Automotive
Chery Debuts First-Ever TIGGO 9 in UAE and MENA Markets
Chery UAE, in partnership with AW Rostamani Group, has launched the TIGGO 9, Chery’s flagship SUV and the largest vehicle in the TIGGO line-up. This model sets a new benchmark for elegance, safety, and performance, catering to SUV customers in the UAE and MENA markets.
With its refined design, high-performance engineering, and thoughtful craftsmanship, the TIGGO 9 enters a highly competitive segment with the goal of delivering a vehicle that not only offers a sophisticated experience but also promises lasting value for modern drivers.
As the first generation of the model, the TIGGO 9 is specifically designed to meet the growing demand for premium, powerful SUVs in the UAE market. This launch marks a significant milestone for Chery, as it expands its footprint in the UAE and MENA region with a vehicle that combines performance, elegance, and durability in one comprehensive package.

The TIGGO 9 launch event took place at the Bluewaters Forum at Banyan Tree Bluewaters Island, where senior representatives from Chery Global and AW Rostamani Group, media representatives from the UAE and MENA, and regional distributors attended the event, underscoring the importance of this debut for both the UAE and the broader region. This event highlights Chery’s strategic focus on the UAE and MENA markets, marking a pivotal moment in the company’s expansion and its commitment to meeting the growing demand for high-end SUVs in the region.
Commenting on the launch, Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE’s automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years. Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today’s vehicles.”

He continued: “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”
Zaher Sabbagh, Director of Chery UAE, added: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”
Sabbagh continued: “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”
Crafted for Pure Elegance
The Chery TIGGO 9 is the brand’s most ambitious SUV, fully embodying the philosophy of “Conquer with You, Guard for Love.” Its bionic-inspired design, featuring the iconic Tiger Eyebrow Bow, Sharp Teeth accents, and diamond-accented grille, radiates both strength and elegance. The rear diamond-shaped taillights and tiger-stripe fog light frames further elevate its commanding presence on the road.
Inside, the TIGGO 9 prioritizes luxurious comfort and cutting-edge technology. The 8-way power-adjustable driver’s seat, equipped with lumbar support, memory settings, ventilation, heating, and massage functions, ensures a premium driving experience. Advanced features like a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain provide a dynamic, eco-conscious driving experience. The 14-speaker surround sound system, with integrated headrest speakers, delivers an immersive audio experience that enhances every journey. Additionally, the auto-folding rear seats offer practicality, transforming the cabin to provide a spacious 2.08m² bed when the backrests are folded down. This seamless transformation ensures flexibility for both passengers and cargo.
Safety is a key feature of the TIGGO 9, which boasts a 5-star Euro NCAP rating, 13 ADAS systems (including lane-keeping assist, emergency braking, and adaptive cruise control), and 10 airbags. Its reinforced steel frame provides maximum protection, while intelligent voice control and adaptive cruise control enhance the driving experience. The SUV’s exterior and interior technology combine to offer an unparalleled level of convenience and security.
This SUV excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, offering essential information to drivers without distractions. These features, along with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, make the TIGGO 9 a standout option for those seeking luxury, performance, and peace of mind on the road.
The debut of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. With the opening of its showrooms in Sharjah and Dubai, Chery is also expanding in Abu Dhabi with the Sh. Rashid Bin Saeed showroom and the Mussafah service center. This move makes a clear statement about the brand’s long-term intentions in the region. The TIGGO 9 is more than just a car; it represents Chery’s growing role in the MENA automotive market, catering to the evolving demands of local consumers for reliable, high-performance vehicles.
Automotive
2025 NISSAN X-TRAIL FIRST DRIVE REVIEW: THE JACK OF ALL TRADES
Amalsha VS
An All-You-Need Package:
QUICK TAKE
The 2025 Nissan X-Trail is a competent midsize SUV that offers an impressively balanced blend of space, comfort, features, performance, and efficiency.
Shiny Bits
- Exceptionally feature-packed
- Excellent all-round performance
- Appreciably capable off-road
- Smooth connectivity features
Rough edges
- Cramped third row
- Limited boot space behind the third row
MODERN, AESTHETIC & CHARACTERFUL
The current-gen Nissan X-Trail takes a sharper exterior approach compared to the previous generation’s smoother, more curvaceous design language. Although not as boxy as the earlier generations, I personally think the latest X-Trail has a bit more character than its immediate predecessor. It blends in well while standing out just enough not to be an NPC-looking generic modern SUV. And the model we drove, garbed in Boulder Gray Pearl, perfectly adhered to this design philosophy.
FAST & FUN ENOUGH FOR ON-ROADING AND SOFT-ROADING

