Automotive
New Vantage Roadster: Engineered for Real Drivers, Designed for Open Air Thrills

Aston Martin has introduced the new Vantage Roadster, a convertible stablemate of the world-beating Vantage Coupe. Launched in 2024, the new Vantage continued the marque’s shift in sector defining luxury and dynamic credentials, far exceeding the capabilities and engagement of any Vantage before. Now, Vantage Roadster arrives to enhance the real driving experience even further.
Powered by the Aston Martin 4.0-litre V8 twin-turbo engine delivering 665PS/800Nm, Vantage Roadster brings all the class leading performance, dynamic sensations and visual excitement of the coupe, with an additional dimension of top-down freedom and thrills for those addicted to open air motoring. Vantage Roadster brings a new level of emotion to the already unforgettable driving experience, broadening still the phenomenal appeal of this quintessential, yet state-of-the-art British sports car.
New Vantage Roadster has been designed to offer all the style, sense of freedom and adventure for which convertibles are known, but without the limitations traditionally inherent in their design. As beautiful as its hard top companion, with minimal weight increase and the fastest operating fully automatic roof on the market, Vantage Roadster is a convertible without compromise and a worthy new member of the Vantage family.
It continues a tradition of open top Aston Martin Vantage models that date back 75 years to the launch of the Vantage engine upgrade pack for the DB2 (available both as a coupe – known as a saloon – and convertible – known as drophead coupe) in 1950, which featured larger carburettors and a higher compression ratio to raise power for the 2.6-litre twin cam engine from 105bhp to a heady 125bhp.
This year, Aston Martin is celebrating the 20th anniversary of the 2005 introduction of the V8 Vantage. The first Gaydon-built ‘modern’ Aston Martin to use the name and the first Vantage to be a distinct model in its own right, rather than a derivative, with its own Roadster version arriving just one year later.
Aston Martin Chief Executive Officer, Adrian Hallmark, said: “The technical and dynamic capability of New Vantage delivered outstanding performance; far beyond any other preceding Vantage and it is now seen as a true class leading sports car. Vantage Roadster was no different feat in that it is a fully reinvented experience, with all the benefits of the Coupe and no compromise to refinement or performance through meticulous work by our engineering and dynamics teams. Vantage Roadster delivers a world-class roof-down driving experience like no other.”

Engineering
Key to Vantage Roadster’s ability to retain the crucial dynamic attributes of Vantage Coupe is that both cars were designed and engineered in parallel rather than in sequence, the Roadster therefore being a fully developed model in its own right, allowing the team to implement features and attributes that result in zero compromises to performance, ride and handling and excessive additional weight.
Compared to the previous Vantage Roadster, Aston Martin’s bespoke 4.0-litre V8 twin-turbo engine has seen power and torque rise by an unprecedented 155PS and 115Nm thanks to larger turbochargers, revised camshaft profiles and an optimised compression ratio. With a total of 665PS and an incredible 800Nm of torque running through an eight-speed paddle-shift transmission to an electronically controlled limited slip differential driving the rear wheels alone, Vantage Roadster combines explosive performance (0-60mph in 3.5seconds, top speed 202mph) and state-of-the-art technology within the classic, front engine, rear-wheel drive configuration adored by those who simply love to drive. With thanks to a retractable roof, even more of the inimitable V8 thunder can be heard by occupants, emanating from under Vantage’s dramatically sloping bonnet and exhaust tail pipes.
Thanks to its ultra-stiff yet lightweight aluminium structure, composite body panels and 49:51 front to rear weight distribution, Vantage Roadster provides the ideal platform for the suspension to act upon. Featuring race-inspired unequal length double wishbones at the front, a multi-link rear axle, coil springs and Bilstein DTX adaptive dampers (with a bespoke tune), along with a non-isolated steering column, Vantage Roadster provides the precision, balance, poise and, above all, the confidence that are the unmistakable hallmarks of the truly great high performance driver’s car.

