch Fit, HONOR VIP Care+, India/Pakistan & GCC Warranty and phone case with HONOR 600 Pro and HONOR CHOICE Earbuds, HONOR VIP Care+, India/Pakistan & GCC Warranty and phone case with HONOR 600.

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