The 2025 Nissan X-Trail offers a striking combination of everything you would expect from a midsize SUV.
Looking at the X-Trail’s evolution since its inception, it has evidently transitioned into a softer version after each generation. But this time, we felt that it has travelled back to its “Tough Gear” roots, reviving a bit more of its original prowess in tackling minor sessions off the paved path. Hence, we found the new X-Trail performing admirably at whatever we threw at it, ranging from the hectic Sharjah-Dubai commute to speed bursts on some trails, although nothing like proper dune bashing in the desert.

The 2025 Nissan X-Trail is powered by a 2.5-liter naturally aspirated four-cylinder motor, mated to a CVT transmission, pushing out a respectable 181 horsepower and 244 NM of torque. These figures are competent enough, and the transmission is tuned well-enough to deliver satisfying kicks without ever getting stuck in the stagnancy of the “rubber band effect” often associated with CVT transmissions. The all-wheel-drivetrain does a respectable job in delivering confident and dynamic handling on and off the tarmac. However, if you’re seeking something that can deliver decently hardcore off-roading abilities, you should consider the bigger, bolder, Nissan X-Terra.
Highway-cruising at 160 kph is effortless as a breeze, with no stability issues or crosswind scares whatsoever.
There are five drive modes to choose from, namely Auto (the equivalent of Normal/Comfort for Nissan), along with ECO, Sport, Snow and Off-Road. Auto mode redeems its identity by delivering an evidently noticeable shift in the way the X-Trail behaves under different driving conditions and styles. Efficiency is impressive in ECO mode, and still respectable in Sport mode, which unlocks the full potential of the X-Trail. 0-100 kph took just above the 8-second mark in our testing, and highway-cruising at 160 was effortless as a breeze, with no stability issues or crosswind scares whatsoever.
WELL-BUILT WITH ALL THE COMFORT AND TECH YOU’LL EVER NEED

The interior of this midsize Nissan turned out to be more plush and comfy than we expected. Although there are both five-seater and seven-seater variants available, we would call it a 5+2-seater in real world conditions and recommend the third-row to be reserved for kids. The seats are well cushioned with plenty enough electrical adjustments provided, especially if you’re obsessed with finding that perfect driving posture like some of us. The second row too is decently spacious, with enough space for three adults without sacrificing headroom or legroom.
It is more than practical enough for families & luxurious enough to deliver a wow factor each time you step into it.
Another point to note is the presence of enough physical, tactile buttons. I personally consider this a blessing in today’s world where automakers tend to cram everything into a single, lifeless touchscreen screen or even worse, assign them to touch-sensitive buttons.

PLENTY OF TECH FEATURES
A pair of 12.3-inch screens are provided, one as the central infotainment touchscreen and the other as the instrument console. A head-up display which lets you glue your eyes onto the road and wireless charging are also features offered as standard in the top-end trims.
Among the abundantly provided tech features, we were the most impressed by the effortless wireless smartphone connectivity offered via both Android Auto & Apple CarPlay. Specifically this part which some might not consider as a pivotal aspect because we have faced issues with wireless connectivity, particularly with Android Auto in much more luxurious vehicles, some that even cost more than double the X-Trail.
Effortless wireless smartphone connectivity is offered via both Android Auto & Apple CarPlay.
Some other praiseworthy bits in the X-Trail include all the driver-assistance features you would expect in a modern car, including a rearview mirror that doubles up as a camera screen that doesn’t obstruct the view of the driver.
FINAL FIRST IMPRESSIONS

