Automotive
Sportier, Smarter, and Sharpened: Meet the New Audi A3
The Audi A3 has long defined the premium compact segment, and its latest iteration continues this legacy with bold advancements in design, technology, and comfort. Building on decades of success, the new A3 range is tailored for modern drivers seeking a new level of driving dynamics. Now available for order across the region as the A3, S3 Sportback, and S3 Sedan, these models set a new benchmark in driving precision and style, offering standout features such as customisable lighting, and advanced safety systems. The new range balances sportiness with efficiency, making it ideal for both urban and long-distance driving.
Striking Design Meets Bold Innovation
The Audi A3 range commands attention with its dynamic, sporty appearance. A flatter, frameless Singleframe grille emphasises width and sophistication, complemented by angular side air intakes and a bold rear diffuser. A new front spoiler connects the design elements, visually lowering the car and enhancing its tactile presence.
The S line variant, inspired by RS models, introduces vibrant colours such as District Green, Ascari Blue, and Progressive Red, while five new wheel designs offer a fresh take on personalisation. Slim LED and Matrix LED headlights with customisable daytime running light signatures add a unique flair, making every drive a statement.

Sustainability and Enhanced Efficiency
The Audi A3 combines performance with sustainability, featuring seat covers made from up to 89% recycled PET bottles and eco-friendly Dinamica microfibre inlays. This commitment to responsible design ensures the A3 delivers luxury with a lighter environmental footprint.
Aerodynamic improvements, including controlled cooling-air inlets and a streamlined silhouette, further enhance efficiency and contribute to a smooth and refined driving experience.
Performance Redefined
The Audi A3 is engineered to deliver both efficiency and exhilaration. The A3 comes with the 1.5l 35 TFSI gasoline engine, which has an output of 110 kW (150 PS) and is offered as an automatic version with seven-speed S tronic. The S3 models boast a 2.0 TFSI engine, now delivering and impressive 333 horsepower and 420 Nm of torque – 43hp and 20 Nm increase that significantly enhances performance compared to its predecessor. Accelerating from 0 to 100 km/h in just 4.7 seconds, the S3 also features a rear differential with torque vectoring, improving agility and stability, particularly in dynamic driving scenarios. Audi’s advanced suspension system and quattro all-wheel drive provide precise handling across various terrains, offering a balance of control and power.
Progressive steering enhances agility, allowing for sharper cornering and seamless manoeuvres. Audi drive select now offers six distinct modes, catering to a wide range of driving experiences. Exclusive to the S3, the new dynamic plus mode is engineered for high-performance driving. This mode optimizes torque distribution, sending more power to the rear axle and favouring the outer rear wheel during cornering to enhance precision and create a sportier, more engaging drive. Additionally, the 2.0 TFSI engine and transmission have been fine-tuned, with increased idle speed, sharper throttle response, and adaptive gear shifts, ensuring a thrilling experience tailored for every journey.

Sporty Interior Upgrades
Inside, the A3 sets a new standard for style and comfort. Enhancements include a redesigned shifter, illuminated door panels with 30 colour options, and eco-friendly Dinamica microfiber inlays. Premium Sonos 3D sound and ambient lighting contribute to a luxurious and personalised cabin environment, while standard features like the leather-wrapped steering wheel and upgraded centre console add practicality.
Driver-focused technology includes a 10.1-inch touch display and Audi virtual cockpit as standard. Optional MMI Navigation Plus provides advanced features
Available for Order Now The Audi A3 and S3 models are now available for order at your local Audi dealer and will arrive in showrooms across the region from December 2024.
Automotive
ZEEKR SETS GUINNESS WORLD RECORDS™ TITLE WITH THE ZEEKR 7X AT YAS MARINA CIRCUIT, CELEBRATING FIVE YEARS OF INNOVATION

