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Michelin Appoints Vitor Silva as President, Africa, India, and Middle East Region

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Vitor Silva - Michelin new President

Michelin, the world’s leading tyre technology leader, today announced the appointment of Vitor Silva as President of the Africa, India, and Middle East (AIM) Region. He will be based out of Pune, India.

Across his 28-year plus tenure with the Michelin Group, Vitor has held several key leadership roles in sales, marketing and other commercial functions across North America, Europe and Asia.

Most recently, Vitor was the Chief Operating Officer at Euromaster, a wholly owned Michelin Group subsidiary and Europe’s leading service provider for car, van and truck fleets, that operate in over 2,500 centres across 18 countries. Earlier in his career, he has held several other leadership positions within the Michelin Group in various domains such as Two-wheel, Truck, Retread and Distribution.

In his new role, Vitor will steer Michelin’s growth in the Africa, India, and Middle East region, in addition to enhancing customer experiences, and drive innovation that aligns with the company’s vision of sustainable mobility.

Automotive

Daimler Truck MEA EliteClass 2024 Awards Celebrates Commercial Automotive Excellence

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Daimler Truck MEA EliteClass 2024 Awards

The highly anticipated EliteClass 2024 Awards Ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration. Held at the One&Only Royal Mirage, the prestigious black-tie event honoured top-performing General Distributors who have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.

The EliteClass 2024 Awards Ceremony was the culmination of a year long EliteClass program for Middle East and Africa measuring 24 categories across the entire business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.

The awards highlighted the dedication and resilience of partners who have achieved outstanding performance and a remarkable commitment to excellence, and therefore contributed significantly to Daimler Truck success in the MEA regions.

Mr. Michael Dietz emphasised the importance of collaboration and performance-driven success during his opening address: “EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners. Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region.”

The evening was capped with the awarding of the three prestigious “EliteClass General Distributor of the Year 2024” awards:

  • EliteClass MENA Fuso Truck & Bus General Distributor of the Year 2024:
    • Al Habtoor Motors – UAE
  • EliteClass MENA Mercedes-Benz Trucks General Distributor of the Year 2024:
    • Emirates Motor Company – AbuDhabi
  • EliteClass Central Africa General Distributor of the Year 2024:
    • Akagera Business Group – Rwanda

The EliteClass 2024 Awards reaffirm the company’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.

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Automotive

AW Rostamani Trading Company and Groupauto Middle East, Africa & India Forge Strategic Partnership to Advance Automotive Aftermarket Industry

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AW Rostamani Trading Company, the strategic arm of AW Rostamani Group’s mobility services division, and Groupauto Middle East, Africa & India, a regional subsidiary of Groupauto International, have entered a strategic partnership to drive innovation and growth in the automotive aftermarket sector.

The agreement was formalised at AW Rostamani Group’s Head Office, with the signing ceremony attended by Sanaa Ouahmane, CEO of AWR Mobility Services & AWR Trading, and Mesut Urgancilar, Managing Director of Groupauto Middle East, Africa & India.

This collaboration represents a significant milestone for both entities, combining AWR Trading’s regional expertise and distribution capabilities with Groupauto’s global network spanning 33 subsidiaries and over 114 countries. By aligning strengths, both parties aim to elevate supply chain efficiencies, enhance supplier engagement, and expand market access – ultimately benefiting the broader automotive aftermarket industry in the region.

Sanaa Ouahmane, CEO of AWR Mobility & AWR Trading, commented on the partnership: “At AWR Trading, we are committed to driving innovation and expanding our capabilities within the automotive aftermarket industry. Our partnership with Groupauto Middle East, Africa & India enables us to tap into their extensive global network and supplier relationships, reinforcing our position as a leading distributor in the region. This collaboration allows us to not only enhance our access to high-quality automotive components but also bring greater efficiencies and value to our customers.”

Mesut Urgancilar, Managing Director, Groupauto Middle East, Africa & India, stated: “We are happy and honoured to enter this partnership with AWR Trading. With the strong presence and expertise of AWR Group in this region and the global automotive network of Groupauto, we look forward to synergies for both the Groups and enhanced presence in this region. Groupauto looks forward to working with AWR Trading on all aftermarket products, workshop programmes and digitalisation in line with their vision of growth and innovation.”

Through this partnership, both AWR Trading and Groupauto Middle East, Africa & India will unlock new opportunities. AWR Trading will gain optimised procurement processes and cost advantages on key brands under its distribution portfolio, while Groupauto strengthens its regional foothold and expands collaboration with a trusted and established partner in the UAE. Together, both companies are setting new benchmarks for innovation, efficiency, and customer value within the automotive aftermarket sector.

This agreement highlights AW Rostamani Group’s and Groupauto’s shared vision for strategic growth and industry leadership. By leveraging their collective expertise and resources, they aim to create a more connected and competitive aftermarket ecosystem in the Middle East and Africa.

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Automotive

Gargash Enterprises Unveils Refurbished Mercedes-Benz Service Centre in Deira

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Gargash Enterprises, the official distributor of Mercedes-Benz in Dubai and the Northern Emirates, proudly announces the refurbishment of its iconic Deira Service Centre, a facility that has been central to its legacy since the 1960s.

At the ribbon-cutting ceremony, Thomas Schulz, General Manager of Mercedes-Benz Passenger Cars, stated, “This service centre is more than just a facility—it represents our commitment to excellence and customer trust. The refurbishment reflects our dedication to innovation, sustainability, and an enhanced customer experience.”

The upgraded facility aligns with the latest Mercedes-Benz Corporate Identity (CI) MAR20X, integrating state-of-the-art digital tools, interactive screens, and ergonomic design to improve service efficiency. With 48 working bays, the service centre can handle a higher volume of vehicles while maintaining precision and care. The three active receptions ensure smoother customer intake and reduced waiting times. Additionally, the 11,000-item parts inventory guarantees that genuine Mercedes-Benz parts are always available, minimizing delays in repairs and maintenance. The refurbishment also incorporates advanced technology and ergonomic design, enabling a team of eight Service Advisors and 35 Parts professionals to work more effectively, ensuring faster turnaround times and superior service quality. To further enhance convenience, the facility features a 24/7 Express Self Check-in service, allowing customers to drop off their vehicle keys at a check-in kiosk for regular service at any time, with minimal waiting times.

Beyond infrastructure improvements, the customer journey has been redefined to reflect the luxury and sophistication of Mercedes-Benz. Enhanced waiting lounges, dedicated Service Advisors, and streamlined operations offer a premium and stress-free experience.

Gargash Enterprises extends its gratitude to its loyal customers, dedicated team, and partners at Mercedes-Benz Cars Middle East for their continued support. As the Gargash Mercedes-Benz Service Centre in Deira embarks on its next chapter, it remains a trusted destination for Mercedes-Benz owners, ensuring their vehicles are in the best hands. 

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