The 2025 Nissan X-Trail offers a striking combination of everything you would expect from a midsize SUV. It is more than practical enough for a family and luxurious enough to deliver a wow factor every time you step into it. From the driver’s seat it is playful and confidence-inspiring, enough to put a smile on your face whether it be on the road or on a mild trail. Overall, it is one of the most ideal machines for the region, in terms of size, segment, and performance, offering a versatile and all-inclusive personal mobility solution.
FAQ
Yes, the 2025 Nissan X-Trail is available in the UAE through authorized Nissan dealerships across the region.
The 2025 Nissan X-Trail is available in both five-seater and seven-seater configurations. The seven-seater variant functions as a 5+2-seater.
The 2025 X-Trail is powered by a 2.5-liter naturally aspirated four-cylinder engine producing 181 horsepower and 244 Nm of torque, paired with a CVT transmission.
The 2025 Nissan X-Trail accelerates from 0 to 100 km/h in just over 8 seconds.
Yes, the 2025 X-Trail features wireless connectivity for both Apple CarPlay and Android Auto, providing seamless smartphone integration.
Yes, the 2025 X-Trail is capable of soft-roading and minor off-road adventures with its all-wheel-drive system and dedicated Off-Road drive mode, though it’s not designed for hardcore dune bashing.
The X-Trail offers five drive modes: Auto, ECO, Sport, Snow, and Off-Road, allowing drivers to optimize performance for different conditions.
Automotive
Emarat unveils GCC’s first EV Service Center at ‘Al Buhaira’ station in Al Barsha
Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, has opened its 158th service station with the launch of “Al Buhaira” in Barsha South, expanding Emarat’s presence in New Dubai and introducing the region’s first dedicated Electric Vehicle Service Center.
The EV Service Center is being launched in collaboration with EVS – Electric Vehicle Services LLC under a Memorandum of Understanding (MoU) that aligns EVS’s expertise in EV maintenance and diagnostics with Emarat’s Lube Express network and service standards. As outlined in the MoU, the collaboration will establish co-branded “EVS Express Service Bays” within designated Lube Express facilities, with EVS managing daily operations and Emarat providing the in-station footprint, utilities and customer-flow integration; a pilot phase will run at Barsha South (Dubai), Nahrawan (Dubai) and Muwafjah (Sharjah).
Reflecting Emarat’s new brand identity, Al Buhaira station has been designed as a high-convenience destination offering motorists and nearby residents fuel, fresh food, car care and everyday retail in a single, easily accessible location. Situated on Al Barsha South Street, the station operates 24 hours to serve residents, schools, clinics, last-mile fleets and commuter traffic across New Dubai.
H.E. Ali Khalifa Al Shamsi, Chief Executive Officer of Emarat, said:“Al Buhaira marks two milestones for Emarat: a flagship addition to our New Dubai network and the GCC’s first Electric Vehicle Service Center. By partnering with EVS and integrating EV quick-service within our Lube Express model, we are extending Emarat’s promise of safety, quality and convenience to every driver—regular or electric—while supporting the UAE’s clean-mobility agenda.”
Al Buhaira station offers Special 95, Super 98, E-Plus 91 and Gas Oil, along with a Freshplus convenience store, Bakeria & Café Arabica, on-site car wash facilities, Lube Express, and a dedicated fast food offering that will open soon.
Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, said:
“Our vision has always been to evolve alongside our customers—anticipating their needs and redefining convenience in every journey. This site embodies that vision, blending fast access, reliable car care, and quality food and retail into one seamless experience. The new EV Service Center takes it a step further, offering future-ready diagnostics and quick service for EV owners, delivered with the same HSE excellence and efficiency our customers trust. We’re growing ever closer to our community, enhancing how they move, connect, and experience Emarat every day.”
Saeed Aljunaibi, Founder & CEO of EVS – Electric Vehicle Services LLC, said: “This collaboration with Emarat represents more than a milestone, it’s the beginning of a new era for EV ownership. EVS is building a global network that makes electric mobility effortless, combining expertise, technology, and accessibility in one ecosystem. Our goal is simple: to become the world’s most trusted name for everything related to electric vehicles, where drivers find complete solutions no one else has yet achieved.”
The station is now open to the public. Further EV quick-service rollouts under the Emarat–EVS collaboration will be announced as new locations come online.
Automotive
GM’S SUVS REFLECT ASPIRATIONS OF A CHANGING MIDDLE EAST AMID STRONG Q3 SALES
General Motors continues to be a dominant player in the full-size SUV landscape in the Middle East, powered by its world-class vehicles from Chevrolet, GMC and Cadillac, as well as a growing base of youth, recording a rise of 28% year-over-year (YoY) in third quarter sales compared to 2024.
Reinforcing GM’s influence in the region’s evolving mobility market, this growth is bolstered by GM’s full-size SUV lineup comprising the bold Chevrolet Tahoe and Chevrolet Suburban, the capable GMC Yukon, and iconic Cadillac Escalade. Emphasizing the region’s dynamic appetite for powerful, premium and tech-forward vehicles, in September 2025, GM Middle East’s top growth markets were Saudi Arabia, the UAE, and Kuwait.
Furthermore, the company’s commitment to customer satisfaction goes beyond the showroom. GM Middle East continues to witness consistent growth in repeat aftersales customers with a 33% rise over the last 5 years, indicating trust and loyalty among our customers. In fact, GM Middle East stocks hundreds of thousands of spare parts, sourcing for the entire Africa and Middle East region through its global network of suppliers. Surpassing industry benchmarks, GM supports regional dealerships with a fill-rate above 95% for fast-moving parts, year after year. This operational excellence ensures GM customers across the Middle East experience minimal downtime and maximum confidence.