The Zeekr 7X has earned a Guinness World Records™ title for the tightest gap passed through whilst drifting an electric car, successfully passing through a gap with an astonishing clearance of just 25 centimetres.
The record was officially achieved at Yas Marina Circuit in Abu Dhabi, showcasing the exceptional precision, stability, and dynamic control of the Zeekr 7X. The achievement demonstrates the advanced capabilities of Zeekr’s intelligent electric vehicle platform and reinforces the brand’s commitment to engineering excellence and innovation.
The Zeekr 7X’s record-setting performance is underpinned by a combination of advanced chassis engineering and intelligent vehicle control systems. Its front double wishbone suspension delivers exceptional steering precision and responsiveness, faithfully translating driver inputs into accurate vehicle movement. The high-output rear electric motor provides instant, precisely controllable torque, enabling smooth, sustained drifts while allowing fine adjustments to the vehicle’s direction through throttle modulation. Complementing these systems, the Sustainable Experience Architecture (SEA) provides exceptional body rigidity and a low centre of gravity, enhancing stability, balance, and driver confidence under extreme driving conditions.
The record attempt formed the centrepiece of Zeekr’s global celebrations marking its fifth anniversary. Since its launch in 2021, Zeekr has rapidly established itself as a premium intelligent electric mobility brand, continually pushing the boundaries of design, technology, safety, and performance. This latest Guinness World Records™ achievement reflects the brand’s relentless pursuit of innovation and serves as a powerful demonstration of the engineering excellence behind the Zeekr 7X.
“Achieving a Guinness World Records title is a proud milestone for Zeekr and a fitting way to celebrate our fifth anniversary,” said Mr. Mars Chen, Vice President of Zeekr. “The Zeekr 7X embodies our commitment to intelligent engineering, precision, and performance. This achievement demonstrates the strength of our technology and reinforces our ambition to continue redefining premium electric mobility through innovation.”
“This Guinness World Records™ achievement reflects the innovation, precision, and performance that define Zeekr,” said Roberto Colucci, Director of Electric Vehicles at AWR Automotive. “We’re proud to celebrate this milestone and to bring the intelligent technology and advanced engineering of the Zeekr 7X to customers across the UAE.”
The celebration continued on 13 June 2026, when more than 200 Zeekr owners, customers, partners, and members of the UAE media gathered at Yas Marina Circuit to commemorate both the world record achievement and Zeekr’s five-year journey. The event brought together the Zeekr community to experience the brand’s latest innovations and celebrate this landmark moment.
As Zeekr enters its next chapter, the company remains committed to accelerating the future of intelligent electric mobility through cutting-edge technology, exceptional craftsmanship, and customer-centric innovation.
Automotive
UDRIVE CUSTOMERS CROSS 45 MILLION KILOMETRES AS UAE DEMAND FOR CAR SHARING ACCELERATES
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.
Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
Automotive
Udrive customers cross 45 million kilometres as UAE demand for car sharing accelerates
Udrive, the UAE’s leading car-sharing platform, has strengthened its mobility network across Dubai, Abu Dhabi, Sharjah and Ajman, as app-based car access becomes a bigger part of how people move across the country. In 2025 alone, Udrive customers have driven more than 45 million kilometres, reflecting rising demand for smarter urban mobility that aligns with the Dubai 2040 Urban Master Plan’s focus on flexible means of transportation.
The growth reflects Udrive’s expanding role as a practical alternative to traditional car rental and private car ownership. The platform now operates a fleet of over 2,000 vehicles and has completed more than three million rentals to date. In 2025, Udrive recorded over half a million trips, while registrations grew by 14% compared with 2024, indicating stronger adoption among customers seeking on-demand access to vehicles.
Residents make up 90% of Udrive’s customer base, showing how car sharing has become part of daily commuting, errands, weekend plans and short-term transport needs. Retention has strengthened, with active customers for 12 months or more rising from 21% to 32%. Growth across shorter-term segments has also supported higher trip volumes and revenue, pointing to sustained adoption among both new and returning users.

Fleet choice has also expanded; Udrive now offers vehicles from Kia, Ford, BYD and MINI, with Toyota, Suzuki, Nissan and Mitsubishi also available on the platform. With the company’s ongoing partnership with AGMC, recent additions include MINI Cooper S and John Cooper Works models, the launch of MINI Convertibles. Udrive has also added hybrid BYD Song and BYD QIN vehicles to its fleet, offering customers premium, lower-emission mobility options.
“At Udrive, our growth is being shaped by customers who want access without the cost and commitment of ownership. Expanding across four emirates and growing our fleet gives residents and visitors the freedom to choose the right car for every journey. Stronger retention shows that flexible mobility is becoming part of daily life in the UAE, while supporting a more practical alternative to private vehicle dependency,” said Hasib Khan, Founder and CEO of Udrive.
As part of its wider network growth, Udrive has added new Business Zones in Dubai, Sharjah and Ajman, extending coverage across almost every area within its operating network. This gives customers more flexibility to pick up and end trips across key residential, commercial and lifestyle districts, supporting everyday journeys across the UAE’s major urban centres.
Through the Udrive app, customers can locate, book and unlock a vehicle in minutes, with flexible rental options by the minute, hour, day, week or month. The service is designed around convenience and transparency, with zero deposit, no paperwork, office visits or delivery fees, and inclusive benefits such as free fuel and parking.
As the UAE’s mobility needs continue to evolve, Udrive will focus on deeper coverage, stronger fleet variety, and partnerships that improve access to flexible transport across the country. The company’s growth strategy is centred on making shared mobility easier to use, more widely available, and more relevant to how residents move across cities every day.
The expanded Udrive network is now live on the app. Customers can open the map, find a nearby car, choose the rental option that fits their journey and start driving in minutes.
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