Brake discs measuring 410mm at the front (with carbon ceramic brakes) clamped by six piston monoblock calipers ensure Vantage Roadster can shed speed even more rapidly than it is gained – and do so repeatedly. The necessary grip is provided by bespoke Michelin Pilot Sport S 5 tyres, specially developed by Michelin and tuned by Aston Martin with a compound tailored to the specific requirements of the Vantage. These provide not just superlative grip in both dry and wet conditions but also outstanding steering feel and progressive breakaway characteristics.
All of this hardware is supported by an electronic architecture using six axis sensors, capable of creating an astonishingly detailed overview of precisely how the car is behaving, allowing the ESP system to adopt optimal settings both for the road conditions and the style in which the car is being driven. In addition, Vantage Roadster carries over the innovative Advanced Traction Control system from the Vantage Coupe, allowing the driver to choose one of eight settings for the traction control; the default setting of five is optimised for achieving the fastest, cleanest laps. The lower the number the greater the level of intervention, providing an additional level of reassurance and safety in, for example, adverse weather conditions, while drivers wishing to hone their skills most likely on track have the option to turn traction control off and experience the car free of any electronic influence.
From the outset several measures were designed into the structure of Vantage Roadster to ensure the Vantage spirit, astonishing ability and love of the open road were passed across from Coupe to Roadster in undiluted form. To do this, two primary goals, traditionally seen as diametrically opposed objectives, were given top priority from the start. These were to keep the Roadster as light as possible relative to the Coupe and to maintain structural rigidity at an outstandingly high level for a convertible car.
These include identifying the load paths through the structure and body and modifying the way the body is attached at the back of the car to add additional stiffness relative to the Coupe. In addition, weight-optimised shear panels have been added in strategic positions to laterally stiffen the structure further even than the Coupe in order to offset the reduction in rigidity inherent in any convertible car.
The roof itself comes in ‘Z-fold’ configuration, which is both faster and lighter than a traditional ‘K-fold’ roof and removes the requirement for a tonneau cover, further saving weight and lowering the centre of gravity. The roof on Vantage Roadster can be opened or closed at any speed up to 31mph (50km/h) with the entire roof fold operation (open or closed) taking just 6.8sec – the fastest fully automatic deployable roof mechanism on the market today. Additionally, this slick operation can be performed when seated in the car or remotely via the key, so long as the operator is within a two-metre radius of the car.

Despite the extraordinary speed of the roof operation and its lightweight design, no sacrifice to refinement has been made. The roof comprises no fewer than eight levels of insulation ensuring that cabin sound levels with the roof up are comparable to those of Vantage coupe.
The Z-fold action results in a simpler and therefore lighter roof, leading to Vantage Roadster delivering an overall weight increase of just 60kg, an outstanding achievement – and class leading – for a car in this category.
Even the roll-over structure has been carefully optimised to be both as strong and lightweight as possible. The aluminium Roll-Over and Protection System (ROPS) is formed using a process called ‘Castrusion’ for the way it combines optimal elements from both casting and extrusion to create a system that is robust, light and simple to package.
Finally, attention has also been paid to the suspension system to account both for the change in mass and weight distribution. Minimal though these changes are, the fact that Vantage Roadster has recalibrated software for its rear dampers and retuned mountings for its rear mounted gearbox just shows the lengths Aston Martin engineers go to in order to ensure a full measure of the legendary Vantage handling prowess is carried over from Coupe to Roadster.
Simon Newton, Director of Vehicle Performance, said “Vantage made headlines last year for the huge increases in power and torque over the outgoing model, and the vivid way in which it deployed such immense performance completely seduced enthusiasts and purists alike. Developing both Vantage Coupe and Roadster simultaneously meant we were able to retain the outrageous dynamic capabilities and agile sporting character of Vantage with no compromise upon removal of the roof, allowing drivers to revel at the limit with the added exposure to the elements. This has been achieved from meticulous optimisations in the body structure combined with Roadster specific chassis tuning carried out by our skilled dynamics team and is the perfect stablemate to its Coupe cohort.”

Design
It was essential that all of the visceral impact and beauty of Vantage Coupe was retained for Vantage Roadster, and that it should retain its stunning lines whether the roof is in its raised or lowered position. So successfully has this been achieved that when the roof is stowed Vantage Roadster looks like it was never designed to be anything else. The dramatically angled windscreen joins with the car’s high waistline to create a proportionally perfect thoroughbred sports car profile.
The roof stows seamlessly behind the seats with no need for a bulky and heavy tonneau cover while the bootlid deck slopes gently downwards until it meets the dramatic upkick of the distinctive rear spoiler. The widened stance introduced on the coupe is retained on Roadster, as is the increased aperture of the signature Aston Martin grille; an object lesson in how to combine beauty with function, with the large grille increasing air flow the powerful engine by almost 30 per cent.
With a spectacular canvas to create a sporting masterpiece, three new paint colours – Iridescent Sapphire, Satin Iridescent Sapphire and Bronze Flare have been added to the paint palette, while the Vantage Roadster’s roof can be specified in Black, Red, Blue or Black and Silver. To enhance the cars sporting character further still, a selection of painted liveries can also be applied in a choice of 21 complementary colours. There are four 21” wheel styles, available in a range of finishes, behind which can be seen one of seven different colour choices of brake calipers.
Marek Reichman, Aston Martin Chief Creative Officer, said: “This new Vantage Roadster is a sculptural masterpiece. The resonant roar of its engine brings its simple yet refined surface design to life, creating a connection that’s impossible to ignore. Its form exudes beauty, its athletic stance conveys predatory intent, and its sound delivers a visceral, sensory experience. Created as both art and performance, the engine’s sound amplifies this balance, turning the auditory experience into an essential part of the journey. With the roof down, the soundscape becomes as dynamic as the design, blending simplicity, power, and a visceral connection that transcends driving into an unmatched sensory experience.”
Like all Aston Martin models, Vantage customers can explore endless bespoke and customisation possibilities via the Q by Aston Martin personalisation service. Enlisting the skills of Q’s designers and crafts people, customers take an unforgettable personal commissioning journey that can encompass everything from a single small distinguishing detail to full-scale engineering and production of entirely bespoke components to create a true one-off.