GM has also rolled out over-the-air (OTA) vehicle software updates—powered by its in-vehicle pioneering connected technology OnStar—across connected markets in the GCC*. This marks a major step in GM’s digital evolution, enabling seamless software enhancements and connected services for customers.
Beyond product and tech, GM’s deep understanding of the regional market is driving success across multiple consumer segments, where evolving demographics are reshaping ownership trends. Traditional dominance by GCC nationals continues to grow with rising interest from Asian expatriates choosing GM’s full-size SUVs as symbols of success and lifestyle elevation. In addition, female ownership is growing, especially in the UAE and Qatar. Plus, a generational shift is happening with customers aged 20 to 29 emerging as a powerful force in the market, especially for models like the Chevrolet Tahoe and Cadillac Escalade.
Commenting on these major milestones Jack Uppal, President and Managing Director for GM Africa and Middle East said: ” Driven by a new generation of customers and a bold shift in mobility expectations, our full-sized SUVs from Chevrolet, GMC and Cadillac reflect the progressive identity of the Middle East and tech-focused vision. Meanwhile, the growing influence of expatriate customers on our iconic brands signals a shift in regional dynamics, and a demand for powerful, premium, and connected vehicles. Moreover, with innovations like Super Cruise coming soon to the region, GM remains focused on bringing meaningful, customer-driven technology to market and leading the way in advanced driver assistance and personal autonomous capabilities.”
Model Highlights: Tailored Appeal Across Segments
- Chevrolet Tahoe is gaining momentum among younger Saudis and remains a favorite among Emiratis, reflecting its deep-rooted brand loyalty and multi-generational appeal.
- GMC Yukon continues to resonate with middle-aged South Asian buyers in Saudi Arabia while maintaining strong appeal among GCC nationals, reinforcing its reputation as a trusted and versatile choice.
- Cadillac Escalade is expanding its reach with a diverse ownership base that includes Indians, Pakistanis, British, and wider Middle Eastern buyers. Its premium positioning is striking a chord with younger Saudis and Qataris, who are embracing luxury with confidence and pride.
The evolving ownership landscape in the Middle East marks a pivotal moment for the brand. Strong repeat ownership, rising appeal among expatriate communities, and growing female engagement all point to a deepening connection with Chevrolet, GMC and Cadillac.
Looking ahead, GM Middle East is on track to launch a diverse range vehicles across all propulsions. For Chevrolet, this includes the new Captiva, and the upcoming Captiva EV/PHEV family, as well as performance icons like the Corvette ZR1 and ZR1X. Cadillac will expand its luxury EV offering with the highly anticipated VISTIQ, the ESCALADE IQ, and the ultra-luxury CELESTIQ—each a testament to GM’s commitment to innovation and excellence.
-
Tech News1 year agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR7 months agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News4 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Tech News2 years agoBrighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
Editorial12 months agoCelebrating UAE National Day: A Legacy of Leadership and Technological Innovation
-
VAR1 year agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Cover Story8 months agoUnifonic Leading the Future of AI-Driven Customer Engagement


