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Chery Debuts First-Ever TIGGO 9 in UAE and MENA Markets

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Chery UAE, in partnership with AW Rostamani Group, has launched the TIGGO 9, Chery’s flagship SUV and the largest vehicle in the TIGGO line-up. This model sets a new benchmark for elegance, safety, and performance, catering to SUV customers in the UAE and MENA markets.

With its refined design, high-performance engineering, and thoughtful craftsmanship, the TIGGO 9 enters a highly competitive segment with the goal of delivering a vehicle that not only offers a sophisticated experience but also promises lasting value for modern drivers.

As the first generation of the model, the TIGGO 9 is specifically designed to meet the growing demand for premium, powerful SUVs in the UAE market. This launch marks a significant milestone for Chery, as it expands its footprint in the UAE and MENA region with a vehicle that combines performance, elegance, and durability in one comprehensive package.

a front-three-quarter shot of a Chery Tiggo 9 parked indoors under studio lighting

The TIGGO 9 launch event took place at the Bluewaters Forum at Banyan Tree Bluewaters Island, where senior representatives from Chery Global and AW Rostamani Group, media representatives from the UAE and MENA, and regional distributors attended the event, underscoring the importance of this debut for both the UAE and the broader region. This event highlights Chery’s strategic focus on the UAE and MENA markets, marking a pivotal moment in the company’s expansion and its commitment to meeting the growing demand for high-end SUVs in the region.

Commenting on the launch, Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE’s automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years. Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today’s vehicles.”

He continued: “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”

Zaher Sabbagh, Director of Chery UAE, added: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”

Sabbagh continued: “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”

Crafted for Pure Elegance

The Chery TIGGO 9 is the brand’s most ambitious SUV, fully embodying the philosophy of “Conquer with You, Guard for Love.” Its bionic-inspired design, featuring the iconic Tiger Eyebrow Bow, Sharp Teeth accents, and diamond-accented grille, radiates both strength and elegance. The rear diamond-shaped taillights and tiger-stripe fog light frames further elevate its commanding presence on the road.

Inside, the TIGGO 9 prioritizes luxurious comfort and cutting-edge technology. The 8-way power-adjustable driver’s seat, equipped with lumbar support, memory settings, ventilation, heating, and massage functions, ensures a premium driving experience. Advanced features like a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain provide a dynamic, eco-conscious driving experience. The 14-speaker surround sound system, with integrated headrest speakers, delivers an immersive audio experience that enhances every journey. Additionally, the auto-folding rear seats offer practicality, transforming the cabin to provide a spacious 2.08m² bed when the backrests are folded down. This seamless transformation ensures flexibility for both passengers and cargo.

Safety is a key feature of the TIGGO 9, which boasts a 5-star Euro NCAP rating, 13 ADAS systems (including lane-keeping assist, emergency braking, and adaptive cruise control), and 10 airbags. Its reinforced steel frame provides maximum protection, while intelligent voice control and adaptive cruise control enhance the driving experience. The SUV’s exterior and interior technology combine to offer an unparalleled level of convenience and security.

This SUV excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, offering essential information to drivers without distractions. These features, along with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, make the TIGGO 9 a standout option for those seeking luxury, performance, and peace of mind on the road.

The debut of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. With the opening of its showrooms in Sharjah and Dubai, Chery is also expanding in Abu Dhabi with the Sh. Rashid Bin Saeed showroom and the Mussafah service center. This move makes a clear statement about the brand’s long-term intentions in the region. The TIGGO 9 is more than just a car; it represents Chery’s growing role in the MENA automotive market, catering to the evolving demands of local consumers for reliable, high-performance vehicles.

Automotive

ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

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The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.

The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.

The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.

The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.

“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”

“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”

The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.

As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.

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Automotive

UDRIVE CUSTOMERS CROSS 45 MILLION KILOMETRES AS UAE DEMAND FOR CAR SHARING ACCELERATES 

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Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.

The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.

Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.

“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.

As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.

Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.

As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.

The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.

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Automotive

Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates 

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Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.

The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.

Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.

“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.

As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.

Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.

As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.

The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.

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