Vantage Roadster, like its Coupe counterpart, is the latest model to feature Aston Martin’s next-generation infotainment. Created in-house and first introduced on DB12, it is entirely bespoke and developed in-house from scratch. The system combines a fully integrated multi-screen system with full online connectivity, featuring 10.25” Pure Black touchscreen technology with full capacitive single and multi-finger gesture control. Touchscreen commands remain balanced with the tactility of physical switches, with buttons retained for the key mechanical operations of gear selection, drive selection, heating and ventilation. There are also control switches for Chassis, ESP and Exhaust, Active Safety System settings and Park Distance Control, ensuring the most used controls can be operated intuitively and without the need to take your eyes off the road. Supplemented by a new Aston Martin customer connectivity app which supports iOS and Android devices, it allows interaction, control and feedback to and from the customer’s Vantage via their personal device.
Vantage Roaster is fitted as standard with the Aston Martin 390w 11 speaker audio system. Developed utilising advanced hardware, this system features a Surround sound mode with QuantumLogic® surround sound processing for an immersive soundscape. However, if a musical soundtrack to the drive is deemed truly significant, some customers will delight in the optional system developed with Aston Martin’s audio partner, Bowers & Wilkins. Acoustically engineered to the Vantage Roadster’s interior volume and shape, this exceptional system uses technologies and innovations found in Bowers & Wilkins’ acclaimed world-class loudspeakers.
Vantage Roadster deliveries will commence in Q2 2025. It joins its Coupe sibling, the DB12 and DB12 Volante, the stunning new Vanquish and, of course the Supercar of SUVs, DBX707 as well as the forthcoming Valhalla supercar to form unquestionably the most capable, comprehensive and desirable product line up in the 112-year history of the Aston Martin marque.
Automotive
Metadome.ai Partners with VinFast to Redefine Automotive Retail, Design and Training with Groundbreaking AI and XR Solutions

Metadome.ai, a global leader in immersive and intelligent product experiences powered by AI and XR technologies, has entered a strategic partnership with global EV manufacturer VinFast to transform the way consumers discover, explore, and purchase electric vehicles in today’s digital-first world.
As we live in an era where everything is digitally connected, this partnership enable VinFast reimagine the car-buying experience, starting from implementation on the Middle East website.
By leveraging this cutting-edge immersive and AI-driven technology, VinFast’s latest EVs are brought to life in hyper-realistic, interactive 3D environments. Consumers can now explore and customize models like the VF 8 anytime, anywhere—from mobile phones and websites to interactive in-store digital touchpoints—making the journey to EV ownership more seamless, engaging, and intuitive than ever.
“We have always believed in using technology to make experiences more real-life and human. Using our AI, XR, and real-time 3D technologies, we are aiming to bring products like VinFast’s EV model to life, which feels real, intuitive, and immersive. When a customer explores a car using our technology, it’s not just about the visuals; we want them to feel a connection so they can see it, feel it, customize it, and interact with it like it’s right in front of them. What distinguishes us is that whether people are using their phone, laptop, or in a showroom, this experience can easily fit into people’s lives. Together with VinFast, we aim to reimagine the car-buying experience, making it smarter and more seamless,” said Shorya Mahajan – Co-Founder & COO – Metadome.ai
Ms. Do Hoai Linh, CEO of VinFast Middle East, shared: “Purchasing a car is no longer just an in-showroom experience—it begins the moment curiosity strikes. With Metadome.ai, we’re making that very first moment smarter, more interactive, and more accessible. It’s not about complicating the process with technology; it’s about simplifying the journey and empowering customers to explore on their own terms.” The power of this visualization can be experienced with the VinFast VF 8.
Key Features of the Digital Customer Experience:
- 3D Configurator: Allows customers to view and customize life-sized digital models of VinFast EVs in a 360-degree space, including real-time adjustment of color and features, and trim in real time.
- Compare Module: Helps users compare two vehicle models side by side across design, performance, features, and pricing.
- Presentation Module: Enables dealerships and brand representatives to offer rich, immersive product walkthroughs in both digital and physical settings.
- Unmatched Realism: Digital Models built with cutting-edge rendering technology to ensure lifelike visuals, showcasing vehicle proportions, surface textures, lighting, and material finishes, so customers can experience how the car will truly look and feel.
Metadome.ai is revolutionizing how consumers buy cars by addressing things that usually annoy buyers, such as confusing websites, generic experiences, and not enough visual detail. Rather than browsing, users get to interact with the car in an immersive and interactive manner. People spend on average more than four minutes browsing, configuring, and learning because the platform makes it fun and worthwhile. With realistic CGI imagery and intelligent design, it’s not merely attractive; it works. Engagement increases by 50–80%, lead efficiency by as much as 10%, and individuals are twice as likely to take a car seriously as against conventional digital experiences.
The company continues to empower Fortune 500 brands such as Mercedes-Benz Trucks, Stellantis, Tata, Mahindra, Lexus, HUL, and Royal Enfield—solidifying our position at the forefront of immersive product experiences.
Automotive
Driving the Future with Customer Choice: GM Brings Global Innovation to the Middle East

Customer choice and preferences drive the transformational investments that General Motors is making to deliver safer, smarter, and cleaner vehicles.
GM Middle East hosted representatives from the region at the heart of its global operations in Detroit, Michigan. This offered them an inside look at the laboratories and state-of-the-art facilities where groundbreaking technologies that shape the future of mobility are being developed and tested. They also got to meet the people whose passion, ingenuity, and talent drives this transformation
Featuring a comprehensive range of GM’s EV portfolio from Chevrolet, Cadillac, and GMC, participants had the opportunity to experience hands-free, eyes-on Super Cruise* technology, enabled by OnStar, and gain insights into the company’s proprietary battery and software strategies, showcasing how GM is a pillar of this industries transformation.

Rory Harvey, GM executive vice president and president of Global Markets, said that GM is leveraging software, hardware, AI, and sensors to produce safer, smarter, and cleaner vehicles – as the company builds on a century of automotive expertise.
“At GM, it all starts with our customers. We offer customers choice – right across our beautifully designed portfolio of new gas-powered vehicles and America’s broadest lineup of electric vehicles,” said Harvey.
“We’re developing advanced driver assistance and autonomous vehicle technology to eliminate human driving error, save lives, and improve mobility for everyone.”
Jack Uppal, President and Managing Director, GM Africa and Middle East, said: “This year is a milestone moment for GM in the Middle East. Our ambition strategy is in full execution with a host of market activities with new and refreshed vehicles offering customer choice of gas powered and electric vehicles. Our OnStar Conectivity offerings across our markets are transforming with new customer experiences and convenience features, which will culminate with the arrival of the industry’s first hands-free advanced driver assistance technology Super Cruise – a foundational technology that will transform our customers’ experience on the road and how we develop the future of autonomous mobility in a personal vehicle.
All this was on full display over in Detroit, allowing our guests to experience tomorrow today and share the knowledge and experience with millions in the region.”

Chevrolet – with much-loved nameplates – Equinox and Spark – all going electric, has disrupted the market claiming the spot for the most attainable electric vehicle line-up in the Middle East market, with more offering on the horizon. And, on the performance hypercar side, the thrilling all-wheel Corvette E-ray is the first-ever electrified Corvette.
GMC – with the first-of-its-kind and one of the most advanced vehicles it has ever built, the HUMMER EV SUV and Super Truck – offers customers a powerful drive experience that pushes the boundaries of what full-size EVs can do.
Cadillac – With the Cadillac OPTIQ already launched across the Middle East, and the upcoming LYRIQ, OPTIQ-V, LYRIQ-V, VISTIQ, ESCALADE IQ, and ESCALADE IQL to follow – is leading GM’s electric vehicle expansion globally.
OnStar – Powering the connected experience behind each of these vehicles is OnStar, the in-vehicle technology that enables a smoother, smarter and confident drive.

LEADING EV & AV TECHNOLOGY
To continue to offer more affordable EVs globally, GM has continued to advance its electrification and driver-assistance technologies:
- High-manganese (LMR) prismatic battery cells with 33% more energy density than the best lithium iron phosphate (LFP) cells—at similar cost. These new cells are slated for U.S. production starting in 2028, with a focus on powering electric pickups and large SUVs.
- Super Cruise, enabled by OnStar, is coming soon to the Middle East and will be available across 9 models from Chevrolet, GMC and Cadillac – offers hands-free driving, automatic lane changes, and trailering support.
- Path to Autonomy is being led by GM’s Software-Defined Vehicles (SDVs) with the Vehicle Intelligence Platform (VIP), which supports over-the-air updates, smart home integration, and vehicle-to-everything (V2X) communication. VIP enables seamless compatibility with services like OnStar**. OnStar services include Google Built-in, myChevrolet, myGMC and myCadillac apps, supports external developers in delivering next-generation in-car experiences.
- Artificial Intelligence is playing an increasingly central role in GM’s operations. GM announced an expanded partnership with NVIDIA to integrate AI, simulation, and high-performance computing into vehicle development and manufacturing. This includes creating digital twins of production lines to optimize operations through virtual simulations, as well as predictive systems that detect equipment failures in advance—boosting efficiency and safety. Many of these innovations are driven by the GM Technical Center in Warren, Michigan, one of the world’s most advanced hubs for engineering and research.
Automotive
Breaking Down the Metrics: What the Numbers Tell Us About Chinese EV Growth

Exclusive Interview with Paige Lingwood, Insights Consultant, CARMA – Author of the “CARMA: Driving Change” report.
As Chinese electric vehicle manufacturers rapidly expand their global footprint, their media strategies are fundamentally reshaping how automotive innovation is communicated to consumers worldwide. In this exclusive interview, Paige Lingwood, Insights Consultant at CARMA and author of the “Driving Change” report, reveals how brands like BYD are capturing an unprecedented 41% of positive media coverage, while established automakers scramble to adapt their communication strategies.
How do Chinese EV brands’ media strategies differ from how traditional automakers typically approach innovation marketing?
Established brands have the ability to tether to their rich heritage, which can allude to brand loyalty and trust, while Chinese brands are currently needing to build this rapport.
Your report suggests that BYD alone generated 41% of all positive coverage. Could such media concentration around a single brand lead to distorted market expectations for other Chinese players trying to enter the EV space?
I wouldn’t necessarily say it distorts market expectations, but it does demonstrate just how much BYD is dominating coverage on behalf of Chinese brands. It also shows a level of white space that other CN OEMs have to play in with their Communications strategies, giving them the ability to understand what media are talking about in similar manners for BYD to emulate this for themselves.
How did Chinese automakers’ media resilience compare to established players during industry disruptions like chip shortages?
The Semi-Conductor shortages became a significant issue in the industry after the main wave of the COVID pandemic, therefore, this is slightly premature to the main insurgence of Chinese OEMs truly disrupting the industry. However, the incredible upcoming of Chinese automotive brands adds to the turbulence that the industry has faced over the past five or so years, having experienced COVID-19, into semi-conductor shortages, into Chinese brands shaking up the industry exponentially. It will be interesting to see what comes next!

What drives the UAE’s 75% innovative positioning of Chinese brands, while many other established markets remain skeptical of Chinese EVs?
UAE also supplied a large share of innovative positioning of established brands, demonstrating that media within the market are not necessarily aligning with one or the other, especially given its long-term affiliation and loyalty with some Asian legacy manufacturers. From our sampled coverage, a similar volume of media outlets highlighted both BYD and Tesla as being technologically innovative.
What do you believe Chinese automakers still underestimate in terms of building long-term brand loyalty beyond price and tech?
Long term loyalty comes with just that – longevity in the industry, something that is difficult to win over, just look at how dominant the likes of Nissan are in the UAE. We conducted a study at the end of 2024 that focused on car owners in the UAE where multiple nationals stated that they would continue purchasing the Patrol simply because it’s the Patrol – this is a very difficult mindset for other OEMs to overcome.
How are legacy OEMs interpreting this surge in media confidence for Chinese EV brands? Do you see a reactive shift in their PR and communication strategies, especially in this region?
On global scale, we have observed a substantial global shift in recent years, indicating a desire to innovate beyond conventional frameworks. For example, OEMs are shifting out of being labelled a volume brand to premium, then premium to luxury etc.
In a similar vein, more OEMs are wanting to shift to the title of “technology brand”, showcasing their innovative technological advancements. It will be interesting to see how legacy brands continue to future proof and look ahead from a technological point of view, especially when it has been proven that Chinese brands have the agility and speed to launch faster than their established counterparts.
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